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  • 1. Evaluation Vicky Wright
  • 2. Introduction • I worked individually to created a British based music magazine. I developed this using In design and Photoshop. • I did my magazine on dance music because although there all a couple of dance music magazine out there, Mixmag( www.mixmag.net ) and DjMag ( www.djmag.com ), there is not that much variety but instead of doing a normal standard unisex magazine I decided to do it specifically for women aged 16-25 as this is the age that they are going out and clubbing so getting into dance music so my magazine would inform them of different gigs going on as well as new artists on the scene. • It includes a front page, contents page and a double page spread all on a featured artist • I did all the research, photography, planning and journalistic work individually.
  • 3. Introduction Cont. • The genre of my music magazine is dance. Although dance is a wide genre to choose from I decided to focus on it all overall. But instead of various other unisex dance magazine I decided to dedicate it just to girls to give it a different angle to it, make it stand out from the others. This then led to me choosing my target audience to be girls between 16-25, the prime age for getting into the dance scene. I think by using this idea of appealing to just girls makes it more attractive to girls who would like to read it as it would include things just for girls rather than things to males than girls don’t want to read. People would be interested to read the magazine as it is new and one of it’s kind therefore would be curious to read even just the first issue. It is important to add something new to the genre as people will eventually get bored of reading the same style magazines but by adding a twist keeps their attention for longer.
  • 4. Q1 In what way does my media product use, develop or challenge forms and conventions of real media products? – Front Cover • A conventional music magazine’s front cover has a large picture of a music artist or band that fills the whole page, then text and other pictures overlap this. My magazine follows this convention. I also followed the conventional positioning of text and pictures. Another magazine front cover convention is the use of pullout quotes. Although I kept my front page to keep with the conventions of music magazines this makes it more familiar to the reader, I felt that if the conventions of the front page were to be changed the reader may not be as attracted to it.
  • 5. Q1 In what way does my media product use, develop or challenge forms and conventions of real media products? – Contents Page • I also used and challenged conventions of a music magazine’s contents page. I followed the conventional way of presenting what is inside the music magazine by having the name of the article written in larger bold font but instead of having a short overview of the content of that page I have not included this to keep the reader more interested and wanting to read on Also the contents page has pictures with page numbers in the top left corners giving a visual explanation of what will be on that page, this is another magazine convention that I followed.
  • 6. Q1 In what way does my media product use, develop or challenge forms and conventions of real media products? – Double Page Spread • My double page spread uses, challenges and develops conventions of a real music magazine. I did an interview written in question and answer style. I also followed the convention of having the page number and magazine name present on the page, this is in the bottom right hand corner. And I also challenged the convention of putting a caption in a picture that describes the goings on, instead I included the pullout quote at the top away from the pictures and giving the explanation of what is going on in the pictures during the overview of the interview.
  • 7. Q2 How does my product represent particular social groups? • The people I have represented in my magazine are teenage girls. I have done this through the use of them model and also the layout of the magazine. I used a teenage model so immediately this can be related to as this a girl who would be a similar age to the readers. I also dressed her in bright, trendy clothes – a leopard print style dress with a large belt – an outfit that a reader may wear to go out in. The setting of the shoot is out which is breaking the conventions already, most people would expect her to most probably be shot in a nightclub or a studio but instead I did it outside. During the interview the artists swears a few times and talks about going out and getting drunk which is what is expected of a young adult again so although is not putting this group in a bad light is just showing what girls of that age enjoy doing
  • 8. Q3 What kind of media institution may want to distribute my media product and why? • I have looked at who distributes Micmac and this is Development Hell Ltd (www.developmenthell.co.uk ). They also have a website that is the worlds biggest clubbing social network ( www.Dontstayin.com) so I think they would be interested in publishing my magazine because they have products already in dance there is an advantage to it. Having three products on the market all different means they can use them to advertise each other so someone visiting the website may decide they would also like the read one of the magazines and vice versa. With mine having a twist to it, it makes it different to Micmac but still within the same genre.
  • 9. Q4 Who would be the audience for my media product? • As I have stated throughout the target audience for my magazine is going to females aged between 16-25. as I said earlier in the project, the socio-economic status of my product is going to be D/E as at that age most people would have a part time job so will have some money to spend and also they may be students and like to go out clubbing so will buy the magazine to find out about new gigs. They will have a particular interest in clubbing and going out. They would buy the magazine as they would want to find out latest gossip and gigs and at £3.00 monthly it is cheaper than other music magazine such as Micmac which is £4.20 a month.
  • 10. Q5 How did I attract and address my audience? • I have used the title ‘ Just Dance’ as it is simple and gets straight the point. It’s not at all confusing and applies to the magazine being just dance. • The content on the cover includes gigs and artists to be featured in the magazine which the audience would be interested in reading. There is a quote on the front cover ‘ Don’t give a f***’ which is going to draw in the readers attention by using language that is appropriate to this age. • The double page spread is quite simple. The headline is just ‘London’ the name of the artist and nothing else. The structure of the page is an overview of the interview, then question and answer interview and at the bottom corner three different pictures of the artist. Also at the top of the page is a quote from the article. The article is about London’s music career with other bits about her personal life but mainly focusing on the music aspect of it. Again the article. All the pictures I used in my magazine were not altered in anyway apart from the one on the front cover which was cut out. The article is bright and colourful so catches the readers eye who would want to read it. • The ideologies about celebrities I have used are that celebrities are always out partying and drinking but at the same time hardworking. Also people who used to be just normal people so readers will enjoy it as they are people who are like them and have got to where they are today.
  • 11. Q6 What have I learnt about technologies from the process of constructing this product? • Blog – To record everything I did to my project and all rough designs I did I uploaded them onto my blog so that I could easily access it all in one place (www.blogger.com), I updated the blog several times a week. • Internet – I used the internet to research different magazines to get my ideas for mine. This helped me a lot with designing my magazine and I wouldn’t have been able to do the project without. I also used the internet to get access fonts to use within the magazine (www.dafont.com) • Digital Camera – To take all my pictures for the project I used a digital camera to do this. Although the photos weren’t the best quality and if they had been done professionally they would have been better quality they turned out quite well. I didn’t need to make any changes to my photos apart from cutting out the background on the front cover to give in a black background. If I had wanted to edit my photos I know I could have done this in Photoshop. • Photoshop – I only used Photoshop for cutting around a picture. It was quite easy to use as I had already had experience on this software. Had I wanted to edit my pictures to be black or white etc, I could have very easily done this in Photoshop. • In Design – This is the program I did the majority of my work on during this project. It is quite a complex program but after a little mess about on it, was easy to get used to even though the things I used on it were nothing compared to what the program can do. The program allowed me to create a professional looking page, which only this program could allow me to do. As we didn’t have a lot of time to develop the pages I don’t think I got the full use of this program and if I had longer to have done it I think the pages would have looked more professional.
  • 12. Q7 Looking back at my preliminary task, what do I feel I have learnt in the progression from it to the full product?
  • 13. Q7 Looking back at my preliminary task, what do I feel I have learnt in the progression from it to the full product? • From looking at my preliminary task I can see how much I have improved from this in making my real product. Originally it looks bland, plain and not very attractive. Although it doesn’t look very good it gave me sufficient time to get used to programs I was using to make this product. In my real one I used better fonts and colours. The layout of my new one was more attractive. The image was more interesting as was the layout and the colours I used. One thing I realised from the preliminary task was how important colours and fonts were in gaining the readers attention. When it looks bland and boring it is less likely to get noticed than if it is bright and bold.
  • 14. Conclusion • I am quite happy with my final product as it looks quite professional in the way it was made and is eye-catching though I felt I didn’t have enough time to make a good enough version of it. Although it is a lot better than my preliminary task I still think there are things I could have done better had I had more time to do it. There are a couple of things I did wrong when creating this product such as the picture on the contents page is slightly stretched and the title on the front cover could have been more clear. Also I could have given more information in the contents page. • Although there are bad points about this, I am happy with the way it turned out in the amount of time I had. I could now learn from my mistakes and do it better if I had to.
  • 15. These are the pictures I chose to include in my magazine in the end. The fact that she is a teenager makes it easy for the readers to relate to the magazine already. I chose this range of pictures because each one is different in their own way therefore making them unique
  • 16. Audience feedback Questionnaire I asked 10 people to give feedback on my project. ********************************************* What does the title suggest to you? Everybody said dance magazine
  • 17. What genre/type of music does the magazine focus on and how do you know this? As you can see the majority of people thought the Title title gave it away as being a dance magazine, 7 Colours out of 10 people said this. 1 out of 10 people said the fonts make it look like a dance magazine and 2 Picture out of 10 people said the picture. Fonts What makes the pages look professional and what stops them looking professional? Professional – Fonts, Pictures, Layout, Journalism Unprofessional – Page numbers on contents page don’t match up, picture on contents page slightly stretched
  • 18. How genuine does the front cover seem? Number of People 7 6 5 4 Number of People 3 2 1 0 Very Average Not at All
  • 19. Does the contents page simply inform or does it manage to interest you in reading the rest of the magazine? • 6 out of 10 people said the contents page manages to interest them into reading the rest of the magazine but 4 said that it just informs them. • People who said it only informs also said that not a lot of information was given so they weren't that interested with it. They said if they had been a small amount of information with each part they would have been more interested in reading it
  • 20. Does the article sound like a piece of journalism? • Everybody answered Yes to this. They said it was written very professionally and they would been interesting in reading this. Does the article layout make you want to read it? • Everybody answered Yes to this. They said the layout looked good and would make them want to read on