Moving LBS Beyond Mobile
Upcoming SlideShare
Loading in...5
×
 

Moving LBS Beyond Mobile

on

  • 4,193 views

"Moving LBS Beyond Mobile"; presented on January 20th. 2010 at the Location Based Services Evolution conference in Berlin, Germany

"Moving LBS Beyond Mobile"; presented on January 20th. 2010 at the Location Based Services Evolution conference in Berlin, Germany

Statistics

Views

Total Views
4,193
Views on SlideShare
4,166
Embed Views
27

Actions

Likes
5
Downloads
105
Comments
0

2 Embeds 27

http://www.slideshare.net 14
http://londonfirst.dev01.maverick.local 13

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Computers like numeric identifiers; coordinates such as long/latIP addressesCell tower IDsPublic WiFi MAC addresses
  • There is a vast amount of location data already out there on the ‘net. But without Fire Eagle this location data is disconnected, each in its’ own vertical tower according to the vendor, the web site or the origin of the data ...... some is wifi based ...... some is GPS based ...... some is mobile based ...... and some is a combination of all of these types and more
  • Fire Eagle provides a way to connect these different silos and provides location sharing and integration that the user is in control of
  • … in a mail-shot marketing database
  • … your entry in the Phone Book
  • … on the local electoral roll
  • In a cold call marketing database
  • … in a mail-shot marketing database
  • … or in the whois entry for your domain.
  • Your location is both powerful and valuable. It’s far less about where you currently are …
  • Your location is both powerful and valuable. It’s far less about where you currently are …
  • Your location is both powerful and valuable. It’s far less about where you currently are …
  • … and much more about where you’ve been; home, school, work, holiday. Let’s call this your location stream. It’s deeply personal information. I touched on responsible, well thought out, location services but how do you tell? There’s some pretty crucial questions you should ask yourself before you start to use a location service, any location service. So here’s a list of points you should bear in mind when deciding on whether to use a location service ... call it an “opt in location manifesto”
  • Your location is both powerful and valuable. It’s far less about where you currently are …
  • These are not decisions someone can make for you. You, as an individual, need to assess whether you feel comfortable with allowing a third party access, albeit limited access, to your data and to your location.

Moving LBS Beyond Mobile Moving LBS Beyond Mobile Presentation Transcript

  • LBS Evolution, Berlin, January 2010
    Moving LBS Beyond Mobile
    Gary Gale, Yahoo! Geo Technologies
  • 2
    Where should we be in 2010?
    DJHuber on Flickr : http://www.flickr.com/photos/dezeneandjoyel/3963203756/
  • 3
    This is not your 2010 …
  • 4
    What Makes The Pie Shop Tick on Flickr : http://www.flickr.com/photos/hollywoodplace/3016264752/
  • 5
    Phasepistol on Flickr : http://www.flickr.com/photos/12377578@N07/2406524180/
  • stevegarfield on Flickr : http://www.flickr.com/photos/stevegarfield/1270723762//
  • 7
    A d I q on Flickr : http://www.flickr.com/photos/eshadiq/4255787252/in/pool-73008182@N00
  • 8
    JoeyPeter on Flickr : http://www.flickr.com/photos/joeypeter/2889411919/
  • 9
  • 10
    Wireless Ninja on Flickr : http://www.flickr.com/photos/33853848@N04/3378403467/
  • 11
    This is your 2010 …
  • 12
    Patrick Ng on Flickr : http://www.flickr.com/photos/moleskineart/3517295211/
  • Location has taken off …
    Location-Based Online Advertising
    Location-Based IPhone Apps
    GPS-Enabled Phones
    Community Mapping
    Location Device Sales
    Source: Borrell Associates, May 2008 “What Local Media Sites Earn – Annual Report.”
  • Local Search Query Volume Is Growing
    • Local search is rapidly growing: 55% volume growth 07-08
    • ~15% of all PC search queries are local
    • ~45% of all mobile queries are local
    Sources: comScore, iConsumer, data.yahoo.com
  • Local Search Query Volume Is Growing
    Source: Borrell Associates, May 2008 “What Local Media Sites Earn – Annual Report.”
  • 4.45
    Ad Spend is Moving Online …
    2007-12 Projected Local Ad Spend CAGR
    21.0%
    Internet
    Newspaper
    -2.5%
    0.4%
    Radio
    0.8%
    Yellow Pages
    4.9%
    Broadcast TV
    8.8%
    Cable TV
    4.3%
    Magazine
    Source: VSS, Borrell Associates
  • … At the Expense of Other Media Sources
    Source: VeronisSuhler Stevenson
  • 18
    I’m sorry Dave, I can’t find that place …
  • 19
    Technology hurdles …
    Tommy on Flickr : http://www.flickr.com/photos/28946649@N02/3790596718/
  • 20
    Servers
    Jamison Judd on Flickr : http://www.flickr.com/photos/jamisonjudd/2433102356/
  • 21
    51° 30' 50.0868", 0° 7' 42.8514"
    (125 Shaftesbury Avenue, London, UK)
    163.1.117.210
    (Oxford, UK)
    20442/6015
    (Brest, France)
    #C5243B212
    (Wilmington, Delaware, USA)
  • 22
    Vicchi on Flickr : http://www.flickr.com/photos/vicchi/3741963599/
  • So many standards to choose from
    Vertical Towers of Siloed Location Data
  • A solution …
    Aggregate all location sources under the user’s control
  • 25
    Fire Eagle
  • We don’t always say what we mean
    KoenVereeken on Flickr : http://www.flickr.com/photos/koenvereeken/2088902012/
  • 27
    (Web) surfers; you, me, them
    National Library NZ on The Commons on Flickr : http://www.flickr.com/photos/nationallibrarynz_commons/3326203787/
  • 28
    The West End
    Downtown
    The Shops
    The High Street
  • 29
    The Online World
    Formal, normalised, structured, regular
    The Real World
    “We Are Here”
    The Offline World
    Informal, eccentric, bizarre, irregular
  • Who uses official names anyway?
    takomabibelot on Flickr : http://www.flickr.com/photos/takomabibelot/234301712/
  • MOMA NYC
    Museum of Modern Art, New York
    paulamoya on Flickr : http://www.flickr.com/photos/40351463@N00/745012335/
  • Millennium Wheel
    London Eye
    hismith83 on Flickr : http://www.flickr.com/photos/hismith83/200701961/
  • City and County of San Francisco
    San Francisco
    SF Brit on Flickr : http://www.flickr.com/photos/cnbattson/192162591/
  • Warning – may cause frustration
    paloaltosoftware on Flickr : http://www.flickr.com/photos/paloalto/3038701605/
  • Thé?
    a town in Burgundy, France
    IN?
    ISO 3166-1 Alpha-2
    for India
    To?
    a town in Ibaraki
    prefecture, Japan
    Is?
    another town in Burgundy, France
    IT?
    ISO 3166-1 Alpha-2 for Italy
    AND?
    ISO 31660-1 Alpha-3
    for Andorra
    You?
    a town in Yatenga, Burkina Faso
    Å?
    a town in NorlandFylke,
    Norway
    That?
    a town in Rajasthan, India
  • Some way to go towards the semantic web …
    dullhunk on Flickr : http://www.flickr.com/photos/dullhunk/3525013547/
  • Hilton, Paris
    Paris Hilton
  • Orlando
    Joe Orlando
  • London
    Jack London
  • Panama
    Panama Hats
  • Yorkshire
    Yorkshire Puddings
  • Privacy and trust
    Darwin Bell on Flickr : http://www.flickr.com/photos/darwinbell/3283515018/
  • Wanted: informed and insightful publicity
    Jerry Silfwer on Flickr : http://www.flickr.com/photos/8857708@N06/2307921375/
  • 44
  • 45
  • 46
  • 47
  • 48
    http://xkcd.com/596/
  • Opting out
    Provia 17 on Flickr : http://www.flickr.com/photos/59287279@N00/3000233643/
  • The Phone Book
    Herzogbr on Flickr : http://www.flickr.com/photos/herzogbr/2783660249/
  • The Electoral Roll
    Museums & Collections on Flickr : http://www.flickr.com/photos/20949561@N04/2372734655/
  • Cold-call Marketing Databases
    Ianjacobs on Flickr : http://www.flickr.com/photos/ianjacobs/466573832/
  • Mail-shot Marketing Databases
    Gwynhafyr on Flickr : http://www.flickr.com/photos/gwynhafyr/3459273879/
  • Whois Information
  • Opting out
    Provia 17 on Flickr : http://www.flickr.com/photos/59287279@N00/3000233643/
  • Opting in
    Opacity on Flickr : http://www.flickr.com/photos/opacity/4183985730/
  • Tools needed?
    docman on Flickr : http://www.flickr.com/photos/docman/36125185/
  • http://fireeagle.yahoo.net/developer
  • http://fireeagle.yahoo.net/
  • Sparrow & Voila!
  • http://www.mapme.at/
  • http://apps.facebook.com/on-fire/#
  • http://wherein.yahooapis.com/v1/
  • http://developer.yahoo.com/geo/placemaker/
  • http://isithackday.com/hacks/placemaker/simpletext.php
  • http://isithackday.com/hacks/placemaker/map.php
  • http://isithackday.com/hacks/placeearth/
  • Final thought # 1
    Ian on Flickr : http://www.flickr.com/photos/ianaberle/4185095125/
  • “we can make the internet work
    better by making it understand
    how we talk in the real world”
    Billy V on Flickr : http://www.flickr.com/photos/billyv/352560572/
  • Final thought # 2
    Ian on Flickr : http://www.flickr.com/photos/ianaberle/4185095125/
  • It’s not about where you are …
    Alwaysordinary on Flickr : http://www.flickr.com/photos/sempre_ordinario/3492703820/
  • … it’s about where you’ve been
    Jrusbatch on Flickr : http://www.flickr.com/photos/jrusbatch/3626348821/
  • Final thought # 3
    Ian on Flickr : http://www.flickr.com/photos/ianaberle/4185095125/
  • There comes a point where you realise that
    you’re not on the web,you’re in the web
    Jemimahknight on Flickr : http://www.flickr.com/photos/10294984@N08/2747495411/
  • Not taking notes?
    selva on Flickr : http://www.flickr.com/photos/selva/24604141/
  • LBS Evolution, Berlin, January 2010
    Moving LBS Beyond Mobile
    Gary Gale, Yahoo! Geo Technologies
    http://slideshare.net/vicchi
  • Thanks for Listening
    Paul Keleher on Flickr : http://www.flickr.com/photos/pkeleher/1658311814/
  • www.ygeoblog.com
    twitter.com/vicchi
    twitter.com/yahoogeo