“Think Place Not Space”There’s More to Geo Than Just MapsGary GaleYahoo! Geo Technologies

GEO USED TO BE DIFFICULTsea-turtle on Flickr : http://www.flickr.com/photos/sea-turtle/198445204/

THERE WASN’T ENOUGH DATAwcouch on Flickr : http://www.flickr.com/photos/wcouch/3189880768/

SOMEONE SHOULD HELPRedvers on Flickr : http://www.flickr.com/photos/redvers/641201530/

PLACES, PEOPLE and THINGSatibens on Flickr : http://www.flickr.com/photos/atibens/2616899638/

Knowing where our users are, and the places that are important to themKnowing geographic locations, and the names of placesWe ConnectPlaces, People and ThingsKnowing the geographic context of everything we index, manage and publish

MAPS ARE “EASY” (ISH)normanbleventhalmapcenter on Flickr : http://www.flickr.com/photos/normanbleventhalmapcenter/2674855383/

GEOCODING USED TO BE EASYinF! on Flickr : http://www.flickr.com/photos/nathanbarrow/3339245753/

What?Where?

What? (Maybe) Where? (Maybe)

http://local.yahooapis.com/MapsService/V1/geocode

GEOPARSING IS NOT SO EASYszim90 on Flickr : http://www.flickr.com/photos/szim90/272670479/

cheap flights from london to paris in october

cheap flights from londonto paris in october1) Tokenize2) Remove common words3) Remove words not in gazeteerlondon!paris!

cheap flights from london to paris in october1) TokenizeLondon2) Remove common words3) Remove words not in gazetteerParis

THANK YOU & GOOD NIGHTbrr7 on Flickr : http://www.flickr.com/photos/18732924@N00/244974394/

STOP. REWINDadobemac on Flickr : http://www.flickr.com/photos/adobemac/294078052/

IN … INDIA?bodhitjal on Flickr : http://www.flickr.com/photos/bodhithaj/361857780/

IN … INDIANA?OZinOH on Flickr : http://www.flickr.com/photos/75905404@N00/505688957/

TO … TONGA?j_buswell on Flickr : http://www.flickr.com/photos/j_buswell/3683814556/

MAY CAUSE FRUSTRATIONpaloaltosoftware on Flickr : http://www.flickr.com/photos/paloalto/3038701605/

Thé?a town in Burgundy, FranceIN?ISO 3166-1 Alpha-2for IndiaTo?a town in Ibarakiprefecture, JapanIs?another town in Burgundy, FranceIT?ISO 3166-1 Alpha-2 for ItalyAND?ISO 31660-1 Alpha-3for AndorraYou?a town in Yatenga, Burkina FasoÅ?a town in NorlandFylke,NorwayThat?a town in Rajasthan, India

These are all the same place!

THIS IS PERU …

AND SO IS THIS (IN ARGENTINA)

AND SO IS THIS (IN BOLIVIA)

SEMANTICS REQUIREDdullhunk on Flickr : http://www.flickr.com/photos/dullhunk/3525013547/

Hilton, ParisParis Hilton

OrlandoJoe Orlando

LondonJack London

PanamaPanama Hats

YorkshireYorkshire Puddings

WHO USES OFFICIAL NAMES ANYWAY?takomabibelot on Flickr : http://www.flickr.com/photos/takomabibelot/234301712/

Museum of Modern Art, New YorkMOMA NYCpaulamoya on Flickr : http://www.flickr.com/photos/40351463@N00/745012335/

Millennium WheelLondon Eyehismith83 on Flickr : http://www.flickr.com/photos/hismith83/200701961/

San FranciscoCity and County of San FranciscoSF Brit on Flickr : http://www.flickr.com/photos/cnbattson/192162591/

PLACE BASED THINKINGalxndr on Flickr : http://www.flickr.com/photos/alxndr/16750001/

40° 45' 24.3648", -73° 59' 3.4506"

WOEIDsstevefaeembra on Flickr : http://www.flickr.com/photos/stevefaeembra/3567750853/

1258934244418

UniquePermanentGlobalLanguage NeutralLondon = Londra = Londres = ロンドンUnited States = États-Unis = StatiUniti = 미국Ensures that geography can be employed consistently and globallystraup on Flickr : http://www.flickr.com/photos/straup/3504862388/

Yahoo! GeoPlanetA Global Location RepositoryNames + Geometry +TopologyWOEIDs for cities and towns postal codes, airports admin regions, time zones telephone code areas marketing areas points of interest colloquial areasneighbourhoodswoodleywonderworks on Flickr : http://www.flickr.com/photos/wwworks/2222523978/

cities and towns

postal codes, airports

admin regions, time zones

telephone code areas

marketing areas

points of interest

colloquial areas

neighbourhoods

North America24865672Atlantic Ocean55959709ContinentOceanVereinigteStaatenUnited States23424977États-UnisCountryアメリカ合衆国New York2347591StatePennsylvania2347597StateEarth1SupernameNew York12696101TownTownManhattan12589342Queens12589352Town1000112761333ZIP

HOW?laurakgibb on Flickr : http://www.flickr.com/photos/38299630@N05/3635356091/

DATA, DATA, DATA, DATALaForgePicardWorfLOTS OF DATAdunechaser on Flickr : http://www.flickr.com/photos/dunechaser/163959411/

OPEN DATAMag3737 on Flickr : http://www.flickr.com/photos/mag3737/1914076277/

http://www.openstreetmap.orghttp://code.flickr.com/blog/2008/10/30/the-shape-of-alpha/

MACHINE LEARNINGagustina on Flickr : http://www.flickr.com/photos/cositasdeagustina/1372394032/

HUMAN EDITORIALvicchi on Flickr : http://www.flickr.com/photos/fuddland/12747989/

“we can make the internet workbetter by making it understandhow we talk in the real world”Billy V on Flickr : http://www.flickr.com/photos/billyv/352560572/

TOOLS PLEASE?docman on Flickr : http://www.flickr.com/photos/docman/36125185/

PLACEShttp://where.yahooapis.com/v1/

http://developer.yahoo.com/geo/geoplanet/

http://www.transpomans.com/yplaces/

http://www.headconference.com/schedule/

http://boundaries.tomtaylor.co.uk/

PEOPLEhttp://fireeagle.yahoo.net/developer

http://fireeagle.yahoo.net/

Sparrow & Voila!

http://www.mapme.at/

http://apps.facebook.com/on-fire/#

THINGShttp://wherein.yahooapis.com/v1/

http://developer.yahoo.com/geo/placemaker/

http://isithackday.com/hacks/placemaker/simpletext.php

http://isithackday.com/hacks/placemaker/map.php

http://isithackday.com/hacks/placeearth/

MAPS

http://developer.yahoo.com/maps/

http://www.flickr.com/services/api/flickr.places.find.htmlhttp://www.flickr.com/services/api/flickr.places.findByLatLon.htm

NOT TAKING NOTESselva on Flickr : http://www.flickr.com/photos/selva/24604141/

http://slideshare.net/vicchi

THANKS FOR LISTENINGPaul Keleher on Flickr : http://www.flickr.com/photos/pkeleher/1658311814/

www.ygeoblog.comtwitter.com/yahoogeotwitter.com/vicchi