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Location ... It's Moving On

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"Location ... It's Moving On"; presented as a panel introduction on February 25th. 2010 at the Mashup* Location event at LBi in London.

"Location ... It's Moving On"; presented as a panel introduction on February 25th. 2010 at the Mashup* Location event at LBi in London.

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  • http://www.vicchi.org/2010/02/01/the-theory-of-stuff/ … the short version of the theory states that in order for a business to succeed you need three things, some Stuff, be it data, inventory or something else, some People, your audience and some Secret Sauce which allows you to connect the audience to the stuff in a bidirectional manner.
  • 21% of phones are expected to have GPS by EOY 2009 …
  • … but what about the other 79% which don’t have GPS?
  • LBS and LBMS apps get all the publicity at the moment …
  • … but what about (older) location APIs, platforms, services and data?
  • “where’s my friends” doesn’t work as a (sole) business proposition …
  • … but FourSquare and Gowalla are creating geotagged local business listings from check ins …
  • … though some people may be taking it just a tad too far …
  • Tesco and Starbucks are the latest companies to launch location based apps to drive customers to their premises …
  • … but with the exception of some GPS based trials on London Buses, what’s needed to drive location based ads
  • … for a user, being able to be their own source of truth is imperative …
  • … but how can you reconcile this with the needs of your business, which may give a “bad user experience”
  • .
  • Where you are is far less important …
  • … than where you’ve been. It’s a fine line to walk between providing enhanced relevance via a user’s location and being accused of tracking them.
  • Transcript

    • 1. Mashup*, London, February 2010
      Location … It’s Moving On
      Gary Gale, Yahoo! Geo Technologies
    • 2. 2
      the theory of stuff
    • 3. 3
      Source: http://www.flickr.com/photos/vicchi/4322247790/ and http://www.vicchi.org/2010/02/01/the-theory-of-stuff/
    • 4. 4
      http://en.wikipedia.org/wiki/Hype_cycle
    • 5. 5
      http://www.gartner.com/it/page.jsp?id=1124212
    • 6. “smartphones” …
      stevegarfield on Flickr : http://www.flickr.com/photos/stevegarfield/1270723762//
    • 7. 7
      A d I q on Flickr : http://www.flickr.com/photos/eshadiq/4255787252/in/pool-73008182@N00
    • 8. 8
      JoeyPeter on Flickr : http://www.flickr.com/photos/joeypeter/2889411919/
    • 9. 9
      … vs. “every other mobile phone”
    • 10. “LBS and LBMS” …
      Devyver 4 on Flickr : http://www.flickr.com/photos/71072750@N00/4101781347/
    • 11. 11
    • 12. … vs. “location APIs and data” …
      Devyver 4 on Flickr : http://www.flickr.com/photos/71072750@N00/4101781347/
    • 13. 13
    • 14. “where’s my friends?” …
      blogrodenton Flickr : http://www.flickr.com/photos/blogrodent/2901325982/
    • 15. 15
    • 16. … vs. “make some (geotagged) data”
      blogrodenton Flickr : http://www.flickr.com/photos/blogrodent/2901325982/
    • 17. 17
    • 18. 18
      “I don’t feel complete unless I check in”
    • 19. “where’s my business?” …
      Billy V on Flickr : http://www.flickr.com/photos/billyv/352560572/
    • 20. 20
    • 21. … vs. “where’s my location based ads?”
      Billy V on Flickr : http://www.flickr.com/photos/billyv/352560572/
    • 22. sepultura on Flickr : http://www.flickr.com/photos/sepultura/2213647530/
    • 23. “where I say I am” …
      mc1968a on Flickr : http://www.flickr.com/photos/mc1968/2514347981/
    • 24.
    • 25. … vs. “where you think I am”
      mc1968a on Flickr : http://www.flickr.com/photos/mc1968/2514347981/
    • 26. 26
    • 27. “where you are” …
      Alwaysordinary on Flickr : http://www.flickr.com/photos/sempre_ordinario/3492703820/
    • 28. … vs. “where you’ve been”
      Jrusbatch on Flickr : http://www.flickr.com/photos/jrusbatch/3626348821/
    • 29. not taking notes?
      selva on Flickr : http://www.flickr.com/photos/selva/24604141/
    • 30. Mashup*, London, February 2010
      Location … It’s Moving On
      Gary Gale, Yahoo! Geo Technologies
      http://slideshare.net/vicchi
    • 31. thanks for listening …
      Paul Keleher on Flickr : http://www.flickr.com/photos/pkeleher/1658311814/
    • 32. … let’s start the discussion
      IdleMindedLeeon Flickr : http://www.flickr.com/photos/leetorres/473422865/
    • 33. www.ygeoblog.com
      www.vicchi.org
      twitter.com/vicchi
      twitter.com/yahoogeo

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