Know Your Place; Adding Geographic Intelligence to your Content

Know Your PlaceAdding Geographic Intelligence to your Content
Gary Gale
Director of Engineering

Know Your Place
PEOPLE, PLACES and THINGS
atibens on Flickr :http://www.flickr.com/photos/atibens/2616899638/

Location - Connecting Places, People & Things
Knowing where our users are, and the places that are important to them
Knowing the geographic context of everything we index, manage and publish
Knowing
geographic locations, and the names of places
We Connect
Places, People and Things

Know Your Place
PLACE BASED THINKING
alxndr on Flickr : http://www.flickr.com/photos/alxndr/16750001/

52° 11' 33.396”, -1° 42' 10.7064"

Know Your Place
WOEIDs
stevefaeembra on Flickr : http://www.flickr.com/photos/stevefaeembra/3567750853/

Unique
Permanent
Global
Language Neutral
London = Londra = Londres = ロンドン
United States = États-Unis = StatiUniti = 미국
Ensures that geography can be employed consistently and globally
By users of Geo Technologies products
Internally
Externally
straup on Flickr : http://www.flickr.com/photos/straup/3504862388/

GeoPlanet
A Global Location Repository
Names + Geometry +Topology
WOEIDs for

cities and towns
postal codes, airports
admin regions, time zones
telephone code areas
marketing areas
points of interest
colloquial areas
neighbourhoods

woodleywonderworks on Flickr : http://www.flickr.com/photos/wwworks/2222523978/

Know Your Place
A GLOBAL GEOGRAPHIC
ONTOLOGY
draggi on Flickr : http://www.flickr.com/photos/draggin/70742898/

United Kingdom
23424975
VereinigtesKönigreich
Europe
24865675
Country
Continent
Royaume Uni
England
24554868
Great Britain
28298150
Country
Colloquial
イギリス
Warwickshire
12602190
Worcestershire
12602192
County
County
Earth
1
Supername
Stratford-on-Avon
12696101
District
Stratford-upon-Avon
36424
Warwick
39228
Town
Town
CV37
26787646
ZIP

Know Your Place
JOINING PEOPLE & CONTENT
MyDigitalSLRCamera on Flickr : http://www.flickr.com/photos/40624839@N02/3784049371/

Match:
Stratford-upon-Avon
Neighbours:
Henley-in-Arden
Warwick
Shipston on Stour
Chipping Campden
Evesham
Alcester
Parent:
Stratford-on-Avon District
Children:
CV37
Shakespeare’s Birthplace
Stratford-upon-Avon Station

Miami
Florida Keys
Fort Lauderdale
St Petersburg
XML, Text, HTML, RSS, etc.
Geo-enrich structured and unstructured content:

web pages, news, feeds, blog posts, status updates
identify places referenced, each represented by a WOEID

Beijing (x2)Beijing, China (City)  2151330
China (x6) China (Country)  23424781
Tibet (x3) Tibet (Sheng)  12578004
Dharamsala (x1) Dharamsala, IN (town)  2294967
London (x1) London, UK (town)  44418
India (x1) India (country)  23424848
Geoparse Content
Return

Places found in text
Where in text
Where in doc structure (title, element names, etc.)

Found Normalized WOEID

Know Your Place
CAPTURING THE WORLD’S
GEOGRAPHY … AS IT’S USED BY THE
WORLDS PEOPLE
Andrew Feinberg on Flickr : http://www.flickr.com/photos/andrewfeinberg/2319544904/

Museum of Modern Art, New York
MOMA NYC
paulamoya on Flickr : http://www.flickr.com/photos/40351463@N00/745012335/

London Eye
Millennium Wheel
hismith83 on Flickr : http://www.flickr.com/photos/hismith83/200701961/

City and County of San Francisco
San Francisco
SF Brit on Flickr : http://www.flickr.com/photos/cnbattson/192162591/

Know Your Place
DIG DEEPER?
dvd3141 on Flickr : http://www.flickr.com/photos/fuddland/12747989/

http://developer.yahoo.com/geo/geoplanet

http://developer.yahoo.com/geo/placemaker

Know Your Place
THANK YOU FOR LISTENING
Paul Keleher on Flickr : http://www.flickr.com/photos/pkeleher/1658311814/

www.ygeoblog.com
twitter.com/yahoogeo
twitter.com/vicchi