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Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
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Ubiquitous Location, The New Frontier and Hyperlocal Nirvana

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"Ubiquitous Location, The New Frontier and Hyperlocal Nirvana"; presented on March 31st 2010 at Where 2.0 in San Jose.

"Ubiquitous Location, The New Frontier and Hyperlocal Nirvana"; presented on March 31st 2010 at Where 2.0 in San Jose.

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  • http://www.vicchi.org/2010/02/01/the-theory-of-stuff/ … the short version of the theory states that in order for a business to succeed you need three things, some Stuff, be it data, inventory or something else, some People, your audience and some Secret Sauce which allows you to connect the audience to the stuff in a bidirectional manner.
  • 21% of phones are expected to have GPS by EOY 2009 …
  • 21% of phones are expected to have GPS by EOY 2009 …
  • … but what about the other 79% which don’t have GPS?
  • http://isithackday.com/hacks/geo/distance.php
  • .
  • http://gigaom.com/2008/08/06/mobile-subscribers-forecast-to-top-5-billion-mark-by-2011/
  • http://techcrunch.com/2010/01/12/foursquare-check-ins/http://twitter.com/foursquare/status/7599620845
  • http://www.mobilemarketingandtechnology.com/?p=954
  • http://www.mercurynews.com/search/ci_14763226
  • ISO – countries, states, countiesFIPS – countries, US states, US counties, US placesINSEE – towns in FranceJGDC – admin, towns, POIsIATA – airportsICAO - airports
  • Geonames US only beta
  • Transcript

    • 1. ubiquitous location,the new frontier &hyperlocal nirvana?
      garygale
      yahoo! geo technologies
      garyg@yahoo-inc.com
      twitter.com/vicchi
    • 2. 2
      KELLYLEEBARRETT on Flickr : http://www.flickr.com/photos/kellylee/4177529745/
    • 3. 3
      Gary Gale on Flickr : http://www.flickr.com/photos/vicchi/4414198544/
    • 4. this talk is brought to you …
      Brian Indrelunas on Flickr : http://www.flickr.com/photos/btindrelunas/145692717/
    • 5. … by the number 3
      boklm on Flickr : http://www.flickr.com/photos/boklm/486646798/
    • 6. … by the word local (hyper and micro)
      Craig A Rodway on Flickr : http://www.flickr.com/photos/m0php/3456026311/
    • 7. … and by a theory
      BharathKishore on Flickr : http://www.flickr.com/photos/bharathkishore/4428219272/
    • 8. warning: may contain references to checking in and foursquare
      Simon Lieschke on Flickr : http://www.flickr.com/photos/slieschke/2914498846/
    • 9. “you may well ask,chris, what is my theory?”
      Larry He’s So Fine on Flickr : http://www.flickr.com/photos/18946008@N06/3239708619/
    • 10. the theory of stuff
      10
    • 11. 11
      Source: http://www.flickr.com/photos/vicchi/4322247790/ and http://www.vicchi.org/2010/02/01/the-theory-of-stuff/
    • 12. “what is it for and why would anyone use it?”
      @aaronofmontreal
      pkingDesign on Flickr : http://www.flickr.com/photos/pkingdesign/4081588224/
    • 13. some numbers
      KoenVereeken on Flickr : http://www.flickr.com/photos/koenvereeken/2088902012/
    • 14. comscore2009 digital year (us)
    • 15. http://www.marketingcharts.com/interactive/local-online-to-grow-12-in-2009-will-slow-next-year-11000/borrell-associates-local-online-marketing-spend-forecast-advertising-promotions-october-2009jpg/
    • 16. mobile search revenue forecast (us)
      http://www.marketingcharts.com/interactive/us-mobile-search-ad-revenues-to-reach-14b-in-2012-1578/tkg-mobile-search-revenue-forecastjpg/
    • 17. hyperlocal, adj:
      jlz on Flickr : http://www.flickr.com/photos/jlz/4439715350/
    • 18. entities & events located in a well defined, community scale, area
      nep on Flickr : http://www.flickr.com/photos/nep/1812127513/
    • 19. intended for consumption by residents/visitors to that area
      Hybridotus on Flickr : http://www.flickr.com/photos/hybridotus/40408803/
    • 20. created by a resident or visitor to that area
      splorp on Flickr : http://www.flickr.com/photos/splorp/59231687/
    • 21. technology hurdles …
      21
      Tommy on Flickr : http://www.flickr.com/photos/28946649@N02/3790596718/
    • 22. matching
      jlz on Flickr : http://www.flickr.com/photos/jlz/4439715350/
    • 23. content
      D’Arcy Norman on Flickr : http://www.flickr.com/photos/dnorman/2781572080/
    • 24. intent
      hey mr glen on Flickr : http://www.flickr.com/photos/glenscott/2615622293/
      24
    • 25. http://www.flickr.com/photos/glenscott/2615622293/
      users
      National Library NZ on The Commons on Flickr : http://www.flickr.com/photos/nationallibrarynz_commons/3326203787/
      25
    • 26. geo
      Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/4371010785/
    • 27. parsing & tagging
      szim90 on Flickr : http://www.flickr.com/photos/szim90/272670479/
    • 28. intent
      pcg on Flickr : http://www.flickr.com/photos/pgc/199661101/
    • 29. location
      Billy V on Flickr : http://www.flickr.com/photos/billyv/352560572/
    • 30. ip
      Jeff Kubina on Flickr : http://www.flickr.com/photos/kubina/941654709/
      30
    • 31. gps
      John_dulaney on Flickr : http://www.flickr.com/photos/15046584@N08/1562794445/
      31
    • 32. a-gps
      Grudnick on Flickr : http://www.flickr.com/photos/9716802@N02/2636730052/
      32
    • 33. cell tower
      Mist Dog on Flickr : http://www.flickr.com/photos/mistdog/770903199/
      33
    • 34. wifiaccess point
      Travellin’ Librarian on Flickr : http://www.flickr.com/photos/travelinlibrarian/311646165/
      34
    • 35. hyperlocal genera
      35
      Abulic Monkey on Flickr : http://www.flickr.com/photos/abulic_monkey/3173772897/
    • 36. “classic” hyperlocal
      allaboutgeorge on Flickr : http://www.flickr.com/photos/allaboutgeorge/2583886589/
    • 37.
    • 38.
    • 39. “corporate” hyperlocal
      annshi on Flickr : http://www.flickr.com/photos/annshi/3879730603/
    • 40. Nickel N on Flickr : http://www.flickr.com/photos/nickelnijman/4449870171/
    • 41. 41
    • 42. “user” hyperlocal
      6S on Flickr : http://www.flickr.com/photos/6smarketing/3907983896/
    • 43. 43
    • 44. 44
    • 45. granularity
      mikemol on Flickr : http://www.flickr.com/photos/28208534@N07/4310966901/
    • 46. local – county level
    • 47. hyperlocal – city or neighbourhood level
    • 48. microlocal – block level
    • 49. elephant in the room syndrome
      Adrian Midgley on Flickr : http://www.flickr.com/photos/midgley/3237080905/
    • 50. is location that ubiquitous?
      stevegarfield on Flickr : http://www.flickr.com/photos/stevegarfield/1270723762//
    • 51. only ~21% of total handsets
      51
      JoeyPeter on Flickr : http://www.flickr.com/photos/joeypeter/2889411919/
    • 52. what about the other ~79% … ?
      52
    • 53. privacy
    • 54.
    • 55.
    • 56. inventory?
      56
      Puck-Man on Flickr : http://www.flickr.com/photos/puckman/3450453524/
    • 57. ip
      Jeff Kubina on Flickr : http://www.flickr.com/photos/kubina/941654709/
      57
    • 58. accuracy # 1
      58
    • 59. accuracy # 2
      59
    • 60. negativity
    • 61. mayor of the north pole
      krazydata on Flickr : http://www.flickr.com/photos/yourdon/2626866614/
    • 62. faking it
    • 63. hyperlocal outlook
      makelessnoise on Flickr : http://www.flickr.com/photos/makelessnoise/132712410/
    • 64. 5m subscribers by 2011
      gigaom.com, August 2008
      Ed Yourdon on Flickr : http://www.flickr.com/photos/yourdon/2626866614/
    • 65. 1 check in per second
    • 66. 33% of mobile users read mobile news
      mm&t, March 2010
      ilamont.com on Flickr : http://www.flickr.com/photos/ilamont/4328628207/
    • 67. foursquare history
    • 68. mercurynews.com– 3/26/10
    • 69. and finally
      UIC Digital Collections on Flickr : http://www.flickr.com/photos/uicdigital/4387525282/
    • 70. developer.yahoo.com/geo/geoplanet
    • 71. woeids
      stevefaeembra on Flickr : http://www.flickr.com/photos/stevefaeembra/3567750853/
    • 72. developer.yahoo.com/geo/placemaker
    • 73. fireeagle.yahoo.net
    • 74. www.flickr.com
    • 75. Geonames
      ISO (3166-1 Alpha 2 and ISO 3166-2)
      FIPS ( 10-4, 5-2, 6-4 and 55-3)
      INSEE
      JGDC
      IATA
      ICAO
    • 76. where.yahooapis.com/v1/concordance
    • 77. not taking notes?
      selva on Flickr : http://www.flickr.com/photos/selva/24604141/
    • 78. Ubiquitous Location,The New Frontier & Hyperlocal Nirvana
      Gary Gale
      Yahoo! Geo Technologies
      garyg@yahoo-inc.com
      twitter.com/vicchi
      http://slideshare.net/vicchi
    • 79. Thanks for Listening
      Paul Keleher on Flickr : http://www.flickr.com/photos/pkeleher/1658311814/
    • 80. t: @vicchi
      b: www.vicchi.org
      w: www.garygale.com

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