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Cost Plus World Market

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Published in: Business, Technology

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Transcript

  • 1. is a brand with deep ties to heritage and culture but no one knows it
  • 2. WHAT DO PEOPLE THINK ABOUT YOUR BRAND?
  • 3. INTERVIEW VIDEO
  • 4. INTERVIEW VIDEO
  • 5. So, what are its STRENGTHS right now?
  • 6. Cost Plus World Market Isn’s perceived NEGATIVELY.
  • 7. Cost Plus World Market Opportunity for GROWTH
  • 8. Cost Plus World Market UNIQUE selections
  • 9. So, what’s the PROBLEM? Stand for nothing
  • 10. In the MIDDLE of no man’s land
  • 11. Product doesn’t quite deliver on PROMISE.
  • 12. Lost emotional connection NO MINDSET
  • 13. OVER Cost Plus is a great brand, with ALL good brand values who has lost relevancy in an ever changing market place where perception of value and customer demands have evolved.
  • 14. ENEMIES Meet our competitors?
  • 15. WHAT WE Insights FOUND?
  • 16. PERSONA
  • 17. HUNGER for CULTURE
  • 18. LIFE STYLE • Live in big city, 28-45 years old. • Speak more than one language. • They live in another country/ or want to. • Prefer local coffee shop rather than Starbucks • Yoga passionate • Discovery Channel, DIY books.
  • 19. PERSONA DISSECTED
  • 20. the BIG idea
  • 21. WHERE TO GO FROM HERE The goal We are going to reposition Cost Plus, from a stagnant retailer that people visit out of need into an iconic cultural retailer with deep ties to community and culture.
  • 22. HOW ? are you doing to make this new strategy come alive • Face lift of corporate website • Emergence into the community • Expansion of product
  • 23. WEB Face lift of corporate website SITE
  • 24. Emergence into the community COMM UNITY
  • 25. Expansion of product PRODUCT EXPANSION
  • 26. SUMMARY