Social Media Analytics Mantis Technology Group May 2011
Legal Disclaimer The information in this presentation is confidential and proprietary to Mantis Technology Group, Inc. (Ma...
Agenda <ul><li>Social Media & Analytics </li></ul><ul><li>Business Challenges & Value </li></ul><ul><li>Technical Overview...
Social Media Top 10 Strategic Technologies for 2011  <ul><li>Cloud computing </li></ul><ul><li>Mobile applications and med...
<ul><li>People are talking about you </li></ul><ul><li>People want to be heard </li></ul><ul><li>It’s not all noise </li><...
<ul><li>People are talking about you </li></ul><ul><li>People want to be heard </li></ul><ul><li>It’s not all noise </li><...
<ul><li>People are talking about you </li></ul><ul><li>People want to be heard </li></ul><ul><li>It’s not all noise </li><...
<ul><li>People are talking about you </li></ul><ul><li>People want to be heard </li></ul><ul><li>It’s not all noise </li><...
<ul><li>People are talking about you </li></ul><ul><li>People want to be heard </li></ul><ul><li>It’s not all noise </li><...
Agenda <ul><li>Social Media & Analytics </li></ul><ul><li>Business Challenges & Value </li></ul><ul><li>Technical Overview...
Social Media Business Challenge  <ul><li>Social Media is new voice of the customer </li></ul><ul><ul><ul><li>Need to liste...
Social Media Business Challenge  Customer Service Public Relations Marketing Executive “ I want to respond to what custome...
Social Media Business Value <ul><li>Improve marketing and customer service </li></ul><ul><ul><ul><li>Listen to consumer se...
<ul><li>Contact information: </li></ul><ul><li>Brian Vickery </li></ul><ul><li>Email: [email_address]   </li></ul><ul><li>...
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Mantis Pulse Analytics Primer

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Do you know what people are saying
about your company, your brand, and
your products? Pulse can help!

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Mantis Pulse Analytics Primer

  1. 1. Social Media Analytics Mantis Technology Group May 2011
  2. 2. Legal Disclaimer The information in this presentation is confidential and proprietary to Mantis Technology Group, Inc. (Mantis) and may not be disclosed without the permission of Mantis. This presentation is not subject to any license, service or subscription agreement with Mantis. Mantis has no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation and Mantis’ strategy and possible future developments, products and or platforms directions and functionality are all subject to change and may be changed by Mantis at any time for any reason without notice. The information on this document is not a commitment, promise or legal obligation to deliver any material, code or functionality. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement. This document is for informational purposes and may not be incorporated into a contract. Mantis assumes no responsibility for errors or omissions in this document, and shall have no liability for damages of any kind including without limitation direct, special, indirect, or consequential damages that may result from the use of this document. This limitation shall not apply in cases of intent or gross negligence. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward- looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions.
  3. 3. Agenda <ul><li>Social Media & Analytics </li></ul><ul><li>Business Challenges & Value </li></ul><ul><li>Technical Overview </li></ul><ul><li>Demonstration </li></ul>
  4. 4. Social Media Top 10 Strategic Technologies for 2011 <ul><li>Cloud computing </li></ul><ul><li>Mobile applications and media tablets </li></ul><ul><li>Social communications and collaboration </li></ul><ul><li>Video </li></ul><ul><li>Next generation analytics </li></ul><ul><li>Social analytics </li></ul><ul><li>Content aware computing </li></ul><ul><li>Storage class memory </li></ul><ul><li>Ubiquitous computing </li></ul><ul><li>Fabric-based infrastructure and computers </li></ul>“ Gartner predicts that by 2016, social techno-logies will be integrated with most business applications.” David Cearley Carl Claunch Top 10 Strategic Technology Trends for 2011 October 29, 2010
  5. 5. <ul><li>People are talking about you </li></ul><ul><li>People want to be heard </li></ul><ul><li>It’s not all noise </li></ul><ul><li>SM is the next customer service channel </li></ul><ul><li>SM can deliver bottom line results </li></ul>Social Media 5 Things You Should Know “ More than 90 million Tweets a day”
  6. 6. <ul><li>People are talking about you </li></ul><ul><li>People want to be heard </li></ul><ul><li>It’s not all noise </li></ul><ul><li>SM is the next customer service channel </li></ul><ul><li>SM can deliver bottom line results </li></ul>Social Media 5 Things You Should Know “ More than 126 million blogs tracked”
  7. 7. <ul><li>People are talking about you </li></ul><ul><li>People want to be heard </li></ul><ul><li>It’s not all noise </li></ul><ul><li>SM is the next customer service channel </li></ul><ul><li>SM can deliver bottom line results </li></ul>Social Media 5 Things You Should Know “ 100 million videos watched a day”
  8. 8. <ul><li>People are talking about you </li></ul><ul><li>People want to be heard </li></ul><ul><li>It’s not all noise </li></ul><ul><li>SM is the next customer service channel </li></ul><ul><li>SM can deliver bottom line results </li></ul>Social Media 5 Things You Should Know “ More than 700 billion minutes / month”
  9. 9. <ul><li>People are talking about you </li></ul><ul><li>People want to be heard </li></ul><ul><li>It’s not all noise </li></ul><ul><li>SM is the next customer service channel </li></ul><ul><li>SM can deliver bottom line results </li></ul>Social Media 5 Things You Should Know “ The majority of consumers rely to some extent on social networks to guide them in their purchase decisions.”
  10. 10. Agenda <ul><li>Social Media & Analytics </li></ul><ul><li>Business Challenges & Value </li></ul><ul><li>Technical Overview </li></ul><ul><li>Demonstration </li></ul>media Social resources Openness two-way Connectedness traditional use thrive analytics understand audience issue contributions feedback Community following online rarely like quickly sharing better seen effectively whereas communities allows characteristics making barriers distributed services Participation encourages political comments people love interests broadcast Conversation interested blurs transmitted everyone sites favorite communicate kinds geotagging open links share voting friend view accessing frowned new content tv best group encourage common
  11. 11. Social Media Business Challenge <ul><li>Social Media is new voice of the customer </li></ul><ul><ul><ul><li>Need to listen to new customer service channel </li></ul></ul></ul><ul><li>Increasing competition </li></ul><ul><ul><ul><li>Vying for customers attention </li></ul></ul></ul><ul><li>Rising customer service expectations </li></ul><ul><ul><ul><li>More experienced buying public </li></ul></ul></ul><ul><li>Quicker market reaction </li></ul><ul><ul><ul><li>Shorter product development timelines </li></ul></ul></ul><ul><li>Growth of mobile and location based services </li></ul><ul><ul><ul><li>Particularly among younger demographic </li></ul></ul></ul>“ Social media encourages interaction which leads to a new type of intelligence that CRM systems were not tracking before. Data such as reactions, activities, sentiments, locations, behavior and preference are converging providing a never seen before clear picture of each Customers.” Eric Tsai How Will Social Media Impact Your Business December 17, 2010
  12. 12. Social Media Business Challenge Customer Service Public Relations Marketing Executive “ I want to respond to what customers are saying about our product and resolve their issues. ” “ I want to measure the effectiveness of our campaigns and promotions. ” “ I want to measure sentiment towards our company among the public and among analysts. ” “ I want to know that my company is respected and our customers are happy. ” Brand / Product Manager “ I need to know what consumers like and dislike about my competitors products so I can make ours better. ”
  13. 13. Social Media Business Value <ul><li>Improve marketing and customer service </li></ul><ul><ul><ul><li>Listen to consumer sentiment </li></ul></ul></ul><ul><ul><ul><li>Respond quickly to customer service issues </li></ul></ul></ul><ul><li>Track sentiment across market segments </li></ul><ul><ul><ul><li>Brand, geography, language, most mentioned topics </li></ul></ul></ul><ul><li>Track competitive sentiment </li></ul><ul><ul><ul><li>Understand what consumers like and dislike about competitors </li></ul></ul></ul><ul><li>Reduce product design lifecycle </li></ul><ul><ul><ul><li>Get consumer feedback in real-time </li></ul></ul></ul><ul><li>Mantis Pulse Analytics provides enterprise customers the right solution to monitor, measure and visualize social media and market sentiment towards its brand and products. </li></ul>“ Social media tools are having a huge impact on customer service and employee hiring to marketing and product development.” Jason Peck 6 Buckets of Social Media Measurement January 19, 2011
  14. 14. <ul><li>Contact information: </li></ul><ul><li>Brian Vickery </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>LinkedIn: http :// www.linkedin.com/in/brianvickery </li></ul><ul><li>Twitter: dbvickery </li></ul><ul><li>Pulse: http://pulse.mantis-tgi.com </li></ul>For more information and a Pulse Analytics demo…
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