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Blogging Basics and Tips
Blogging Basics and Tips
Blogging Basics and Tips
Blogging Basics and Tips
Blogging Basics and Tips
Blogging Basics and Tips
Blogging Basics and Tips
Blogging Basics and Tips
Blogging Basics and Tips
Blogging Basics and Tips
Blogging Basics and Tips
Blogging Basics and Tips
Blogging Basics and Tips
Blogging Basics and Tips
Blogging Basics and Tips
Blogging Basics and Tips
Blogging Basics and Tips
Blogging Basics and Tips
Blogging Basics and Tips
Blogging Basics and Tips
Blogging Basics and Tips
Blogging Basics and Tips
Blogging Basics and Tips
Blogging Basics and Tips
Blogging Basics and Tips
Blogging Basics and Tips
Blogging Basics and Tips
Blogging Basics and Tips
Blogging Basics and Tips
Blogging Basics and Tips
Blogging Basics and Tips
Blogging Basics and Tips
Blogging Basics and Tips
Blogging Basics and Tips
Blogging Basics and Tips
Blogging Basics and Tips
Blogging Basics and Tips
Blogging Basics and Tips
Blogging Basics and Tips
Blogging Basics and Tips
Blogging Basics and Tips
Blogging Basics and Tips
Blogging Basics and Tips
Blogging Basics and Tips
Blogging Basics and Tips
Blogging Basics and Tips
Blogging Basics and Tips
Blogging Basics and Tips
Blogging Basics and Tips
Blogging Basics and Tips
Blogging Basics and Tips
Blogging Basics and Tips
Blogging Basics and Tips
Blogging Basics and Tips
Blogging Basics and Tips
Blogging Basics and Tips
Blogging Basics and Tips
Blogging Basics and Tips
Blogging Basics and Tips
Blogging Basics and Tips
Blogging Basics and Tips
Blogging Basics and Tips
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Blogging Basics and Tips

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Topic Overview: …

Topic Overview:
Introduction to blogging and the state of the blogosphere
Why you should blog: The benefits of blogging
How to make a blog that matters: Choosing your blogging platform, domain name, web hosting, genre, and style.
How to drive quality traffic to your blog: SEO, social media marketing and content marketing for your blog
The different ways to make money online through blogging
How to be a famous blogger
How to make your blog your business and how you can help other businesses and organizations through blogging

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  • 1. Eastern Visayas Federation for Information Technology"SEO - Internet Marketing Training"Bloggingby Victorino Q. Abrugar, CPABusiness Consultant and Editor ofBusinessTips.Ph
  • 2. Topic Overview●Introduction to blogging and the state of the blogosphere●Why you should blog: The benefits of blogging●How to make a blog that matters: Choosing your bloggingplatform, domain name, web hosting, genre, and style.●How to drive quality traffic to your blog: SEO, social mediamarketing and content marketing for your blog●The different ways to make money online through blogging●How to be a famous blogger●How to make your blog your business and how you can helpother businesses and organizations through bloggingLesson 7 – Blogging
  • 3. Topic ObjectivesThis lesson will enable trainees to:●Know and understand the power of blogging.●Understand the importance of blogging and the benefits of beinga blogger.●Learn how to create a professional blog and become a problogger.●Know the strategies, techniques and tactics to drive more relevantand quality traffic to a blog.●Learn the different ways to monetize a blog.●Learn how to become a famous and influential blogger.●Know how to make blogging your business or professional service.Lesson 7 – Blogging
  • 4. Lesson 7 – Blogging
  • 5. What is a blog?A blog is a website that is usuallycomposed of regular blog postsdisplayed in a reverse chronologicalorder. The authors or publishers of blogposts are called bloggers and theprocess of publishing or updating thoseposts is called blogging.Lesson 7 – Blogging: Introduction to blogging
  • 6. In other words, a blog is...●a website with a domain name and webhost●composed of blog posts (articles, news, images,videos and other content) displayed in areversed chronological order, that is, from latest(recent posts) to the earliest (old posts)●maintained by a blogger (sole author) or groupof bloggers (multi-author) who do the bloggingLesson 7 – BloggingLesson 7 – Blogging: Introduction to blogging
  • 7. Lesson 7 – BloggingThe domain nameAs shown in the logo :)The bloggerThe blog postsLesson 7 – Blogging: Introduction to blogging
  • 8. Lesson 7 – BloggingLesson 7 – Blogging: Introduction to blogging
  • 9. Different types of blog by topic:Lesson 7 – Blogging1. Personal blog2. Business and finance blog3. Political blog4. Travel blog5. Fashion blog6. Tech blog7. Design blog8. Niche blog9. Entertainment blog10. News blog11. Food blog12. Health and lifestyle blog13. Educational blog14. Sports blog15. Corporate blog16. Religious blog17. Art blog17. Music blog19. Photoblog20. Videoblog or vlog21. Non-profit blog22. Humor blogLesson 7 – Blogging: Introduction to blogging
  • 10. Top social networking websites like Twitter,Facebook, LinkedIn, Tumblr and Google+can also be considered as microblogs asthey use the feature status updates whichare also displayed in a reverse chronologicalorder.Lesson 7 – BloggingLesson 7 – Blogging: Introduction to blogging
  • 11. Lesson 7 – BloggingTwitter asa microblogdisplays its usersupdates (short140-charactertexts and links toimages, videosand websites)from latest to thenewest.Lesson 7 – Blogging: Introduction to blogging
  • 12. Lesson 7 – BloggingThe State of Blogosphere➔ According to BlogPulse, there were more than 164Million Blogs in July 2011, and 3 million blogs areadded every month.➔ There are 116.5 million blogs on Tumblr.com now.➔ There are 67.3 million blogs on WordPress.com➔ There are over 60 million self-hosted blogs andwebsite that are powered by WordPress.org➔ Google is not telling how many blogs are there thatare hosted on Blogger.com (blogspot.com), but wecan just estimate that there are about a 100 million ofthem.Lesson 7 – Blogging: Introduction to blogging
  • 13. Lesson 7 – BloggingThe State of Blogosphere➔ 77% of Internet users read blogs➔ 81% of U.S. online consumers trust informationand advice from blogs.➔ 61% of U.S. online consumers made apurchase based on blog recommendations.➔ 79% of online shoppers spend 50% of shoppingtime researching products online➔ 57% of companies with a blog have acquired acustomer from their blog.Lesson 7 – Blogging: Introduction to blogging
  • 14. Lesson 7 – BloggingTop 20 Blogs that Make a Lot of MoneySource: http://www.incomediary.com/top-earning-blogsLesson 7 – Blogging: Introduction to blogging
  • 15. Lesson 7 – BloggingLesson 7 – Blogging: Introduction to blogging
  • 16. What are the benefits of blogging?Lesson 7 – Blogging: Benefits of blogging
  • 17. 1. It can beyour sourceof income.Lesson 7 – Blogging: Benefits of blogging
  • 18. 2. It helps yougain moreknowledgein your chosentopic.Lesson 7 – Blogging: Benefits of blogging
  • 19. 3. It enhancesyour writingand otherblogging skills.Lesson 7 – Blogging: Benefits of blogging
  • 20. 4. It developsyour SEO, SMMand other Internetmarketing skills.Lesson 7 – Blogging: Benefits of blogging
  • 21. 5. It gives you honor and fame.Lesson 7 – Blogging: Benefits of blogging
  • 22. 6. It improvesyour confidenceand helps yougain a lot offriends.Lesson 7 – Blogging: Benefits of blogging
  • 23. 7. It gives you authority, influence,and helps establish yourself as anexpert in your field.Lesson 7 – Blogging: Benefits of blogging
  • 24. 8. It helpsyour businessearn newcustomersand retainexistingcustomers.Lesson 7 – Blogging: Benefits of blogging
  • 25. Lesson 7 – Blogging: How to make a blog that matters
  • 26. How to make a blog that matters: Choosing your platform,domain name, web hosting, genre and style.Blogging Platforms:➔WordPress➔Blogger➔Tumblr➔TypePad➔Drupal➔Joomla➔Movable Type➔Weebly➔Livejournal➔Blog.com➔Squarespace➔CustomLesson 7 – Blogging: How to make a blog that matters
  • 27. ➔Blogger, Tumblr, Weebly, TypePad are examplesof free hosted blogs.➔Drupal, Joomla and Movable Type are examplesof self-hosted blogs.➔WordPress blogs can be either free hosted(WordPress.com) or self-hosted (WordPress.org).Lesson 7 – Blogging: How to make a blog that matters
  • 28. Why use WordPress?➔WordPress is the most popular self-hostedblogging software powering over 60 million sites.➔WordPress is used by most of the bloggers inTechnoratis top 100 blogs.➔WordPress is used by notable brands, such asCNN, Sony, The New York Times, Sony, eBay,Mashable, GM, UPS, Tech Crunch and Boing Boing.Lesson 7 – Blogging: How to make a blog that matters
  • 29. Why choose a self-hosted blog?➔You can have full control on your blog.➔You have the full ownership of your blog.➔You can maximize your blogs monetization.➔You can customize it the way you want it.➔It is more challenging than a free blog.Lesson 7 – Blogging: How to make a blog that matters
  • 30. The cost of having a Self-hosted WordPress Site➔Domain name registration (TLD) = $10/yeardotPH domains costs $70 for 2 years➔Web hosting (shared starter) = $5/monthweb hosting can be shared, VPS, or dedicated server➔WordPress software = free➔Premium WordPress theme = $40 - $100there are also free WordPress themes available➔and your precious time and dedication...Lesson 7 – Blogging: How to make a blog that matters
  • 31. ➔To buy online you must usually have a credit card,debit card or PayPal fund.➔For Filipinos, if you dont have a credit card, youcan use Unionbank Eon Visa Card – a debit card thatyou can use to shop online and verify your PayPalaccount.➔There are also local domain name registrars andweb hosting companies that accept bank deposits.Lesson 7 – Blogging: How to make a blog that matters
  • 32. Tips for choosing the domain name for your blog➔Use a .com if possible.➔Use your company name or registered trade nameif you are making a blog for your business.➔Use your personal name if you want to build yourpersonal brand.➔Use a unique and short name like Yahoo, Google,WordPress, Bing, etc.➔Use a generic name that is easy to remember.➔Watch out for trademark infringement, domainsquatting, and bad history of a domain.Lesson 7 – Blogging: How to make a blog that matters
  • 33. Some of the most popular domain registrars:➔Namecheap.com➔GoDaddy.com➔Dot.Ph – the official registry for PH domain names➔Hover.com➔Name.com➔1And1.comLesson 7 – Blogging: How to make a blog that matters
  • 34. Tips for choosing your web host.➔Choose a host that offers CPANEL➔Choose a host that offer free Fantastico orSoftaculous for quick WordPress and other scriptsinstallation.➔Choose a host with good reviews online➔Choose the right web host for your blog size➔Choose a host that have an excellent customerserviceLesson 7 – Blogging: How to make a blog that matters
  • 35. Examples of web hosting companies:➔Hostgator.com➔BlueHost.com➔Dreamhost.com➔FutureHosting.com➔ASmallOrange.com➔Linode.comLesson 7 – Blogging: How to make a blog that matters
  • 36. Lesson 7 – Blogging: How to make a blog that matters
  • 37. Lesson 7 – Blogging: How to make a blog that matters
  • 38. What topic should I blog?➔Blog on your expertise➔Blog about your passion➔Blog about your business➔Blog about your customers or clients➔Blog about your organization➔Blog about your cause➔Blog about things you want a particularaudience to know.Lesson 7 – Blogging: How to make a blog that matters
  • 39. Different Styles of Blogging➔The story of my life style➔The poetic eloquent style➔The expert style➔The newbie style➔The whistleblower style➔The critic style➔The content curator style➔The journalist style➔The personal development style➔The over-SEO styleLesson 7 – Blogging: How to make a blog that matters
  • 40. Lesson 7 – Blogging: How to drive traffic to your blog
  • 41. 1. Implement Content marketing➔Publish 101 post➔Publish breakthrough post➔Publish experts how-to or tutorial post➔Publish results post➔Try controversial or intriguing post➔Publish list of top 10 post➔Write evergreen articles➔Share personal development posts➔Publish articles that are highly searched yet low incompetition➔Publish viral images, infographics and videos.Lesson 7 – Blogging: How to drive traffic to your blog
  • 42. Example of 100 list that can attract trafficLesson 7 – Blogging: How to drive traffic to your blog
  • 43. Traffic spike courtesy of a result postLesson 7 – Blogging: How to drive traffic to your blog
  • 44. 2.1 SEO your blog (on-page optimization)➔Use search-engine friendly URL➔Use relevant and targeted meta tags (title,description and keywords)➔Build a sitemap and submit to search engines➔Optimize images and other media files➔Avoid obtrusive ads➔Improve site navigation➔Improve internal links and outbound links➔Customize your error or 404 page➔Use SEO optimized theme➔Do not over optimizeLesson 7 – Blogging: How to drive traffic to your blog
  • 45. 2.2 SEO your blog (off-page optimization)➔Guest posting on relevant blogs➔Contribute articles to article sites (eHow, wikihow)➔Leave relevant comments on other relevant blogs➔Join online forums➔Submit your blog to blog directories➔Join contests➔Nominate your blog➔Share documents to slideshare, Scribd, docstoc, etc.➔Press release➔Do not over optimize!Lesson 7 – Blogging: How to drive traffic to your blog
  • 46. 3. Implement social media marketing➔Promote your blog on Facebook (Facebook page, groupand personal profile).➔Create pages on Twitter, Google+, LinkedIn, Pinterest,Foursquare and other top social media➔Create videos for YouTube a other video sharing sites.➔Join specific industry social websites.➔Put social sharing buttons on your blog posts.➔Analyze your social media insights (Facebook insights,Topsy, etc.)➔Use catchy images for your thumbnail.➔Write unique and interesting description when you share tosocial media sites (Facebook, Stumbleupon, etc.)Lesson 7 – Blogging: How to drive traffic to your blog
  • 47. 4. Build relationships online and offline➔Interact with your blogs visitors➔Help other bloggers➔Share your knowledge➔Meet your online friends personally➔Watch out what you say on your blog and on yoursocial media profiles (Facebook status, tweets, etc.)➔Ask support from your family, relatives and friends.➔Build relationship with yourself (mind, body andsoul)Lesson 7 – Blogging: How to drive traffic to your blog
  • 48. Lesson 7 – Blogging: How to monetize your blog
  • 49. 20 Ways to monetize your blog1. Join advertising programs (AdSense, Infolinks, etc)2. Get direct advertisers (banner and text ads)3. Offer paid or sponsored posts4. Offer your professional services5. Sell merchandise6. Sell digital products (eBook, Scripts, web templates)7. Promote products from affiliate network8. Promote products directly from affiliate programs9. Offer blog mentoring or blogging services10. Be a brand ambassadorLesson 7 – Blogging: How to monetize your blog
  • 50. 20 Ways to monetize your blog11. Offer email marketing campaign12. Offer paid access to your premium content13. Host sponsored online contests14. Offer paid Facebook posts15. Offer sponsored tweets16. Create a forum on your blog (VIP membership)17. Create a directory and sell featured listings18. Offer public speaking services19. Ask for donations or tips20. Sell your blog.Lesson 7 – Blogging: How to monetize your bloghttp://businesstips.ph/20-ways-to-make-money-online-from-your-blog/
  • 51. Lesson 7 – Blogging: How to become a famous blogger
  • 52. ➔Fame is actually inevitable if you will blog withpassion, excellence, dedication, humility andgenerosity.➔Influential people will naturally mention, featureand link to you if they will find your blog veryinteresting and helpful.➔To be famous, you have to make your workfamous. It must be unique, extraordinary andsomething that can stand out of the crowd.Lesson 7 – Blogging: How to become a famous blogger
  • 53. Lesson 7 – Blogging: How to become a famous bloggerHow did I get here?
  • 54. Lesson 7 – Blogging: How to become a famous bloggerHow did I get here?
  • 55. Lesson 7 – Blogging: How to become a famous bloggerHow did I get here?
  • 56. Lesson 7 – Blogging: How to become a famous bloggerHow did I get here?
  • 57. Lesson 7 – Blogging: How to become a famous bloggerHow did I get here?
  • 58. Lesson 7 – Blogging: How to become a famous bloggerWhy did they share it?
  • 59. Lesson 7 – Blogging: How to become a famous bloggerHow did I get here?
  • 60. Lesson 7 – Blogging: How to become a famous bloggerHow to make your blog your businessand how you can help otherbusinesses and organizationsthrough blogging?
  • 61. Lesson 7 – Blogging: How to make your blog your business➔To make your blog your business, you have to registeryour company or yourself (as a professional) with thegovernment and pay your taxes.➔You should also protect your brand and trademark byregistering it with the IPO Phil.➔As a professional blogger, you can help businessespromote their brand online, grow their revenue, andhelp them build good relationships with their customers.➔You can also help other organizations to have apresence online and achieve their goals.➔As a professional blogger, you have to blog withintegrity and passion to help your audience and clients.
  • 62. Lesson 7 – BloggingThank you!Links and references:http://wordpress.com/http://wordpress.org/http://www.tumblr.com/http://blogger.comhttp://www.magnetsocialmedia.com/1/post/2013/02/15-blogger-statistics-2013.htmlhttp://www.blogher.com/women-and-social-media-2012http://www.invesp.com/blog/business/how-big-is-blogsphere.htmlhttp://technorati.com/http://www.incomediary.com/top-earning-blogshttp://www.100pinoyblogs.com/http://businesstips.ph/8-benefits-of-being-a-blogger/http://royal.pingdom.com/2009/01/15/the-blog-platforms-of-choice-among-the-top-100-blogs/http://businesstips.ph/100-ways-to-make-your-blog-stand-out-from-the-crowd/

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