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Location, LB(M)S, Hype, Stealth and Stuff<br />WhereCamp EU 2010<br />Gary Gale<br />@vicchi<br />www.garygale.com<br />
elephant in the room syndrome<br />Adrian Midgley on Flickr : http://www.flickr.com/photos/midgley/3237080905/<br />
smartphones == LBMS?<br />stevegarfield on Flickr : http://www.flickr.com/photos/stevegarfield/1270723762//<br />
4<br />A d I q on Flickr : http://www.flickr.com/photos/eshadiq/4255787252/in/pool-73008182@N00<br />
5<br />smartphones == only ~21% of total handsets<br />JoeyPeter  on Flickr : http://www.flickr.com/photos/joeypeter/28894...
6<br />what about the other ~79% … ?<br />
7<br />look over there … stealth data<br />Robyn Gallagher on Flickr : http://www.flickr.com/photos/robyn-gallagher/505684...
8<br />guess what?<br />CuernaCarSpotterII on Flickr : http://www.flickr.com/photos/volks_rider/4357795445/in/pool-616736@...
9<br />Hugo Durãeson Flickr : http://www.flickr.com/photos/hugoduraes/3694537548/in/pool-616736@N20<br />
10<br />marj.p on Flickr : http://www.flickr.com/photos/34691969@N04/3825678092/in/pool-616736@N20<br />
11<br />http://www.readwriteweb.com/archives/google_maps_ditches_teleatlas_in_favor_of_street_view_cars_crowdsourcing.php<...
12<br />do you believe the hype?<br />brtsergio on Flickr : http://www.flickr.com/photos/brtsergio/62795014/<br />
13<br />http://en.wikipedia.org/wiki/Hype_cycle<br />
14<br />http://www.gartner.com/it/page.jsp?id=1124212<br />
15<br />the theory of stuff<br />
16<br />Source: http://www.flickr.com/photos/vicchi/4322247790/ and http://www.vicchi.org/2010/02/01/the-theory-of-stuff/ ...
where’s my friends?<br />blogrodent on Flickr : http://www.flickr.com/photos/blogrodent/2901325982/<br />
playtex?<br />jackie121467 on Flickr : http://www.flickr.com/photos/jackieinmi/2717271366/<br />
playtex?<br />freestuffpage on Flickr : http://www.flickr.com/photos/freestuffpage/529119455/<br />
20<br />playtxt!<br />
fail<br />
22<br />dodgeball<br />
fail<br />
make some (stealth geotagged) data<br />blogrodent on Flickr : http://www.flickr.com/photos/blogrodent/2901325982/<br />
25<br />
26<br />
noway on Flickr : http://www.flickr.com/photos/noway/78606643/<br />
28<br />I don’t feel complete unless I check in<br />
win<br />
where’s my business?<br />Billy V on Flickr : http://www.flickr.com/photos/billyv/352560572/<br />
31<br />
win<br />
“where I say I am<br />mc1968a on Flickr : http://www.flickr.com/photos/mc1968/2514347981/<br />
win<br />
where you think I am<br />mc1968a on Flickr : http://www.flickr.com/photos/mc1968/2514347981/<br />
37<br />
fail<br />
Location, LB(M)S, Hype, Stealth and Stuff<br />WhereCamp EU 2010<br />Gary Gale<br />@vicchi<br />www.garygale.com<br />ht...
thanks for listening …<br />Paul Keleher on Flickr : http://www.flickr.com/photos/pkeleher/1658311814/<br />
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Location, LB(M)S, Hype, Stealth Data and Stuff

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"Location, LB(M)S, Hype, Stealth Data and Stuff"; presented on March 12th. 2010 at WhereCamp EU 2010 at wallacespace King's Cross in London.

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  • 21% of phones are expected to have GPS by EOY 2009 …
  • 21% of phones are expected to have GPS by EOY 2009 …
  • … but what about the other 79% which don’t have GPS?
  • http://www.vicchi.org/2010/02/01/the-theory-of-stuff/ … the short version of the theory states that in order for a business to succeed you need three things, some Stuff, be it data, inventory or something else, some People, your audience and some Secret Sauce which allows you to connect the audience to the stuff in a bidirectional manner.
  • “where’s my friends” doesn’t work as a (sole) business proposition …
  • “where’s my friends” doesn’t work as a (sole) business proposition …
  • “where’s my friends” doesn’t work as a (sole) business proposition …
  • “where’s my friends” doesn’t work as a (sole) business proposition …
  • “where’s my friends” doesn’t work as a (sole) business proposition …
  • … but FourSquare and Gowalla are creating geotagged local business listings from check ins …
  • … though some people may be taking it just a tad too far …
  • “where’s my friends” doesn’t work as a (sole) business proposition …
  • Tesco and Starbucks are the latest companies to launch location based apps to drive customers to their premises …
  • “where’s my friends” doesn’t work as a (sole) business proposition …
  • … for a user, being able to be their own source of truth is imperative …
  • “where’s my friends” doesn’t work as a (sole) business proposition …
  • … but how can you reconcile this with the needs of your business, which may give a “bad user experience”
  • .
  • “where’s my friends” doesn’t work as a (sole) business proposition …
  • Transcript of "Location, LB(M)S, Hype, Stealth Data and Stuff"

    1. 1. Location, LB(M)S, Hype, Stealth and Stuff<br />WhereCamp EU 2010<br />Gary Gale<br />@vicchi<br />www.garygale.com<br />
    2. 2. elephant in the room syndrome<br />Adrian Midgley on Flickr : http://www.flickr.com/photos/midgley/3237080905/<br />
    3. 3. smartphones == LBMS?<br />stevegarfield on Flickr : http://www.flickr.com/photos/stevegarfield/1270723762//<br />
    4. 4. 4<br />A d I q on Flickr : http://www.flickr.com/photos/eshadiq/4255787252/in/pool-73008182@N00<br />
    5. 5. 5<br />smartphones == only ~21% of total handsets<br />JoeyPeter on Flickr : http://www.flickr.com/photos/joeypeter/2889411919/<br />
    6. 6. 6<br />what about the other ~79% … ?<br />
    7. 7. 7<br />look over there … stealth data<br />Robyn Gallagher on Flickr : http://www.flickr.com/photos/robyn-gallagher/505684581/<br />
    8. 8. 8<br />guess what?<br />CuernaCarSpotterII on Flickr : http://www.flickr.com/photos/volks_rider/4357795445/in/pool-616736@N20<br />
    9. 9. 9<br />Hugo Durãeson Flickr : http://www.flickr.com/photos/hugoduraes/3694537548/in/pool-616736@N20<br />
    10. 10. 10<br />marj.p on Flickr : http://www.flickr.com/photos/34691969@N04/3825678092/in/pool-616736@N20<br />
    11. 11. 11<br />http://www.readwriteweb.com/archives/google_maps_ditches_teleatlas_in_favor_of_street_view_cars_crowdsourcing.php<br />
    12. 12. 12<br />do you believe the hype?<br />brtsergio on Flickr : http://www.flickr.com/photos/brtsergio/62795014/<br />
    13. 13. 13<br />http://en.wikipedia.org/wiki/Hype_cycle<br />
    14. 14. 14<br />http://www.gartner.com/it/page.jsp?id=1124212<br />
    15. 15. 15<br />the theory of stuff<br />
    16. 16. 16<br />Source: http://www.flickr.com/photos/vicchi/4322247790/ and http://www.vicchi.org/2010/02/01/the-theory-of-stuff/ <br />
    17. 17. where’s my friends?<br />blogrodent on Flickr : http://www.flickr.com/photos/blogrodent/2901325982/<br />
    18. 18. playtex?<br />jackie121467 on Flickr : http://www.flickr.com/photos/jackieinmi/2717271366/<br />
    19. 19. playtex?<br />freestuffpage on Flickr : http://www.flickr.com/photos/freestuffpage/529119455/<br />
    20. 20. 20<br />playtxt!<br />
    21. 21. fail<br />
    22. 22. 22<br />dodgeball<br />
    23. 23. fail<br />
    24. 24. make some (stealth geotagged) data<br />blogrodent on Flickr : http://www.flickr.com/photos/blogrodent/2901325982/<br />
    25. 25. 25<br />
    26. 26. 26<br />
    27. 27. noway on Flickr : http://www.flickr.com/photos/noway/78606643/<br />
    28. 28. 28<br />I don’t feel complete unless I check in<br />
    29. 29. win<br />
    30. 30. where’s my business?<br />Billy V on Flickr : http://www.flickr.com/photos/billyv/352560572/<br />
    31. 31. 31<br />
    32. 32. win<br />
    33. 33. “where I say I am<br />mc1968a on Flickr : http://www.flickr.com/photos/mc1968/2514347981/<br />
    34. 34.
    35. 35. win<br />
    36. 36. where you think I am<br />mc1968a on Flickr : http://www.flickr.com/photos/mc1968/2514347981/<br />
    37. 37. 37<br />
    38. 38. fail<br />
    39. 39. Location, LB(M)S, Hype, Stealth and Stuff<br />WhereCamp EU 2010<br />Gary Gale<br />@vicchi<br />www.garygale.com<br />http://slideshare.net/vicchi<br />
    40. 40. thanks for listening …<br />Paul Keleher on Flickr : http://www.flickr.com/photos/pkeleher/1658311814/<br />
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