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Globe Tattoo has the highest speed with different prices Sun Plan 350 Globe SuperStick Sun SBW Plan 1399 Price vs. Speed Matrix Price/Speed Up to 512kbps Up to 2mbps Up to 3mbps - P 500 - P 800 - P 1000 + P 1000
Globe Tattoo unique positioning is shown in this competitive map Benefit Positioning vs. Brand Matrix Globe Smart Sun Functional benefit/Brand Tattoo Stick Tattoo Myfi Tattoo Superstick Plug-it Pocket Wifi Easy broadband SBW Plan 1399 Plan 350 Lite Fixed hours usage per month Unlimited usage Free Device Price Freebies (calls, texts and McAfee) Speed up to 3 mbps Lock-in period less than one year WiFi function Nationwide coverage Stable signal Saving money
4. Globe Tattoo positions with differentiation
Globe Tattoo is the only broadband
that has unlimited Wi-Fi function
Provides free device if lock-in 24 months
With stable signal
No brand has a similar position.
Others focus on save money or nationwide coverage
5a. Based on competitor’s data, broadband market is 2.63 million
The Tattoo Broadband postpaid is a readily accessible device – just connect the device to any available USB port on your netbook / notebook / or desktop and you’re ready to go on the Internet! Its ingredients are….
There are 3 variants- Tattoo Stick, Tattoo MyFi and Tattoo SuperStick
There are 3 plans, P499 for 50 Hours per month, P999 for unlimited time up to 2mbps, and P1299 for unlimited time up to 3mbps
7. Price- Globe Tattoo is 25% premium priced than the lowest competitor
Tattoo Stick 50 hours = P499
Tattoo MyFi 50 hours = P499
Tattoo SuperStick Unlimited= P1299
Globe Tattoo is priced at par with Smart for one plan and 25% higher than Sun with aim of maximizing profits in its differentiation strategy
8a. Which of these modes does your product use?