Marine Toys
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Marine Toys

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Pecha kucha style presentation on my Hothouse project 'Marine Toys' (later Food Chain Toys) for Unitec Articulation Station night.

Pecha kucha style presentation on my Hothouse project 'Marine Toys' (later Food Chain Toys) for Unitec Articulation Station night.

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Marine Toys Marine Toys Presentation Transcript

  • Shark aTTack! The Hothouse Marine Toys Project Vicky Teinaki - Marine Toys Project © 2008 The Hothouse
  • The Hothouse: Generating innovation between multiple parties Vicky Teinaki - Marine Toys Project © 2008 The Hothouse
  • Initial Presentation Vicky Teinaki - Marine Toys Project © 2008 The Hothouse
  • Wild Safari, Schleich + supporting materials Lamaze, WOW Initial Proposal: narrative, ecology, bath Vicky Teinaki - Marine Toys Project © 2008 The Hothouse
  • Initial Prototypes Vicky Teinaki - Marine Toys Project © 2008 The Hothouse
  • 280mm (7m) 160mm (4m) eats eats eats eats eats eats eats eats 80mm (2m) 100mm (2.5m) 40mm (1m) 60mm (1.5m) Scale 1:25 4 September 2007 Storytelling and foodchains: Sea Hunters and Rocky Shore Vicky Teinaki - Marine Toys Project © 2008 The Hothouse
  • Validation: marine (Steve O’Shea, Kelly Tarltons), education (Mainly Toys) Vicky Teinaki - Marine Toys Project © 2008 The Hothouse
  • Validation: Toys (Zuru Toys, Planet Fun) Vicky Teinaki - Marine Toys Project © 2008 The Hothouse
  • Student input: BDes, BBus, BProdDes Vicky Teinaki - Marine Toys Project © 2008 The Hothouse
  • Narrative testing with children Vicky Teinaki - Marine Toys Project © 2008 The Hothouse
  • What is the ‘hook’? $1.2b (-7%) $2.4b (0%) Can you add a twist (a new spin on an old toy)? $2.7b (+8%) $3.3b (+4%) It’s all about play - preferably open ended play.... Children think differently from adults! $0.7b (0%) $2.8b (-5%) $2.7b (+1%) $1.4b (+3%) $1.1b (+17%) $2.2b (+9%) Constructive Symbolic Physical Co-operative Games Constructive <2 yrs 2-4 yrs Symbolic 4-7 yrs 7-11yrs >11yrs Physical (none) Toy workshop: pushing around insights from Zuru and Planet Fun Vicky Teinaki - Marine Toys Project © 2008 The Hothouse
  • One workshop result: Marine Russian Dolls Vicky Teinaki - Marine Toys Project © 2008 The Hothouse
  • B B MARINE TOYS 24 MARCH 2008 SCALE 1:1 SHEET SIZE A2 SECTION B-B Computer Modelling/Prototyping Vicky Teinaki - Marine Toys Project © 2008 The Hothouse
  • Final set - shown at Milan Vicky Teinaki - Marine Toys Project © 2008 The Hothouse
  • Summary: Industry advice = continuous validation and research Focusing on narrative (even testing it) Using appropriate prototyping tools (sometimes CAD can be a design tool!) Working collaboratively Vicky Teinaki - Marine Toys Project © 2008 The Hothouse