Moving LBS Beyond Mobile

LBS Evolution, Berlin, January 2010
Moving LBS Beyond Mobile
Gary Gale, Yahoo! Geo Technologies

2
Where should we be in 2010?
DJHuber on Flickr : http://www.flickr.com/photos/dezeneandjoyel/3963203756/

3
This is not your 2010 …

4
What Makes The Pie Shop Tick on Flickr : http://www.flickr.com/photos/hollywoodplace/3016264752/

5
Phasepistol on Flickr : http://www.flickr.com/photos/12377578@N07/2406524180/

stevegarfield on Flickr : http://www.flickr.com/photos/stevegarfield/1270723762//

7
A d I q on Flickr : http://www.flickr.com/photos/eshadiq/4255787252/in/pool-73008182@N00

8
JoeyPeter on Flickr : http://www.flickr.com/photos/joeypeter/2889411919/

10
Wireless Ninja on Flickr : http://www.flickr.com/photos/33853848@N04/3378403467/

11
This is your 2010 …

12
Patrick Ng on Flickr : http://www.flickr.com/photos/moleskineart/3517295211/

Location has taken off …
Location-Based Online Advertising
Location-Based IPhone Apps
GPS-Enabled Phones
Community Mapping
Location Device Sales
Source: Borrell Associates, May 2008 “What Local Media Sites Earn – Annual Report.”

Local Search Query Volume Is Growing
Local search is rapidly growing: 55% volume growth 07-08
~15% of all PC search queries are local
~45% of all mobile queries are local
Sources: comScore, iConsumer, data.yahoo.com

Local Search Query Volume Is Growing
Source: Borrell Associates, May 2008 “What Local Media Sites Earn – Annual Report.”

4.45
Ad Spend is Moving Online …
2007-12 Projected Local Ad Spend CAGR
21.0%
Internet
Newspaper
-2.5%
0.4%
Radio
0.8%
Yellow Pages
4.9%
Broadcast TV
8.8%
Cable TV
4.3%
Magazine
Source: VSS, Borrell Associates

… At the Expense of Other Media Sources
Source: VeronisSuhler Stevenson

18
I’m sorry Dave, I can’t find that place …

19
Technology hurdles …
Tommy on Flickr : http://www.flickr.com/photos/28946649@N02/3790596718/

20
Servers
Jamison Judd on Flickr : http://www.flickr.com/photos/jamisonjudd/2433102356/

21
51° 30' 50.0868", 0° 7' 42.8514"
(125 Shaftesbury Avenue, London, UK)
163.1.117.210
(Oxford, UK)
20442/6015
(Brest, France)
#C5243B212
(Wilmington, Delaware, USA)

22
Vicchi on Flickr : http://www.flickr.com/photos/vicchi/3741963599/

So many standards to choose from
Vertical Towers of Siloed Location Data

A solution …
Aggregate all location sources under the user’s control

25
Fire Eagle

We don’t always say what we mean
KoenVereeken on Flickr : http://www.flickr.com/photos/koenvereeken/2088902012/

27
(Web) surfers; you, me, them
National Library NZ on The Commons on Flickr : http://www.flickr.com/photos/nationallibrarynz_commons/3326203787/

28
The West End
Downtown
The Shops
The High Street

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The Online World
Formal, normalised, structured, regular
The Real World
“We Are Here”
The Offline World
Informal, eccentric, bizarre, irregular

Who uses official names anyway?
takomabibelot on Flickr : http://www.flickr.com/photos/takomabibelot/234301712/

MOMA NYC
Museum of Modern Art, New York
paulamoya on Flickr : http://www.flickr.com/photos/40351463@N00/745012335/

Millennium Wheel
London Eye
hismith83 on Flickr : http://www.flickr.com/photos/hismith83/200701961/

City and County of San Francisco
San Francisco
SF Brit on Flickr : http://www.flickr.com/photos/cnbattson/192162591/

Warning – may cause frustration
paloaltosoftware on Flickr : http://www.flickr.com/photos/paloalto/3038701605/

Thé?
a town in Burgundy, France
IN?
ISO 3166-1 Alpha-2
for India
To?
a town in Ibaraki
prefecture, Japan
Is?
another town in Burgundy, France
IT?
ISO 3166-1 Alpha-2 for Italy
AND?
ISO 31660-1 Alpha-3
for Andorra
You?
a town in Yatenga, Burkina Faso
Å?
a town in NorlandFylke,
Norway
That?
a town in Rajasthan, India

Some way to go towards the semantic web …
dullhunk on Flickr : http://www.flickr.com/photos/dullhunk/3525013547/

Hilton, Paris
Paris Hilton

Orlando
Joe Orlando

London
Jack London

Panama
Panama Hats

Yorkshire
Yorkshire Puddings

Privacy and trust
Darwin Bell on Flickr : http://www.flickr.com/photos/darwinbell/3283515018/

Wanted: informed and insightful publicity
Jerry Silfwer on Flickr : http://www.flickr.com/photos/8857708@N06/2307921375/

48
http://xkcd.com/596/

Opting out
Provia 17 on Flickr : http://www.flickr.com/photos/59287279@N00/3000233643/

The Phone Book
Herzogbr on Flickr : http://www.flickr.com/photos/herzogbr/2783660249/

The Electoral Roll
Museums & Collections on Flickr : http://www.flickr.com/photos/20949561@N04/2372734655/

Cold-call Marketing Databases
Ianjacobs on Flickr : http://www.flickr.com/photos/ianjacobs/466573832/

Mail-shot Marketing Databases
Gwynhafyr on Flickr : http://www.flickr.com/photos/gwynhafyr/3459273879/

Whois Information

Opting out
Provia 17 on Flickr : http://www.flickr.com/photos/59287279@N00/3000233643/

Opting in
Opacity on Flickr : http://www.flickr.com/photos/opacity/4183985730/

Tools needed?
docman on Flickr : http://www.flickr.com/photos/docman/36125185/

http://fireeagle.yahoo.net/developer

http://fireeagle.yahoo.net/

Sparrow & Voila!

http://www.mapme.at/

http://apps.facebook.com/on-fire/#

http://wherein.yahooapis.com/v1/

http://developer.yahoo.com/geo/placemaker/

http://isithackday.com/hacks/placemaker/simpletext.php

http://isithackday.com/hacks/placemaker/map.php

http://isithackday.com/hacks/placeearth/

Final thought # 1
Ian on Flickr : http://www.flickr.com/photos/ianaberle/4185095125/

“we can make the internet work
better by making it understand
how we talk in the real world”
Billy V on Flickr : http://www.flickr.com/photos/billyv/352560572/

Final thought # 2

It’s not about where you are …
Alwaysordinary on Flickr : http://www.flickr.com/photos/sempre_ordinario/3492703820/

… it’s about where you’ve been
Jrusbatch on Flickr : http://www.flickr.com/photos/jrusbatch/3626348821/

Final thought # 3

There comes a point where you realise that
you’re not on the web,you’re in the web
Jemimahknight on Flickr : http://www.flickr.com/photos/10294984@N08/2747495411/

Not taking notes?
selva on Flickr : http://www.flickr.com/photos/selva/24604141/

LBS Evolution, Berlin, January 2010
Moving LBS Beyond Mobile
Gary Gale, Yahoo! Geo Technologies
http://slideshare.net/vicchi

Thanks for Listening
Paul Keleher on Flickr : http://www.flickr.com/photos/pkeleher/1658311814/

www.ygeoblog.com
twitter.com/vicchi
twitter.com/yahoogeo

Moving LBS Beyond Mobile

by Gary Gale

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