ubiquitous location,the new frontier &hyperlocal nirvana?<br />garygale<br />yahoo! geo technologies<br />garyg@yahoo-inc....
2<br />KELLYLEEBARRETT on Flickr : http://www.flickr.com/photos/kellylee/4177529745/<br />
3<br />Gary Gale on Flickr : http://www.flickr.com/photos/vicchi/4414198544/<br />
this talk is brought to you …<br />Brian Indrelunas on Flickr : http://www.flickr.com/photos/btindrelunas/145692717/<br />
… by the number 3<br />boklm on Flickr : http://www.flickr.com/photos/boklm/486646798/<br />
… by the word local (hyper and micro)<br />Craig A Rodway on Flickr : http://www.flickr.com/photos/m0php/3456026311/<br />
… and by a theory<br />BharathKishore on Flickr : http://www.flickr.com/photos/bharathkishore/4428219272/<br />
warning: may contain references to checking in and foursquare<br />Simon Lieschke on Flickr : http://www.flickr.com/photos...
“you may well ask,chris, what is my theory?”<br />Larry He’s So Fine on Flickr : http://www.flickr.com/photos/18946008@N06...
the theory of stuff<br />10<br />
11<br />Source: http://www.flickr.com/photos/vicchi/4322247790/ and http://www.vicchi.org/2010/02/01/the-theory-of-stuff/ ...
“what is it for and why would anyone use it?”<br />@aaronofmontreal<br />pkingDesign on Flickr : http://www.flickr.com/pho...
some numbers<br />KoenVereeken on Flickr : http://www.flickr.com/photos/koenvereeken/2088902012/<br />
comscore2009 digital year (us)<br />
http://www.marketingcharts.com/interactive/local-online-to-grow-12-in-2009-will-slow-next-year-11000/borrell-associates-lo...
mobile search revenue forecast (us)<br />http://www.marketingcharts.com/interactive/us-mobile-search-ad-revenues-to-reach-...
hyperlocal, adj:<br />jlz on Flickr : http://www.flickr.com/photos/jlz/4439715350/<br />
entities & events located in a well defined, community scale, area<br />nep on Flickr : http://www.flickr.com/photos/nep/1...
intended for consumption by residents/visitors to that area<br />Hybridotus on Flickr : http://www.flickr.com/photos/hybri...
created by a resident or visitor to that area<br />splorp on Flickr : http://www.flickr.com/photos/splorp/59231687/<br />
technology hurdles …<br />21<br />Tommy on Flickr : http://www.flickr.com/photos/28946649@N02/3790596718/<br />
matching<br />jlz on Flickr : http://www.flickr.com/photos/jlz/4439715350/<br />
content<br />D’Arcy Norman on Flickr : http://www.flickr.com/photos/dnorman/2781572080/<br />
intent<br />hey mr glen on Flickr : http://www.flickr.com/photos/glenscott/2615622293/<br />24<br />
http://www.flickr.com/photos/glenscott/2615622293/<br />users<br />National Library NZ on The Commons on Flickr : http://w...
geo<br />Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/4371010785/<br />
parsing & tagging<br />szim90 on Flickr : http://www.flickr.com/photos/szim90/272670479/<br />
intent<br />pcg on Flickr : http://www.flickr.com/photos/pgc/199661101/<br />
location<br />Billy V on Flickr : http://www.flickr.com/photos/billyv/352560572/<br />
ip<br />Jeff Kubina on Flickr : http://www.flickr.com/photos/kubina/941654709/<br />30<br />
gps<br />John_dulaney on Flickr : http://www.flickr.com/photos/15046584@N08/1562794445/<br />31<br />
a-gps<br />Grudnick on Flickr : http://www.flickr.com/photos/9716802@N02/2636730052/<br />32<br />
cell tower<br />Mist Dog  on Flickr : http://www.flickr.com/photos/mistdog/770903199/<br />33<br />
wifiaccess point<br />Travellin’ Librarian on Flickr : http://www.flickr.com/photos/travelinlibrarian/311646165/<br />34<b...
hyperlocal genera<br />35<br />Abulic Monkey on Flickr : http://www.flickr.com/photos/abulic_monkey/3173772897/<br />
“classic” hyperlocal<br />allaboutgeorge on Flickr : http://www.flickr.com/photos/allaboutgeorge/2583886589/<br />
“corporate” hyperlocal<br />annshi on Flickr : http://www.flickr.com/photos/annshi/3879730603/<br />
Nickel N on Flickr : http://www.flickr.com/photos/nickelnijman/4449870171/<br />
41<br />
“user” hyperlocal<br />6S on Flickr : http://www.flickr.com/photos/6smarketing/3907983896/<br />
43<br />
44<br />
granularity<br />mikemol on Flickr : http://www.flickr.com/photos/28208534@N07/4310966901/<br />
local – county level<br />
hyperlocal – city or neighbourhood level<br />
microlocal – block level<br />
elephant in the room syndrome<br />Adrian Midgley on Flickr : http://www.flickr.com/photos/midgley/3237080905/<br />
is location that ubiquitous?<br />stevegarfield on Flickr : http://www.flickr.com/photos/stevegarfield/1270723762//<br />
only ~21% of total handsets<br />51<br />JoeyPeter  on Flickr : http://www.flickr.com/photos/joeypeter/2889411919/<br />
what about the other ~79% … ?<br />52<br />
privacy<br />
inventory?<br />56<br />Puck-Man on Flickr : http://www.flickr.com/photos/puckman/3450453524/<br />
ip<br />Jeff Kubina on Flickr : http://www.flickr.com/photos/kubina/941654709/<br />57<br />
accuracy # 1<br />58<br />
accuracy # 2<br />59<br />
negativity<br />
mayor of the north pole<br />krazydata on Flickr : http://www.flickr.com/photos/yourdon/2626866614/<br />
faking it<br />
hyperlocal outlook<br />makelessnoise on Flickr : http://www.flickr.com/photos/makelessnoise/132712410/<br />
5m subscribers by 2011<br />gigaom.com, August 2008<br />Ed Yourdon on Flickr : http://www.flickr.com/photos/yourdon/26268...
1 check in per second<br />
33% of mobile users read mobile news<br />mm&t, March 2010<br />ilamont.com on Flickr : http://www.flickr.com/photos/ilamo...
foursquare history<br />
mercurynews.com– 3/26/10<br />
and finally<br />UIC Digital Collections on Flickr : http://www.flickr.com/photos/uicdigital/4387525282/<br />
developer.yahoo.com/geo/geoplanet<br />
woeids<br />stevefaeembra on Flickr : http://www.flickr.com/photos/stevefaeembra/3567750853/<br />
developer.yahoo.com/geo/placemaker<br />
fireeagle.yahoo.net<br />
www.flickr.com<br />
Geonames<br />ISO (3166-1 Alpha 2 and ISO 3166-2)<br />FIPS (	10-4, 5-2, 6-4 and 55-3)<br />INSEE<br />JGDC<br />IATA<br /...
where.yahooapis.com/v1/concordance<br />
not taking notes?<br />selva on Flickr : http://www.flickr.com/photos/selva/24604141/<br />
Ubiquitous Location,The New Frontier & Hyperlocal Nirvana<br />Gary Gale<br />Yahoo! Geo Technologies<br />garyg@yahoo-inc...
Thanks for Listening<br />Paul Keleher on Flickr : http://www.flickr.com/photos/pkeleher/1658311814/<br />
t: @vicchi<br />b: www.vicchi.org<br />w: www.garygale.com<br />
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Ubiquitous Location, The New Frontier and Hyperlocal Nirvana

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"Ubiquitous Location, The New Frontier and Hyperlocal Nirvana"; presented on March 31st 2010 at Where 2.0 in San Jose.

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  • http://www.vicchi.org/2010/02/01/the-theory-of-stuff/ … the short version of the theory states that in order for a business to succeed you need three things, some Stuff, be it data, inventory or something else, some People, your audience and some Secret Sauce which allows you to connect the audience to the stuff in a bidirectional manner.
  • 21% of phones are expected to have GPS by EOY 2009 …
  • 21% of phones are expected to have GPS by EOY 2009 …
  • … but what about the other 79% which don’t have GPS?
  • http://isithackday.com/hacks/geo/distance.php
  • .
  • http://gigaom.com/2008/08/06/mobile-subscribers-forecast-to-top-5-billion-mark-by-2011/
  • http://techcrunch.com/2010/01/12/foursquare-check-ins/http://twitter.com/foursquare/status/7599620845
  • http://www.mobilemarketingandtechnology.com/?p=954
  • http://www.mercurynews.com/search/ci_14763226
  • ISO – countries, states, countiesFIPS – countries, US states, US counties, US placesINSEE – towns in FranceJGDC – admin, towns, POIsIATA – airportsICAO - airports
  • Geonames US only beta
  • Ubiquitous Location, The New Frontier and Hyperlocal Nirvana

    1. 1. ubiquitous location,the new frontier &hyperlocal nirvana?<br />garygale<br />yahoo! geo technologies<br />garyg@yahoo-inc.com<br />twitter.com/vicchi<br />
    2. 2. 2<br />KELLYLEEBARRETT on Flickr : http://www.flickr.com/photos/kellylee/4177529745/<br />
    3. 3. 3<br />Gary Gale on Flickr : http://www.flickr.com/photos/vicchi/4414198544/<br />
    4. 4. this talk is brought to you …<br />Brian Indrelunas on Flickr : http://www.flickr.com/photos/btindrelunas/145692717/<br />
    5. 5. … by the number 3<br />boklm on Flickr : http://www.flickr.com/photos/boklm/486646798/<br />
    6. 6. … by the word local (hyper and micro)<br />Craig A Rodway on Flickr : http://www.flickr.com/photos/m0php/3456026311/<br />
    7. 7. … and by a theory<br />BharathKishore on Flickr : http://www.flickr.com/photos/bharathkishore/4428219272/<br />
    8. 8. warning: may contain references to checking in and foursquare<br />Simon Lieschke on Flickr : http://www.flickr.com/photos/slieschke/2914498846/<br />
    9. 9. “you may well ask,chris, what is my theory?”<br />Larry He’s So Fine on Flickr : http://www.flickr.com/photos/18946008@N06/3239708619/<br />
    10. 10. the theory of stuff<br />10<br />
    11. 11. 11<br />Source: http://www.flickr.com/photos/vicchi/4322247790/ and http://www.vicchi.org/2010/02/01/the-theory-of-stuff/ <br />
    12. 12. “what is it for and why would anyone use it?”<br />@aaronofmontreal<br />pkingDesign on Flickr : http://www.flickr.com/photos/pkingdesign/4081588224/<br />
    13. 13. some numbers<br />KoenVereeken on Flickr : http://www.flickr.com/photos/koenvereeken/2088902012/<br />
    14. 14. comscore2009 digital year (us)<br />
    15. 15. http://www.marketingcharts.com/interactive/local-online-to-grow-12-in-2009-will-slow-next-year-11000/borrell-associates-local-online-marketing-spend-forecast-advertising-promotions-october-2009jpg/<br />
    16. 16. mobile search revenue forecast (us)<br />http://www.marketingcharts.com/interactive/us-mobile-search-ad-revenues-to-reach-14b-in-2012-1578/tkg-mobile-search-revenue-forecastjpg/<br />
    17. 17. hyperlocal, adj:<br />jlz on Flickr : http://www.flickr.com/photos/jlz/4439715350/<br />
    18. 18. entities & events located in a well defined, community scale, area<br />nep on Flickr : http://www.flickr.com/photos/nep/1812127513/<br />
    19. 19. intended for consumption by residents/visitors to that area<br />Hybridotus on Flickr : http://www.flickr.com/photos/hybridotus/40408803/<br />
    20. 20. created by a resident or visitor to that area<br />splorp on Flickr : http://www.flickr.com/photos/splorp/59231687/<br />
    21. 21. technology hurdles …<br />21<br />Tommy on Flickr : http://www.flickr.com/photos/28946649@N02/3790596718/<br />
    22. 22. matching<br />jlz on Flickr : http://www.flickr.com/photos/jlz/4439715350/<br />
    23. 23. content<br />D’Arcy Norman on Flickr : http://www.flickr.com/photos/dnorman/2781572080/<br />
    24. 24. intent<br />hey mr glen on Flickr : http://www.flickr.com/photos/glenscott/2615622293/<br />24<br />
    25. 25. http://www.flickr.com/photos/glenscott/2615622293/<br />users<br />National Library NZ on The Commons on Flickr : http://www.flickr.com/photos/nationallibrarynz_commons/3326203787/<br />25<br />
    26. 26. geo<br />Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/4371010785/<br />
    27. 27. parsing & tagging<br />szim90 on Flickr : http://www.flickr.com/photos/szim90/272670479/<br />
    28. 28. intent<br />pcg on Flickr : http://www.flickr.com/photos/pgc/199661101/<br />
    29. 29. location<br />Billy V on Flickr : http://www.flickr.com/photos/billyv/352560572/<br />
    30. 30. ip<br />Jeff Kubina on Flickr : http://www.flickr.com/photos/kubina/941654709/<br />30<br />
    31. 31. gps<br />John_dulaney on Flickr : http://www.flickr.com/photos/15046584@N08/1562794445/<br />31<br />
    32. 32. a-gps<br />Grudnick on Flickr : http://www.flickr.com/photos/9716802@N02/2636730052/<br />32<br />
    33. 33. cell tower<br />Mist Dog on Flickr : http://www.flickr.com/photos/mistdog/770903199/<br />33<br />
    34. 34. wifiaccess point<br />Travellin’ Librarian on Flickr : http://www.flickr.com/photos/travelinlibrarian/311646165/<br />34<br />
    35. 35. hyperlocal genera<br />35<br />Abulic Monkey on Flickr : http://www.flickr.com/photos/abulic_monkey/3173772897/<br />
    36. 36. “classic” hyperlocal<br />allaboutgeorge on Flickr : http://www.flickr.com/photos/allaboutgeorge/2583886589/<br />
    37. 37.
    38. 38.
    39. 39. “corporate” hyperlocal<br />annshi on Flickr : http://www.flickr.com/photos/annshi/3879730603/<br />
    40. 40. Nickel N on Flickr : http://www.flickr.com/photos/nickelnijman/4449870171/<br />
    41. 41. 41<br />
    42. 42. “user” hyperlocal<br />6S on Flickr : http://www.flickr.com/photos/6smarketing/3907983896/<br />
    43. 43. 43<br />
    44. 44. 44<br />
    45. 45. granularity<br />mikemol on Flickr : http://www.flickr.com/photos/28208534@N07/4310966901/<br />
    46. 46. local – county level<br />
    47. 47. hyperlocal – city or neighbourhood level<br />
    48. 48. microlocal – block level<br />
    49. 49. elephant in the room syndrome<br />Adrian Midgley on Flickr : http://www.flickr.com/photos/midgley/3237080905/<br />
    50. 50. is location that ubiquitous?<br />stevegarfield on Flickr : http://www.flickr.com/photos/stevegarfield/1270723762//<br />
    51. 51. only ~21% of total handsets<br />51<br />JoeyPeter on Flickr : http://www.flickr.com/photos/joeypeter/2889411919/<br />
    52. 52. what about the other ~79% … ?<br />52<br />
    53. 53. privacy<br />
    54. 54.
    55. 55.
    56. 56. inventory?<br />56<br />Puck-Man on Flickr : http://www.flickr.com/photos/puckman/3450453524/<br />
    57. 57. ip<br />Jeff Kubina on Flickr : http://www.flickr.com/photos/kubina/941654709/<br />57<br />
    58. 58. accuracy # 1<br />58<br />
    59. 59. accuracy # 2<br />59<br />
    60. 60. negativity<br />
    61. 61. mayor of the north pole<br />krazydata on Flickr : http://www.flickr.com/photos/yourdon/2626866614/<br />
    62. 62. faking it<br />
    63. 63. hyperlocal outlook<br />makelessnoise on Flickr : http://www.flickr.com/photos/makelessnoise/132712410/<br />
    64. 64. 5m subscribers by 2011<br />gigaom.com, August 2008<br />Ed Yourdon on Flickr : http://www.flickr.com/photos/yourdon/2626866614/<br />
    65. 65. 1 check in per second<br />
    66. 66. 33% of mobile users read mobile news<br />mm&t, March 2010<br />ilamont.com on Flickr : http://www.flickr.com/photos/ilamont/4328628207/<br />
    67. 67. foursquare history<br />
    68. 68. mercurynews.com– 3/26/10<br />
    69. 69. and finally<br />UIC Digital Collections on Flickr : http://www.flickr.com/photos/uicdigital/4387525282/<br />
    70. 70. developer.yahoo.com/geo/geoplanet<br />
    71. 71. woeids<br />stevefaeembra on Flickr : http://www.flickr.com/photos/stevefaeembra/3567750853/<br />
    72. 72. developer.yahoo.com/geo/placemaker<br />
    73. 73. fireeagle.yahoo.net<br />
    74. 74. www.flickr.com<br />
    75. 75. Geonames<br />ISO (3166-1 Alpha 2 and ISO 3166-2)<br />FIPS ( 10-4, 5-2, 6-4 and 55-3)<br />INSEE<br />JGDC<br />IATA<br />ICAO<br />
    76. 76. where.yahooapis.com/v1/concordance<br />
    77. 77. not taking notes?<br />selva on Flickr : http://www.flickr.com/photos/selva/24604141/<br />
    78. 78. Ubiquitous Location,The New Frontier & Hyperlocal Nirvana<br />Gary Gale<br />Yahoo! Geo Technologies<br />garyg@yahoo-inc.com<br />twitter.com/vicchi<br />http://slideshare.net/vicchi<br />
    79. 79. Thanks for Listening<br />Paul Keleher on Flickr : http://www.flickr.com/photos/pkeleher/1658311814/<br />
    80. 80. t: @vicchi<br />b: www.vicchi.org<br />w: www.garygale.com<br />
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