International Coastal Cleanup
International Coastal Cleanup (ICC) is one of the largest events in the world in which volunteers descend on
beaches, lakes, rivers and streams all over the planet to clean trash and debris. Initiated by US-based Ocean
Conservatory, the event usually takes place on the third Sunday of September every year. From 1986 to 2006,
over 6.6m volunteers have removed a cumulative total of almost 53m kg of debris in 127 nations. Data about
the collected trash provide an insight into the causes and sources of marine debris and serves as a means to
educate the public on prevention methods and solutions.
TCCC is a leading sponsor of the worldwide ICC initiatives, being a partner for 12 consecutive years as part of
its Global Water Stewardship initiative. In 2007, a total of 905 volunteers from seven Business Units in the Paciﬁc
Group joined their Coca-Cola associates around the world to volunteer for the event.