Biz Charity Drive Report

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Biz Charity Drive Report

  1. 1. P age |1 Business Final Project: Charity Drive Event Introduction to Business (BUSF 0103) Vicky Lee Wei Kee Lee Qian Ying Lee Pui Sun Felicia Tiong Ying Min Liu Chia Niu FNBE SEM2 AUG 2013 - BUSF 0103 INTRODUCTION TO BUSINESS (0313317) (0313749) (0314584) (0313610) (0313338) VICKY LEE WEI KEE, LEE QIAN YING, LEE PUI SUN, FELICIA TIONG YING MIN, LIU CHIA NIU
  2. 2. P age |2 Table of Content No. Topic Page No. 1 Cover Page 1 2 Table of Content 2 3 Executive Summary 3 4 Objectives 4 5 Target Market 5 6 Competition Analysis 6 7 Product and Packaging 8 Pricing 9 9 Promotion 10 10 Sponsorship 11 11 Example of Sponsorship Letter 12 12 Distribution 13 13 Green Measures 14 14 Human Resource Planning 15 15 Evaluation of Results 16 References 17 Appendix FNBE SEM2 AUG 2013 - BUSF 0103 INTRODUCTION TO BUSINESS 7~8 16~19 20 21~27 VICKY LEE WEI KEE, LEE QIAN YING, LEE PUI SUN, FELICIA TIONG YING MIN, LIU CHIA NIU
  3. 3. P age |3 Executive Summary In this project, we were asked to start a business to raise fund for a charity organization. The charity organization we chose was Society for the Prevention of Cruelty to Animals, Selangor, Malaysia (SPCA Selangor). The reasons we chose this organization is because they need our fund to protect and take care of the homeless animals. They speak for those who cannot speak for themselves. Through this charity drive, we successfully raised a total amount of RM2110.10 for the charity organization by collecting donations and selling products. During the charity drive events, there were a few competitors but we manage to find our method the hit the target. We did some promotion on our product to get quick sales. We also provide good services for our customer. We used different kind of persuasive techniques to communicate with our suppliers and customers. Furthermore, we evaluated the duties and qualities required by a job and stated the outline of the objectives, tasks, and responsibilities of a job. In our team, we assigned the right job to the right person. Moreover, we also concerned about green measures for this project. To sum up, our team is performing well since this project started. The key factors that lead to well performance in this project are the marketing plan, financial plan and operation plan. FNBE SEM2 AUG 2013 - BUSF 0103 INTRODUCTION TO BUSINESS VICKY LEE WEI KEE, LEE QIAN YING, LEE PUI SUN, FELICIA TIONG YING MIN, LIU CHIA NIU
  4. 4. P age |4 Objectives We chose to donate our profits to the Prevention of Cruelty to Animals, Selangor, Malaysia (SPCA Selangor). This is because that the SPCA, Selangor is a trusted charity organization that is helping and protecting those defenseless animals. They receive more than 700 unwanted, homeless or abused animals every month. They provide adoption program, investigation of cruelty reports, humane education, assistance to community animal caregivers and run a dedicated, low-cost spay/ neuter clinic. They also lobby the Government and local municipals for humane treatment of animals and harsher penalties for perpetrators of crimes against animals. Founded in 1958, SPCA is a well-respected and trusted Non-Profit Organization. The organization has gained tremendous goodwill, recognition and support from animal lovers all over Malaysia. In this final project, we need to raise fund of at least RM2, 000 for SPCA. We target to sell 150 pots of cactuses, 80 pieces of T-shirts, 20 health test services, 100 pieces of button badges and all the SPCA merchandises. Here’s a You Tube link of our video: https://www.youtube.com/watch?v=rcuty-Ir1XA FNBE SEM2 AUG 2013 - BUSF 0103 INTRODUCTION TO BUSINESS VICKY LEE WEI KEE, LEE QIAN YING, LEE PUI SUN, FELICIA TIONG YING MIN, LIU CHIA NIU
  5. 5. P age |5 Target Market In this final project, we mainly target on the students and the stuffs in the campus. In these modern days, students tend to pay more attention to the trend of fashion. So, we decided to sell T-shirts with cool designs. Moreover, there are a lot of non-local students studying in the campus and they are living in hostel. In order to make their hostel room to look more vibrant and energetic, we sell cactus to them to fulfill their needs. Cactuses provide oxygen to them and make their mood better while studying. Besides that, we also found out that there are a lot of badges collectors in the campus. And so we include button badges in our product list. The spending power of these people are quite good because most of them have better background and higher standard lifestyle. FNBE SEM2 AUG 2013 - BUSF 0103 INTRODUCTION TO BUSINESS VICKY LEE WEI KEE, LEE QIAN YING, LEE PUI SUN, FELICIA TIONG YING MIN, LIU CHIA NIU
  6. 6. P age |6 Competition Analysis The 2 main competitors of our business are Dazzling Quintet and Six Little Rabbits as they are also selling trendy clothes. The strengths of our products are they are unique and high quality while the vulnerabilities of our competitors are the high pricing of their products. But, the customers do buy products from them because they had wide range of products and they are cool and attractive. FNBE SEM2 AUG 2013 - BUSF 0103 INTRODUCTION TO BUSINESS VICKY LEE WEI KEE, LEE QIAN YING, LEE PUI SUN, FELICIA TIONG YING MIN, LIU CHIA NIU
  7. 7. P age |7 Products and Packaging Products We sell Cool Bear Designed T-shirts, Memes Button Badges, Cactuses, and Health Test Service for the charity drive event. Besides, we also get some merchandise from SPCA such as Diaries, Notebooks, Sticky Notes, Mugs, Wristband and Woven Bags. FNBE SEM2 AUG 2013 - BUSF 0103 INTRODUCTION TO BUSINESS VICKY LEE WEI KEE, LEE QIAN YING, LEE PUI SUN, FELICIA TIONG YING MIN, LIU CHIA NIU
  8. 8. P age |8 Packaging Packaging is another way to create identity for the products. Packaging can protect the products from damaging. Packaging also makes it convenient for customers to purchase the product. We bought beautiful designed paper bag for the cactus and flower printed plastic bags for the other products. We also provide boxes for the SPCA mugs so that the customers can carry it easily around the campus. Here’s a You Tube link of our video: https://www.youtube.com/watch?v=XcKMJdMxip8 FNBE SEM2 AUG 2013 - BUSF 0103 INTRODUCTION TO BUSINESS VICKY LEE WEI KEE, LEE QIAN YING, LEE PUI SUN, FELICIA TIONG YING MIN, LIU CHIA NIU
  9. 9. P age |9 Pricing Products Cost Price (RM) Pricing Price (RM) Bear Designed T-Shirt 23.00 1 for RM 35.00 2 for RM 60.00 Memes Button Badge 2.00 1 for RM 3.00 4 for RM10.00 Cactus 2.00 1 for RM 6.00 / 1 for RM 7.00 2 for RM10.00 / 2 for RM12.00 Health Test Service 0.00 5.00 / 10.00 SPCA Diary 0.00 35.00 SPCA Puppy Notebook 0.00 10.00 SPCA Kitten Notebook 0.00 10.00 SPCA Dog Mug 0.00 25.00 SPCA Cat Mug 0.00 20.00 SPCA Wristband 0.00 3.00 SPCA Woven Bag 0.00 30.00 Setting and managing the price of the product is one of the most difficult and critical decision that should be made for a business. No matter what type of product you are selling, the price you charged your customers or clients will have a direct effect on the success of your business. Although the pricing strategies can be complicated, the basic rules of pricing are very straightforward. First of all, all the price must cover the costs and profits. The most effective way to lower prices is to lower the costs. Furthermore, the prices must be established to assure sales. During our charity drive, FNBE SEM2 AUG 2013 - BUSF 0103 INTRODUCTION TO BUSINESS VICKY LEE WEI KEE, LEE QIAN YING, LEE PUI SUN, FELICIA TIONG YING MIN, LIU CHIA NIU
  10. 10. P a g e | 10 Promotion Before the charity drive event, we discussed and named our business Teen Driven as we are selling products which will attract the teenagers. To promote our business, we designed our own logo. It was used as our business’ Facebook and Instagram page profile picture. We also printed the logo in an A4 size paper and pasted it on the sign board at our booth. We promoted our products on our Facebook and Instagram page and asked our friends to like the page. We also provide contact number so that the customers who were interested in our product can easily contact us and get more information. Furthermore, we did provide both online and offline pre-order services to make the customers purchase our products easily. Here’s a You Tube link of our video: https://www.youtube.com/watch?v=eqcmNrZTlCk FNBE SEM2 AUG 2013 - BUSF 0103 INTRODUCTION TO BUSINESS VICKY LEE WEI KEE, LEE QIAN YING, LEE PUI SUN, FELICIA TIONG YING MIN, LIU CHIA NIU
  11. 11. P a g e | 11 Sponsorship For our charity drive event, we are required to search for some sponsorship to help us in purchasing the products. In our sponsorship letter, there is a Taylor’s campus logo to show evidence that we are students of Taylor’s University Lakeside Campus. After many tries distributing sponsorship letter to some companies, we finally get one from our group member’s parents. We gave the sponsorship letter to them for their signature as a proof of sponsoring us some money. Lee Qian Ying’s mother was willing to sponsor 50 cactuses for us to sell. Here is the sponsorship letter that we had. FNBE SEM2 AUG 2013 - BUSF 0103 INTRODUCTION TO BUSINESS VICKY LEE WEI KEE, LEE QIAN YING, LEE PUI SUN, FELICIA TIONG YING MIN, LIU CHIA NIU
  12. 12. P a g e | 12 Vicky Lee Wei Kee Foundation in Natural & Built Environment School of Architecture, Building & Design Taylor’s University No. 1 Jalan Taylor's 47500 Subang Jaya Selangor Darul Ehsan. ______________________________________________________________ 335-J, Jalan Kenanga 3/27, Taman Kenanga Sek-3, 75200, Melaka. 28 October 2013. Mdm. Gey Fund Raising for Charity Drive Event We, the students from the School of Architecture, Building and Design of Taylor’s University, are currently involved in a fund raising event for our school project in November 2013. Therefore, we write this letter with the intention to invite you to commit some donations to this event. 2. Our plan is to raise a total of RM2000.00 via sales of products. All profits earned during the event will be donated to SPCA Selangor which is located at Ampang. 3. The Society for the Prevention of Cruelty to Animals, Selangor, Malaysia (SPCA Selangor) is a non-profit animal shelter in Selangor, Malaysia that aims to help animals that cannot defend themselves. The SPCA Selangor was founded by Ruth Spiers in 1958. 4. In addition to operating animal shelters, SPCA Selangor educates the public about responsible pet ownership, lobbies for animal protection and animal control laws, spays and neuters animals, and investigates animal cruelty complaints. 5. I look forward to have your commitment in the donations. You may reach me at 0128168356. Thank you. Sincerely yours, Lee Qian Ying FNBE SEM2 AUG 2013 - BUSF 0103 INTRODUCTION TO BUSINESS VICKY LEE WEI KEE, LEE QIAN YING, LEE PUI SUN, FELICIA TIONG YING MIN, LIU CHIA NIU
  13. 13. P a g e | 13 Distribution The products we sell are bear designed T-shirts, Memes button badges, cactuses and health test service. For the T-shirts and badges, we get them supplied by two shops in Sunway Pyramid. We went there by bus and buy the products from them in cash. As for the cactuses, we get them from the supplier in Malacca and one of our team members send them to campus by car. Furthermore, we also get products from SPCA. We took KTM and LRT to Ampang. We went there for SPCA’s merchandises such as dog and cat mugs, diaries, note books, wristband, and woven bag. During the charity drive, we also provide health test service using the health test tool brought by one of the members. We delivered our products to customers using face to face service. The customers approached our booth and bought our products directly; as for the T-shirts, we sell them by online and offline pre-order. The customers who were interested in purchasing the T-shirts wrote down their names and contact numbers on the form we prepared for them. This is to help us to contact them easily when the products they ordered arrived. To minimize the waiting time of the customers, we went to Sunway Pyramid to get the products from the supplier every two days. Throughout the charity drive week, we took turns to get donation from people in the campus while the others stayed at the booth to sell the products. We get most of the donation from Divisional Offices and the people at the bus stop. There were more people buying our products during peak hours which were lunch time and evening. FNBE SEM2 AUG 2013 - BUSF 0103 INTRODUCTION TO BUSINESS VICKY LEE WEI KEE, LEE QIAN YING, LEE PUI SUN, FELICIA TIONG YING MIN, LIU CHIA NIU
  14. 14. P a g e | 14 Green measures During the charity drive event, we delivered our products with paper bags and plastic bags. However, we always asked our customers the need of plastic bags before giving them. Based on our knowledge on plastic bags, we knew that plastic bags are not biodegradable like papers. It can produce toxic gases when it is burn using fire. Yet, we cannot afford recycle bags since the cost of it is expensive than plastic bags, that is why we get plastic bags to let customers carry their products easily. The pattern of plastic bags we bought was nice, so our customers can reuse the plastic bags repeatedly. As for the cactuses, we bought paper bags with two strings on to prevent our customers carry around it with risk since cactuses grow with spikes. The paper bags are thick enough to avoid the spikes coming out. It was also designed with nice pattern and font, so customers can reuse it without any issues. FNBE SEM2 AUG 2013 - BUSF 0103 INTRODUCTION TO BUSINESS VICKY LEE WEI KEE, LEE QIAN YING, LEE PUI SUN, FELICIA TIONG YING MIN, LIU CHIA NIU
  15. 15. P a g e | 15 Human Resource Planning FNBE SEM2 AUG 2013 - BUSF 0103 INTRODUCTION TO BUSINESS VICKY LEE WEI KEE, LEE QIAN YING, LEE PUI SUN, FELICIA TIONG YING MIN, LIU CHIA NIU
  16. 16. P a g e | 16 Evaluation of Results Profit and Loss Statement of Teen Driven for the period ended 24 th November 2013 RM Revenue Sales Less: Cost of Goods Sold T-Shirts Button Badges Cactus RM 3337.00 1196.00 130.00 266.00 1592.00 1745.00 Gross Profit Add: Sponsor Revenue Donation Revenue 100.00 325.00 425.00 2170.00 Less : Operating Expenses Selling Expenses: Resit Book Packaging Decorations Net Profit FNBE SEM2 AUG 2013 - BUSF 0103 INTRODUCTION TO BUSINESS 17.40 32.50 10.00 59.90 2110.10 VICKY LEE WEI KEE, LEE QIAN YING, LEE PUI SUN, FELICIA TIONG YING MIN, LIU CHIA NIU
  17. 17. P a g e | 17 SPCA’s Products Price Quantity Total Amount (RM) (RM) Wristband 3.00 2 6.00 Paw’s It Note 15.00 3 45.00 Notebook 10.00 11 110.00 Diary 35.00 8 280.00 Woven Bag 30.00 1 30.00 Cat Mug 20.00 2 40.00 Dog Mug 25.00 4 100.00 TOTAL Teen Driven Products T-shirt 611.00 Price Quantity (RM) Total Amount (RM) 750.00 10 320.00 33.33 1 100.00 35.00 FNBE SEM2 AUG 2013 - BUSF 0103 INTRODUCTION TO BUSINESS 25 32.00 TOTAL 30.00 14 490.00 1660.00 VICKY LEE WEI KEE, LEE QIAN YING, LEE PUI SUN, FELICIA TIONG YING MIN, LIU CHIA NIU
  18. 18. P a g e | 18 Teen Driven Products Price Quantity (RM) Total Amount (RM) Cactus 133 810.00 Button Badges 65 191.00 Quantity Total Amount Teen Driven Services Price (RM) Health Test (RM) 5.00 7 35.00 10.00 3 30.00 TOTAL 65.00 TOTAL 3337.00 As a whole, we gained our profit by selling T-shirts, Button Badges, Cactus and SPCA Products like Mugs, Notebooks, Diaries, Wristband, and Sticky Notes and also providing health test services. So basically, the profit gained by selling 52 T-shirts after deducting the costs price is RM464, 133 Cactus for profit RM544, 65 Button Badges for profit RM6, health care services for RM65 and gained profit of RM611 from selling SPCA products sponsored by SPCA Ampang. After some basic accounting, we gained a total amount of RM2110.10 after adding sponsor revenue and donations and deducting the selling expenses. After the charity drive week, we made reflection on our business. We could say that we have succeeded as we have reached the targeted profit of more than RM2000 in which we didn’t expect the outcome. The sponsorship from SPCA in which SPCA provided us their products for free really did increase our sales revenue, which is a total FNBE SEM2 AUG 2013 - BUSF 0103 INTRODUCTION TO BUSINESS VICKY LEE WEI KEE, LEE QIAN YING, LEE PUI SUN, FELICIA TIONG YING MIN, LIU CHIA NIU
  19. 19. P a g e | 19 of RM611.00 sales which is also our direct net profit. Besides, we had set a good strategy by selling the T-shirts using pre-orders method which is safer so that we would not bare too much loses of it. The sales of cactus also contributed a large part of profit we gained. As for the health test, it was an extra income for our business. However, we also did something wrong throughout this event. On the first day of the charity drive week, the sales of T-shirts were really bad and we only managed to get one pre-order of shirts. This is due to the way of displaying our T-shirts, in which we displayed them on the table with plastic bags wrapping over the shirts. The next day, we did promotion for the shirts and hung 3 samples high up using hangers to attract more people. And this really worked as our sales of T-shirts improved on the following day and we received more and more pre-orders. If we were to repeat the event one more time, we would not order too many of our products. The badges sales were really bad as we only managed to sell 65 out of 180 badges, however the supplier was willing to let us return the remaining unsold badges after the charity event, same goes to the cactus in which we initially bought 150 cactuses and managed to sell 133, and returned the remaining 17 cactus. And also we would have approach and collect more donation in the school compound as our donations collected from our donation box is only RM325.00, considered little as compared to the other groups. We would also approach and gain more sponsorship from outside businesses if we were to repeat the event one more time. FNBE SEM2 AUG 2013 - BUSF 0103 INTRODUCTION TO BUSINESS VICKY LEE WEI KEE, LEE QIAN YING, LEE PUI SUN, FELICIA TIONG YING MIN, LIU CHIA NIU
  20. 20. P a g e | 20 References: Arquette, M. (2013). How to Use Instagram to Promote Your Design Business. Retrieved on 2013, October 24 from http://www.wsidesignermarketplace.com/content/designer/Design_Blog/20 13/04/how_to_use_instagram.html Campbell, A. (2011). 10 Businesses You Can Start With Little Capital. Retrieved on 2013, October 22 from http://www.sba.gov/community/blogs/guest- blogs/industry-word/10-businesses-you-can-start-with-little-capital Spangler, T. (2013). 5 Simple Strategies to Increase Sales Revenue in 2013. Retrieved on 2013, October 11 from http://www.plazabridgegroup.com/5-strategiesto-increase-sales-in-2013/ Unknown. (2013). 7 Tools You Should Use to Gain Customers. Retrieved on 2013, October 31 from http://www.huffingtonpost.com/young-entrepreneur- council/title-7-tools-you-should-_b_3398023.html Unknown. (n.d.). Pricing A Product. Retrieved on 2013, October 22 from http://www.entrepreneur.com/encyclopedia/pricing-a-product FNBE SEM2 AUG 2013 - BUSF 0103 INTRODUCTION TO BUSINESS VICKY LEE WEI KEE, LEE QIAN YING, LEE PUI SUN, FELICIA TIONG YING MIN, LIU CHIA NIU
  21. 21. P a g e | 21 Appendix Receipts from purchases Receipts from Min Hoe Yuen Bonsai Nurseries for Cactus Receipt of banking in to Badges Supplier, Ivan FNBE SEM2 AUG 2013 - BUSF 0103 INTRODUCTION TO BUSINESS VICKY LEE WEI KEE, LEE QIAN YING, LEE PUI SUN, FELICIA TIONG YING MIN, LIU CHIA NIU
  22. 22. P a g e | 22 Receipt books RM2.80 X 2 = RM5.60 (Vicky Lee) Receipts from Taylor’s University for Receipt Books Receipts from 1X1 TEE for T-Shirts Receipt from KrafTangan Cinta Kasih SDN BHD for paper bags and plastic bags FNBE SEM2 AUG 2013 - BUSF 0103 INTRODUCTION TO BUSINESS VICKY LEE WEI KEE, LEE QIAN YING, LEE PUI SUN, FELICIA TIONG YING MIN, LIU CHIA NIU
  23. 23. P a g e | 23 Receipts and cash bills for purchasing Receipt books Receipt from Daiso for cactus decorations FNBE SEM2 AUG 2013 - BUSF 0103 INTRODUCTION TO BUSINESS VICKY LEE WEI KEE, LEE QIAN YING, LEE PUI SUN, FELICIA TIONG YING MIN, LIU CHIA NIU
  24. 24. P a g e | 24 Receipts from SPCA Ampang Total amount of donation to SPCA Ampang = RM2110.10 FNBE SEM2 AUG 2013 - BUSF 0103 INTRODUCTION TO BUSINESS VICKY LEE WEI KEE, LEE QIAN YING, LEE PUI SUN, FELICIA TIONG YING MIN, LIU CHIA NIU
  25. 25. P a g e | 25 Charity Week Our booth and the display of our products Advertising and decorating our booth Our display board Serving our customers Packaging FNBE SEM2 AUG 2013 - BUSF 0103 INTRODUCTION TO BUSINESS Payment by customers VICKY LEE WEI KEE, LEE QIAN YING, LEE PUI SUN, FELICIA TIONG YING MIN, LIU CHIA NIU
  26. 26. P a g e | 26 Writing receipts Donation to the SPCA Ampang Photos of products during the Charity Week Cacti Memes Button Badges FNBE SEM2 AUG 2013 - BUSF 0103 INTRODUCTION TO BUSINESS VICKY LEE WEI KEE, LEE QIAN YING, LEE PUI SUN, FELICIA TIONG YING MIN, LIU CHIA NIU
  27. 27. P a g e | 27 Cool Bear T-shirts NOTEBOOK DIARY MUGS PAW-IT-NOTES (STICKY NOTES) SPCA Products Here’s a You Tube link of our reflection video: https://www.youtube.com/watch?v=cfqzOxfyPeQ FNBE SEM2 AUG 2013 - BUSF 0103 INTRODUCTION TO BUSINESS VICKY LEE WEI KEE, LEE QIAN YING, LEE PUI SUN, FELICIA TIONG YING MIN, LIU CHIA NIU

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