MIBS 2014

1. An overview of the world’s leading Mobile
IM App’s comprehensive mobile
ecosystem
Y E Leong
Business Development Director
WeChat Malaysia

2. 10/20/14
Andy, 17
Student
Avid online gamer,
music lover
Britney, 22, Fresh
graduate & fashion
blogger
Loves shopping
Zach, 28
eCommerce
Entrepreneur,
Currently in a long
distance
relationship
Meet these folks..

3. Shaz, 35
Engineer,
Likes movies,
photography and
10/20/14
travelling
Rubina, 45
Mother of 2
Loves watching
cooking show &
gardening, does
grocery 3 times a
week
Mr Tan, 50
Business owner
and stock market
investor
Always starts his
day
watching/reading
news
Meet these folks..

4. 10/20/14
What could be the SINGLE common denominator?

5. Topics
10/20/14
1. About Tencent
1. Overview of WeChat
1. Official Account Platform

6. About

7. Leading Global Internet Company
10/20/14

8. One-Stop Online Lifestyle
10/20/14

9. Leadership in All Consumer Internet Segments
#1 Instant Messenger by Users
#1 Mobile Communication & Social Network by Users
#1 Social Network by Users
#1 Email Service Provider by Users
#1 Portal by Traffic
#1 Micro-blog Platform by Users
#2 Video Platform by Video Views and MUV
#1 Online Game Provider
#2 Online Payment Platform by Users
Leading Internet Service Provider in China
CCoommmmuunnicicaatitoionn
Information
Entertainment
Commerce
Source: iResearch China Internet Report; Data from Tencent

10. Introducing WeChat
10/20/14

11. WeChat Globally…the fastest growing mobile
app*
Over 438M Monthly Active Users (Q2 2014)
2011 2012
Version 1.0
released in
China
Jan 26
May 10
Version 2.0 with
voice message
Version 2.5 with
LBS function
“Look Around”
Aug 3
Oct 1
Version 3.0 with
“Shake” function
April
WeChat launched
in international
markets
100 Million user
accounts
Mar 28
2013
300 Million user
accounts
438M MAU
globally
Jan 15
July
2014
WeChat topped all
messaging apps with 35%
global market share (GWI
Q2)
Sep 23
Twitter required 1,400 days and Facebook 1,600 days respectively to reach the 100mn user
milestone. It took WeChat 433 days.
Source: GlobalWebIndex 2014 Q2 Report

12. WeChat in Malaysia
No. 1 Social Mobile Platform
WECHAT Malaysia Market Share
90% smartphone
penetration rate
Malaysia Google Trend 2013
Top 10 search term
The only mobile app search term that
Top downloaded App made it to top 10
on AppStore & Google Play

13. New Way Us teor CPornondeucct tw Fietha tFurireensd Os verview
WeChat.com

14. 10/20/14
User Product Features Overview

15. The 4 Pillars of WeChat
10/20/14
• IM –
Text/Pic/Voice/
Video
• Hold to talk
• Walkie talkie
• Stickers
• Group chat
• Nearby
• Shake
• Drift bottle
• Friend radar
• Location share
• Real time
location
• Status update
• Photo sharing
• Sight (video
clip)
• Content share
• Brands
• eCommerce
• Celebrities
• Consumer
Services
• Media

16. Introducing
WeChat Official Account Platform

17. WeChat Official Accounts for Businesses
• A public WeChat account – acquire & engage WeChat followers
• Social media platform
• Open API platform - customizable integration
10/20/14
Verified
Account
Service Account
Subscription Account

18. WeChat Official Account Overview
10/20/14

19. 10/20/14
OA Partner Show Case
Yoox.com – Online Fashion Mall
https://m.youtube.com/watch?v=yKM5fDDbi8c

20. A Comprehensive Mobile Ecosystem
Platform
Communication
Social
Networking
Entertainment
Commerce
Users
Brands
Payment
Information
Location
Based
Service

21. Millions of Partners Already on Board Globally
10/20/14

22. 10/20/14
Rethink WeChat:
The ONE App that fulfills many different lifestyles & needs of these folks
& many others…