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ubiquitous location,the new frontier &hyperlocal nirvana?,[object Object],garygale,[object Object],yahoo! geo technologies,[object Object],garyg@yahoo-inc.com,[object Object],twitter.com/vicchi,[object Object]
2,[object Object],KELLYLEEBARRETT on Flickr : http://www.flickr.com/photos/kellylee/4177529745/,[object Object]
3,[object Object],Gary Gale on Flickr : http://www.flickr.com/photos/vicchi/4414198544/,[object Object]
this talk is brought to you …,[object Object],Brian Indrelunas on Flickr : http://www.flickr.com/photos/btindrelunas/145692717/,[object Object]
… by the number 3,[object Object],boklm on Flickr : http://www.flickr.com/photos/boklm/486646798/,[object Object]
… by the word local (hyper and micro),[object Object],Craig A Rodway on Flickr : http://www.flickr.com/photos/m0php/3456026311/,[object Object]
… and by a theory,[object Object],BharathKishore on Flickr : http://www.flickr.com/photos/bharathkishore/4428219272/,[object Object]
warning: may contain references to checking in and foursquare,[object Object],Simon Lieschke on Flickr : http://www.flickr.com/photos/slieschke/2914498846/,[object Object]
“you may well ask,chris, what is my theory?”,[object Object],Larry He’s So Fine on Flickr : http://www.flickr.com/photos/18946008@N06/3239708619/,[object Object]
the theory of stuff,[object Object],10,[object Object]
11,[object Object],Source: http://www.flickr.com/photos/vicchi/4322247790/ and http://www.vicchi.org/2010/02/01/the-theory-of-stuff/ ,[object Object]
“what is it for and why would anyone use it?”,[object Object],@aaronofmontreal,[object Object],pkingDesign on Flickr : http://www.flickr.com/photos/pkingdesign/4081588224/,[object Object]
some numbers,[object Object],KoenVereeken on Flickr : http://www.flickr.com/photos/koenvereeken/2088902012/,[object Object]
comscore2009 digital year (us),[object Object]
http://www.marketingcharts.com/interactive/local-online-to-grow-12-in-2009-will-slow-next-year-11000/borrell-associates-local-online-marketing-spend-forecast-advertising-promotions-october-2009jpg/,[object Object]
mobile search revenue forecast (us),[object Object],http://www.marketingcharts.com/interactive/us-mobile-search-ad-revenues-to-reach-14b-in-2012-1578/tkg-mobile-search-revenue-forecastjpg/,[object Object]
hyperlocal, adj:,[object Object],jlz on Flickr : http://www.flickr.com/photos/jlz/4439715350/,[object Object]
entities & events located in a well defined, community scale, area,[object Object],nep on Flickr : http://www.flickr.com/photos/nep/1812127513/,[object Object]
intended for consumption by residents/visitors to that area,[object Object],Hybridotus on Flickr : http://www.flickr.com/photos/hybridotus/40408803/,[object Object]
created by a resident or visitor to that area,[object Object],splorp on Flickr : http://www.flickr.com/photos/splorp/59231687/,[object Object]
technology hurdles …,[object Object],21,[object Object],Tommy on Flickr : http://www.flickr.com/photos/28946649@N02/3790596718/,[object Object]
matching,[object Object],jlz on Flickr : http://www.flickr.com/photos/jlz/4439715350/,[object Object]
content,[object Object],D’Arcy Norman on Flickr : http://www.flickr.com/photos/dnorman/2781572080/,[object Object]
intent,[object Object],hey mr glen on Flickr : http://www.flickr.com/photos/glenscott/2615622293/,[object Object],24,[object Object]
http://www.flickr.com/photos/glenscott/2615622293/,[object Object],users,[object Object],National Library NZ on The Commons on Flickr : http://www.flickr.com/photos/nationallibrarynz_commons/3326203787/,[object Object],25,[object Object]
geo,[object Object],Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/4371010785/,[object Object]
parsing & tagging,[object Object],szim90 on Flickr : http://www.flickr.com/photos/szim90/272670479/,[object Object]
intent,[object Object],pcg on Flickr : http://www.flickr.com/photos/pgc/199661101/,[object Object]
location,[object Object],Billy V on Flickr : http://www.flickr.com/photos/billyv/352560572/,[object Object]
ip,[object Object],Jeff Kubina on Flickr : http://www.flickr.com/photos/kubina/941654709/,[object Object],30,[object Object]
gps,[object Object],John_dulaney on Flickr : http://www.flickr.com/photos/15046584@N08/1562794445/,[object Object],31,[object Object]
a-gps,[object Object],Grudnick on Flickr : http://www.flickr.com/photos/9716802@N02/2636730052/,[object Object],32,[object Object]
cell tower,[object Object],Mist Dog  on Flickr : http://www.flickr.com/photos/mistdog/770903199/,[object Object],33,[object Object]
wifiaccess point,[object Object],Travellin’ Librarian on Flickr : http://www.flickr.com/photos/travelinlibrarian/311646165/,[object Object],34,[object Object]
hyperlocal genera,[object Object],35,[object Object],Abulic Monkey on Flickr : http://www.flickr.com/photos/abulic_monkey/3173772897/,[object Object]
“classic” hyperlocal,[object Object],allaboutgeorge on Flickr : http://www.flickr.com/photos/allaboutgeorge/2583886589/,[object Object]
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
“corporate” hyperlocal,[object Object],annshi on Flickr : http://www.flickr.com/photos/annshi/3879730603/,[object Object]
Nickel N on Flickr : http://www.flickr.com/photos/nickelnijman/4449870171/,[object Object]
41,[object Object]
“user” hyperlocal,[object Object],6S on Flickr : http://www.flickr.com/photos/6smarketing/3907983896/,[object Object]
43,[object Object]
44,[object Object]
granularity,[object Object],mikemol on Flickr : http://www.flickr.com/photos/28208534@N07/4310966901/,[object Object]
local – county level,[object Object]
hyperlocal – city or neighbourhood level,[object Object]
microlocal – block level,[object Object]
elephant in the room syndrome,[object Object],Adrian Midgley on Flickr : http://www.flickr.com/photos/midgley/3237080905/,[object Object]
is location that ubiquitous?,[object Object],stevegarfield on Flickr : http://www.flickr.com/photos/stevegarfield/1270723762//,[object Object]
only ~21% of total handsets,[object Object],51,[object Object],JoeyPeter  on Flickr : http://www.flickr.com/photos/joeypeter/2889411919/,[object Object]
what about the other ~79% … ?,[object Object],52,[object Object]
privacy,[object Object]
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
inventory?,[object Object],56,[object Object],Puck-Man on Flickr : http://www.flickr.com/photos/puckman/3450453524/,[object Object]
ip,[object Object],Jeff Kubina on Flickr : http://www.flickr.com/photos/kubina/941654709/,[object Object],57,[object Object]
accuracy # 1,[object Object],58,[object Object]
accuracy # 2,[object Object],59,[object Object]
negativity,[object Object]
mayor of the north pole,[object Object],krazydata on Flickr : http://www.flickr.com/photos/yourdon/2626866614/,[object Object]
faking it,[object Object]
hyperlocal outlook,[object Object],makelessnoise on Flickr : http://www.flickr.com/photos/makelessnoise/132712410/,[object Object]
5m subscribers by 2011,[object Object],gigaom.com, August 2008,[object Object],Ed Yourdon on Flickr : http://www.flickr.com/photos/yourdon/2626866614/,[object Object]
1 check in per second,[object Object]
33% of mobile users read mobile news,[object Object],mm&t, March 2010,[object Object],ilamont.com on Flickr : http://www.flickr.com/photos/ilamont/4328628207/,[object Object]
foursquare history,[object Object]
mercurynews.com– 3/26/10,[object Object]
and finally,[object Object],UIC Digital Collections on Flickr : http://www.flickr.com/photos/uicdigital/4387525282/,[object Object]
developer.yahoo.com/geo/geoplanet,[object Object]
woeids,[object Object],stevefaeembra on Flickr : http://www.flickr.com/photos/stevefaeembra/3567750853/,[object Object]
developer.yahoo.com/geo/placemaker,[object Object]
fireeagle.yahoo.net,[object Object]
www.flickr.com,[object Object]
Geonames,[object Object],ISO (3166-1 Alpha 2 and ISO 3166-2),[object Object],FIPS (	10-4, 5-2, 6-4 and 55-3),[object Object],INSEE,[object Object],JGDC,[object Object],IATA,[object Object],ICAO,[object Object]
where.yahooapis.com/v1/concordance,[object Object]
not taking notes?,[object Object],selva on Flickr : http://www.flickr.com/photos/selva/24604141/,[object Object]
Ubiquitous Location,The New Frontier & Hyperlocal Nirvana,[object Object],Gary Gale,[object Object],Yahoo! Geo Technologies,[object Object],garyg@yahoo-inc.com,[object Object],twitter.com/vicchi,[object Object],http://slideshare.net/vicchi,[object Object]
Thanks for Listening,[object Object],Paul Keleher on Flickr : http://www.flickr.com/photos/pkeleher/1658311814/,[object Object]
t: @vicchi,[object Object],b: www.vicchi.org,[object Object],w: www.garygale.com,[object Object]

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Ubiquitous Location, The New Frontier and Hyperlocal Nirvana

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Editor's Notes

  1. http://www.vicchi.org/2010/02/01/the-theory-of-stuff/ … the short version of the theory states that in order for a business to succeed you need three things, some Stuff, be it data, inventory or something else, some People, your audience and some Secret Sauce which allows you to connect the audience to the stuff in a bidirectional manner.
  2. 21% of phones are expected to have GPS by EOY 2009 …
  3. 21% of phones are expected to have GPS by EOY 2009 …
  4. … but what about the other 79% which don’t have GPS?
  5. http://isithackday.com/hacks/geo/distance.php
  6. .
  7. http://gigaom.com/2008/08/06/mobile-subscribers-forecast-to-top-5-billion-mark-by-2011/
  8. http://techcrunch.com/2010/01/12/foursquare-check-ins/http://twitter.com/foursquare/status/7599620845
  9. http://www.mobilemarketingandtechnology.com/?p=954
  10. http://www.mercurynews.com/search/ci_14763226
  11. ISO – countries, states, countiesFIPS – countries, US states, US counties, US placesINSEE – towns in FranceJGDC – admin, towns, POIsIATA – airportsICAO - airports
  12. Geonames US only beta