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Hyperlocal or Hype (and Local)?

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"Hyperlocal or Hype (and Local)?"; presented at the Location Business Summit on 28th. April 2010 in Amsterdam, Netherlands

"Hyperlocal or Hype (and Local)?"; presented at the Location Business Summit on 28th. April 2010 in Amsterdam, Netherlands

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Hyperlocal or Hype (and Local)? Hyperlocal or Hype (and Local)? Presentation Transcript

  • Hyperlocal or Hype (and Local)? The Location Business Summit, Amsterdam, April 2010 Gary Gale, Yahoo! Geo Technologies
  • KELLYLEEBARRETT on Flickr : http://www.flickr.com/photos/kellylee/4177529745/ 2
  • Gary Gale on Flickr : http://www.flickr.com/photos/vicchi/4414198544/ 3
  • this talk is brought to you … Brian Indrelunas on Flickr : http://www.flickr.com/photos/btindrelunas/145692717/
  • … by the number 3 boklm on Flickr : http://www.flickr.com/photos/boklm/486646798/
  • … by the letter w Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/376713306/
  • … by the word local (hyper and micro) Craig A Rodway on Flickr : http://www.flickr.com/photos/m0php/3456026311/
  • … and by a theory Bharath Kishore on Flickr : http://www.flickr.com/photos/bharathkishore/4428219272/
  • warning: may contain references to checking in, foursquare and monty python Simon Lieschke on Flickr : http://www.flickr.com/photos/slieschke/2914498846/
  • Rich Anderson on Flickr : http://www.flickr.com/photos/memestate/3159343310/
  • a (mercifully brief) history of location Boson Nova on Flickr : http://www.flickr.com/photos/bosonnova/3250298799/
  • ??? bc - smoke signals Newsbie Pix on Flickr : http://www.flickr.com/photos/newsbiepix/4235304729/
  • 3200 bc – celestial navigation ohad* on Flickr : http://www.flickr.com/photos/ohadby/4119933035/
  • 1000 bc – homing pigeons Adelaide Archivist on Flickr : http://www.flickr.com/photos/adelaide_archivist/3172908079/
  • 1100 bc – magnetic compass Sebastian Niedlicj (Grabthar) on Flickr : http://www.flickr.com/photos/42311564@N00/2292118012/
  • 1300 – mappa mundi elefthis1 on Flickr : http://www.flickr.com/photos/61288890@N00/2141540887/
  • 17
  • circa 1600 normanbleventhalmapcenter on Flickr : http://www.flickr.com/photos/normanbleventhalmapcenter/2674855383/
  • caveman on Flickr : http://www.flickr.com/photos/caveman_92223/3185534518/
  • Changua Coast Conservation Action on Flickr : http://www.flickr.com/photos/waders/3177090710/
  • perpetualplum on Flickr : http://www.flickr.com/photos/perpetualplum/2866054138/
  • 1900 – radio triangulation Happychopper on Flickr : http://www.flickr.com/photos/happychopper/345096825/
  • 1960 - gps John_Dulaney on Flickr : http://www.flickr.com/photos/15046584@N08/1562794445/
  • 1990 – portable gps 2Tales on Flickr : http://www.flickr.com/photos/stigster/3761714132/
  • 2000 – smart phone stevegarfield on Flickr : http://www.flickr.com//stevegarfield/1270723762//photos
  • 2009 – LBS apps 26
  • a theory Bharath Kishore on Flickr : http://www.flickr.com/photos/bharathkishore/4428219272/
  • “you may well ask, chris, what is my theory?” Larry He’s So Fine on Flickr : http://www.flickr.com/photos/18946008@N06/3239708619/
  • Source: http://www.flickr.com/photos/vicchi/4322247790/ and http://www.vicchi.org/2010/02/01/the-theory-of-stuff/
  • caution, may contain hype dullhunk on Flickr : http://www.flickr.com/photos/dullhunk/358317620/
  • “what is it for and why would anyone use it?” @aaronofmontreal pkingDesign on Flickr : http://www.flickr.com/photos/pkingdesign/4081588224/
  • “no, no, don’t tell me. I’m keen to guess”
  • entities & events located in a well defined, community scale, area nep on Flickr : http://www.flickr.com/photos/nep/1812127513/
  • intended for consumption by residents/visitors to that area Hybridotus on Flickr : http://www.flickr.com/photos/hybridotus/40408803/
  • created by a resident or visitor to that area splorp on Flickr : http://www.flickr.com/photos/splorp/59231687/
  • (hyperlocal) recipes cafemam on Flickr : http://www.flickr.com/photos/cafemama/89466943/
  • (matching) recipe oknovokght on Flickr : http://www.flickr.com/photos/oknovokght/350327292/
  • content D’Arcy Norman on Flickr : http://www.flickr.com/photos/dnorman/2781572080/
  • intent hey mr glen on Flickr : http://www.flickr.com/photos/glenscott/2615622293/ 40
  • users National Library NZ on The Commons on Flickr : http://www.flickr.com/photos/nationallibrarynz_commons/3326203787/ 41
  • (geo location) recipe ToastyKen on Flickr : http://www.flickr.com/photos/toasty/1540997910/
  • parsing & tagging szim90 on Flickr : http://www.flickr.com/photos/szim90/272670479/
  • intent pcg on Flickr : http://www.flickr.com/photos/pgc/199661101/
  • (user) location smileygeekgirl on Flickr : http://www.flickr.com/photos/smileygeekgirl/4543415757/
  • (user location) recipe Billy V on Flickr : http://www.flickr.com/photos/billyv/352560572/
  • ip Jeff Kubina on Flickr : http://www.flickr.com/photos/kubina/941654709/ 47
  • gps John_dulaney on Flickr : http://www.flickr.com/photos/15046584@N08/1562794445/ 48
  • a-gps Grudnick on Flickr : http://www.flickr.com/photos/9716802@N02/2636730052/ 49
  • cell tower Mist Dog on Flickr : http://www.flickr.com/photos/mistdog/770903199/ 50
  • wifi access point Travellin’ Librarian on Flickr : http://www.flickr.com/photos/travelinlibrarian/311646165/ 51
  • “I am here”
  • hyperlocal genera 53 Abulic Monkey on Flickr : http://www.flickr.com/photos/abulic_monkey/3173772897/
  • “classic” hyperlocal allaboutgeorge on Flickr : http://www.flickr.com/photos/allaboutgeorge/2583886589/
  • http://twitter.com/andrewl/status/12707183405
  • “corporate” hyperlocal annshi on Flickr : http://www.flickr.com/photos/annshi/3879730603/
  • Nickel N on Flickr : http://www.flickr.com/photos/nickelnijman/4449870171/
  • 60
  • “social” hyperlocal 6S on Flickr : http://www.flickr.com/photos/6smarketing/3907983896/
  • 62
  • 63
  • (hyperlocal) granularity mikemol on Flickr : http://www.flickr.com/photos/28208534@N07/4310966901/
  • local – county level
  • hyperlocal – city or neighbourhood level
  • microlocal – block level
  • elephant in the room? Adrian Midgley on Flickr : http://www.flickr.com/photos/midgley/3237080905/
  • elephants ebatty on Flickr : http://www.flickr.com/photos/ebatty/17436209/
  • (hyperlocal) matching morberg on Flickr : http://www.flickr.com/photos/morberg/4011852944/
  • inventory? 71 Puck-Man on Flickr : http://www.flickr.com/photos/puckman/3450453524/
  • ip Jeff Kubina on Flickr : http://www.flickr.com/photos/kubina/941654709/ 72
  • (hyperlocal) accuracy Gare & Kitty on Flickr : http://www.flickr.com/photos/gareandkitty/276471187/
  • 74
  • 75
  • (hyperlocal) fakery Dennis from Atlanta on Flickr : http://www.flickr.com/photos/dennis_matheson/3647166332/
  • krazydata on Flickr : http://www.flickr.com/photos/yourdon/2626866614/
  • your place is not my place khowaga1 on Flickr : http://www.flickr.com/photos/khowaga/2895672352/
  • (geo) babel ThomasThomas on Flickr : http://www.flickr.com/photos/thomasthomas/274884308/
  • you think we’re talking about the same thing; we’re not Jennoit on Flickr : http://www.flickr.com/photos/benandjenn/2419628201/
  • geoffeg on Flickr : http://www.flickr.com/photos/geoffeg/175558343/
  • social svenwerk on Flickr : http://www.flickr.com/photos/svenwerk/858381180/
  • crowd sourced TomStardust on Flickr : http://www.flickr.com/photos/tomstardust/2502329753/
  • search Arenamontanus on Flickr : http://www.flickr.com/photos/arenamontanus/3440683691/
  • corporate RafeB on Flickr : http://www.flickr.com/photos/rafeblandford/4049042485/
  • official farouk_taj on Flickr : http://www.flickr.com/photos/farouqtaj/3684856851/
  • aggregator Stefan on Flickr : http://www.flickr.com/photos/st3f4n/4085958000/
  • (geo) babel ThomasThomas on Flickr : http://www.flickr.com/photos/thomasthomas/274884308/
  • and finally UIC Digital Collections on Flickr : http://www.flickr.com/photos/uicdigital/4387525282/
  • putting stuff into (geo) boxes aka*kirara on Flickr : http://www.flickr.com/photos/akakirara/2892007034/
  • the three w’s (of geo) Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/3035129312/
  • #1 - where Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/3559571298/
  • normanbleventhalmapcenter on Flickr : http://www.flickr.com/photos/normanbleventhalmapcenter/2674855383/
  • 99
  • #2 - when Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/2241928570/
  • julesjulesjules m on Flickr : http://www.flickr.com/photos/ladymissmarquise/3612953518/
  • wokka on Flickr : http://www.flickr.com/photos/wokka/270124789/
  • #3 - what Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/3501065548/
  • Norman B. Leventhal Map Center at the BPL on Flickr : http://www.flickr.com/photos/normanbleventhalmapcenter/3045203299/
  • dullhunk on Flickr : http://www.flickr.com/photos/dullhunk/398881239/
  • David Wulff on Flickr : http://www.flickr.com/photos/dwulff/24268830/
  • Norman B. Leventhal Map Center at the BPL on Flickr : http://www.flickr.com/photos/normanbleventhalmapcenter/3045203299/
  • bobcatrock on Flickr : http://www.flickr.com/photos/bobcatrock/2230710307/
  • psd on Flickr : http://www.flickr.com/photos/psd/164189482/
  • #1 - where Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/3559571298/
  • #2 - when Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/2241928570/
  • #3 - what Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/3501065548/
  • not taking notes? selva on Flickr : http://www.flickr.com/photos/selva/24604141/
  • Hyperlocal or Hype (and Local)? The Location Business Summit, Amsterdam, April 2010 Gary Gale, Yahoo! Geo Technologies http://slideshare.net/vicchi
  • thanks for listening Paul Keleher on Flickr : http://www.flickr.com/photos/pkeleher/1658311814/
  • t: @vicchi b: www.vicchi.org w: www.garygale.com