Ubiquitous Location, The New Frontier and Hyperlocal Nirvana

ubiquitous location,the new frontier &hyperlocal nirvana?
garygale
yahoo! geo technologies
garyg@yahoo-inc.com
twitter.com/vicchi

2
KELLYLEEBARRETT on Flickr : http://www.flickr.com/photos/kellylee/4177529745/

3
Gary Gale on Flickr : http://www.flickr.com/photos/vicchi/4414198544/

this talk is brought to you …
Brian Indrelunas on Flickr : http://www.flickr.com/photos/btindrelunas/145692717/

… by the number 3
boklm on Flickr : http://www.flickr.com/photos/boklm/486646798/

… by the word local (hyper and micro)
Craig A Rodway on Flickr : http://www.flickr.com/photos/m0php/3456026311/

… and by a theory
BharathKishore on Flickr : http://www.flickr.com/photos/bharathkishore/4428219272/

warning: may contain references to checking in and foursquare
Simon Lieschke on Flickr : http://www.flickr.com/photos/slieschke/2914498846/

“you may well ask,chris, what is my theory?”
Larry He’s So Fine on Flickr : http://www.flickr.com/photos/18946008@N06/3239708619/

the theory of stuff
10

11
Source: http://www.flickr.com/photos/vicchi/4322247790/ and http://www.vicchi.org/2010/02/01/the-theory-of-stuff/

“what is it for and why would anyone use it?”
@aaronofmontreal
pkingDesign on Flickr : http://www.flickr.com/photos/pkingdesign/4081588224/

some numbers
KoenVereeken on Flickr : http://www.flickr.com/photos/koenvereeken/2088902012/

comscore2009 digital year (us)

http://www.marketingcharts.com/interactive/local-online-to-grow-12-in-2009-will-slow-next-year-11000/borrell-associates-local-online-marketing-spend-forecast-advertising-promotions-october-2009jpg/

mobile search revenue forecast (us)
http://www.marketingcharts.com/interactive/us-mobile-search-ad-revenues-to-reach-14b-in-2012-1578/tkg-mobile-search-revenue-forecastjpg/

hyperlocal, adj:
jlz on Flickr : http://www.flickr.com/photos/jlz/4439715350/

entities & events located in a well defined, community scale, area
nep on Flickr : http://www.flickr.com/photos/nep/1812127513/

intended for consumption by residents/visitors to that area
Hybridotus on Flickr : http://www.flickr.com/photos/hybridotus/40408803/

created by a resident or visitor to that area
splorp on Flickr : http://www.flickr.com/photos/splorp/59231687/

technology hurdles …
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Tommy on Flickr : http://www.flickr.com/photos/28946649@N02/3790596718/

matching
jlz on Flickr : http://www.flickr.com/photos/jlz/4439715350/

content
D’Arcy Norman on Flickr : http://www.flickr.com/photos/dnorman/2781572080/

intent
hey mr glen on Flickr : http://www.flickr.com/photos/glenscott/2615622293/
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http://www.flickr.com/photos/glenscott/2615622293/
users
National Library NZ on The Commons on Flickr : http://www.flickr.com/photos/nationallibrarynz_commons/3326203787/
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geo
Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/4371010785/

parsing & tagging
szim90 on Flickr : http://www.flickr.com/photos/szim90/272670479/

intent
pcg on Flickr : http://www.flickr.com/photos/pgc/199661101/

location
Billy V on Flickr : http://www.flickr.com/photos/billyv/352560572/

ip
Jeff Kubina on Flickr : http://www.flickr.com/photos/kubina/941654709/
30

gps
John_dulaney on Flickr : http://www.flickr.com/photos/15046584@N08/1562794445/
31

a-gps
Grudnick on Flickr : http://www.flickr.com/photos/9716802@N02/2636730052/
32

cell tower
Mist Dog on Flickr : http://www.flickr.com/photos/mistdog/770903199/
33

wifiaccess point
Travellin’ Librarian on Flickr : http://www.flickr.com/photos/travelinlibrarian/311646165/
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hyperlocal genera
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Abulic Monkey on Flickr : http://www.flickr.com/photos/abulic_monkey/3173772897/

“classic” hyperlocal
allaboutgeorge on Flickr : http://www.flickr.com/photos/allaboutgeorge/2583886589/

“corporate” hyperlocal
annshi on Flickr : http://www.flickr.com/photos/annshi/3879730603/

Nickel N on Flickr : http://www.flickr.com/photos/nickelnijman/4449870171/

“user” hyperlocal
6S on Flickr : http://www.flickr.com/photos/6smarketing/3907983896/

granularity
mikemol on Flickr : http://www.flickr.com/photos/28208534@N07/4310966901/

local – county level

hyperlocal – city or neighbourhood level

microlocal – block level

elephant in the room syndrome
Adrian Midgley on Flickr : http://www.flickr.com/photos/midgley/3237080905/

is location that ubiquitous?
stevegarfield on Flickr : http://www.flickr.com/photos/stevegarfield/1270723762//

only ~21% of total handsets
51
JoeyPeter on Flickr : http://www.flickr.com/photos/joeypeter/2889411919/

what about the other ~79% … ?
52

privacy

inventory?
56
Puck-Man on Flickr : http://www.flickr.com/photos/puckman/3450453524/

ip
Jeff Kubina on Flickr : http://www.flickr.com/photos/kubina/941654709/
57

accuracy # 1
58

accuracy # 2
59

negativity

mayor of the north pole
krazydata on Flickr : http://www.flickr.com/photos/yourdon/2626866614/

faking it

hyperlocal outlook
makelessnoise on Flickr : http://www.flickr.com/photos/makelessnoise/132712410/

5m subscribers by 2011
gigaom.com, August 2008
Ed Yourdon on Flickr : http://www.flickr.com/photos/yourdon/2626866614/

1 check in per second

33% of mobile users read mobile news
mm&t, March 2010
ilamont.com on Flickr : http://www.flickr.com/photos/ilamont/4328628207/

foursquare history

mercurynews.com– 3/26/10

and finally
UIC Digital Collections on Flickr : http://www.flickr.com/photos/uicdigital/4387525282/

developer.yahoo.com/geo/geoplanet

woeids
stevefaeembra on Flickr : http://www.flickr.com/photos/stevefaeembra/3567750853/

developer.yahoo.com/geo/placemaker

fireeagle.yahoo.net

www.flickr.com

Geonames
ISO (3166-1 Alpha 2 and ISO 3166-2)
FIPS ( 10-4, 5-2, 6-4 and 55-3)
INSEE
JGDC
IATA
ICAO

where.yahooapis.com/v1/concordance

not taking notes?
selva on Flickr : http://www.flickr.com/photos/selva/24604141/

Ubiquitous Location,The New Frontier & Hyperlocal Nirvana
Gary Gale
Yahoo! Geo Technologies
garyg@yahoo-inc.com
twitter.com/vicchi
http://slideshare.net/vicchi

Thanks for Listening
Paul Keleher on Flickr : http://www.flickr.com/photos/pkeleher/1658311814/

t: @vicchi
b: www.vicchi.org
w: www.garygale.com

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Ubiquitous Location, The New Frontier and Hyperlocal Nirvana

by Gary Gale

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Ubiquitous Location, The New Frontier and Hyperlocal Nirvana Presentation Transcript