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Transcript

  • 1. Blogging 101
  • 2. Agenda • Intro to Blogging – What is a Blog? – A Short History • Advantages of Blogging • Parts of the Blog – Different Types of Blog • Blog Niche • Social Media
  • 3. Intro to Blogging
  • 4. What is a Blog?
  • 5. Blog • "Blog" is an abbreviated version of "weblog," which is a term used to describe web sites that maintain an ongoing chronicle of information. • diary-type commentary • personal to the political • one narrow subject • whole range of subjects • personal journals • author's daily life and thoughts
  • 6. A Short History • 1983–1993 – "blog" was not coined until the late 1990s – Internet forums / thread / cork board / news group – Tim Berners-Lee coined the term "world wide web”
  • 7. A Short History • 1994–2001 – Online diary – writers called themselves diarists, journalists, or journalers – "What's New" or "News“ – Open Diary launched in October 1998
  • 8. • 2001–2004 – Political blog – how-to manuals – medium of news dissemination – liveblogging A Short History
  • 9. A Short History • 2004–present – Merriam-Webster's Dictionary declared "blog" as the word of the year in 2004. – Politicians started blogging. – News source
  • 10. Agenda • Intro to Blogging – What is a Blog? – A Short History • Advantages of Blogging • Parts of the Blog • Blog Niche • Social Media
  • 11. What can I get out of Blogging?
  • 12. Advantages of Blogging
  • 13. To Yourself • Increase Knowledge. – Blogs are a great source of knowledge.
  • 14. To Yourself • Improves Writing Skills – Writing for blogs on regular basis improves the writing skills, which is 100% true.
  • 15. To Yourself • Money – Every internet users know that blogs are a real source of money.
  • 16. To Yourself • Solution Provider – Bloggers used to help each other to provide required information.
  • 17. To Yourself • Popularity – Nowadays, blogs are the best way of increasing popularity on the web and promoting yourself.
  • 18. To Yourself • Hobby – Some people start blogging as their hobby because they don’t have anything to do.
  • 19. On the Business Side…
  • 20. Business Side • Builds Creditability For Business – Your articles and blog posts can be a source for the targeted people who will get the timely information.
  • 21. Business Side • Provides More Visibility To Your Site – If you regularly publish your blog then your name and domain name and the blog will appear in the search engine.
  • 22. Business Side • Build a Brand – When you regularly write a blog, you must create in such a fashion that it can facilitate to build your brand.
  • 23. Business Side • Creates Traffic to Your Site – If your prospects cannot locate you in the physical business location then they can at least trace you through search engines.
  • 24. Business Side • Builds List Of Business Prospects – When any visitor visits your blog, then they will leave their name and email ID, which will help you to build a list of prospects.
  • 25. Business Side • Enhances Online Reputation – After you have developed your skill for Blogging then as an expert of that area your reputation will also grow.
  • 26. Business Side • Finally You Get Your Ideal Clients – Once the visitor to your blog finds the solution to his needs, they will repeatedly visit to find solution to their other problems too. .
  • 27. Business Side • More Customers And More Business – Easier to find you by your prospects and customers, your customer list will certainly grow.
  • 28. Agenda • Intro to Blogging – What is a Blog? – A Short History • Advantages of Blogging • Parts of the Blog • Blog Niche • Social Media
  • 29. Opps… Before we proceed… • For starters, make sure you have an email address and sign up for a free blog on the following blogging platforms.
  • 30. Anatomy of a Blog
  • 31. HEADER BODYBODY FOOTER SIDEBAR
  • 32. Agenda • Intro to Blogging – What is a Blog? – A Short History • Advantages of Blogging • Parts of the Blog – Different Types of Blog • Blog Niche • Social Media
  • 33. Different Types of Blog
  • 34. Personal Blog
  • 35. Micro Blog
  • 36. Corporate and Organizational
  • 37. Vlog
  • 38. Podcast
  • 39. Photo Blog
  • 40. Agenda • Intro to Blogging – What is a Blog? – A Short History • Advantages of Blogging • Parts of the Blog – Different Types of Blog • Blog Niche • Social Media
  • 41. Niche Blogging
  • 42. Niche is a distinct segment of a market.
  • 43. NICHE BLOGGING is the act of creating a blog with the intent of using it to market to a particular niche market.
  • 44. Niche Blogging General Blogging Advantages •Targeted keywords/topic •Invite advertisers •Build Leadership •Focus on One Topic •Writing content is very easy •Managing categories is very easy •Get traffic from different keywords •Promote a wide variety of products and services Disadvantages •Need to be an Expert •Time Consuming •Choose the Right Niche •Hard to make money •Harder to promote •Hard to Build Readership
  • 45. • Choose a topic you know a lot about or enjoy reading about and researching.
  • 46. #Trend
  • 47. Agenda • Intro to Blogging – What is a Blog? – A Short History • Advantages of Blogging • Parts of the Blog – Different Types of Blog • Blog Niche • Social Media
  • 48. Social Media • Internet-based applications used to turn communication into interactive dialogue among organizations, communities, and individuals.
  • 49. Top Social Networks They could be in many forms such as magazines, internet forums, weblogs, social blogs, micro blogging, wikis, podcasts, photographs or pictures, video, rating and social bookmarking.
  • 50. Uses of Social Media • Communication • Learning • References • Collaboration • Sharing • Brand monitoring • Entertainment
  • 51. Promoting using Social Media
  • 52. "When we share stories, we offer our imagination to others. We can change one person's belief." - Pat Evangelista "...if I don’t tell these stories, maybe... I will forget." -Pat Evangelista "Social media now becomes more personal and more trust." - Maria Ressa "The world is changing. The key to all of it is self-awareness." - Maria Ressa
  • 53. #Scoops
  • 54. Project Plan
  • 55. VIC MARION GO MADRIAGA Follow me on Twitter @vicmadz Email: atoymadriaga@gmail.com http://www.vicmadz.com/ Facebook: vicmadzdotcom http://wowcdo.com Facebook: WOWCDO Panglao, Bohol