NoTube - Experimenting with Linked Data to improve user experience Vicky Buser, Information Architect September 3 rd , 201...
NoTube is an example of using Linked Data for user- facing apps  as these two short videos explain … <ul><li>Strategy & Di...
A bit about my background …
I’m an Information Architect
The BBC and t he  semantic web Some background
It started with t he  BBC Programmes site …
… following Linked Data principles, it ensures  ONE page per programme http://www.bbc.co.uk/programmes/b00tllj9 http://www...
And it uses the BBC Programmes Ontology Drawing borrowed from Michael Smethurst at the BBC
Similarly,  each artist in BBC Music has an RDF representation
BBC Wildlife Finder provides a URI for every species, habitat and adaption
The BBC’s World Cup site  uses RDF and Linked Data to build and manage the site of 700 aggregation pages
 
The NoTube Project Networks and Ontologies for the Transformation and Unification of Broadcasting and the Internet
NoTube is part of the wider trend of TV and Web convergence
The BBC is leading one of the Use Cases in NoTube
The BBC’s Use Case: TV and the Social Web <ul><li>demonstrates APIs for linking the Social Web with broadcast and on-deman...
Focus of the rest of this talk How we can use linked data to improve the user experience
Some observations relating to TV watching…
1) Deciding what to watch on TV is hard
2) People would often like to know more about a programme they’re watching (e.g. BBC Red Button)
3) Watching TV is still predominantly a social activity
From a recent (Aug 2010) YouGov/Deloitte report <ul><li>42% of those UK adults who use the Internet while watching televis...
So, how can we use Linked Data to help people to… <ul><li>Decide what to watch </li></ul><ul><li>Discover more information...
In our part of NoTube we are using three core techniques to help with this… <ul><li>Dereferencable URLs </li></ul><ul><li>...
1) Using dereferencable URLs to identify programmes
2) Enriching programme metadata with Linked Data from the Web <ul><li>Using Ontotext's LUPedia and NoTube’s vocabulary ali...
3) Linking the dereferencable URLs with Social APIs <ul><li>The idea is to connect people, their friends, their activities...
Our experiments… What we’ve been doing
Deciding what to watch – recommendations/filters <ul><li>POTENTIAL UX BENEFITS OF USING LINKED DATA </li></ul><ul><li>Reco...
Interesting explanations…
Surfacing programmes of interest buried in the long-tail
Recommendations – Year 1: matching up graphs
What we learnt… <ul><li>DBPedia-based recommendations not specific enough  - “Eastenders recommended because you like prog...
Recommendations – recent Lonclass work <ul><li>DEMO: Two-screen prototype for web-based on-demand video </li></ul>
Recommendations – some challenges <ul><li>Generating interesting links is difficult </li></ul><ul><li>We can't do Lonclass...
Recommendations - what’s next? <ul><li>Reverse engineering user recommendations data to discover more about what makes int...
Recommendations – reverse engineering interesting links <ul><li>Users A, B and F like programmes 1 and 5 which are both ab...
Or the pathways through the graph could be further apart…
Recommendations – mixing with social influencers <ul><li>Such as: </li></ul><ul><ul><li>Twitter TV trends amongst my frien...
Cross-domain recommendations
Bearing in mind privacy implications
Finding out more about a programme <ul><li>POTENTIAL UX BENEFITS OF USING LINKED DATA </li></ul><ul><li>User is pushed rel...
Finding out more – in our year 1 demo
Finding out more – what we might do next
Creating the infrastructure to support online social activity around video content <ul><li>POTENTIAL UX BENEFITS OF USING ...
Creating the infrastructure: Libby’s Resolver <ul><li>Goes from  broadcast TV  to a webpage describing what's on   </li></...
Creating the infrastructure – what’s next <ul><li>Starting by linking up disparate sources of programme data internally wi...
Summary and conclusions Within the context of the NoTube project , Linked Data techniques can improve user experiences by…
Supporting content discovery and serendipity <ul><li>Follow your nose </li></ul><ul><li>Find new video content </li></ul><...
Reducing the burden of choice <ul><li>Automatically filtering of programmes of interest  </li></ul><ul><li>Delivering a mo...
Allowing for smarter conversations around video content <ul><li>*This* is what I'm talking about  </li></ul><ul><li>I like...
Call to action <ul><li>For maximum impact, consider how your work relates to real-world scenarios and how it can be used t...
We start the process by making storyboards
Now, over to you… <ul><li>NoTube postcards and stickers to give you inspiration! </li></ul>
Further reading <ul><li>http://www.bbc.co.uk/ontologies/programmes/2009-09-07.shtml </li></ul><ul><li>http://www.bbc.co.uk...
Photo credits <ul><li>http://www.flickr.com/photos/mcfarlandmo/3275419562/in/set-72157613720528518/ </li></ul><ul><li>http...
Thank you <ul><li>Questions/comments </li></ul>
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No tube & experimenting with linked data to improve ux

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Presentation at Summer School on Multimedia Semantics, Amsterdam, 3rd September 2010.
http://ssms10.project.cwi.nl

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  • No tube & experimenting with linked data to improve ux

    1. 1. NoTube - Experimenting with Linked Data to improve user experience Vicky Buser, Information Architect September 3 rd , 2010 – SSMS’10
    2. 2. NoTube is an example of using Linked Data for user- facing apps as these two short videos explain … <ul><li>Strategy & Direction </li></ul><ul><li>Highlights 11231965 for each area </li></ul>http://vimeo.com/11232681 http://vimeo.com/11231965
    3. 3. A bit about my background …
    4. 4. I’m an Information Architect
    5. 5. The BBC and t he semantic web Some background
    6. 6. It started with t he BBC Programmes site …
    7. 7. … following Linked Data principles, it ensures ONE page per programme http://www.bbc.co.uk/programmes/b00tllj9 http://www.bbc.co.uk/programmes/b00tjfys http://www.bbc.co.uk/programmes/b00tjflh
    8. 8. And it uses the BBC Programmes Ontology Drawing borrowed from Michael Smethurst at the BBC
    9. 9. Similarly, each artist in BBC Music has an RDF representation
    10. 10. BBC Wildlife Finder provides a URI for every species, habitat and adaption
    11. 11. The BBC’s World Cup site uses RDF and Linked Data to build and manage the site of 700 aggregation pages
    12. 13. The NoTube Project Networks and Ontologies for the Transformation and Unification of Broadcasting and the Internet
    13. 14. NoTube is part of the wider trend of TV and Web convergence
    14. 15. The BBC is leading one of the Use Cases in NoTube
    15. 16. The BBC’s Use Case: TV and the Social Web <ul><li>demonstrates APIs for linking the Social Web with broadcast and on-demand television, using linked data from broadcasters, audiences and across the web, to help make social content navigation applications and active TV communities. </li></ul>
    16. 17. Focus of the rest of this talk How we can use linked data to improve the user experience
    17. 18. Some observations relating to TV watching…
    18. 19. 1) Deciding what to watch on TV is hard
    19. 20. 2) People would often like to know more about a programme they’re watching (e.g. BBC Red Button)
    20. 21. 3) Watching TV is still predominantly a social activity
    21. 22. From a recent (Aug 2010) YouGov/Deloitte report <ul><li>42% of those UK adults who use the Internet while watching television do so to discuss or comment on the programmes they are watching at the time. </li></ul><ul><li>http://today.yougov.co.uk/consumer/television-going-social </li></ul>
    22. 23. So, how can we use Linked Data to help people to… <ul><li>Decide what to watch </li></ul><ul><li>Discover more information related to a programme </li></ul><ul><li>Have smarter conversations and social engagement around TV programmes </li></ul>
    23. 24. In our part of NoTube we are using three core techniques to help with this… <ul><li>Dereferencable URLs </li></ul><ul><li>Semantic enrichment </li></ul><ul><li>Social APIs </li></ul>
    24. 25. 1) Using dereferencable URLs to identify programmes
    25. 26. 2) Enriching programme metadata with Linked Data from the Web <ul><li>Using Ontotext's LUPedia and NoTube’s vocabulary alignment service to: </li></ul><ul><ul><li>Add background knowledge and context </li></ul></ul><ul><ul><li>Make new connections </li></ul></ul><ul><ul><li>Support serendipity </li></ul></ul>
    26. 27. 3) Linking the dereferencable URLs with Social APIs <ul><li>The idea is to connect people, their friends, their activities, and their televisions in a suitably privacy-preserving way in order to make TV in the future a more enjoyable and interesting experience. </li></ul><ul><li>E.g. by creating linkage points into social network discussions, as well as shared bookmarking and commenting systems </li></ul><ul><li>Using Semantics to enhance the data </li></ul><ul><li>Using community features for smart sharing and discussions </li></ul>
    27. 28. Our experiments… What we’ve been doing
    28. 29. Deciding what to watch – recommendations/filters <ul><li>POTENTIAL UX BENEFITS OF USING LINKED DATA </li></ul><ul><li>Recommendations are pushed in unobtrusive manner </li></ul><ul><li>Interesting explanations provide context </li></ul><ul><li>Can surface programmes of interest buried in the long-tail </li></ul>
    29. 30. Interesting explanations…
    30. 31. Surfacing programmes of interest buried in the long-tail
    31. 32. Recommendations – Year 1: matching up graphs
    32. 33. What we learnt… <ul><li>DBPedia-based recommendations not specific enough - “Eastenders recommended because you like programmes made in the 80s” </li></ul><ul><li>Recommendations based on BBC’s Lonclass might produce more interesting and useful results because Lonclass is: </li></ul><ul><ul><li>more TV-centric </li></ul></ul><ul><ul><li>more granular </li></ul></ul><ul><ul><li>used by human indexers </li></ul></ul><ul><ul><li>BUT it’s BBC-centric </li></ul></ul>
    33. 34. Recommendations – recent Lonclass work <ul><li>DEMO: Two-screen prototype for web-based on-demand video </li></ul>
    34. 35. Recommendations – some challenges <ul><li>Generating interesting links is difficult </li></ul><ul><li>We can't do Lonclass-based recommendations for recent content </li></ul>
    35. 36. Recommendations - what’s next? <ul><li>Reverse engineering user recommendations data to discover more about what makes interesting links </li></ul><ul><li>Looking at auto-classification of recently broadcast programmes with Lonclass </li></ul><ul><li>Mixing and matching Lonclass and other recommendations work with social influencers </li></ul><ul><li>Testing </li></ul>
    36. 37. Recommendations – reverse engineering interesting links <ul><li>Users A, B and F like programmes 1 and 5 which are both about Amsterdam, therefore location might be interesting to users… </li></ul>
    37. 38. Or the pathways through the graph could be further apart…
    38. 39. Recommendations – mixing with social influencers <ul><li>Such as: </li></ul><ul><ul><li>Twitter TV trends amongst my friends </li></ul></ul><ul><ul><li>What my friends are watching </li></ul></ul><ul><ul><li>What's most popular on Twitter right now </li></ul></ul>
    39. 40. Cross-domain recommendations
    40. 41. Bearing in mind privacy implications
    41. 42. Finding out more about a programme <ul><li>POTENTIAL UX BENEFITS OF USING LINKED DATA </li></ul><ul><li>User is pushed relevant background information </li></ul><ul><li>User doesn't have to search for anything </li></ul><ul><li>Supports content discovery/broadens knowledge </li></ul><ul><li>User is in control: now or later </li></ul>
    42. 43. Finding out more – in our year 1 demo
    43. 44. Finding out more – what we might do next
    44. 45. Creating the infrastructure to support online social activity around video content <ul><li>POTENTIAL UX BENEFITS OF USING LINKED DATA </li></ul><ul><li>Unique URLs support UGC </li></ul><ul><li>This enables all sorts of things to happen – “like electricity” </li></ul>
    45. 46. Creating the infrastructure: Libby’s Resolver <ul><li>Goes from broadcast TV to a webpage describing what's on </li></ul><ul><li>http://blog.notu.be/2010/08/26/connecting-broadcast-tv-and-the-web-using-a-resolver/ </li></ul>
    46. 47. Creating the infrastructure – what’s next <ul><li>Starting by linking up disparate sources of programme data internally within the BBC </li></ul><ul><li>Good business value for the BBC and good for end users </li></ul><ul><li>Deep/rich links into a part of the content, to provide a unique identifier for a particular in-programme event </li></ul><ul><li>Developing APIs for social TV apps </li></ul>
    47. 48. Summary and conclusions Within the context of the NoTube project , Linked Data techniques can improve user experiences by…
    48. 49. Supporting content discovery and serendipity <ul><li>Follow your nose </li></ul><ul><li>Find new video content </li></ul><ul><li>See related information </li></ul><ul><li>Find people with similar interests </li></ul>
    49. 50. Reducing the burden of choice <ul><li>Automatically filtering of programmes of interest </li></ul><ul><li>Delivering a more personalised experience </li></ul>
    50. 51. Allowing for smarter conversations around video content <ul><li>*This* is what I'm talking about </li></ul><ul><li>I like/don't like/recommend/disagree with *this* </li></ul><ul><li>*Here's* the evidence - using video rather than text to explain things </li></ul>
    51. 52. Call to action <ul><li>For maximum impact, consider how your work relates to real-world scenarios and how it can be used to improve the user experience </li></ul>
    52. 53. We start the process by making storyboards
    53. 54. Now, over to you… <ul><li>NoTube postcards and stickers to give you inspiration! </li></ul>
    54. 55. Further reading <ul><li>http://www.bbc.co.uk/ontologies/programmes/2009-09-07.shtml </li></ul><ul><li>http://www.bbc.co.uk/blogs/bbcinternet/2010/07/bbc_world_cup_2010_dynamic_sem.html </li></ul><ul><li>http://blog.dbtune.org/post/2009/10/27/Music-recommendation-and-Linked-Data </li></ul><ul><li>http://blog.notu.be/ </li></ul>
    55. 56. Photo credits <ul><li>http://www.flickr.com/photos/mcfarlandmo/3275419562/in/set-72157613720528518/ </li></ul><ul><li>http://www.flickr.com/photos/d-reichardt/4348924495 </li></ul><ul><li>http://www.flickr.com/photos/adambowie/2924076825/ </li></ul><ul><li>http://www.flickr.com/photos/disaster_area/3959753968/ </li></ul><ul><li>http://www.flickr.com/photos/nnova/2341090921/ </li></ul>
    56. 57. Thank you <ul><li>Questions/comments </li></ul>

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