Research into television channels & audience

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Research into television channels & audience

  1. 1. RESEARCH INTO TELEVISION CHANNELS & AUDIENCE
  2. 2. ITV1 ITV is the biggest and most popular commercial television channel in the United Kingdom. ITV1 is a mainstream public service channel funded by advertising revenue. It aims to attract the widest possible audience by offering a range of high quality programmes that are inclusive in their appeal, particularly at peak viewing times. Whilst mainly targeted at mass audiences, ITV1 also shows programmes for particular sections of the audience: for example children, adults under 35, men, and people watching at home during the day. ITV1 has no specific remit to cater for specific minorities or to be innovative in form or content, though these qualities will be present in the schedule from time to time.
  3. 3. ITV DEMOGRAPHICS & PSYCHOGRAPHICS  Gender: the programme loose women would appeal to maybe married female women about the age 30+. Whereas men may watch UEFA Champions League because this would appeal to them.  Marital Status: for people that are married with children the programmes that would appeal to them would be Xfactor and I'm a celebrity. For single people programmes like the vampire diaries or the only way is Essex would appeal to them because they would mainly be a lot younger and don’t have children.
  4. 4. ITV TELEVISION DRAMAS  One television drama on ITV is Downton Abbey this programme would appeal to an older target audience around 30+ because it’s quite an old fashioned drama series so it wouldn’t appeal to a younger generation target audience. Also because it starts at 9pm this means that it is past the 9 o clock water shed so children would not be watching it.  Another television drama on ITV would be broad church. Women would be the primary target audience for this drama series this also would appeal to more middle aged women as the programme starts at 9pm so it is after the 9 o clock water shed so it wouldn’t be suitable for children of a younger age.  http://www.youtube.com/watch?v=_g6xg8gKxEk  http://www.youtube.com/watch?v=16SKBL3i1yA  http://www.itv.com/presscentre/press-releases/itv-commissions-fifth-series-downton-abbey  http://www.itv.com/presscentre/press-packs/broadchurch
  5. 5. BBC3  BBC3 is a television channel from the BBC broadcasting via digital cable. The channels target audience includes those in the 16-34 age range and has the purpose of providing ‘’innovative’’ younger audiences focusing on new talent and new technologies. The channel is on air from 19:00 to around 05:00 each night, in order to share terrestrial television bandwidth with CBBC Unlike its commercial rivals. 90% of BBC Three's output is from the United Kingdom and other European Union countries. 80% is original covering all genres from current affairs to drama to comedy to animation. BBC Three has a unique 60 seconds format for its news bulletins. This was adopted so that operation of the channel could be completely automated without the complication of dealing with variable length live news broadcasts.
  6. 6. BBC3 REMIT  The remit of BBC Three is to bring younger audiences to high-quality public service broadcasting through a mixed-genre schedule of innovative UK content featuring new UK talent. The channel should use the full range of digital platforms to deliver its content and to build an interactive relationship with its audience.
  7. 7. BBC3 DEOMOGRAPHICS AND PSYCOGRAHICS  Gender: the programme Don’t tell the bride would appeal to more to a female target audience to women who are maybe married and are over 30. Whereas Russell Howards good news would appeal to a more male audience and of a wider age range.  Marital Status: People that are married and have children may watch the soaps for example Eastenders. Whereas single people may watch programmes like sun, sex and suspicious parents because this would appeal to a younger target audience.
  8. 8. TELEVISION DRAMAS  One television drama on BBC3 is the fades this programme would be aimed at a younger target audience it would appeal to these people because it is a fantasy horror and includes characters of a similar age to them.  Another television drama on BBC3 is in the flesh. This programme liked to have stories that reflected the lives and aspirations of its target audience.  http://www.youtube.com/watch?v=x_yg6dqDLtc  http://www.youtube.com/watch?v=3uAJklDka_U  http://www.bbc.co.uk/mediacentre/mediapacks/intheflesh/  http://www.bbc.co.uk/pressoffice/pressreleases/stories/2011/03_march/29/fades.shtml
  9. 9. E4  E4 is a British digital television channel launched as a pay-tv companion to Channel 4. The "E" stands for entertainment, and the channel is mainly aimed at the lucrative 15–35 age group. Also E4 is the entertainment destination for a cutting edge young audience. E4 is one of the most original digital channels, successfully launching mega hits like Skins, The Inbetweeners and Misfits. E4 and E4+1 reach over 8.9m people each month. On top of this it has a young and upmarket viewing profile, with; 52% of viewers 16-34.
  10. 10. E4 REMIT  Channel 4's primary purpose is the fulfilment of its public service remit, which is defined in the 2003 Communications Act. This states that "the public service remit for Channel 4 is the provision of a broad range of high quality and diverse programming which, in particular:  (A) Demonstrates innovation, experiment and creativity in the form and content of programmes;  (B) Appeals to the tastes and interests of a culturally diverse society;  (C) Makes a significant contribution to meeting the need for the licensed public service channels to include programmes of an educational nature and other programmes of educative value; and  (D) Exhibits a distinctive character."
  11. 11. E4 DEMOGRAHICS AND PSYCOGRAPHICS  Gender: The programme Made in Chelsea would attract a younger female audience around the age range of 16-25. Whereas the programme  Marital status: People that are married with children would more likely appeal to the soaps on E4 for example Hollyoaks. Whereas people that are single with no children would be more likely to watch programmes such as 90210 or revenge.
  12. 12. E4 TELEVISION DRAMAS  One of the television dramas on E4 is Utopia the target audience would be aimed at a older age rather than children as it is shown on TV at 10pm which is after the watershed.  Another E4 television drama would be the killing this is a crime drama so it wouldn’t be suitable for younger children and also involves violence, drugs, alcohol and smoking. This programme would be aimed at people aged 17-25.  http://www.channel4.com/progr10ammes/utopia/videos/all/utopia-trailer  http://www.youtube.com/watch?v=u9av38iK_Y0  http://www.channel4.com/info/press/press-packs/utopia-press-pack

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