• Live in big city, 28-45 years old.
• Speak more than one language.
• They live in another country/ or want to.
• Prefer local coffee shop rather than Starbucks
• Yoga passionate
• Discovery Channel, DIY books.
WHERE TO GO
We are going to reposition Cost
Plus, from a stagnant retailer that
people visit out of need into an
iconic cultural retailer with deep
ties to community and culture.
are you doing to make this new strategy come alive
• Face lift of corporate website
• Emergence into the community
• Expansion of product