Blogging 101
Agenda
• Intro to Blogging
– What is a Blog?
– A Short History
• Advantages of Blogging
• Parts of the Blog
– Different Ty...
Intro to Blogging
What is a Blog?
Blog
• "Blog" is an abbreviated version of
"weblog," which is a term used to describe
web sites that maintain an ongoing
c...
A Short History
• 1983–1993
– "blog" was not coined until
the late 1990s
– Internet forums / thread /
cork board / news gr...
A Short History
• 1994–2001
– Online diary
– writers called
themselves diarists,
journalists, or
journalers
– "What's New"...
• 2001–2004
– Political blog
– how-to manuals
– medium of news
dissemination
– liveblogging
A Short History
A Short History
• 2004–present
– Merriam-Webster's
Dictionary declared
"blog" as the word of
the year in 2004.
– Politicia...
Agenda
• Intro to Blogging
– What is a Blog?
– A Short History
• Advantages of Blogging
• Parts of the Blog
• Blog Niche
•...
What can I
get out of
Blogging?
Advantages of Blogging
To Yourself
• Increase
Knowledge.
– Blogs are a great
source of
knowledge.
To Yourself
• Improves Writing
Skills
– Writing for blogs
on regular basis
improves the
writing skills,
which is 100%
true.
To Yourself
• Money
– Every internet
users know that
blogs are a real
source of money.
To Yourself
• Solution
Provider
– Bloggers used
to help each
other to provide
required
information.
To Yourself
• Popularity
– Nowadays, blogs are
the best way of
increasing popularity
on the web and
promoting yourself.
To Yourself
• Hobby
– Some people start
blogging as their
hobby because
they don’t have
anything to do.
On the Business Side…
Business Side
• Builds Creditability
For Business
– Your articles and
blog posts can be a
source for the
targeted people
w...
Business Side
• Provides More
Visibility To Your
Site
– If you regularly
publish your blog
then your name and
domain name ...
Business Side
• Build a Brand
– When you
regularly write a
blog, you must
create in such a
fashion that it
can facilitate ...
Business Side
• Creates Traffic to
Your Site
– If your prospects
cannot locate you
in the physical
business location
then ...
Business Side
• Builds List Of
Business Prospects
– When any visitor
visits your blog, then
they will leave their
name and...
Business Side
• Enhances Online
Reputation
– After you have
developed your skill
for Blogging then as
an expert of that
ar...
Business Side
• Finally You Get
Your Ideal Clients
– Once the visitor to
your blog finds the
solution to his
needs, they w...
Business Side
• More Customers
And More Business
– Easier to find you
by your prospects
and customers,
your customer list
...
Agenda
• Intro to Blogging
– What is a Blog?
– A Short History
• Advantages of Blogging
• Parts of the Blog
• Blog Niche
•...
Opps… Before we proceed…
• For starters, make sure you have an email
address and sign up for a free blog on the
following ...
Anatomy
of a
Blog
HEADER
BODYBODY
FOOTER
SIDEBAR
Agenda
• Intro to Blogging
– What is a Blog?
– A Short History
• Advantages of Blogging
• Parts of the Blog
– Different Ty...
Different Types of Blog
Personal Blog
Micro Blog
Corporate and Organizational
Vlog
Podcast
Photo Blog
Agenda
• Intro to Blogging
– What is a Blog?
– A Short History
• Advantages of Blogging
• Parts of the Blog
– Different Ty...
Niche Blogging
Niche
is a
distinct
segment of
a market.
NICHE BLOGGING is the act of creating
a blog with the intent of using it to
market to a particular niche market.
Niche Blogging General Blogging
Advantages
•Targeted keywords/topic
•Invite advertisers
•Build Leadership
•Focus on One To...
• Choose a topic
you know a lot
about or enjoy
reading about
and
researching.
#Trend
Agenda
• Intro to Blogging
– What is a Blog?
– A Short History
• Advantages of Blogging
• Parts of the Blog
– Different Ty...
Social Media
• Internet-based
applications used to
turn communication
into interactive
dialogue among
organizations,
commu...
Top Social Networks
They could be in many forms such as magazines, internet forums, weblogs, social
blogs, micro blogging,...
Uses of
Social Media
• Communication
• Learning
• References
• Collaboration
• Sharing
• Brand monitoring
• Entertainment
Promoting using Social Media
"When we share stories, we offer our imagination to others.
We can change one person's belief." - Pat Evangelista
"...if I...
#Scoops
Project Plan
VIC MARION GO MADRIAGA
Follow me on Twitter @vicmadz
Email: atoymadriaga@gmail.com
http://www.vicmadz.com/
Facebook: vicma...
Blogging 101
Blogging 101
Blogging 101
Blogging 101
Blogging 101
Blogging 101
Blogging 101
Blogging 101
Blogging 101
Upcoming SlideShare
Loading in...5
×

Blogging 101

341

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
341
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Blogging 101

  1. 1. Blogging 101
  2. 2. Agenda • Intro to Blogging – What is a Blog? – A Short History • Advantages of Blogging • Parts of the Blog – Different Types of Blog • Blog Niche • Social Media
  3. 3. Intro to Blogging
  4. 4. What is a Blog?
  5. 5. Blog • "Blog" is an abbreviated version of "weblog," which is a term used to describe web sites that maintain an ongoing chronicle of information. • diary-type commentary • personal to the political • one narrow subject • whole range of subjects • personal journals • author's daily life and thoughts
  6. 6. A Short History • 1983–1993 – "blog" was not coined until the late 1990s – Internet forums / thread / cork board / news group – Tim Berners-Lee coined the term "world wide web”
  7. 7. A Short History • 1994–2001 – Online diary – writers called themselves diarists, journalists, or journalers – "What's New" or "News“ – Open Diary launched in October 1998
  8. 8. • 2001–2004 – Political blog – how-to manuals – medium of news dissemination – liveblogging A Short History
  9. 9. A Short History • 2004–present – Merriam-Webster's Dictionary declared "blog" as the word of the year in 2004. – Politicians started blogging. – News source
  10. 10. Agenda • Intro to Blogging – What is a Blog? – A Short History • Advantages of Blogging • Parts of the Blog • Blog Niche • Social Media
  11. 11. What can I get out of Blogging?
  12. 12. Advantages of Blogging
  13. 13. To Yourself • Increase Knowledge. – Blogs are a great source of knowledge.
  14. 14. To Yourself • Improves Writing Skills – Writing for blogs on regular basis improves the writing skills, which is 100% true.
  15. 15. To Yourself • Money – Every internet users know that blogs are a real source of money.
  16. 16. To Yourself • Solution Provider – Bloggers used to help each other to provide required information.
  17. 17. To Yourself • Popularity – Nowadays, blogs are the best way of increasing popularity on the web and promoting yourself.
  18. 18. To Yourself • Hobby – Some people start blogging as their hobby because they don’t have anything to do.
  19. 19. On the Business Side…
  20. 20. Business Side • Builds Creditability For Business – Your articles and blog posts can be a source for the targeted people who will get the timely information.
  21. 21. Business Side • Provides More Visibility To Your Site – If you regularly publish your blog then your name and domain name and the blog will appear in the search engine.
  22. 22. Business Side • Build a Brand – When you regularly write a blog, you must create in such a fashion that it can facilitate to build your brand.
  23. 23. Business Side • Creates Traffic to Your Site – If your prospects cannot locate you in the physical business location then they can at least trace you through search engines.
  24. 24. Business Side • Builds List Of Business Prospects – When any visitor visits your blog, then they will leave their name and email ID, which will help you to build a list of prospects.
  25. 25. Business Side • Enhances Online Reputation – After you have developed your skill for Blogging then as an expert of that area your reputation will also grow.
  26. 26. Business Side • Finally You Get Your Ideal Clients – Once the visitor to your blog finds the solution to his needs, they will repeatedly visit to find solution to their other problems too. .
  27. 27. Business Side • More Customers And More Business – Easier to find you by your prospects and customers, your customer list will certainly grow.
  28. 28. Agenda • Intro to Blogging – What is a Blog? – A Short History • Advantages of Blogging • Parts of the Blog • Blog Niche • Social Media
  29. 29. Opps… Before we proceed… • For starters, make sure you have an email address and sign up for a free blog on the following blogging platforms.
  30. 30. Anatomy of a Blog
  31. 31. HEADER BODYBODY FOOTER SIDEBAR
  32. 32. Agenda • Intro to Blogging – What is a Blog? – A Short History • Advantages of Blogging • Parts of the Blog – Different Types of Blog • Blog Niche • Social Media
  33. 33. Different Types of Blog
  34. 34. Personal Blog
  35. 35. Micro Blog
  36. 36. Corporate and Organizational
  37. 37. Vlog
  38. 38. Podcast
  39. 39. Photo Blog
  40. 40. Agenda • Intro to Blogging – What is a Blog? – A Short History • Advantages of Blogging • Parts of the Blog – Different Types of Blog • Blog Niche • Social Media
  41. 41. Niche Blogging
  42. 42. Niche is a distinct segment of a market.
  43. 43. NICHE BLOGGING is the act of creating a blog with the intent of using it to market to a particular niche market.
  44. 44. Niche Blogging General Blogging Advantages •Targeted keywords/topic •Invite advertisers •Build Leadership •Focus on One Topic •Writing content is very easy •Managing categories is very easy •Get traffic from different keywords •Promote a wide variety of products and services Disadvantages •Need to be an Expert •Time Consuming •Choose the Right Niche •Hard to make money •Harder to promote •Hard to Build Readership
  45. 45. • Choose a topic you know a lot about or enjoy reading about and researching.
  46. 46. #Trend
  47. 47. Agenda • Intro to Blogging – What is a Blog? – A Short History • Advantages of Blogging • Parts of the Blog – Different Types of Blog • Blog Niche • Social Media
  48. 48. Social Media • Internet-based applications used to turn communication into interactive dialogue among organizations, communities, and individuals.
  49. 49. Top Social Networks They could be in many forms such as magazines, internet forums, weblogs, social blogs, micro blogging, wikis, podcasts, photographs or pictures, video, rating and social bookmarking.
  50. 50. Uses of Social Media • Communication • Learning • References • Collaboration • Sharing • Brand monitoring • Entertainment
  51. 51. Promoting using Social Media
  52. 52. "When we share stories, we offer our imagination to others. We can change one person's belief." - Pat Evangelista "...if I don’t tell these stories, maybe... I will forget." -Pat Evangelista "Social media now becomes more personal and more trust." - Maria Ressa "The world is changing. The key to all of it is self-awareness." - Maria Ressa
  53. 53. #Scoops
  54. 54. Project Plan
  55. 55. VIC MARION GO MADRIAGA Follow me on Twitter @vicmadz Email: atoymadriaga@gmail.com http://www.vicmadz.com/ Facebook: vicmadzdotcom http://wowcdo.com Facebook: WOWCDO Panglao, Bohol
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×