SEO Basics, Principles and Fundamentals
Upcoming SlideShare
Loading in...5
×
 

SEO Basics, Principles and Fundamentals

on

  • 647 views

Topic Overview: ...

Topic Overview:
What is SEO, and why it matters?
How to be a SEO: The knowledge and skills of a successful SEO
What you need to know about Google’s Panda and Penguin
The Dos and Don’ts of Search Engine Optimization
SEO strategies, techniques, and tactics to get organic traffic from the search engines
How SEO works with other online marketing strategies?
How to grow your career as a SEO?

Statistics

Views

Total Views
647
Views on SlideShare
517
Embed Views
130

Actions

Likes
0
Downloads
28
Comments
0

2 Embeds 130

http://businesstips.ph 125
http://www.economicsguidebusiness.com 5

Accessibility

Categories

Upload Details

Uploaded via as OpenOffice

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

SEO Basics, Principles and Fundamentals SEO Basics, Principles and Fundamentals Presentation Transcript

  • Eastern Visayas Federation for Information Technology"SEO - Internet Marketing Training"SEO Basics, Principles and Fundamentalsby Victorino Q. Abrugar, CPABusiness Consultant and Editor ofBusinessTips.Ph
  • Topic Overview●What is SEO, and why it matters?●How to be a SEO: The knowledge and skills of asuccessful SEO●What you need to know about Google’s Panda andPenguin●The Dos and Don’ts of Search Engine Optimization●SEO strategies, techniques, and tactics to get organictraffic from the search engines●How SEO works with other online marketing strategies?●How to grow your career as a SEO?Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)
  • Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)Topic ObjectivesThis lesson will enable trainees to:●Learn and understand the meaning of SEO and its importance tobusiness owners, marketers, leaders, educators, and other users.●Learn the essential knowledge, skills and traits to have asuccessful career as a SEO.●Know whats happening in the SEO world right now.●Know the Dos and Donts of SEO practice●Learn the different SEO strategies, techniques and tactics to driveorganic and relevant traffic from search engines to a website.●Learn how to collaborate SEO with other Internet marketingtechniques. View slide
  • Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)What is SEO?SEO or Search Engine Optimization is aprocess of improving the elements of awebsite such as its title, content, keywords,images, structure, navigation, outbandlinks, and inbound links in an attempt toincrease its search engine algorithm scoreand rank higher in the SERPs in order toattract traffic from the search engines andconvert this traffic in to profitable actions. View slide
  • Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)
  • Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)SEO can be simply defined as thepractice of getting organic or unpaidweb traffic from the search engines.
  • Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)1.SEO optimize a webpage for a particularkeyword to rank it higheron SERPs.2.Search engines indexweb page on theirSERPs and rank it for aparticular keyword3.SE users, when theysearch for that particularkeyword, find the webpage link on searchresults and go to themain webpage to find theinformation they want.WebsitesCompany websites, blogs, socialpages, and other web pages.Search Engines(Google, Yahoo, Bing, Yandex,Baidu, etc.)SE usersPeople who use the search enginesto find the information the need.
  • Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)Unlike Paid Search Marketing or PPCMarketing, it can be an unpaid formof Search Engine Marketing as youdont have to pay money to searchengines, like Google, Yahoo and Bing,to get your web pages shown in theirsearch engine results pages (SERPs).
  • Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)Paid listings onSearch Engines orPaid SearchMarketing (PPCMarketing)Organic or unpaidsearch results onSearch Engines.This is whereyour PPCadvertisinggoes.This is whereyour SEOgoes.
  • Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)
  • Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)What are the advantages of SEOover PPC marketing?
  • Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)People trust organic results thanpaid listings.86% of web searcherstrust organic searchresults more thansponsored or paidPPC listings.http://unbounce.com/ppc/seo-vs-ppc-infographic/
  • Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)SEO can be done for free.●You dont need to paysearch engines to getincluded in SERPs.●You can do some ofthe SEO techniqueswithout spendingmoney.
  • Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)Effective SEO has lasting results.High pagerank andauthority which areproducts of qualitySEO can give long-lasting results andROI.
  • Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)Organic search results are notblocked by ad blocker toolbars.●Ad blocker toolbarplugins usually block adsincluding sponsoredlistings in SEs.●People who repeatedlysearch for the same termmay develop adblindness or ignoresponsored listings.
  • Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)What are the disadvantages of SEOover PPC marketing?
  • Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)SEO is not done overnight.●SEO is a process that takestime to see results.●You need to buildauthority to rank higher inthe search results.●Unlike SEO, PPC or paidlistings can be showninstantly on SERPs at thestart of your campaign.
  • Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)SEO should conform with termsand rules of the search engines.●A violation with GooglesWebmaster Guidelines canget your websitepenalized.●Googles Panda andPenguin are on the moveto penalized a lot ofwebsites and pages ontheir SERPs.
  • Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)The competition in SEO can be too high.●New websites can hardlycompete with otherwebsites that already havehigher authority.●Even if you rank in SERPs,you still need toconsistently do qualitySEO to stay in rankingagainst existing and newcompetitors.
  • Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)Why SEO matters to us, and whypeople should do SEO?
  • Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)Business ownersuse SEO to gainmore customersand boost theirsales to maketheir businessmore profitableand stable.
  • Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)SEO firms andprofessionals earnmoney byproviding SEOservices tocompanies andother entities.
  • Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)The Government and otherorganizations use SEO to promotetheir programs and spread moreinformation to the public.
  • Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)Webmasters andbloggers use SEO todrive more organicsearch traffic to theirwebsites andblogs, and convertthem in to moremoney online.
  • Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)Teachers andeducators use SEOto increase theirreach and audienceto share theirknowledge andideas to morepeople.
  • Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)
  • Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)To be a successful SEO, you should...1. Have the knowledge about the algorithmsof Google and other search engines
  • Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)To be a successful SEO, you should...2. Understand a websites elements and structure
  • Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)To be a successful SEO, you should...3. Learn how to write quality and useful content
  • Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)To be a successful SEO, you should...4. Know how to analyze data
  • Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)To be a successful SEO, you should...5. Learn how to do extensive research
  • Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)To be a successful SEO, you should...6. Learn how to determine problems and solve them
  • Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)To be a successful SEO, you should...7. not stop learning and experimenting SEO
  • Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)To be a successful SEO, you should...8. learn how to build relationships
  • Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)To be a successful SEO, you should...9. learn howto optimizeyour life.
  • Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)To be a successful SEO, you should...10. know how to make a plan andexecute it.
  • Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)
  • Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)The Dos of SEO1. Target your audience2. Make relevant titles and descriptions3. Create relevant, unique, useful & engaging content4. Update your content regularly5. Build quality and natural links consistently6. Build social media influence7. Get updated with search engine news8. Maintain business or personal excellence9. Monitor your SEO performance10. Solve problems as early as possible
  • Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)The Donts of SEO1. Dont hire the wrong SEO2. Dont stuff keywords3. Dont target broad keywords4. Dont ignore potential SEO problems5. Dont overload your site with ads6. Dont make your site navigation difficult for users7. Dont be lazy to update yourself with SEO news8. Dont learn only SEO9. Dont rely on search traffic mainly10. Dont let your SEO plan and strategies unexecuted
  • Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)SEO strategies, techniques, and tactics to getorganic traffic from the search enginesANDHow SEO works with other onlinemarketing strategies
  • Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)Strategy #1 – Have a search-engine friendly websiteTechniques:On-page SEO, website development, HTML, CSS and PHPTactics:1. Create SE-friendly URL.2. Improve site navigation and use internal linking.3. Improve outbound links. Use rel="nofollow".4. Create a sitemap.5. Create friendly and useful 404 pages.6. Optimize images and other multimedia files.7. Avoid too much ads and keyword stuffing.8. Use CMS and optimize for mobile.
  • Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)Strategy #2 – Create high-quality fresh contentTechniques:On-page SEO, Content writing, inbound marketing, viralmarketing, video marketing, photographyTactics:1. Identify your audience2. Write your passion or expertise3. Write targeted, unique, useful and informational content4. Research your topic well5. Check spelling and grammar6. Use interesting images, videos or infographics7. Listen to comments or feedback8. Consistently practice your writing skills
  • Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)Strategy #3 – Build quality inbound links regularlyTechniques:Off-page optimization, link building, link-baiting, contentmarketing, social media marketing, viral marketing, PR andrelationshipTactics:1. Write highly useful and informational articles that willmake other websites link to those articles for reference.2. Create a youtube channel and upload interesting videoswith your link on the description.3. Create blogs and pages in Facebook, Twitter, Google+,Foursquare, LinkedIn, Pinterest and other social media.4. Publish useful and shareable infographics in your site
  • Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)Strategy #3 Tactics cont...5. Create documents and presentations and submit it toScribd, Slideshare, Google Docs, and the like.6. Submit guest posts on high-authority websites/blogs.7. Leave engaging comments on relevant blogs.8. Join online forums and post valuable relevant threadswith your homepage in your profile or signature.9. Submit your company website to quality business or webdirectories.10. Share the link to your content in relevant socialbookmarking or community sites.11. Join relevant Facebook groups and other groups onlineto expand your network.
  • Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)Strategy #3 Tactics cont...12. Make more friends and always help people online andoffline.13. Be a resource speaker on events related to your businessor profession.14. Accept interviews and guesting online or on traditionalmedia.15. Interview influential people in your niche.16. Write eBooks and research papers and share it for free.17. Develop free tools, software or applications.18. Create and share free WordPress templates and plugins.19. Donate to charities and non-for-profit organizations.20. Always wow your customers or clients.
  • Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)Strategy #4 – Boost brand visibility on SERPsTechniques:Off-page SEO, Social media marketing, online reputationmanagement, PR marketingTactics:1. Submit your website to Google Places and and claim yourGoogle Map listings.2. Optimize your Facebook and other social media pages for thesearch engines.3. Optimize your images for search engines.4. Optimize your videos in YouTube5. Submit your sitemap to Google, Bing and other SEs.6. Follow the rules and guidelines of Google and other SEs.7. Build more relationships online and offline.
  • Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)How to grow your career as a SEO?
  • Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)#1 Build influential website and blog.
  • Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)#2 Build more influence on social media.
  • Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)#3 Get a mentor and dont stop learning SEO.
  • Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)#4 Teach people and make disciples.
  • Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)#5 Share useful documents, videos, andother materials online.
  • Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)#6 Be a speaker and inspire your audience.
  • Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)#7 Maintain excellence in your SEO work.
  • Lesson 2 – SEO Part 1 (The Fundamentals of Search Engine Optimization)Thank you.Check all our reference and sources:http://www.quickmeme.com/ (for the memes)http://www.youtube.com/user/GoogleWebmasterHelphttp://www.mattcutts.com/blog/http://unbounce.com/ppc/seo-vs-ppc-infographic/http://moz.com/blog/smwc-and-other-essential-seo-jargonhttp://www.reloadmedia.com.au/searchstrategy/google/whats-the-difference-between-google-penguin-and-google-panda/http://blog.us.cision.com/2013/05/top-100-social-media-internet-marketing-seo-blogs-for-2013/