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Know Your Place; Adding Geographic Intelligence to your Content
 

Know Your Place; Adding Geographic Intelligence to your Content

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"Know Your Place; Adding Geographic Intelligence to your Content"; presented on September 24th. 2009 at the Association for Geographic Information GeoCommunity 09 conference in Stratford-upon-Avon.

"Know Your Place; Adding Geographic Intelligence to your Content"; presented on September 24th. 2009 at the Association for Geographic Information GeoCommunity 09 conference in Stratford-upon-Avon.

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    Know Your Place; Adding Geographic Intelligence to your Content Know Your Place; Adding Geographic Intelligence to your Content Presentation Transcript

    • Know Your PlaceAdding Geographic Intelligence to your Content
      Gary Gale
      Director of Engineering
    • Know Your Place
      PEOPLE, PLACES and THINGS
      atibens on Flickr :http://www.flickr.com/photos/atibens/2616899638/
    • Location - Connecting Places, People & Things
      Knowing where our users are, and the places that are important to them
      Knowing the geographic context of everything we index, manage and publish
      Knowing
      geographic locations, and the names of places
      We Connect
      Places, People and Things
    • Know Your Place
      PLACE BASED THINKING
      alxndr on Flickr : http://www.flickr.com/photos/alxndr/16750001/
    • 52° 11' 33.396”, -1° 42' 10.7064"
    • Know Your Place
      WOEIDs
      stevefaeembra on Flickr : http://www.flickr.com/photos/stevefaeembra/3567750853/
    • Unique
      Permanent
      Global
      Language Neutral
      London = Londra = Londres = ロンドン
      United States = États-Unis = StatiUniti = 미국
      Ensures that geography can be employed consistently and globally
      By users of Geo Technologies products
      Internally
      Externally
      straup on Flickr : http://www.flickr.com/photos/straup/3504862388/
    • GeoPlanet
      A Global Location Repository
      Names + Geometry +Topology
      WOEIDs for
      • cities and towns
      • postal codes, airports
      • admin regions, time zones
      • telephone code areas
      • marketing areas
      • points of interest
      • colloquial areas
      • neighbourhoods
      woodleywonderworks on Flickr : http://www.flickr.com/photos/wwworks/2222523978/
    • Know Your Place
      A GLOBAL GEOGRAPHIC
      ONTOLOGY
      draggi on Flickr : http://www.flickr.com/photos/draggin/70742898/
    • United Kingdom
      23424975
      VereinigtesKönigreich
      Europe
      24865675
      Country
      Continent
      Royaume Uni
      England
      24554868
      Great Britain
      28298150
      Country
      Colloquial
      イギリス
      Warwickshire
      12602190
      Worcestershire
      12602192
      County
      County
      Earth
      1
      Supername
      Stratford-on-Avon
      12696101
      District
      Stratford-upon-Avon
      36424
      Warwick
      39228
      Town
      Town
      CV37
      26787646
      ZIP
    • Know Your Place
      JOINING PEOPLE & CONTENT
      MyDigitalSLRCamera on Flickr : http://www.flickr.com/photos/40624839@N02/3784049371/
    • Match:
      Stratford-upon-Avon
      Neighbours:
      Henley-in-Arden
      Warwick
      Shipston on Stour
      Chipping Campden
      Evesham
      Alcester
      Parent:
      Stratford-on-Avon District
      Children:
      CV37
      Shakespeare’s Birthplace
      Stratford-upon-Avon Station
    • Miami
      Florida Keys
      Fort Lauderdale
      St Petersburg
      XML, Text, HTML, RSS, etc.
      Geo-enrich structured and unstructured content:
      • web pages, news, feeds, blog posts, status updates
      • identify places referenced, each represented by a WOEID
    • Beijing (x2)Beijing, China (City)  2151330
      China (x6) China (Country)  23424781
      Tibet (x3) Tibet (Sheng)  12578004
      Dharamsala (x1) Dharamsala, IN (town)  2294967
      London (x1) London, UK (town)  44418
      India (x1) India (country)  23424848
      Geoparse Content
      Return
      • Places found in text
      • Where in text
      • Where in doc structure (title, element names, etc.)
      Found Normalized WOEID
    • Know Your Place
      CAPTURING THE WORLD’S
      GEOGRAPHY … AS IT’S USED BY THE
      WORLDS PEOPLE
      Andrew Feinberg on Flickr : http://www.flickr.com/photos/andrewfeinberg/2319544904/
    • Museum of Modern Art, New York
      MOMA NYC
      paulamoya on Flickr : http://www.flickr.com/photos/40351463@N00/745012335/
    • London Eye
      Millennium Wheel
      hismith83 on Flickr : http://www.flickr.com/photos/hismith83/200701961/
    • City and County of San Francisco
      San Francisco
      SF Brit on Flickr : http://www.flickr.com/photos/cnbattson/192162591/
    • Know Your Place
      DIG DEEPER?
      dvd3141 on Flickr : http://www.flickr.com/photos/fuddland/12747989/
    • http://developer.yahoo.com/geo/geoplanet
    • http://developer.yahoo.com/geo/placemaker
    • Know Your Place
      THANK YOU FOR LISTENING
      Paul Keleher on Flickr : http://www.flickr.com/photos/pkeleher/1658311814/
    • www.ygeoblog.com
      twitter.com/yahoogeo
      twitter.com/vicchi