Graphic & Communication Standards

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To help PTISD offices, departments, and schools maintain a consistent, effective style and image in the communications and publications that they produce, PTISD has prepared this style guide. It includes basic rules of written communication, such as punctuation, abbreviations, and capitalization, as well as guidelines for formatting and the use of the approved district brands (seal and logo).

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Graphic & Communication Standards

  1. 1. District Logo/Graphic Standards & Style Guide Prepared by PTISD Communication Department
  2. 2. Introduction• The district has varying needs in designing materials for print, web and other media. This guide includes sections that address the various visual elements and styles used in various media and the guidelines for their use. If you have any questions or comments please feel free to contact the office of Communication: info@ptisd.org .• Your input is valued and appreciated.
  3. 3. Our Brand• The official PTISD motto is:“A TRADITION OF EXCELLENCE FOR ALL”• The official tagline is:“Student-Centered Schools. Future-Ready Students. Community Connected”
  4. 4. Our Brand• The official PTISD motto is:“A TRADITION OF EXCELLENCE FOR ALL”• The official tagline is:“Student-Centered Schools. Future-Ready Students. Community Connected”
  5. 5. The MissionOur mission is to continue a tradition of excellence by providing a high-quality and challenging educational environment, maximizing opportunities for the success of all students, equipping them to become responsible, involved, and productive citizens.
  6. 6. Using the LogoThe official colors are navy blue andgold – see color guide below. Thelogo may be used in black and white,solid navy blue or reversed out on ablack or navy background.Color Guide• The Pantone colors should be used in every possible situation. Do not use alternate colors. – Navy Blue PANTONE 539 – Gold PANTONE 116
  7. 7. LOGO FontOur official font in the PTISD logotype and wordmark is• MINION PRO SEMIBOLD for “PINE TREE”• FUTURA BOLD CONDENSED for “INDEPENDENT SCHOOL DISTICT”.The font in the logotype or the word mark may not bealtered or changed. The words Pine and Tree are separatedinto two words and always on top for the logo.
  8. 8. Logo Mark
  9. 9. On Black or Dark Background
  10. 10. The Official Seal Two Color Official Colors • Blue - PANTONE 539 • Gold/Yellow - PANTONE 116
  11. 11. Official SealWhenever possible thelogo/logotype should beprinted in two colors: Blueand Gold. However, whentwo colors are notpossible, the logo may beprinted in blue only orblack only.
  12. 12. Official Seal on Dark Background
  13. 13. One Color and Black
  14. 14. Business CardsCards may be created witha vertical design orhorizontal design. Contactthe communication officeto get a template forordering new businesscards. You will need toprovide your name, title,and contact information.
  15. 15. Letterhead• This example is for a campus admin/teacher.• The school name will appear in the upper left corner and is set in Times New Roman type. The address will be centered at the bottom of the page with a half inch margin.
  16. 16. Multimedia Guidelines• It is critical that the district logo be used properly on all multimedia presentations. This includes the Internet and PowerPoint presentations. The logo must have a transparent background if being used on top of a color background in order to avoid having a white box behind it.• PowerPoint templates and logos with a transparent background are available for download on the district website. If you need assistance, please contact the Communication Office.
  17. 17. Emails• E-mails used for district- related purposes need to be more formal, polished, and professional in tone as well as concise and easy to read.• Always be aware that by law all PTISD e-mails are public documents open to public scrutiny.• Use black or dark colors for type in e-mails; avoid using bright or lightly shaded type, only because it can be difficult to read.
  18. 18. Emails• All employees are encouraged to review district policy on appropriate use of e-mail and the network. The policy can be found on the Technology Department Web site.• Also, it is always good to keep your signature information current. To view your information, open an e-mail that you have sent and double-click on your name at the top of the e-mail. Adding information to your signature is a great way to share information.
  19. 19. Names and Title GuidelinesSpecific standards that apply to the names and titles of things and peoplein our organization are outlined below.Pine Tree Independent SchoolDistrict• The formal name, the Pine Tree Independent School District, should always be used in the first reference in any communication. It should be followed by “(PTISD)” to specify subsequent references. It may also be referred to as “the district” (not capitalized) in subsequent references.
  20. 20. Names and Title GuidelinesSpecific standards that apply to the names and titles of things and peoplein our organization are outlined below. Superintendent of Schools and Other Titles— • The formal position title is “superintendent of schools.” Like all titles (principal, regional superintendent, manager, etc.), it is capitalized only when used as a formal title before the name, such as Superintendent of Schools TJ Farler. This title should always be used in the first reference of any communication. Subsequent references may be written as “the superintendent of schools,” “the superintendent,” or “Dr. Farler.”
  21. 21. Names and Title Guidelines• Academic Degrees—In lists of individuals that appear in formal programs and on inside cover pages of official district documents, indicate advanced degrees (doctorate). Do so using abbreviations with periods and no spaces (e.g., Daniel Jones, Ph.D.; Mary Smith, Ed.D.).
  22. 22. Names and Title Guidelines • Board of Trustees—The formal title of the governing body is the Pine Tree Independent School District Board of Trustees. This should always be used in the first reference of any communication. Subsequent references may be “the board” (not capitalized) or “school board.” To maintain consistency in communications, please do not use “Board of Education.” An individual is referred to as either a “trustee,” “school-board member,” or “board member.” These individual titles are capitalized only when used as a formal title before the name.
  23. 23. Names and Title GuidelinesOffices and Departments— • Capitalize the word in plural• In PTISD, organizational units uses as well (e.g., the Human that report directly to the Resources and Communication superintendent of schools are Offices). Use a lowercase “o” called offices. These “direct or “d” in “the office” or “the report” offices are made up of department” in subsequent departments. Capitalize the references (e.g. Almost every word “office” or “department” employee in the department in the name of an office or attended the fitness rally.) department (e.g., the Office of Facility Services, the Office of Human Resources, the Special Education Department).
  24. 24. School CampusesUse the following namesfor campuses and addgrade levels whenever appropriate:• Primary Campus, grades PK-K (PTP)• Elementary Campus, grades 1-2 (PTE)• Intermediate Campus, grades 3-4 (PTI)• Middle School Campus, grades 5-6 (PTM)• Junior High Campus, grades 7-8 (PTJH)• PT High School Campus, grades 9-12 (PTHS)• ExCEL High School Campus, grades 9-12 (PTEx)• P.A.C.E. Alternative Campus
  25. 25. Facility Names• Pirate Center – Newest Gymnasium on the PTHS campus• High School Theater – (not “Little” Theater)• Pine Tree Road Auditorium – Next to the Primary Campus• Central Administration and Tax Office
  26. 26. Facility Names• Pine Tree Pirate StadiumLocated on Pine Tree Road as of 10/2012.Check back for updates on designated namesfor new and existing stadium.
  27. 27. ContactFOR QUESTIONS & ASSISTANCE, CONTACT:• Director of Communication, Vickie Echols• 903-295-5136• vechols@ptisd.org / info@ptisd.org

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