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Vikram seo ppt

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  • Most of the techniques I will be sharing with you today will be all common sense … but the secret for a good search engine marketing strategy is the integration of all the common sense techniques to result in the most fruitful results possible, Today I will speak about some of those techniques on a high level…. To warn you further…. I will only be scratching the surface about search engines and search engine optimization but this will allow anyone in the audience to understand the basic elements of this exciting techniques to increase sales, traffic, and conversions by 100,200 and even 500% based on the industry they are in. This will be relevant to anyone and everyone that currently hosts a website, from universities, non-profit, government etc.
  • My agenda for today will encompass the following high level topics and I have allocated 4-8 minutes for Q&A session. I will also email list of resources if you are interested in exploring SEO and other internet marketing techniques such as email marketing, PPC ads, in-line text, etc.
  • Directory are listing of static information that are usually inputted manually and not CRAWLED. Some of the common characteristics of today’s search engines are as follows: * A search engine component usually contain the following components… I would like you to take a mental note of the Spider … since this will be a important topic we will discuss later on today. In early day’s for you who remember this WebCrawler was one of the many crawler based directory search engines …. another common one that still exists today is AltaVista search engine.
  • If you were not take anything away from this session today… and only understand how Spider or crawlers work you would have understood 40% of Search engines.
  • Today the undisputed leader in search engine usage is Google. Yahoo Claims to have the largest index of all search engines ranking over 5 Billion pages. MSN is the leading third, they have done a tremendous job at catching up to Google and yahoo but they still have a long time to catch up…. This a true example of the first mover advantage  I don’t usually talk about Ask Jeeves but I have been seeing an increased level of traffic from Ask.com and according to recent statistics, Ask is now representative of approximately 7-8% of all searches. Every search engine has a different algorithm and ranking…. Our main focus today will be to look at the common and basic elements that every search engine company uses to rank and index pages.
  • According to Nielsen/Net rating
  • Anchor text is the visible hyperlinked text on the page. anchor text is usually used to indicate the subject matter of the page that it links to. For example, the text “7 th world congress ebusiness" indicates to visitors that they can expect to see content about conference pertaining to ebusiness if they visit the link. This pattern of usage has been applied in search engine algorithms to enhance the relevance of the "target" or the "landing page" URL for the keywords appearing within the anchor text.
  • Today the undisputed leader in search engine usage is Google. Yahoo Claims to have the largest index of all search engines ranking over 5 Billion pages. MSN is the leading third, they have done a tremendous job at catching up to Google and yahoo but they still have a long time to catch up…. This a true example of the first mover advantage  I don’t usually talk about Ask Jeeves but I have been seeing an increased level of traffic from Ask.com and according to recent statistics, Ask is now representative of approximately 7-8% of all searches. Every search engine has a different algorithm and ranking…. Our main focus today will be to look at the common and basic elements that every search engine company uses to rank and index pages.

Vikram seo ppt Vikram seo ppt Presentation Transcript

  • Presentation by Vikram Bisht Senior SEO Imagine Web Solutions
  • Imagine Web Solutions is a IT software & web development company, sells its software through online promotion activities. We’re into data recovery, password recovery, database recovery, email conversion and so on to these mentioned domains: Cloud Computing, SharePoint Migration, Exchange Online, Office 365, Google Apps, Email Migration, Data Recovery, Email Conversion etc.
  • Agenda What We Follow • What is a Search Engine? • Examples of popular Search Engines • Why is Search Engine marketing important? • What is a SEO Algorithm? • Steps to developing a good SEO strategy • Ranking factors • Basic tips for optimization
  • What is Search Engine
  • What is a Search Engine? Definition: An internet-based tool that searches an index of documents for a particular term, phrase or text specified by the user. Commonly used to refer to large web-based search engines that search through billions of pages on the internet.  Locally Search  Global Search Common Characteristics:  Spider, Indexer, Database, Algorithm  Find matching documents and display them according to relevance ( Exact Keyword, Phase, broad)  Frequent updates to documents searched and ranking algorithm ( According to Update)
  • How Do Search Engines Work?  Web crawling (Spider “crawls” the web to find New Documents (web pages, other documents) typically by following hyperlinks from websites already in their database)  Deep Crawling - Indexed – Body , Title , Alt, Hyperlinks , H1  Searching Crawler-Based, Human-Powered Directories, Hybrid Or Mixed Results ( Manual submit + Google to Index)
  • Examples popular Search Engines
  • Why is Search Engine Marketing important?  85% of all traffic on the internet is referred to by search engines  90% of all users don’t look past the first 30 results (most only view top 10)  Search engine traffic is low and websites aren’t indexed because they are generally poorly optimized  Clear and measurable (ROI ) Return of Investment  Operates under this assumption: More (relevant) traffic + Good Conversions Rate = More Sales/Leads
  • What is SEO Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search,[EDU] news search and industry-specific vertical search engines. 
  • Steps to developing a good SEO strategy:  Research desirable keywords and search phrases (WordTracker, Overture, Google AdWords)  Identify search phrases to target (should be relevant to business/market, obtainable and profitable)  “Clean” and optimize a website’s HTML code for appropriate keyword density, title tag optimization, internal linking structure, headings and subheadings, etc.  Help in writing copy to appeal to both search engines and actual website visitors  Study competitors (competing websites) and search engines  Implement a quality link building campaign  Add Quality content  Constant monitoring of rankings for targeted search terms
  • Multi-regional and Multilingual SEO MARKETING: SEO for your home market is one thing, taking  it across borders with the same language is another – but adding  multilingual into the mix adds yet another layer of complexity.  But there are ways of getting your head around it all world.
  • Effective Ways to Do SEO  Send Alert for competitor website content & link changes www.followthatpage.com, Google Alert, etc.  Safe your content with the help by Google Alert “Content Para” Global market Finder http://translate.google.com/globalmarketfinder/index.html • http://ostpstkonverter.blogspot.in/ • http://converterostpst.blogspot.in How to get Quality Back link site:.edu guestbook site:.edu+inurl:guestbook .edu+inurl:guestbook .edu+inurl:guestbook .edu guestbook
  • The Content Marketing – Link Building Strong
  • What is Image Role in SEO  Images play a very important role in search engines and is one of the factors which is generally ignored by many webmasters. Search engines are trying to incorporate more images into SERPs (Search Engine Page Results) and ignoring this could cause you loss of good and sizable traffic. So lets look out all the major factors for implementing ‘SEO for Images’.  Search engines can detect an image but not the content inside the images which makes it difficult for them to sort out images based on user query.  With the evolution of Universal Search Results, images have been added to the main page search results in Google resulting into more traffic.  You must have heard this quote ‘Images speak louder than words‘ so images can help in presenting your content in a more user friendly manner which can help in building your audience.  Images can also act as link bait if you allow image sharing in exchange of an link.  Easier sharing with sites like Pinterest getting more popular. (http://picasa.google.com/)
  • How to Found Related Quires in Social Networking Sites http://www.bing.com/social/ Any Keyword (updated) site:facebook.com ”SEO” What is Google Disavow Links Tool
  • Benefit of Data Highlighter  Data Highlighter is a webmaster tool for teaching Google about the pattern of structured data on your website.
  • Ranking factors  On-Page Factors (Code & Content)  Title tags <title>  Header tags <h1>  ALT image tags  Content, Content, Content (Body text) <body>  Hyperlink text  Keyword frequency & density  Off-Page Factors  Directory submission: 20 per week  Social Bookmarking: 20/week  Yahoo Answers: 1/week  Classifieds Ads Posting: 10/week  Social Networking: Updated facebook, G+, linkedin, twitter and pinterest account daily  Article Submission: 1 article content on 10 website/week  Forum Submission: 15 forums reply with signature
  • How to do More Attractive our Landing Page & How to decrease your web page bounce rate  Have an online demo movie.  Offer a free trial.  Offer a money back guarantee.  Have a clean and professional website.  Add case studies to your website.  Make sure your website functions with all the major browsers.  Talk to visitors in a language they understand i.e. not technical jargon, unless they are techies.  Add a product FAQ to your website.  Show your price prominently.  Include your contact details on the website.  Make sure the people can understand what your software does within 2 seconds of arriving at your site.  Make the ‘download’ button more prominent on your website.  Fix any errors in your website.  Include screenshots on your home page.  Add (genuine!) testimonials to your website.  Add a privacy policy to your website.  Add live online support to your website.  Check your web logs/analytics to find out why/where visitors are leaving your website.
  • Online Reputation Management  Traditional/mainstream websites.  Professional networks like LinkedIn.  Social networks like Facebook and others.  Consumer Review sites such as epinions, MouthShut and others.  Social news / bookmarking sites like del.icio.us, technorati, dig and others.  Collaborative Research sites such as Yahoo Answers, Rediff Q&A.  Independent discussion forums based on categories and general interest by profession.  Guest Posting, Wikipedia  Blogging communities as the Open Diary, LiveJournal, Xanga.  Microblogs e.g. Twitter.
  • Efficient way to Prevent broken links Fix Code : - ErrorDocument 404 /404.html
  • What is Zebra Update?  Panda hit on-site elements. Penguin mainly focused on off-site issues. Zebra is going to town on social  Too many retweets with keywords included around a link (spammy)  Facebook updates with too many shares from people not in your industry  Any Google+ shares as this will look spammy (Google+ is a graveyard right, so any activity looks suspicious?!)  Owning a Pinterest page - brands only use these for SEO benefit no?
  • How to Win People's Trust Strive to produce “better”, more relevant results than competitors ( don’t copy other) Improve customer satisfaction by gaining insights from consumers about what is good and bad about our product or services. Gain insights about competitors and their customers’ perceptions about their products and services. Email Newsletters, provide a best Offer Add a list of famous customers to your website. Add in Social Networking Sites
  • QUESTIONS ?