Shark aTTack!
The Hothouse Marine Toys Project




Vicky Teinaki - Marine Toys Project   © 2008 The Hothouse
The Hothouse: Generating innovation between multiple parties
Vicky Teinaki - Marine Toys Project                          ...
Initial Presentation
Vicky Teinaki - Marine Toys Project   © 2008 The Hothouse
Wild Safari, Schleich




                                                     + supporting materials


                  ...
Initial Prototypes
Vicky Teinaki - Marine Toys Project   © 2008 The Hothouse
280mm (7m)




                                                       160mm
                                              ...
Validation: marine (Steve O’Shea, Kelly Tarltons), education (Mainly Toys)
Vicky Teinaki - Marine Toys Project            ...
Validation: Toys (Zuru Toys, Planet Fun)
Vicky Teinaki - Marine Toys Project        © 2008 The Hothouse
Student input: BDes, BBus, BProdDes
Vicky Teinaki - Marine Toys Project   © 2008 The Hothouse
Narrative testing with children
Vicky Teinaki - Marine Toys Project   © 2008 The Hothouse
What is the ‘hook’?

                           $1.2b    (-7%)                      $2.4b    (0%)
                        ...
One workshop result: Marine Russian Dolls
Vicky Teinaki - Marine Toys Project         © 2008 The Hothouse
B                           B




     MARINE TOYS 24 MARCH 2008
     SCALE 1:1 SHEET SIZE A2              SECTION B-B



...
Final set - shown at Milan
Vicky Teinaki - Marine Toys Project   © 2008 The Hothouse
Summary:

                       Industry advice = continuous validation
                       and research
             ...
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Marine Toys

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Pecha kucha style presentation on my Hothouse project 'Marine Toys' (later Food Chain Toys) for Unitec Articulation Station night.

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Marine Toys

  1. 1. Shark aTTack! The Hothouse Marine Toys Project Vicky Teinaki - Marine Toys Project © 2008 The Hothouse
  2. 2. The Hothouse: Generating innovation between multiple parties Vicky Teinaki - Marine Toys Project © 2008 The Hothouse
  3. 3. Initial Presentation Vicky Teinaki - Marine Toys Project © 2008 The Hothouse
  4. 4. Wild Safari, Schleich + supporting materials Lamaze, WOW Initial Proposal: narrative, ecology, bath Vicky Teinaki - Marine Toys Project © 2008 The Hothouse
  5. 5. Initial Prototypes Vicky Teinaki - Marine Toys Project © 2008 The Hothouse
  6. 6. 280mm (7m) 160mm (4m) eats eats eats eats eats eats eats eats 80mm (2m) 100mm (2.5m) 40mm (1m) 60mm (1.5m) Scale 1:25 4 September 2007 Storytelling and foodchains: Sea Hunters and Rocky Shore Vicky Teinaki - Marine Toys Project © 2008 The Hothouse
  7. 7. Validation: marine (Steve O’Shea, Kelly Tarltons), education (Mainly Toys) Vicky Teinaki - Marine Toys Project © 2008 The Hothouse
  8. 8. Validation: Toys (Zuru Toys, Planet Fun) Vicky Teinaki - Marine Toys Project © 2008 The Hothouse
  9. 9. Student input: BDes, BBus, BProdDes Vicky Teinaki - Marine Toys Project © 2008 The Hothouse
  10. 10. Narrative testing with children Vicky Teinaki - Marine Toys Project © 2008 The Hothouse
  11. 11. What is the ‘hook’? $1.2b (-7%) $2.4b (0%) Can you add a twist (a new spin on an old toy)? $2.7b (+8%) $3.3b (+4%) It’s all about play - preferably open ended play.... Children think differently from adults! $0.7b (0%) $2.8b (-5%) $2.7b (+1%) $1.4b (+3%) $1.1b (+17%) $2.2b (+9%) Constructive Symbolic Physical Co-operative Games Constructive <2 yrs 2-4 yrs Symbolic 4-7 yrs 7-11yrs >11yrs Physical (none) Toy workshop: pushing around insights from Zuru and Planet Fun Vicky Teinaki - Marine Toys Project © 2008 The Hothouse
  12. 12. One workshop result: Marine Russian Dolls Vicky Teinaki - Marine Toys Project © 2008 The Hothouse
  13. 13. B B MARINE TOYS 24 MARCH 2008 SCALE 1:1 SHEET SIZE A2 SECTION B-B Computer Modelling/Prototyping Vicky Teinaki - Marine Toys Project © 2008 The Hothouse
  14. 14. Final set - shown at Milan Vicky Teinaki - Marine Toys Project © 2008 The Hothouse
  15. 15. Summary: Industry advice = continuous validation and research Focusing on narrative (even testing it) Using appropriate prototyping tools (sometimes CAD can be a design tool!) Working collaboratively Vicky Teinaki - Marine Toys Project © 2008 The Hothouse
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