Vicky L yadav
Enrollment no. :
Spring internship report
on Big bazaar
I Vicky L Yadav student of Shanti Business School, Ahmedabad 2012-2014,
enrolment No.1011214107, states that I have successfully completed my Internship
from Big bazaar, Gurgaon from 10th
Mar.,2013 to 22th
I would like to thank Prof. P Bala Bhaskaran, Director, SBS, Ahmedabad for
giving me permission to carry out Spring Internship Program.
With immense pleasure and deep sense of gratitude, I wish to express my sincere
thanks to my Faculty Guide Prof. Kishore Barad, SBS, Ahmedabad for his constant
interest, encouragement and expert guidance throughout the course of this project,
which provided the necessary driven force that enabled me to pursue my work with
vigor and keen interest.
Also, I wish to express my sincere gratitude to My Mentors, Mr. Sudhir Sharma (
Store manager) and Mr. Surender Kumar ( H.R manager) for their moral support
and the guidance which they gave me during the time span of SIP, which has a
great influence on me and also gave me immense amount of learning about Retail
SR. NO. Topic
Chapter 01 Introduction 5
Chapter 02 Objectives 9
Chapter 03 Target / Tasks
Chapter 04 Strategy
Chapter 05 Achievements
Chapter 06 SWOT Analysis (Company)
Chapter 07 Limitation of project
Chapter 08 Conclusion
Big Bazaar was introduced by the Future Group in September 2001 with the
opening of its first four stores in Kolkata, Indore, Bengaluru and Hyderabad within
a period of 22 days.
Started by Kishore Biyani, Big Bazaar was launched mainly as a fashion format
selling apparel, cosmetics, accessories and general merchandise. Over the years,
the retail chain has included in its portfolio a wide range of products and services,
ranging from grocery to electronics.
The current retail formats of the Future Group include Big Bazaar, Food Bazaar,
Electronic Bazaar and Furniture Bazaar. According to Kishore Biyani, the
inspiration behind this entire retail format was from Saravana Stores, a local store
in T. Nagar, Chennai. Big Bazaar is popularly known as the ‘Indian Walmart’
In the second year of operations, Big Bazaar tied up with Indian banking giant
ICICI Bank and launched the Big Bazaar ICICI Bank Card. In the same year, the
first Food Bazaar store was also launched at High Street Phoenix mall in Mumbai,
marking the retailer’s entry into dedicated food retail.
In 2003, Big Bazaar made its foray into small towns and cities. The first store in
this category was launched that year in Nagpur. The franchise also welcomed its
10 millionth customer at its new store in Gurgaon in the same year.
Over the next two years, Big Bazaar consolidated its position in the Indian retail
landscape. This phase of growth included the setting up of the Mumbai store in
Lower Parel, which registered a record Rs 10 million turnover in a single day on
Diwali-eve in 2004. In 2005, the first Big Bazaar Exchange Offer was launched,
which has quickly gained popularity among customers.
In 2006, further changes in loyalty marketing took place with the launch of the
housewife-centric credit card, Shakti. Jewellery store ‘Navaras’ was also launched
that year within Big Bazaar stores which became the first store-in-store concept to
be launched by the brand. Another dedicated retail format launched in 2006 is
In 2007, Big Bazaar partnered with a shopping portal Futurebazaar.com and
expanded its retail footprint to 50 stores.
The following year, 2008, witnessed by far the fastest growth in terms of retail
expansion for Big Bazaar, with the launch of the 101st store. Joining the league of
India’s Super brands and voted among the top ten service brands in the country by
the Pitch-IMRB international survey, Big Bazaar became much more than a
household name. The year also saw the launch of the Monthly Bachat Bazaar
(Monthly Budget Market) campaign, which provided significantly low prices and
gave discounts on bulk purchases in the first week of the month.
Over the next two years, Big Bazaar carved its own niche in modern retail and
became the largest brand in the hypermarket format. Capturing one-third of the
food and grocery market in modern retail, celebrity endorsements and tie-ups with
other brands allowed it to enhance its retail footprint. In 2009, Big Bazaar won the
CNBC Awaaz Consumer Awards for the third consecutive year. It was adjudged
the Most Preferred Multi Brand Food & Beverage Chain, Most Preferred Multi
Brand Retail Outlet and Most Preferred Multi Brand One Stop Shop.
In general, customers are segmented in different three type’s i.e.
Upper middle class.
Big Bazaar targets higher and middle class customers because there has been
growth in Indian middle class that has so far used to buying apparel and groceries
from small and cluttered neighborhood market shops is fast realizing the joy of
visiting malls that have redefined the freedom to shop and entertain.
Reliance trends and fresh.
In big bazaar, there prevails many numbers of software’s which they are using for
different type of purpose like:
SAP- They uses this software in warehouse for inventory purpose only.
SPARSH- This software contains all the staff information regarding their wages,
attendance, Timings etc.
SANCHAYAN AND SAMADHAN- These are the applications used for cash
transactions, also any error in transaction related to cash are corrected through
SAMPRADAN- This software is used for pay-back membership card i.e. used for
checking points on card and redemption of voucher.
Objective of internship is to provide the students opportunity to test their interest in
a particular career before permanent commitments are made. Students will develop
skills in the application of theory to practical work situations. They also develop
skills and techniques directly applicable to their careers. Internships will aid
students in adjusting from college to full-time employment.
This internship will enable me to understand the retail management at India’s
leading retail chain Future group.
Big bazaar Gurgaon is one of the fastest growing venture of future group. My main
objective of internship was to get the inner insight of the future group as well as in-
house branding, in-house marketing and operations of this store. I wanted to learn
the things than can be learn only by practical knowledge and wanted to apply my
theoretical knowledge as well.
CSD HR VM
Inventory management :
In this task I was explained the overall inventory process of store.
In which I got knowledge about supply chain, inward & outward of stock,
process of receiving consignment, how we return the damage and non-
How we make labeling on stock, how we make tagging on them
How to deal with vendors for the respective brands and many more things.
Basically inventory is the core part of any retail store that we have learnt
In this task I was given knowledge about the display of merchandise first
that how many types of displays are their how many types of props are used
to make the display attractive what are each and everything called on the
floor that is visible. After that how we can arrange merchandise in a proper
way according to occasions, season and any other way.
Payback is a loyalty scheme which is provided by the store to the customers,
it is also known by membership card. It is provided to the customer for free
of charge so I was given a task of providing information to customer to buy
the payback card, it is nothing but the ultimate monetary benefit given to the
customers on purchasing of the merchandise from the store.
Profit Club Membership Card:
Profit club membership card is new scheme launched in the month
of mar, 2013 in big bazaar. It is provided to the customer on the payment
of Rs.10000 on which they can avail a profit of Rs.2000.
Customer service desk (CSD)
Customer service desk is a place where I have learnt activities like , payback
card and issuing various gift voucher, customer complain handling. Crisis of
Inventory Management To learn this task I approached
to the respective head of the
warehouse department and he
gave the proper insight
regarding this inventory process.
Display To learn this task I took a help
of respective Dept. manager and
also used my insight in a way
that it looks attractive.
Payback and Profit club
For this task we had to loiter
around the store and ask the
customer about the membership
card and had to give them
information about the same.
CSD I got a lot of information
regarding the functioning of the
loyalty schemes, the policies of
the exchange and the
information regarding the
software used and how a
customer query is to be handled.
TASK AVERAGE GOOD EXCELLENT
High brand equity enjoyed by Big Bazaar
State of the art infrastructure
A vast variety of stuff available under one roof
Everyday low prices, which attract customers
Maximum percent of footfalls converted in sales
Huge investment capacity
Biggest value retail chain in India
It offers a family shopping experience, where entire family can visit together.
Available facilities such as online booking and delivery of goods.
Unable to meet store opening targets on time
Falling revenue per sq ft
General perception: ‘Low price = Low quality’
Overcrowded during offers
Long lines at billing counters which are time consuming
Limited only to value offering low price products. A no of branded products are
still missing from Big Bazaar’s line of products. E.g. Jockey, Van heusen,
A lot of scope in Indian organized retail as it stands at approximately 4%.
Increasing mall culture in India.
More people these days prefer to visit big stores where they can find large variety
under one roof.
Competition from other value retail chains such as Shoprite, Reliance (Fresh and
trends), Hypercity and D mart.
Unorganized retail also appears to be a threat to Big Bazaar’s business. A large
population still prefers to visit local convenient stores for daily purchases
Changing Government policies
International players looking to foray India.
LIMITATIONS OF STUDY
Time limit is the major constraint.
As per the company’s rules many information were not disclosed.
The H.R personnel were too busy in their schedule it was not possible to
spend much time with them.
Meeting customers for their suggestions and recommendations about the
facilities in big bazaar (If they are satisfied or not).
Discuss with Store manager and other employees at the store.
Visiting the surfing websites of the company.
As I was in the retail industry at Big bazaar, I learnt various aspects of Retail like
inventory management, display pattern, promotions etc. also I was working with
the department manager of the store and got to know the functioning of the store
and how to manage the overall staff of the store. I got guidance from visual
merchandising manager of the store about the visual merchandising in retail store,
in that I learnt how to do promotions of new brand in store, how to utilize the given
floor space to do proper positioning of respective brands according to new schemes
or any occasions, I have also covered a part of handling customers query. At last, I
would like to conclude that overall experience of SIP gave me immense knowledge
of practical world and made me able to maintain good contact and relations with
the superiors as well as with overall staff of the store.