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Moving LBS Beyond Mobile

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"Moving LBS Beyond Mobile"; presented on January 20th. 2010 at the Location Based Services Evolution conference in Berlin, Germany

"Moving LBS Beyond Mobile"; presented on January 20th. 2010 at the Location Based Services Evolution conference in Berlin, Germany

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  • Computers like numeric identifiers; coordinates such as long/latIP addressesCell tower IDsPublic WiFi MAC addresses
  • There is a vast amount of location data already out there on the ‘net. But without Fire Eagle this location data is disconnected, each in its’ own vertical tower according to the vendor, the web site or the origin of the data ...... some is wifi based ...... some is GPS based ...... some is mobile based ...... and some is a combination of all of these types and more
  • Fire Eagle provides a way to connect these different silos and provides location sharing and integration that the user is in control of
  • … in a mail-shot marketing database
  • … your entry in the Phone Book
  • … on the local electoral roll
  • In a cold call marketing database
  • … in a mail-shot marketing database
  • … or in the whois entry for your domain.
  • Your location is both powerful and valuable. It’s far less about where you currently are …
  • Your location is both powerful and valuable. It’s far less about where you currently are …
  • Your location is both powerful and valuable. It’s far less about where you currently are …
  • … and much more about where you’ve been; home, school, work, holiday. Let’s call this your location stream. It’s deeply personal information. I touched on responsible, well thought out, location services but how do you tell? There’s some pretty crucial questions you should ask yourself before you start to use a location service, any location service. So here’s a list of points you should bear in mind when deciding on whether to use a location service ... call it an “opt in location manifesto”
  • Your location is both powerful and valuable. It’s far less about where you currently are …
  • These are not decisions someone can make for you. You, as an individual, need to assess whether you feel comfortable with allowing a third party access, albeit limited access, to your data and to your location.
  • Transcript

    • 1. LBS Evolution, Berlin, January 2010
      Moving LBS Beyond Mobile
      Gary Gale, Yahoo! Geo Technologies
    • 2. 2
      Where should we be in 2010?
      DJHuber on Flickr : http://www.flickr.com/photos/dezeneandjoyel/3963203756/
    • 3. 3
      This is not your 2010 …
    • 4. 4
      What Makes The Pie Shop Tick on Flickr : http://www.flickr.com/photos/hollywoodplace/3016264752/
    • 5. 5
      Phasepistol on Flickr : http://www.flickr.com/photos/12377578@N07/2406524180/
    • 6. stevegarfield on Flickr : http://www.flickr.com/photos/stevegarfield/1270723762//
    • 7. 7
      A d I q on Flickr : http://www.flickr.com/photos/eshadiq/4255787252/in/pool-73008182@N00
    • 8. 8
      JoeyPeter on Flickr : http://www.flickr.com/photos/joeypeter/2889411919/
    • 9. 9
    • 10. 10
      Wireless Ninja on Flickr : http://www.flickr.com/photos/33853848@N04/3378403467/
    • 11. 11
      This is your 2010 …
    • 12. 12
      Patrick Ng on Flickr : http://www.flickr.com/photos/moleskineart/3517295211/
    • 13. Location has taken off …
      Location-Based Online Advertising
      Location-Based IPhone Apps
      GPS-Enabled Phones
      Community Mapping
      Location Device Sales
      Source: Borrell Associates, May 2008 “What Local Media Sites Earn – Annual Report.”
    • 14. Local Search Query Volume Is Growing
      • Local search is rapidly growing: 55% volume growth 07-08
      • 15. ~15% of all PC search queries are local
      • 16. ~45% of all mobile queries are local
      Sources: comScore, iConsumer, data.yahoo.com
    • 17. Local Search Query Volume Is Growing
      Source: Borrell Associates, May 2008 “What Local Media Sites Earn – Annual Report.”
    • 18. 4.45
      Ad Spend is Moving Online …
      2007-12 Projected Local Ad Spend CAGR
      21.0%
      Internet
      Newspaper
      -2.5%
      0.4%
      Radio
      0.8%
      Yellow Pages
      4.9%
      Broadcast TV
      8.8%
      Cable TV
      4.3%
      Magazine
      Source: VSS, Borrell Associates
    • 19. … At the Expense of Other Media Sources
      Source: VeronisSuhler Stevenson
    • 20. 18
      I’m sorry Dave, I can’t find that place …
    • 21. 19
      Technology hurdles …
      Tommy on Flickr : http://www.flickr.com/photos/28946649@N02/3790596718/
    • 22. 20
      Servers
      Jamison Judd on Flickr : http://www.flickr.com/photos/jamisonjudd/2433102356/
    • 23. 21
      51° 30' 50.0868", 0° 7' 42.8514"
      (125 Shaftesbury Avenue, London, UK)
      163.1.117.210
      (Oxford, UK)
      20442/6015
      (Brest, France)
      #C5243B212
      (Wilmington, Delaware, USA)
    • 24. 22
      Vicchi on Flickr : http://www.flickr.com/photos/vicchi/3741963599/
    • 25. So many standards to choose from
      Vertical Towers of Siloed Location Data
    • 26. A solution …
      Aggregate all location sources under the user’s control
    • 27. 25
      Fire Eagle
    • 28. We don’t always say what we mean
      KoenVereeken on Flickr : http://www.flickr.com/photos/koenvereeken/2088902012/
    • 29. 27
      (Web) surfers; you, me, them
      National Library NZ on The Commons on Flickr : http://www.flickr.com/photos/nationallibrarynz_commons/3326203787/
    • 30. 28
      The West End
      Downtown
      The Shops
      The High Street
    • 31. 29
      The Online World
      Formal, normalised, structured, regular
      The Real World
      “We Are Here”
      The Offline World
      Informal, eccentric, bizarre, irregular
    • 32. Who uses official names anyway?
      takomabibelot on Flickr : http://www.flickr.com/photos/takomabibelot/234301712/
    • 33. MOMA NYC
      Museum of Modern Art, New York
      paulamoya on Flickr : http://www.flickr.com/photos/40351463@N00/745012335/
    • 34. Millennium Wheel
      London Eye
      hismith83 on Flickr : http://www.flickr.com/photos/hismith83/200701961/
    • 35. City and County of San Francisco
      San Francisco
      SF Brit on Flickr : http://www.flickr.com/photos/cnbattson/192162591/
    • 36. Warning – may cause frustration
      paloaltosoftware on Flickr : http://www.flickr.com/photos/paloalto/3038701605/
    • 37. Thé?
      a town in Burgundy, France
      IN?
      ISO 3166-1 Alpha-2
      for India
      To?
      a town in Ibaraki
      prefecture, Japan
      Is?
      another town in Burgundy, France
      IT?
      ISO 3166-1 Alpha-2 for Italy
      AND?
      ISO 31660-1 Alpha-3
      for Andorra
      You?
      a town in Yatenga, Burkina Faso
      Å?
      a town in NorlandFylke,
      Norway
      That?
      a town in Rajasthan, India
    • 38. Some way to go towards the semantic web …
      dullhunk on Flickr : http://www.flickr.com/photos/dullhunk/3525013547/
    • 39. Hilton, Paris
      Paris Hilton
    • 40. Orlando
      Joe Orlando
    • 41. London
      Jack London
    • 42. Panama
      Panama Hats
    • 43. Yorkshire
      Yorkshire Puddings
    • 44. Privacy and trust
      Darwin Bell on Flickr : http://www.flickr.com/photos/darwinbell/3283515018/
    • 45. Wanted: informed and insightful publicity
      Jerry Silfwer on Flickr : http://www.flickr.com/photos/8857708@N06/2307921375/
    • 46. 44
    • 47. 45
    • 48. 46
    • 49. 47
    • 50. 48
      http://xkcd.com/596/
    • 51. Opting out
      Provia 17 on Flickr : http://www.flickr.com/photos/59287279@N00/3000233643/
    • 52. The Phone Book
      Herzogbr on Flickr : http://www.flickr.com/photos/herzogbr/2783660249/
    • 53. The Electoral Roll
      Museums & Collections on Flickr : http://www.flickr.com/photos/20949561@N04/2372734655/
    • 54. Cold-call Marketing Databases
      Ianjacobs on Flickr : http://www.flickr.com/photos/ianjacobs/466573832/
    • 55. Mail-shot Marketing Databases
      Gwynhafyr on Flickr : http://www.flickr.com/photos/gwynhafyr/3459273879/
    • 56. Whois Information
    • 57. Opting out
      Provia 17 on Flickr : http://www.flickr.com/photos/59287279@N00/3000233643/
    • 58. Opting in
      Opacity on Flickr : http://www.flickr.com/photos/opacity/4183985730/
    • 59.
    • 60.
    • 61.
    • 62.
    • 63. Tools needed?
      docman on Flickr : http://www.flickr.com/photos/docman/36125185/
    • 64. http://fireeagle.yahoo.net/developer
    • 65. http://fireeagle.yahoo.net/
    • 66. Sparrow & Voila!
    • 67. http://www.mapme.at/
    • 68. http://apps.facebook.com/on-fire/#
    • 69. http://wherein.yahooapis.com/v1/
    • 70. http://developer.yahoo.com/geo/placemaker/
    • 71. http://isithackday.com/hacks/placemaker/simpletext.php
    • 72. http://isithackday.com/hacks/placemaker/map.php
    • 73. http://isithackday.com/hacks/placeearth/
    • 74. Final thought # 1
      Ian on Flickr : http://www.flickr.com/photos/ianaberle/4185095125/
    • 75. “we can make the internet work
      better by making it understand
      how we talk in the real world”
      Billy V on Flickr : http://www.flickr.com/photos/billyv/352560572/
    • 76. Final thought # 2
      Ian on Flickr : http://www.flickr.com/photos/ianaberle/4185095125/
    • 77. It’s not about where you are …
      Alwaysordinary on Flickr : http://www.flickr.com/photos/sempre_ordinario/3492703820/
    • 78. … it’s about where you’ve been
      Jrusbatch on Flickr : http://www.flickr.com/photos/jrusbatch/3626348821/
    • 79. Final thought # 3
      Ian on Flickr : http://www.flickr.com/photos/ianaberle/4185095125/
    • 80. There comes a point where you realise that
      you’re not on the web,you’re in the web
      Jemimahknight on Flickr : http://www.flickr.com/photos/10294984@N08/2747495411/
    • 81. Not taking notes?
      selva on Flickr : http://www.flickr.com/photos/selva/24604141/
    • 82. LBS Evolution, Berlin, January 2010
      Moving LBS Beyond Mobile
      Gary Gale, Yahoo! Geo Technologies
      http://slideshare.net/vicchi
    • 83. Thanks for Listening
      Paul Keleher on Flickr : http://www.flickr.com/photos/pkeleher/1658311814/
    • 84. www.ygeoblog.com
      twitter.com/vicchi
      twitter.com/yahoogeo

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