Search retargeting and Remarketing

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  • Welcome OTAs are the
  • OTAs globally are responding to this new environment . Some of the leading OTAs have cut down on the booking fees. Interestingly, Zuji in Australia called it really unfair for consumetrs to pay booking fees.
  • OTAs globally are responding to this new environment . Some of the leading OTAs have cut down on the booking fees. Interestingly, Zuji in Australia called it really unfair for consumetrs to pay booking fees.
  • OTAs globally are responding to this new environment . Some of the leading OTAs have cut down on the booking fees. Interestingly, Zuji in Australia called it really unfair for consumetrs to pay booking fees.
  • OTAs globally are responding to this new environment . Some of the leading OTAs have cut down on the booking fees. Interestingly, Zuji in Australia called it really unfair for consumetrs to pay booking fees.
  • OTAs globally are responding to this new environment . Some of the leading OTAs have cut down on the booking fees. Interestingly, Zuji in Australia called it really unfair for consumetrs to pay booking fees.
  • OTAs globally are responding to this new environment . Some of the leading OTAs have cut down on the booking fees. Interestingly, Zuji in Australia called it really unfair for consumetrs to pay booking fees.
  • OTAs globally are responding to this new environment . Some of the leading OTAs have cut down on the booking fees. Interestingly, Zuji in Australia called it really unfair for consumetrs to pay booking fees.
  • OTAs globally are responding to this new environment . Some of the leading OTAs have cut down on the booking fees. Interestingly, Zuji in Australia called it really unfair for consumetrs to pay booking fees.
  • OTAs globally are responding to this new environment . Some of the leading OTAs have cut down on the booking fees. Interestingly, Zuji in Australia called it really unfair for consumetrs to pay booking fees.
  • OTAs globally are responding to this new environment . Some of the leading OTAs have cut down on the booking fees. Interestingly, Zuji in Australia called it really unfair for consumetrs to pay booking fees.
  • OTAs globally are responding to this new environment . Some of the leading OTAs have cut down on the booking fees. Interestingly, Zuji in Australia called it really unfair for consumetrs to pay booking fees.
  • OTAs globally are responding to this new environment . Some of the leading OTAs have cut down on the booking fees. Interestingly, Zuji in Australia called it really unfair for consumetrs to pay booking fees.
  • OTAs globally are responding to this new environment . Some of the leading OTAs have cut down on the booking fees. Interestingly, Zuji in Australia called it really unfair for consumetrs to pay booking fees.
  • Search retargeting and Remarketing

    1. 1. Vikas Gulati Travel Distribution Summit, Asia 2011 May 19 th , 2011 Audience Targeting to Boost Display Advertising ROI
    2. 2. US$ bn +23% Year +18% +21% Online media Spends – Based on Publicis / Zenith Media WW advertising statistics Online Display Advertising is back in ‘Vogue’
    3. 3. 7 predictions for Display Advertising for 2015 <ul><li>50% of online ads will have video in them </li></ul><ul><li>Mobile will become #1 screen for advertising </li></ul><ul><li>New metrics will emerge to measure success of ad campaigns </li></ul><ul><li>75% of ads will become socially enabled </li></ul><ul><li>50% of brand campaigns will run rich media in ads </li></ul><ul><li>50% of all targeted display advertising will rely on real-time bidding </li></ul><ul><li>Display advertising will become a $50 billion industry </li></ul>
    4. 4. Key enablers for growth in Display Advertising <ul><li>Video </li></ul><ul><li>Rich media </li></ul><ul><li>Social Media </li></ul><ul><li>Technology / RTB </li></ul><ul><li>Audience Targeting or Data Driven Marketing </li></ul>
    5. 5. Audience targeting or Data driven Online Marketing Reach prospects who search but haven’t reached your website Search Search Re-targeting Site Re-targeting Speak to customers who visit your website but didn’t convert New Tools in the Toolbox
    6. 6. How does search re-targeting work ? User does a search and clicks on travel offer & visits any website User does a search and clicks on travel offer on Publisher website User leaves and visits any website in the same network User is served the travel offer/ banner from the advertiser based on user interest User is sent to the advertiser website and buys
    7. 7. STARWOOD CASE STUDY – SEARCH RE-TARGETING Marketing Challenge – Limited budgets, Drive customer bookings, Benchmark CPA 1. + Identification of Travelers looking for Hotels on Sprice and its affiliate partners
    8. 8. STARWOOD CASE STUDY – SEARCH RE-TARGETING 2. Retargeting the users with the same brand messages on the Sprice Partner Network
    9. 9. STARWOOD CASE STUDY – RESULTS RON 100 Search Re-targeting 240 CTR Index 100 60 Cost per Booking Index RON Search Re-targeting
    10. 10. How does Site re-targeting work ? User visits advertisers website and leaves w/o buying User leaves and visits any website in the same network User is served the travel offer/ banner from the same advertiser User is sent back to the advertiser website and buys
    11. 11. AMEX TRAVEL INSURANCE CASE STUDY – SITE RE-TARGETING Marketing Challenge – Drive Online Conversions for Amex, Focus on Site Visitors & New Travelers 1. Identification of Amex Site visitors or 2. Travelers searching for Flights
    12. 12. AMEX TRAVEL INSURANCE CASE STUDY – SITE RE-TARGETING 2. Retargeting the users with the same brand messages on the Sprice Partner Network
    13. 13. RON 100 Re-targeting 320 CTR Index 100 156 Conversion Index RON Re-targeting AMEX TRAVEL INSURANCE CASE STUDY – Results
    14. 14. What clients have to say “ I have been running AMEX Travel Insurance campaign for a few months on Sprice Travel Network. Even though I had to cut budgets from other networks with massive reach just to test out Sprice, it was well worth it . With their sophisticated targeting capabilities , the conversion rates increased higher , even more than double the conversion rates of other networks and their eCPA delivery is by far superior to any other network.   I ’ m really impressed with the Network performance. ” Isabel Castro, Neo@Ogilvy
    15. 15. Thank you [email_address] twitter : @vikasgulati Linkedin: http://sg.linkedin.com/in/vikasgulati

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