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If you Blog or Vlog How to grow YOU
 

If you Blog or Vlog How to grow YOU

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This presentation was given to 14 of the top bloggers in Australia who are all represented by The Remarkables Group. The presentation explores the idea of how bloggers can apply a strategic framework ...

This presentation was given to 14 of the top bloggers in Australia who are all represented by The Remarkables Group. The presentation explores the idea of how bloggers can apply a strategic framework around what they do in order to grow! The presenation talks about a strategic framework I developed for the brands that Iv'e

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    If you Blog or Vlog How to grow YOU If you Blog or Vlog How to grow YOU Presentation Transcript

    • ChewsdayHOW TOGROW YOU
    • TodayIF YOU BLOG OR VLOGTHINK LIKE A PUBLISHER, ACT LIKE A BRAND!How can you GROW your digital/social footprint - exploring the idea ofbuilding your PRESENCE, PROFILE and PARTICIPATION
    • ME
    • TodayA facilitated discussionA strategic framework to help build your brandTip & Technique to grow the effectiveness of your content & touch-pointsCollaborate to share more techniques & tips
    • CLEO AdvideoUSe content to market Content
    • CLEO AdvideoUSe content to market Content
    • EditorialProduction Sales &MarketingBusinessAnalyticsCustomerServiceSupportAll of this & more...You are allthese things...The make up of a publisher
    • seth gobinvideohttp://buff.ly/113F20kHit this toplay...“ideas that are free spread faster.Ideas that are spread-WIn!”
    • seth gobinvideohttp://buff.ly/113F20kHit this toplay...“ideas that are free spread faster.Ideas that are spread-WIn!”
    • PresenceProfileParticipationHow to Build YOU!AWARENESS, DISCOVERY &CONNECTIVITY of/to You || YourContent || Your PlatformsAUTHORITY & CREDIBILITY ofYou || Your Content || Your PlatformsINTERACTION & INVOLVEMENT withyour Readers || Subscribers || Followers|| Likers || UsersLikes/Subs/Views/ReadersPerception/AnecdotalEngagement / Involve
    • Authority & credibilityOnline OfflineMaximise Your presenCE
    • Maximise Your presenCEPresenceOnes solar-system of controlled platforms ortouch-pointsi.e. Website/Database/FB/TW/PI/IN etc.OWned MediaEarned MediaPaid MediaShared MediaAudience engagement is such that they arecompelled to share on their own portfolio ofsocial media touch pointsPaying to gain exposure against a 3rdparties audience across their owned mediatouch-pointsHarnessing a partners portfolio of ownedmedia touch-points for mutual benefit
    • Owned MediaDISCOVERY & CONNECTIVITY to You || Your Content || Your PlatformsWays to Improve...What’s going to cause people to visit?What’s going to cause people to stay...for a bit?What’s going to cause people to comeback?Clear Value Proposition - “Does what it says on the tin.”Experience & Value - Entertain, Inform, Inspire, EducateSocially Connected - Entanglement (both web & mobile centric)Engage & Involve - Likes & CommentsAudience expectations of frequency of post/content
    • Clear value propositionEasy to stay connected& UpdatedCredibleAuthoritativeProviding a mix of:InspirationEntertainmentEducationInformation
    • Paid MediaIs there a role for paid media/discovery?What’s the role & what does success look like?What other applications are there for it?Adsense for content, emerging areaPromote specific contentBuild additional awareness around ‘tent-pole’ activitiesOther....Ways to Improve...AWARENESS & DISCOVERY of You || Your Content || Your PlatformsDiscussion:Others Successes orFailures
    • Adsense for content Fan acquisition Content
    • Shared MediaAWARENESS/DISCOVERY of You || Your Content || Your PlatformsWays to Improve...Discussion:Others TacticsWho am I partnered with to facilitate this?What’s the value exchange?Partners, Vloggers, Bloggers, TRG Network, PersonalitiesGuest Post, Features, CollaborationsPartnershipsOther.... Your Platforms Theirs
    • EARNED MediaWays to Improve...AWARENESS/DISCOVERY of You || Your Content || Your Platforms“Who do I know?” or “Who do I need to know?” to work this?What’s the value exchange?How do I get an audience to share my content?How do I get an audience involved to share in an idea?Other Vloggers, Bloggers, EditorsMobilising your existing connected audienceCreating “Participative” initiatives to mobilise existing & new audiencesOther....Discussion:Others Tactics
    • A share = Earned Media
    • HUMAN TRUTHSInspiring
    • HUMAN TRUTHSInspiring
    • Why is one more shareable thantthe other?
    • Othershttp://mememachine.viralvideochart.com/blog/2011/11/21/make-em-laugh-new-scientific-research-identifies-what-makes.htmlExhilarationHilarityAstonishmentINSPIRATION“the stronger the emotion,the more likely it will getshared”“the stronger the emotion,the more likely it will getshared”
    • Maximise ParticipationParticipationAudienceEngagementAudienceInvolvementTactical On-goingTent-pole
    • Tent-Pole Eventshttp://www.youtube.com/yt/playbook/tent-pole.htmlSocial | Cultural | topicalCreate Your Own
    • Tent-Pole Events
    • On-going
    • On-going
    • On-going
    • PresenceProfileParticipationThree P’sAWARENESS, DISCOVERY &CONNECTIVITY of/to You || YourContent || Your PlatformsAUTHORITY & CREDIBILITY ofYou || Your Content || Your PlatformsINTERACTION & INVOLVEMENT withyour Readers || Subscribers || Followers|| Likers || UsersLikes/Subs/Views/ReadersPerception/AnecdotalEngagement / Involve
    • Others Presso’sWhat Gets Shit Shared?Creating a Social IdeaSocial Media For Brands& BusinessSocial Media ChannelsYoutube Deep DiveContent StrategyCreating an EngagementStrategyContent equilibrium:Create|Curate|Syndicate
    • My 5 shares to youhttps://bufferapp.com/apphttp://www.tweetadder.com/http://sharedcount.com/http://www.tweriod.com/http://www.outbrain.com/http://www.paywithatweet.com/http://www.hellobar.comhttp://www.addthis.com/http://www.thesocialmediahat.com/blog/how-i-promote-my-new-blog-posts-04162013
    • THANKS To...THE REMARKaBLES GROUP@TheremarksgroupAnnabel Hodges@searchpandaYOU GUYS!Matt Chisholm@chizm123I’m @VICTOM