Method D e v e l o p m e n t
ADV465 Creative Planning
What’s the current
-Garments need to be classified by color or
-Don’t know how to take care of special materials
-Carry heavy laundry detergent
-No transparency in general cleaners
-Don’t trust public laundry room
-Have to exchange coins or add value
-Always forget when was last time doing laundry
-Facilities are always out of order
-Lost laundry card
-Take risks if your clothes were damaged while
washing or drying
Your clothes are clean
The facilities and environments
Want are clean
Someone takes care of
Desire your laundry
A forever-growing number of more sophisticated,
more demanding, but also more try-out-prone,
super-wired urban consumers are snapping up
more ‘daring’ goods, services, experiences, cam-
paigns and conversations.
Id ea ... ( &
B ig ( )
Your laundry is the member.
-Method Cleaning Community Website
-Located in your neighborhood
-Garment care service
-Dry clean service
-Special cleaning service
-Laundry product discount
-Free laundry detergent for self-service
-Safety laundry sensor card
-Pick up & Home delivery
How to pay?
As become Method Cleaning
Center’s member, you can
register online at Method
Your monthly statement of
using Method Cleaning Service
will be sent to you, or you also
can check it with Method
Customer can either pay
online, or enclose check and
mail back to Method.
You also can check your
history/bill payment, statement
online, or contact Method with
-New option for urbany laundry
-Create a community for your laundry
-A transparent laundry service
-A better management for your laundry
-Coin laundry stores
-Cleaners operated by individuals
Inquiry: Ask Method Laundry Expert
about garment caring, washing tips, or
Home Delivery Service: Schedule your
pick-up& home delivery dry clean service
online, Method Cleaning Center will help
Laundry Pick-up Service: The distance
between your place and Method Cleaning
Center is too far? Call Method Shuttle pick
up for you.
Laundry Reminder: Set up the time of
doing laundry, ex. Every 2 week. Method
Cleaning Community will send you e-mail
and text message to remind you it’s about
time to do laundry.
Why does it +
make sense for Social Consciousness
Method? Doing laundry is a kind of rela-
tionship between you and your
laundry service. Both of you
should have responsibility to
protect the environment, and
have social consciousness to
make the world better.
How to get the
word out about
-Agenda this New Method Cleaning Center in su-
permarket laundry product area, ex. Safeway, Cost-
co, Target, etc.
-Put this new business in Google Map, while people
doing searching, they will see where is
New Method Cleaning Center.
-Cooperate with 24hr Fitness Center, to let their
members know about this service, and
then become Method’s member.
-Cooperate with urban apparel retailers, like Urban
Outfitters, American Apparel. Discount coupons
provide when register for Method membership.
Register online customer for these two stores, can
get one free Method Laundry Detergent.