The Tattoo Broadband postpaid is a readily accessible device – just connect the device to any available USB port on your netbook / notebook / or desktop and you’re ready to go on the Internet! Its ingredients are….
There are 3 variants- Tattoo Stick, Tattoo MyFi and Tattoo SuperStick
There are 3 plans, P499 for 50 Hours per month, P999 for unlimited time up to 2mbps, and P1299 for unlimited time up to 3mbps
7. Price- Globe Tattoo is 25% premium priced than the lowest competitor
Tattoo Stick 50 hours = P499
Tattoo MyFi 50 hours = P499
Tattoo SuperStick Unlimited= P1299
Globe Tattoo is priced at par with Smart for one plan and 25% higher than Sun with aim of maximizing profits in its differentiation strategy
9. Globe Tattoo is distributed nationwide using Globe store and Internet
Globe stores, Globe retailers, Malls, and Internet
Pick-up by customers , also can be ordered via internet
Cash and credit transaction
10. The generic winning strategy of Globe Tattoo is differentiation
Globe Tattoo’s main strategy is product differentiation.
It satisfies all needs of different users: light user, heavy user, and WiFi users. It is helpful to enlarge market share.
It has excellent products with additional functions and freebies.