Your SlideShare is downloading. ×
0
LBS Evolution, Berlin, January 2010<br />Moving LBS Beyond Mobile<br />Gary Gale, Yahoo! Geo Technologies<br />
2<br />Where should we be in 2010?<br />DJHuber on Flickr : http://www.flickr.com/photos/dezeneandjoyel/3963203756/<br />
3<br />This is not your 2010 …<br />
4<br />What Makes The Pie Shop Tick on Flickr : http://www.flickr.com/photos/hollywoodplace/3016264752/<br />
5<br />Phasepistol on Flickr : http://www.flickr.com/photos/12377578@N07/2406524180/<br />
stevegarfield on Flickr : http://www.flickr.com/photos/stevegarfield/1270723762//<br />
7<br />A d I q on Flickr : http://www.flickr.com/photos/eshadiq/4255787252/in/pool-73008182@N00<br />
8<br />JoeyPeter  on Flickr : http://www.flickr.com/photos/joeypeter/2889411919/<br />
9<br />
10<br />Wireless Ninja on Flickr : http://www.flickr.com/photos/33853848@N04/3378403467/<br />
11<br />This is your 2010 …<br />
12<br />Patrick Ng on Flickr : http://www.flickr.com/photos/moleskineart/3517295211/<br />
Location has taken off …<br />Location-Based Online Advertising<br />Location-Based IPhone Apps<br />GPS-Enabled Phones<br...
Local Search Query Volume Is Growing<br /><ul><li>Local search is rapidly growing: 55% volume growth 07-08
~15% of all PC search queries are local
~45% of all mobile queries are local </li></ul>Sources: comScore, iConsumer, data.yahoo.com<br />
Local Search Query Volume Is Growing<br />Source: Borrell Associates, May 2008 “What Local Media Sites Earn – Annual Repor...
4.45<br />Ad Spend is Moving Online …<br />2007-12 Projected Local Ad Spend CAGR<br />21.0%<br />Internet<br />Newspaper<b...
… At the Expense of Other Media Sources<br />Source: VeronisSuhler Stevenson<br />
18<br />I’m sorry Dave, I can’t find that place …<br />
19<br />Technology hurdles …<br />Tommy on Flickr : http://www.flickr.com/photos/28946649@N02/3790596718/<br />
20<br />Servers<br />Jamison Judd on Flickr : http://www.flickr.com/photos/jamisonjudd/2433102356/<br />
21<br />51° 30&apos; 50.0868&quot;, 0° 7&apos; 42.8514&quot;<br />(125 Shaftesbury Avenue, London, UK)<br />163.1.117.210<...
22<br />Vicchi on Flickr : http://www.flickr.com/photos/vicchi/3741963599/<br />
So many standards to choose from<br />Vertical Towers of Siloed Location Data<br />
A solution …<br />Aggregate all location sources under the user’s control<br />
25<br />Fire Eagle<br />
We don’t always say what we mean<br />KoenVereeken on Flickr : http://www.flickr.com/photos/koenvereeken/2088902012/<br />
27<br />(Web) surfers; you, me, them<br />National Library NZ on The Commons on Flickr : http://www.flickr.com/photos/nati...
28<br />The West End<br />Downtown<br />The Shops<br />The High Street<br />
29<br />The Online World<br />Formal, normalised, structured, regular<br />The Real World<br />“We Are Here”<br />The Offl...
Who uses official names anyway?<br />takomabibelot on Flickr : http://www.flickr.com/photos/takomabibelot/234301712/<br />
MOMA NYC<br />Museum of Modern Art, New York<br />paulamoya on Flickr : http://www.flickr.com/photos/40351463@N00/74501233...
Millennium Wheel<br />London Eye<br />hismith83 on Flickr : http://www.flickr.com/photos/hismith83/200701961/<br />
City and County of San Francisco<br />San Francisco<br />SF Brit on Flickr : http://www.flickr.com/photos/cnbattson/192162...
Warning – may cause frustration<br />paloaltosoftware on Flickr : http://www.flickr.com/photos/paloalto/3038701605/<br />
Thé?<br />a town in Burgundy, France<br />IN?<br />ISO 3166-1 Alpha-2<br />for India<br />To?<br />a town in Ibaraki<br />...
Some way to go towards the semantic web …<br />dullhunk on Flickr : http://www.flickr.com/photos/dullhunk/3525013547/<br />
Hilton, Paris<br />Paris Hilton<br />
Orlando<br />Joe Orlando<br />
London<br />Jack London<br />
Panama<br />Panama Hats<br />
Yorkshire<br />Yorkshire Puddings<br />
Privacy and trust<br />Darwin Bell on Flickr : http://www.flickr.com/photos/darwinbell/3283515018/<br />
Wanted: informed and insightful publicity<br />Jerry Silfwer  on Flickr : http://www.flickr.com/photos/8857708@N06/2307921...
44<br />
45<br />
46<br />
47<br />
48<br />http://xkcd.com/596/<br />
Opting out<br />Provia 17 on Flickr : http://www.flickr.com/photos/59287279@N00/3000233643/<br />
The Phone Book<br />Herzogbr on Flickr : http://www.flickr.com/photos/herzogbr/2783660249/<br />
The Electoral Roll<br />Museums & Collections on Flickr : http://www.flickr.com/photos/20949561@N04/2372734655/<br />
Cold-call Marketing Databases<br />Ianjacobs on Flickr : http://www.flickr.com/photos/ianjacobs/466573832/<br />
Mail-shot Marketing Databases<br />Gwynhafyr on Flickr : http://www.flickr.com/photos/gwynhafyr/3459273879/<br />
Whois Information<br />
Opting out<br />Provia 17 on Flickr : http://www.flickr.com/photos/59287279@N00/3000233643/<br />
Opting in<br />Opacity on Flickr : http://www.flickr.com/photos/opacity/4183985730/<br />
Tools needed?<br />docman on Flickr : http://www.flickr.com/photos/docman/36125185/<br />
http://fireeagle.yahoo.net/developer<br />
http://fireeagle.yahoo.net/<br />
Sparrow & Voila!<br />
http://www.mapme.at/<br />
http://apps.facebook.com/on-fire/#<br />
http://wherein.yahooapis.com/v1/<br />
http://developer.yahoo.com/geo/placemaker/<br />
http://isithackday.com/hacks/placemaker/simpletext.php<br />
http://isithackday.com/hacks/placemaker/map.php<br />
http://isithackday.com/hacks/placeearth/<br />
Final thought # 1<br />Ian on Flickr : http://www.flickr.com/photos/ianaberle/4185095125/<br />
“we can make the internet work<br />better by making it understand<br />how we talk in the real world”<br />Billy V on Fli...
Final thought # 2<br />Ian on Flickr : http://www.flickr.com/photos/ianaberle/4185095125/<br />
It’s not about where you are …<br />Alwaysordinary on Flickr : http://www.flickr.com/photos/sempre_ordinario/3492703820/<b...
… it’s about where you’ve been<br />Jrusbatch on Flickr : http://www.flickr.com/photos/jrusbatch/3626348821/<br />
Final thought # 3<br />Ian on Flickr : http://www.flickr.com/photos/ianaberle/4185095125/<br />
There comes a point where you realise that<br />you’re not on the web,you’re in the web<br />Jemimahknight on Flickr : htt...
Not taking notes?<br />selva on Flickr : http://www.flickr.com/photos/selva/24604141/<br />
LBS Evolution, Berlin, January 2010<br />Moving LBS Beyond Mobile<br />Gary Gale, Yahoo! Geo Technologies<br />http://slid...
Upcoming SlideShare
Loading in...5
×

Moving LBS Beyond Mobile

2,982

Published on

"Moving LBS Beyond Mobile"; presented on January 20th. 2010 at the Location Based Services Evolution conference in Berlin, Germany

Published in: Technology
0 Comments
5 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,982
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
107
Comments
0
Likes
5
Embeds 0
No embeds

No notes for slide
  • Computers like numeric identifiers; coordinates such as long/latIP addressesCell tower IDsPublic WiFi MAC addresses
  • There is a vast amount of location data already out there on the ‘net. But without Fire Eagle this location data is disconnected, each in its’ own vertical tower according to the vendor, the web site or the origin of the data ...... some is wifi based ...... some is GPS based ...... some is mobile based ...... and some is a combination of all of these types and more
  • Fire Eagle provides a way to connect these different silos and provides location sharing and integration that the user is in control of
  • … in a mail-shot marketing database
  • … your entry in the Phone Book
  • … on the local electoral roll
  • In a cold call marketing database
  • … in a mail-shot marketing database
  • … or in the whois entry for your domain.
  • Your location is both powerful and valuable. It’s far less about where you currently are …
  • Your location is both powerful and valuable. It’s far less about where you currently are …
  • Your location is both powerful and valuable. It’s far less about where you currently are …
  • … and much more about where you’ve been; home, school, work, holiday. Let’s call this your location stream. It’s deeply personal information. I touched on responsible, well thought out, location services but how do you tell? There’s some pretty crucial questions you should ask yourself before you start to use a location service, any location service. So here’s a list of points you should bear in mind when deciding on whether to use a location service ... call it an “opt in location manifesto”
  • Your location is both powerful and valuable. It’s far less about where you currently are …
  • These are not decisions someone can make for you. You, as an individual, need to assess whether you feel comfortable with allowing a third party access, albeit limited access, to your data and to your location.
  • Transcript of "Moving LBS Beyond Mobile"

    1. 1. LBS Evolution, Berlin, January 2010<br />Moving LBS Beyond Mobile<br />Gary Gale, Yahoo! Geo Technologies<br />
    2. 2. 2<br />Where should we be in 2010?<br />DJHuber on Flickr : http://www.flickr.com/photos/dezeneandjoyel/3963203756/<br />
    3. 3. 3<br />This is not your 2010 …<br />
    4. 4. 4<br />What Makes The Pie Shop Tick on Flickr : http://www.flickr.com/photos/hollywoodplace/3016264752/<br />
    5. 5. 5<br />Phasepistol on Flickr : http://www.flickr.com/photos/12377578@N07/2406524180/<br />
    6. 6. stevegarfield on Flickr : http://www.flickr.com/photos/stevegarfield/1270723762//<br />
    7. 7. 7<br />A d I q on Flickr : http://www.flickr.com/photos/eshadiq/4255787252/in/pool-73008182@N00<br />
    8. 8. 8<br />JoeyPeter on Flickr : http://www.flickr.com/photos/joeypeter/2889411919/<br />
    9. 9. 9<br />
    10. 10. 10<br />Wireless Ninja on Flickr : http://www.flickr.com/photos/33853848@N04/3378403467/<br />
    11. 11. 11<br />This is your 2010 …<br />
    12. 12. 12<br />Patrick Ng on Flickr : http://www.flickr.com/photos/moleskineart/3517295211/<br />
    13. 13. Location has taken off …<br />Location-Based Online Advertising<br />Location-Based IPhone Apps<br />GPS-Enabled Phones<br />Community Mapping<br />Location Device Sales<br />Source: Borrell Associates, May 2008 “What Local Media Sites Earn – Annual Report.”<br />
    14. 14. Local Search Query Volume Is Growing<br /><ul><li>Local search is rapidly growing: 55% volume growth 07-08
    15. 15. ~15% of all PC search queries are local
    16. 16. ~45% of all mobile queries are local </li></ul>Sources: comScore, iConsumer, data.yahoo.com<br />
    17. 17. Local Search Query Volume Is Growing<br />Source: Borrell Associates, May 2008 “What Local Media Sites Earn – Annual Report.”<br />
    18. 18. 4.45<br />Ad Spend is Moving Online …<br />2007-12 Projected Local Ad Spend CAGR<br />21.0%<br />Internet<br />Newspaper<br />-2.5%<br />0.4%<br />Radio<br />0.8%<br />Yellow Pages<br />4.9%<br />Broadcast TV<br />8.8%<br />Cable TV<br />4.3%<br />Magazine<br />Source: VSS, Borrell Associates<br />
    19. 19. … At the Expense of Other Media Sources<br />Source: VeronisSuhler Stevenson<br />
    20. 20. 18<br />I’m sorry Dave, I can’t find that place …<br />
    21. 21. 19<br />Technology hurdles …<br />Tommy on Flickr : http://www.flickr.com/photos/28946649@N02/3790596718/<br />
    22. 22. 20<br />Servers<br />Jamison Judd on Flickr : http://www.flickr.com/photos/jamisonjudd/2433102356/<br />
    23. 23. 21<br />51° 30&apos; 50.0868&quot;, 0° 7&apos; 42.8514&quot;<br />(125 Shaftesbury Avenue, London, UK)<br />163.1.117.210<br />(Oxford, UK)<br />20442/6015<br />(Brest, France)<br />#C5243B212<br />(Wilmington, Delaware, USA)<br />
    24. 24. 22<br />Vicchi on Flickr : http://www.flickr.com/photos/vicchi/3741963599/<br />
    25. 25. So many standards to choose from<br />Vertical Towers of Siloed Location Data<br />
    26. 26. A solution …<br />Aggregate all location sources under the user’s control<br />
    27. 27. 25<br />Fire Eagle<br />
    28. 28. We don’t always say what we mean<br />KoenVereeken on Flickr : http://www.flickr.com/photos/koenvereeken/2088902012/<br />
    29. 29. 27<br />(Web) surfers; you, me, them<br />National Library NZ on The Commons on Flickr : http://www.flickr.com/photos/nationallibrarynz_commons/3326203787/<br />
    30. 30. 28<br />The West End<br />Downtown<br />The Shops<br />The High Street<br />
    31. 31. 29<br />The Online World<br />Formal, normalised, structured, regular<br />The Real World<br />“We Are Here”<br />The Offline World<br />Informal, eccentric, bizarre, irregular<br />
    32. 32. Who uses official names anyway?<br />takomabibelot on Flickr : http://www.flickr.com/photos/takomabibelot/234301712/<br />
    33. 33. MOMA NYC<br />Museum of Modern Art, New York<br />paulamoya on Flickr : http://www.flickr.com/photos/40351463@N00/745012335/<br />
    34. 34. Millennium Wheel<br />London Eye<br />hismith83 on Flickr : http://www.flickr.com/photos/hismith83/200701961/<br />
    35. 35. City and County of San Francisco<br />San Francisco<br />SF Brit on Flickr : http://www.flickr.com/photos/cnbattson/192162591/<br />
    36. 36. Warning – may cause frustration<br />paloaltosoftware on Flickr : http://www.flickr.com/photos/paloalto/3038701605/<br />
    37. 37. Thé?<br />a town in Burgundy, France<br />IN?<br />ISO 3166-1 Alpha-2<br />for India<br />To?<br />a town in Ibaraki<br />prefecture, Japan<br />Is?<br />another town in Burgundy, France<br />IT?<br />ISO 3166-1 Alpha-2 for Italy<br />AND?<br />ISO 31660-1 Alpha-3<br />for Andorra<br />You?<br />a town in Yatenga, Burkina Faso<br />Å?<br />a town in NorlandFylke,<br />Norway<br />That?<br />a town in Rajasthan, India<br />
    38. 38. Some way to go towards the semantic web …<br />dullhunk on Flickr : http://www.flickr.com/photos/dullhunk/3525013547/<br />
    39. 39. Hilton, Paris<br />Paris Hilton<br />
    40. 40. Orlando<br />Joe Orlando<br />
    41. 41. London<br />Jack London<br />
    42. 42. Panama<br />Panama Hats<br />
    43. 43. Yorkshire<br />Yorkshire Puddings<br />
    44. 44. Privacy and trust<br />Darwin Bell on Flickr : http://www.flickr.com/photos/darwinbell/3283515018/<br />
    45. 45. Wanted: informed and insightful publicity<br />Jerry Silfwer on Flickr : http://www.flickr.com/photos/8857708@N06/2307921375/<br />
    46. 46. 44<br />
    47. 47. 45<br />
    48. 48. 46<br />
    49. 49. 47<br />
    50. 50. 48<br />http://xkcd.com/596/<br />
    51. 51. Opting out<br />Provia 17 on Flickr : http://www.flickr.com/photos/59287279@N00/3000233643/<br />
    52. 52. The Phone Book<br />Herzogbr on Flickr : http://www.flickr.com/photos/herzogbr/2783660249/<br />
    53. 53. The Electoral Roll<br />Museums & Collections on Flickr : http://www.flickr.com/photos/20949561@N04/2372734655/<br />
    54. 54. Cold-call Marketing Databases<br />Ianjacobs on Flickr : http://www.flickr.com/photos/ianjacobs/466573832/<br />
    55. 55. Mail-shot Marketing Databases<br />Gwynhafyr on Flickr : http://www.flickr.com/photos/gwynhafyr/3459273879/<br />
    56. 56. Whois Information<br />
    57. 57. Opting out<br />Provia 17 on Flickr : http://www.flickr.com/photos/59287279@N00/3000233643/<br />
    58. 58. Opting in<br />Opacity on Flickr : http://www.flickr.com/photos/opacity/4183985730/<br />
    59. 59.
    60. 60.
    61. 61.
    62. 62.
    63. 63. Tools needed?<br />docman on Flickr : http://www.flickr.com/photos/docman/36125185/<br />
    64. 64. http://fireeagle.yahoo.net/developer<br />
    65. 65. http://fireeagle.yahoo.net/<br />
    66. 66. Sparrow & Voila!<br />
    67. 67. http://www.mapme.at/<br />
    68. 68. http://apps.facebook.com/on-fire/#<br />
    69. 69. http://wherein.yahooapis.com/v1/<br />
    70. 70. http://developer.yahoo.com/geo/placemaker/<br />
    71. 71. http://isithackday.com/hacks/placemaker/simpletext.php<br />
    72. 72. http://isithackday.com/hacks/placemaker/map.php<br />
    73. 73. http://isithackday.com/hacks/placeearth/<br />
    74. 74. Final thought # 1<br />Ian on Flickr : http://www.flickr.com/photos/ianaberle/4185095125/<br />
    75. 75. “we can make the internet work<br />better by making it understand<br />how we talk in the real world”<br />Billy V on Flickr : http://www.flickr.com/photos/billyv/352560572/<br />
    76. 76. Final thought # 2<br />Ian on Flickr : http://www.flickr.com/photos/ianaberle/4185095125/<br />
    77. 77. It’s not about where you are …<br />Alwaysordinary on Flickr : http://www.flickr.com/photos/sempre_ordinario/3492703820/<br />
    78. 78. … it’s about where you’ve been<br />Jrusbatch on Flickr : http://www.flickr.com/photos/jrusbatch/3626348821/<br />
    79. 79. Final thought # 3<br />Ian on Flickr : http://www.flickr.com/photos/ianaberle/4185095125/<br />
    80. 80. There comes a point where you realise that<br />you’re not on the web,you’re in the web<br />Jemimahknight on Flickr : http://www.flickr.com/photos/10294984@N08/2747495411/<br />
    81. 81. Not taking notes?<br />selva on Flickr : http://www.flickr.com/photos/selva/24604141/<br />
    82. 82. LBS Evolution, Berlin, January 2010<br />Moving LBS Beyond Mobile<br />Gary Gale, Yahoo! Geo Technologies<br />http://slideshare.net/vicchi<br />
    83. 83. Thanks for Listening<br />Paul Keleher on Flickr : http://www.flickr.com/photos/pkeleher/1658311814/<br />
    84. 84. www.ygeoblog.com<br />twitter.com/vicchi<br />twitter.com/yahoogeo<br />
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×