ADV 616 Advanced Concept Developing

                  Brian Owens
     Art Director Daniel Pradilla
                  Iri...
The idea.
Actions and measurements that can be huge.
Being well prepared is the safest measure in responding to an earthqu...
01.
Bus shelter
We will utilize bus shelters to provide a simple, friendly reminder that a basic portable lantern can
be a...
02.
Matchbook Board
We will utilize outdoor boards in areas that
experience heavy foot traffic. The media
will have actual...
03.
Power Generator
with refrigerator
A generator can be extremely useful in the
event power is lost after an earthquake.
...
04.
Earthquake supplies
vending machine
A vending machine in need is a real vending
machine indeed. An earthquake supplies...
MAILER / FRONT               MAILER / BACK




                                                                          2...
06.
Packaging Stickers
To emphasize the importance of canned and non-perishable foods
we designed branded stickers for the...
07.
                                                Web Banners

                                                         ...
As easy as it sounds, there are tons of simple
                                         preparation plans that can be a ma...
The Big Rumble Org
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The Big Rumble Org

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The Big Rumble Org

  1. 1. ADV 616 Advanced Concept Developing Brian Owens Art Director Daniel Pradilla Iris Lai Account planner Vicky Chang
  2. 2. The idea. Actions and measurements that can be huge. Being well prepared is the safest measure in responding to an earthquake. Unfortunately, many people forget about the basic, essential items that are incredibly helpful to have around after a quake. We used our concept, “This can be huge after an earthquake,” to develop a brand sticker, highlighting our respective media.
  3. 3. 01. Bus shelter We will utilize bus shelters to provide a simple, friendly reminder that a basic portable lantern can be a major help after an earthquake. The media will make use of pre-existing fluorescent lighting, illuminating the lantern at night to literally demonstrate the importance of having a light source in the dark. The poster will contain informational branding, directing people to the website. A PORTABLE LANTERN It might not seem like much, but an electric light can be a major help after an earthquake. For more useful tips, visit our website at TheBigRumble.org.
  4. 4. 02. Matchbook Board We will utilize outdoor boards in areas that experience heavy foot traffic. The media will have actual matchbooks that people can remove and keep. As the matchbooks are removed, a poster will be revealed, providing information and directing people to the website. Additionally, each matchbook will be branded. A MATCHBOOK They may not look like much, but matches can be a major help after an earthquake. For more useful tips, visit our website at TheBigRumble.org.
  5. 5. 03. Power Generator with refrigerator A generator can be extremely useful in the event power is lost after an earthquake. They have the ability to power a variety of devices and equipment that require significant electricity to operate. A refrigerator is a perfect example, since it would prevent food from spoiling.
  6. 6. 04. Earthquake supplies vending machine A vending machine in need is a real vending machine indeed. An earthquake supplies vending machine would be set up in Bart Station. It will sell bottled water, flashlights, canned food, batteries, etc. The goal of this idea is to provide real supplies to our audience and tell them these things are important after an earthquake. It is also a reminder that people need to have extra cash with them in the event of an earthquake.
  7. 7. MAILER / FRONT MAILER / BACK 25% OFF Your next purchase. Cannot be combined with any other offer. Offer expires 12/31/09 For more helpful tips and information about earthquake preparedness visit TheBigRumble.org. 05. Mailer OPEN HERE Through this direct mailer, we highlight the importance of batteries as the power source for small, portable, electronic devices. We are including a 25% Off coupon at local drug stores and supermarkets.
  8. 8. 06. Packaging Stickers To emphasize the importance of canned and non-perishable foods we designed branded stickers for these items.
  9. 9. 07. Web Banners iCandle application Interactive People are never far away from their cell phones. That is the idea behind the “iCandle” application. This application uses the light from cell phones to help people during a blackout. Through web banners, people will be able to access a link where they can download the “iCandle” application for their iPhones. The message we want to deliver is “A candle can be huge after an earth- quake.” And if you don’t have a candle, that’s fine, you can use iCandle instead.
  10. 10. As easy as it sounds, there are tons of simple preparation plans that can be a major help after an earthquake. Visit TheBigRumble.org 08. T-shirt A cool give away that highlights those individuals that are well informed and prepared for the next earthquake.

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