Place not Space; Geo without MapsFOWA London, October 2009Gary Gale, Yahoo! Geo Technologies

PLACES, PEOPLE and THINGSatibens on Flickr : http://www.flickr.com/photos/atibens/2616899638/

Knowing where our users are, and the places that are important to themKnowing the geographic context of everything we index, manage and publishKnowing geographic locations, and the names of placesWe ConnectPlaces, People and Things

SOME NUMBERSKoenVereeken on Flickr : http://www.flickr.com/photos/koenvereeken/2088902012/

85% of all data stored is unstructuredThis doubles every 3 months80% of all data contains a geo referenceSource: Gartner GroupMr Faber on Flickr : http://www.flickr.com/photos/mrfaber/247946146/

MINE THAT CONTENTtjblackwell on Flickr : http://www.flickr.com/photos/tjblackwell/3652375290/

Content / URL+=Places & References

http://www.vicchi.org/speaking

UNLOCK PLACEMAKERhttps://developer.apps.yahoo.com/wsregapp/bohman on Flickr : http://www.flickr.com/photos/bohman/210977249/

http://wherein.yahooapis.com/v1/document

Placemaker Parametersappid100% mandatory inputLanguageen-US, fr-CA, …outputTypeXML or RSSdocumentContenttext to geoparsedocumentTitleoptional titledocumentURLURL to geoparsedocumentTypeMIME type of docautoDisambiguateremove duplicatesfocusWoeidfilter around a WOEID

WOEIDsstevefaeembra on Flickr : http://www.flickr.com/photos/stevefaeembra/3567750853/

UniquePermanentGlobalLanguage NeutralLondon = Londra = Londres = ロンドンUnited States = États-Unis = StatiUniti = 미국Ensures that geography can be employed consistently and globallystraup on Flickr : http://www.flickr.com/photos/straup/3504862388/

GeoPlanetA Global Location RepositoryNames + Geometry +TopologyWOEIDs for cities and towns postal codes, airports admin regions, time zones telephone code areas marketing areas points of interest colloquial areasneighbourhoodswoodleywonderworks on Flickr : http://www.flickr.com/photos/wwworks/2222523978/

cities and towns

postal codes, airports

admin regions, time zones

telephone code areas

marketing areas

points of interest

colloquial areas

neighbourhoods

// POST to Placemaker$ch = curl_init(); define('POSTURL', 'http://wherein.yahooapis.com/v1/document');define('POSTVARS', 'appid='. $key.'&documentContent='.urlencode($content). '&documentType=text/plain&outputType=xml'.$lang);$ch = curl_init(POSTURL);curl_setopt($ch, CURLOPT_POST, 1);curl_setopt($ch, CURLOPT_POSTFIELDS, POSTVARS);curl_setopt($ch, CURLOPT_RETURNTRANSFER, 1); $placemaker = curl_exec($ch);curl_close($ch);

PLACESthat_james on Flickr : http://www.flickr.com/photos/that_james/496797309/

<placeDetails><place><woeId>44418</woeId><type>Town</type><name><![CDATA[London, England, GB]]></name><centroid><latitude>51.5063</latitude><longitude>-0.12714</longitude></centroid></place><matchType>0</matchType><weight>1</weight><confidence>10</confidence></placeDetails>One place for WOEID 44418

REFERENCESmisterbisson on Flickr : http://www.flickr.com/photos/maisonbisson/117720946/

<reference><woeIds>44418</woeIds><start>1079</start><end>1089</end><isPlaintextMarker>1</isPlaintextMarker><text><![CDATA[London, UK]]></text><type>plaintext</type><xpath><![CDATA[]]></xpath></reference><reference><woeIds>44418</woeIds><start>1116</start><end>1126</end><isPlaintextMarker>1</isPlaintextMarker><text><![CDATA[London, UK]]></text><type>plaintext</type><xpath><![CDATA[]]></xpath></reference>Two references for WOEID 44418Two references for WOEID 44418

// turn into an PHP object and loop over the results$places = simplexml_load_string($placemaker, 'SimpleXMLElement', LIBXML_NOCDATA); if($places->document->placeDetails){ $foundplaces = array();// create a hashmap of the places found to mix with// the references foundforeach($places->document->placeDetails as $p){ $wkey = 'woeid'.$p->place->woeId; $foundplaces[$wkey]=array( 'name'=>str_replace(', ZZ','',$p->place->name).'', 'type'=>$p->place->type.'', 'woeId'=>$p->place->woeId.'', 'lat'=>$p->place->centroid->latitude.'', 'lon'=>$p->place->centroid->longitude.'’ ); }}

// loop over references and filter out duplicates$refs = $places->document->referenceList->reference;$usedwoeids = array();foreach($refs as $r){foreach($r->woeIds as $wi){if(in_array($wi,$usedwoeids)){ continue; } else { $usedwoeids[] = $wi.''; } $currentloc = $foundplaces["woeid".$wi];if($r->text!='' && $currentloc['name']!='' && $currentloc['lat']!='' && $currentloc['lon']!=''){ $text = preg_replace('/s+/',' ',$r->text); $name = addslashes(str_replace(', ZZ’, $currentloc['name'])); $desc = addslashes($text); $lat = $currentloc['lat']; $lon = $currentloc['lon']; $class = stripslashes($desc)."|$name|$lat|$lon"; $placelist.= "<li>". }}

select * from flickr.photos.info where photo_id in(select id from flickr.photos.search where woe_id=44418)and license=4;

<placeDetails><place><woeId>44418</woeId><type>Town</type><name><![CDATA[London, England, GB]]></name><centroid><latitude>51.5063</latitude><longitude>-0.12714</longitude></centroid></place><matchType>0</matchType><weight>1</weight><confidence>10</confidence></placeDetails>ragewear on Flickr : http://www.flickr.com/photos/ragewear/3367122893/

http://developer.yahoo.com/yui/

http://developer.yahoo.com/yql/

THE INTERNET IS BROKENNesster on Flickr : http://www.flickr.com/photos/nesster/3168425434/

// load the URL, using YQL to filter the HTML// and fix UTF-8 nasties$url = 'http://www.vicchi.org/speaking';$realurl = 'http://query.yahooapis.com/v1/public/yql’. '?q=select%20*%20'. 'from%20html%20where%20url%20%3D%20%22'. urlencode($url).'%22&format=xml';$ch = curl_init(); curl_setopt($ch, CURLOPT_URL, $realurl); curl_setopt($ch, CURLOPT_RETURNTRANSFER, 1); $c = curl_exec($ch); curl_close($ch);if(strstr($c,'<')){ $c = preg_replace("/.*<results>|</results>.*/",'',$c); $c = preg_replace("/<?xml version="1.0"". " encoding="UTF-8"?>/",'',$c); $c = strip_tags($c); $c = preg_replace("/[
?
]+/"," ",$c);}

MINOR ANNOYANCESswooshthesnail on Flickr : http://www.flickr.com/photos/swooshthesnail/3281681399/

50,000 BYTESASurroca on Flickr : http://www.flickr.com/photos/asurroca/147049402/

XNO JSON

POST NOT GETsludgegulper on Flickr : http://www.flickr.com/photos/sludgeulper/2645478209/

WANT TO KNOW MORE?selva on Flickr : http://www.flickr.com/photos/selva/24604141/

Earthhttp://isithackday.com/hacks/placeearth/http://github.com/codepo8/PlaceEarth

http://developer.yahoo.com/geo/placemaker

http://developer.yahoo.com/geo/geoplanet

http://slideshare.net/vicchi

THANK YOU FOR LISTENINGquinn.anya on Flickr : http://www.flickr.com/photos/quinnanya/3118626057/

www.ygeoblog.comtwitter.com/yahoogeotwitter.com/vicchi