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The Open Location Ecosystem and the Mobile Internet Gary Gale, Yahoo! Geo Technologies @ BCS NLB September 2008
Overview and Introduction <ul><li>Yahoo! Geo Technologies </li></ul><ul><ul><li>who we are, what we do </li></ul></ul><ul>...
Yahoo! Geo Technologies ... where am I? ... where are my friends? ... who’s near to me? ... what’s near me? ... what’s rel...
Challenges, Market Demands and Business Needs <ul><li>“ (the User Location market) … will nearly  triple in revenue  this ...
User Location Solutions Detection Accuracy + Granularity Management Privacy + Sharing Matching Relevance + Monetization
Social Networks – Social Context
Fire Eagle – Social and Location Context Fire Eagle
Without Fire Eagle Vertical Towers of Siloed Location Data
With Fire Eagle User-Controlled  Location Sharing and Integration
Fire Eagle’s User-Controlled Geo ACLs |- n’hood -| |------ zip -----| |-------- city -------| |------------ county -------...
fireeagle.yahoo.net Fire Eagle
fireeagle.yahoo.net Fire Eagle
navizon.com Navizon
my.loki.com My Loki
ekit.com eKit
brightkite.com BrightKite
plazes.com Plazes
findmespot.com <ul><li>Find me spot </li></ul>Spot
Consolidating the World’s Geography <ul><li>WOEIDs </li></ul><ul><li>Unique </li></ul><ul><li>Permanent </li></ul><ul><li>...
The Developers and Publishers Dilemma <ul><li>Yahoo’s Mobile Language  </li></ul><ul><ul><li>Yahoo! needed a flexible lang...
Resources www.ygeoblog.com developer.yahoo.com/fireeagle developer.yahoo.com/geo mobile.yahoo.com/developers /roadmap
Thank You for Listening
Yahoo!’s Global Geographic Ontology  Robust Location Hierarchies &  Relationships   National Super-Region  Cluster DMA, MS...
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The Open Location Ecosystem and the Mobile Internet

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The Open Location Ecosystem and the Mobile Internet, presented on October 2008 at the British Computer Society.

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  • Transcript of "The Open Location Ecosystem and the Mobile Internet"

    1. 1. The Open Location Ecosystem and the Mobile Internet Gary Gale, Yahoo! Geo Technologies @ BCS NLB September 2008
    2. 2. Overview and Introduction <ul><li>Yahoo! Geo Technologies </li></ul><ul><ul><li>who we are, what we do </li></ul></ul><ul><li>User location </li></ul><ul><ul><li>problems, challenges, demands, opportunities </li></ul></ul><ul><li>Socialising location </li></ul><ul><ul><li>Yahoo!’s location brokerage </li></ul></ul><ul><ul><li>opening up the location ecosystem </li></ul></ul>
    3. 3. Yahoo! Geo Technologies ... where am I? ... where are my friends? ... who’s near to me? ... what’s near me? ... what’s relevant to where I am?
    4. 4. Challenges, Market Demands and Business Needs <ul><li>“ (the User Location market) … will nearly triple in revenue this year, to $1.3 billion from $485 million in 2007, and will reach $8 billion in 2011. - Gartner </li></ul>Multiple, Fragmented Approaches Inconsistent capture, definition, and context across network Limited access and visibility to other applications and the user Conflicts and gaps between internal approaches and applications Overlapping, mismatched approaches and user experience Crippled Accuracy and Relevance Lack of understanding and intent in relationship to the user No consistent method or place for declaring “I am Here” Coverage and accuracy varies by granularity and geography GPS/Phone Device Consolidation More devices with integrated functionality; cell phone, internet, navigation into one device Phones with GPS, 3G, GPS, WiFi, Bluetooth and Navigation GPS devices with 3G, WiFi, Bluetooth and now phone Market Consolidation TomTom buys TeleAtlas for $4.5 Billion Nokia buys Navteq for $8.1 Billion Multiple Carriers backing Social Network/Location Services <ul><li>“ Location-based services are one of the cornerstones of Nokia’s Internet services strategy. Location will ultimately be in every device” - Nokia’s president and CEO </li></ul>Explosion of Location Based Services and APIs Major handsets and platforms; Java, Symbian, Blackberry, Apple Google Location API and Gears for Windows Mobile, Android Yahoo! ZoneTag, Mobile, Fire Eagle Location API Location-Aware Applications Mainstream web sites leveraging location to display relevant info Real-time traffic, gas prices, news, business listings, real-estate listings, etc. Social mapping; upload maps, content with other users and applications
    5. 5. User Location Solutions Detection Accuracy + Granularity Management Privacy + Sharing Matching Relevance + Monetization
    6. 6. Social Networks – Social Context
    7. 7. Fire Eagle – Social and Location Context Fire Eagle
    8. 8. Without Fire Eagle Vertical Towers of Siloed Location Data
    9. 9. With Fire Eagle User-Controlled Location Sharing and Integration
    10. 10. Fire Eagle’s User-Controlled Geo ACLs |- n’hood -| |------ zip -----| |-------- city -------| |------------ county -----------| |--------------- state ----------------| |---------------- country -----------------|
    11. 11. fireeagle.yahoo.net Fire Eagle
    12. 12. fireeagle.yahoo.net Fire Eagle
    13. 13. navizon.com Navizon
    14. 14. my.loki.com My Loki
    15. 15. ekit.com eKit
    16. 16. brightkite.com BrightKite
    17. 17. plazes.com Plazes
    18. 18. findmespot.com <ul><li>Find me spot </li></ul>Spot
    19. 19. Consolidating the World’s Geography <ul><li>WOEIDs </li></ul><ul><li>Unique </li></ul><ul><li>Permanent </li></ul><ul><li>Global </li></ul><ul><li>Shared with the public via </li></ul><ul><li>Language Neutral </li></ul><ul><ul><li>London = Londres = Londra = ロンドン </li></ul></ul><ul><ul><li>United States = États-Unis = Stati Uniti = 米国 </li></ul></ul><ul><li>Consolidates the concept of ‘place’; allows Yahoo! and our users to recognise locations consistently and globally </li></ul><ul><li>WhereHaus ™ </li></ul><ul><li>Global Locations Database </li></ul><ul><li>place names </li></ul><ul><li>zip codes </li></ul><ul><li>airport codes </li></ul><ul><li>administrative regions </li></ul><ul><li>telephone code areas </li></ul><ul><li>marketing areas </li></ul><ul><li>points of interests </li></ul><ul><li>colloquial areas </li></ul><ul><li>neighbourhoods </li></ul>Describing the World’s Geography
    20. 20. The Developers and Publishers Dilemma <ul><li>Yahoo’s Mobile Language </li></ul><ul><ul><li>Yahoo! needed a flexible language to seamlessly move our own mobile products across devices, platforms, operating systems, globally. </li></ul></ul><ul><ul><li>Yahoo! developed our own new mobile language and opened it up to all developers in January 2008 </li></ul></ul><ul><ul><ul><li>Based on W3C standard XForms </li></ul></ul></ul><ul><ul><li>Now available to advertisers, publishers and developers to mobilize content and services </li></ul></ul>
    21. 21. Resources www.ygeoblog.com developer.yahoo.com/fireeagle developer.yahoo.com/geo mobile.yahoo.com/developers /roadmap
    22. 22. Thank You for Listening
    23. 23. Yahoo!’s Global Geographic Ontology Robust Location Hierarchies & Relationships National Super-Region Cluster DMA, MSA Cluster City Cluster Postal Code Cluster State Cluster Ventura Nevada Pacific Northwest 91101 90403 91776 91103 90025 91901 Pasadena Sierra Madre South Pas Temple City Alhambra Los Angeles California Pacific Southwest USA Utah Arizona California Nevada Los Angeles Sacramento Fresno Baja San Francisco San Gabriel Glendale Burbank Santa Monica San Gabriel 5499000 75000000 123987 78970987 125679 134568 Parent Adjacent Regions Children
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