Internet Marketing Basics, Principles and Fundamentals
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Internet Marketing Basics, Principles and Fundamentals

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Topic Overview:
1. What exactly is Internet Marketing?
2. The different types of Internet Marketing
3. Users of Internet Marketing
4. Online marketing vs offline marketing
5. How to be a real Internet Marketer: Qualities of a successful Internet Marketer
6. How to really make money online
7. How to make an Internet Marketing Plan

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    Internet Marketing Basics, Principles and Fundamentals Internet Marketing Basics, Principles and Fundamentals Presentation Transcript

    • Eastern Visayas Federation for Information Technology"SEO - Internet Marketing Training"Internet Marketing Basics, Principlesand Fundamentalsby Victorino Q. Abrugar, CPABusiness Consultant and Editor ofBusinessTips.Ph
    • Introduction, Fundamentals and Types of Internet MarketingTopic Overview●What exactly is Internet Marketing?●The different types of Internet Marketing●Users of Internet Marketing●Online marketing vs offline marketing●How to be a real Internet Marketer: Qualities ofa successful Internet Marketer●How to really make money online●How to make an Internet Marketing Plan
    • Introduction, Fundamentals and Types of Internet MarketingTopic ObjectivesThis lesson will enable trainees to:●Gain understanding on the fundamentals of Internet marketingwhich will guide them to proper practice and application ofits different forms, strategies, techniques and tactics.●Learn the different types of Internet marketing and how tocollaborate them to create a better online marketingcampaign.●Develop personal and professional qualities of a successfulInternet marketer.●Learn how to really make money from Internet marketing.●Learn how to make an Internet marketing plan for their ownbusiness or clients
    • Introduction, Fundamentals and Types of Internet MarketingWhat exactly is Internet marketing?
    • Introduction, Fundamentals and Types of Internet MarketingInternet marketing is not all aboutmaking money online.
    • Introduction, Fundamentals and Types of Internet MarketingInternet marketing is not all aboutbecoming your own boss and working atyour desired time.
    • Introduction, Fundamentals and Types of Internet MarketingInternet marketing is not all about webprogramming and other technical stuff.
    • Introduction, Fundamentals and Types of Internet MarketingInternetmarketingis notaboutspam andscams.
    • Introduction, Fundamentals and Types of Internet MarketingInternet marketing is not all aboutadvertising and getting attention.
    • Introduction, Fundamentals and Types of Internet MarketingInternet marketing is big!
    • Introduction, Fundamentals and Types of Internet MarketingInternet marketing is a collaboration ofprinciples, disciplines, strategies,techniques and tactics.
    • Introduction, Fundamentals and Types of Internet MarketingInternet marketing is bringing all the importantelements of marketing on the Internet.MarketingProduct,Price,Place,Promotion,People.InternetSearch engines,Social media,Websites,Blogs, email,web apps, etc.
    • Introduction, Fundamentals and Types of Internet MarketingInternet marketing is the processof coordinating products, price,place, promotion, people and theInternet to satisfy consumerswhile generating profit or returnfor the company or entity thatprovide those products.
    • Introduction, Fundamentals and Types of Internet MarketingWhat are the different types ofInternet marketing?
    • Introduction, Fundamentals and Types of Internet MarketingTypes of Internet Marketing1. Search Engine Marketing (SEM) – PPC & SEO2. Social Media Marketing (SMM)3. Email Marketing4. Affiliate Marketing5. Content Marketing6. Word-of-mouth marketing7. Mobile Internet marketing8. Online Public Relations Marketing9. Display advertising10. Relationship marketing11. Inbound marketing12. Online Video marketing
    • Introduction, Fundamentals and Types of Internet Marketing1. What is Search Engine Marketing?
    • Introduction, Fundamentals and Types of Internet MarketingSearch Engine Marketing (SEM) or simplySearch Marketing is a form of Internetmarketing that involves targeting the usersof search engines by increasing thevisibility and ranking of a website in theSearch Engine Results Pages (SERPs) todrive search traffic through organic SearchEngine Optimization (SEO) or Pay Per Click(PPC) listings.
    • Introduction, Fundamentals and Types of Internet MarketingWhat are the differences between SEM, PPCadvertising and SEO?
    • Introduction, Fundamentals and Types of Internet Marketing1.1 Paid search marketing includes PPC (pay-per-click) programs like Google AdWords and Bing Adsthat enable businesses to show their ads in the SearchEngine Results Pages (SERPs) based on agreed PPCrate.1.2 SEO or Search Engine Optimization involvesimproving the elements of a website like its title,content, keywords, images, structure, navigation, andinbound links in an attempt to increase its searchengine algorithm score and rank higher in the SERPsin order to attract traffic from the search engines andconvert this traffic in to profitable actions.
    • Introduction, Fundamentals and Types of Internet Marketing2. What is Social Media Marketing?SMM involves different strategiesand tactics to gain website trafficor attention from people in thesocial media or networks sites,such as Facebook, Twitter,YouTube, Google+, LinkedIn,Pinterest, WordPress, Blogger,Stumbleupon and others.
    • Introduction, Fundamentals and Types of Internet Marketing3. What is Email Marketing?Email marketing is a form of direct marketingthat involves sending commercial information orcustomer relation messages to a group ofpeople who are either prospective or existingcustomers using electronic mails or emails. Emailmarketing includes opt-in email advertising,where subscribers consent to receive messagesfrom companies or websites they trust.
    • Introduction, Fundamentals and Types of Internet MarketingSample Email Subscription Widget
    • Introduction, Fundamentals and Types of Internet Marketing4. What is Affiliate Marketing?Affiliate marketing is a type of online marketingin which a business collaborates with itsaffiliates to promote its product or service andincrease sales. Affiliates are usually composed ofonline publishers (website owners, bloggers, andsocial media users) who promote the product ofthe merchant (the business or primary seller)and are rewarded for every visitor or customerbrought to the business through their ownmarketing efforts.
    • Introduction, Fundamentals and Types of Internet MarketingMerchantAffiliateNetworkAffiliate Buyers1. Merchant listsproduct in AffiliateNetwork2. Affiliate joinsAffiliate network toget products topromote in theirwebsite.3. Buyer discoversProduct in affiliateswebsite.1. Merchant listsproduct in AffiliateNetwork2. Affiliate joinsAffiliate network toget products topromote in theirwebsite.3. Buyer discoversProduct in affiliateswebsite.4. Buyer click the product link and purchase product from themerchant.5. Affiliate earns commission from the sale.Affiliate Marketing Process12345
    • Introduction, Fundamentals and Types of Internet Marketing5. What is Content Marketing?Content marketing is considered as an umbrellaterm for all marketing practices that use contentto attract and engage target audience andinfluence them to make profitable consumeractions. Content marketing utilizes specializedcontent, like articles, images, infographics,audio, presentations, and videos to achieve amarketing goal.
    • Introduction, Fundamentals and Types of Internet Marketing6. What is Word-of-mouth marketing?Word-of-mouth marketing is more related to theproduct or service rather than the promotion(advertising) mix of marketing. Word-of-mouthmarketing is more involved in providing qualityor value on the marketer’s product and extraservices to satisfy and wow customers, andeventually turn them into volunteer marketers.
    • Introduction, Fundamentals and Types of Internet Marketing7. What is mobile marketing?This type of marketing uses mobile or wirelessInternet media like cellphones to communicatemarketing or advertising information to targetaudience with the objective of influencingcurrent and potential customers to makeprofitable customer actions.
    • Introduction, Fundamentals and Types of Internet Marketing8. What is Online PR marketing?This involves management of the flow ofinformation between a brand and the public onthe Internet. Public relations can also beimproved through online reputationmanagement (ORM) – the process of monitoringthe reputation of a business or brand on theInternet in order to emphasize positive imagerather than a negative one.
    • Introduction, Fundamentals and Types of Internet Marketing9. What is Display Advertising?Display advertising involves the placementof banner ads on third-party websites orblogs to earn impression or to drive trafficto a company’s own website in order toincrease product awareness.
    • Introduction, Fundamentals and Types of Internet Marketing10. What is Relationship Marketing?Relationship Marketing is more concerned aboutcustomer satisfaction and retention rather thanon aggressive advertising of a product toincrease sales. Relationship marketing focuseson the long-term benefits a company will earnrather than on short-term instant profits.
    • Introduction, Fundamentals and Types of Internet Marketing11. What is Inbound Marketing?Inbound Marketing involves creating and freelysharing useful and informative content such aseBook, podcasts, infographics, videos, andresearch papers to attract prospectivecustomers. It earns the attention of customers,unlike Outbound Marketing which asks theirattention. Inbound Marketing is like MagnetMarketing while Outband Marketing can beconsidered as Megaphone Marketing.
    • Introduction, Fundamentals and Types of Internet Marketing12. What is Online Video Marketing?Online Video marketing involves creatingpromotional, informational or viral videos anduploading them on video sharing sites likeYouTube, Vimeo and Facebook to engageviewers and turn them in to customers orinfluence them to further spread those videos toprospective customers.
    • Introduction, Fundamentals and Types of Internet Marketing
    • Introduction, Fundamentals and Types of Internet MarketingBusiness Ownersuse InternetMarketing topromote theirbusiness online,attract morecustomers andboost profit.
    • Introduction, Fundamentals and Types of Internet MarketingProfessionals useInternetMarketing tobuild theirpersonal brandonline andachieve careergrowth.
    • Introduction, Fundamentals and Types of Internet MarketingWebsite andblog owners useInternetMarketing todrive moretraffic to theirsites and makemoney online.
    • Introduction, Fundamentals and Types of Internet MarketingInternet Marketingcompanies andconsultants use InternetMarketing as theirservices to earnrevenues.
    • Introduction, Fundamentals and Types of Internet MarketingThe governmentuses Internetmarketing topromote theirprojects online andto dissiminateinformation to thepublic.
    • Introduction, Fundamentals and Types of Internet MarketingNonprofit organizations use InternetMarketing to promote their cause online,find more donors, and boost theirfundraising efforts.
    • Introduction, Fundamentals and Types of Internet MarketingOnline Marketing vs Offline MarketingOnline and offline marketing should worktogether, not fight each other.
    • Introduction, Fundamentals and Types of Internet MarketingThe Pros and Cons of Internet Marketing
    • Introduction, Fundamentals and Types of Internet MarketingInternet Marketing is fast.●You can have awebsite + aFacebook Page inless than a week.●Your onlineinformation canbe accessed inreal time.
    • Introduction, Fundamentals and Types of Internet MarketingInternet Marketing is wide.●2.4 billion Internet usersworldwide.●Facebook has 1.1 billionusers worldwide.●More than 30M Filipinosused Internet in 2011.●Internet data can beaccessed anywhere in theworld as long as you haveInternet connection.
    • Introduction, Fundamentals and Types of Internet MarketingInternet Marketing is cost-effective.●You can create socialmedia pages, likeFacebook Page,YouTube Channel,Twitter profile for free.●You can have acompany website for avery affordable price.
    • Introduction, Fundamentals and Types of Internet MarketingInternet Marketing is easy tomeasure and experiment.●You can easily trackyour marketingperformance with toolslike Google Analyticsand Facebook Insights.●You can immediatelyimplement yourmarketing plan.
    • Introduction, Fundamentals and Types of Internet MarketingInternet Marketing lackshuman and personal interaction.●Online marketers have thetendency to fully rely ontechnology and autoapplications.●Potential customers may nottrust you without personalmeetup.
    • Introduction, Fundamentals and Types of Internet MarketingInternet Marketing awaits highcompetition.●There are more than 600million websites as of 2012.●48 billion web pages areindexed by Googlein May 2013.●There are 50 million FacebookPages as of May 2013.
    • Introduction, Fundamentals and Types of Internet MarketingInternet Marketing faces ethicalissues like spam and scams.●More than 90% of all emailssent are unwanted.●83 million Facebook accountsare fakes.●Potential customers do noteasily trust marketers onthe Internet.
    • Introduction, Fundamentals and Types of Internet MarketingInternet Marketing facessecurity concerns.●Google finds about 9,500 newmalicious websites every day.●Facebook accounts arehacked 600,000 times daily.●Online businesses andwebsites may lose consumerstrust and confidence ifsecurity is compromised.
    • Introduction, Fundamentals and Types of Internet MarketingHow to be a real Internet Marketer?What are the qualities of a successfulInternet Marketer?
    • Introduction, Fundamentals and Types of Internet MarketingInternet marketers are entrepreneurial.●They find opportunitieson problems.●They focus oncustomers satisfactionrather than on profit.●They make peopleslives even better.
    • Introduction, Fundamentals and Types of Internet MarketingInternet marketers are leaders.●They build an effectiveteam.●They know how todelegate work.●They know how toinspire and influencepeople.
    • Introduction, Fundamentals and Types of Internet MarketingInternet marketers are innovative.●They are flexible andadaptive to change.●They are unique andcreative.●They go out of theircomfort zone.●They do extensiveresearch anddevelopment.
    • Introduction, Fundamentals and Types of Internet MarketingInternet marketers have focus.●They have dedication totheir work.●They constantly practiceto win the competition.●They know how toavoid distractions.
    • Introduction, Fundamentals and Types of Internet MarketingInternet marketers are patientand hardworking.●They understand thatsuccess cannot beachieve overnight.●They work hard toachieve their target.
    • Introduction, Fundamentals and Types of Internet MarketingInternet marketers are analytical.●They know how to readnumbers.●They know how todetermine problems.●They know how to findsolutions to problems.
    • Introduction, Fundamentals and Types of Internet MarketingInternet marketers havevalues and principles.●They maintain honestyand integrity.●They know how torespect people.●They follow the rulesand laws of the land.
    • Introduction, Fundamentals and Types of Internet MarketingInternet marketers are strategic,technical and tactical.●They have a strategicand smart plan.●They have styles.●They execute actions toachieve their plans.
    • Introduction, Fundamentals and Types of Internet MarketingInternet marketers are humane.●They know how to buildgood and lastingrelationships.●They dont rely toomuch on technology.●They are helpful andcompassionate.
    • Introduction, Fundamentals and Types of Internet MarketingInternet marketersare tenacious.●They stick to their plan.●They dont easilygiveup.●They know how to takea break, rejuvenate, andresume with morestrength.
    • Introduction, Fundamentals and Types of Internet Marketing
    • Introduction, Fundamentals and Types of Internet Marketing1. Start an Internet marketing firm.●You can offerservices like SEO,social mediamarketing, webdevelopment, appsdevelopment and IMconsultancy.●Or provide Internetmarketing training,webinars, etc.
    • Introduction, Fundamentals and Types of Internet Marketing2. Be an Internet marketing consultant.●You can providealmost all servicesoffered by anInternet marketingfirm alone.●Or you can alsooutsource somework to third parties.
    • Introduction, Fundamentals and Types of Internet Marketing3. Apply Internet marketing in yourown business.●You can use Internetmarketing to attractmore loyal customersonline and offline.●You can use Internetmarketing to boostyour sales and profit.
    • Introduction, Fundamentals and Types of Internet Marketing4. Implement Internet marketing inyour own websites.●You can build websitesand blogs to earn fromonline advertising,affiliate marketing, etc.●You can use SEO, SMM,content marketing andother IM forms to drivemore traffic to your siteand convert them in tomore profit.
    • Introduction, Fundamentals and Types of Internet MarketingHow to make anHow to make anInternet marketing PlanInternet marketing Plan
    • Introduction, Fundamentals and Types of Internet Marketing1. Define your goals.What do you want to achieve?Grow your sales by 30% this year.
    • Introduction, Fundamentals and Types of Internet Marketing2. Establish your objectives.What specific things do youwant to achieve to supportyour overall goal?Increase online presencein SEs and gain audiencefrom company website.Earn loyal followers fromsocial media and turn theminto repeat customers.
    • Introduction, Fundamentals and Types of Internet Marketing3. Establish your strategies.What are your major steps toachieve your goals and objectives?Build a websitewith 1,000UV/monthBuild a FacebookPage with10,000 likesCreate a YoutubeChannel with1K subscribers
    • Introduction, Fundamentals and Types of Internet Marketing4. Establish your techniques.What are the techniques and stylesyou will implement to achieve yourgoals and objectives.SEO, contentmarketing,bloggingSMM, viralmarketing,content marketing,relationshipmarketing.Video marketing,viral marketing,SMM
    • Introduction, Fundamentals and Types of Internet Marketing4. Establish your techniquesWhat are the techniques and stylesyou will implement to achieve yourgoals and objectives.SEO, contentmarketing,bloggingSMM, viralmarketing,content marketing,relationshipmarketing.Video marketing,viral marketing,SMM
    • Introduction, Fundamentals and Types of Internet Marketing5. Establish your tactics.What are your specific steps toachieve your objectives and supportyour strategies?Publish qualityarticles, optimize sitestructure, geo-targetinglink building (guestposting), hire SEORun a contest,buy Facebook ads,share interestingpictures and posts,local listing.Create viral video,share video on FB,Twitter and blogs.
    • Introduction, Fundamentals and Types of Internet Marketing6. Set up your budget.How much money would you spendto execute your plan.$100/month 50$/month $150/month
    • Introduction, Fundamentals and Types of Internet MarketingGoal Grow your sales by 30% this yearIncrease online presence inSEs and gain audience fromcompany website.Build a website with1,000 UV/monthSEO, contentmarketing, bloggingPublish quality articles,optimize site structure,link building (guestposting), hire SEO$100/monthObjectivesStrategiesTechniquesTacticsBudgetInternet Marketing Plan ModelEarn loyal followers from social mediaand turn them into customers.Build a Facebook Pagewith 10,000 likesCreate a YoutubeChannel 1K subscribersSMM, viral marketing,content marketing,relationship marketing.Video marketing,viral marketing, SMMRun a contest,buy Facebook ads,share interesting picturesand posts.Create viral video,share video on FB,Twitter and blogs.50$/month $150/month
    • Introduction, Fundamentals and Types of Internet MarketingThank you.Links to learn more about Internet Marketing:http://adage.com/power150/https://en.wikipedia.org/wiki/Online_advertisinghttp://www.youtube.com/user/GoogleWebmasterHelphttp://www.youtube.com/user/learnwithgooglehttp://www.youtube.com/watch?v=M8eNx9HIZGwhttp://www.youtube.com/watch?v=EmSt4uSJTNQhttp://moz.com/http://searchengineland.com/http://www.socialmediaexaminer.com/http://www.problogger.net/http://www.quicksprout.com/http://www.seo.org.ph/https://twitter.com/mattcutts