Hyperlocal or Hype (and Local)?
The Location Business Summit, Amsterdam, April 2010
Gary Gale, Yahoo! Geo Technologies
KELLYLEEBARRETT on Flickr : http://www.flickr.com/photos/kellylee/4177529745/
                                            ...
Gary Gale on Flickr : http://www.flickr.com/photos/vicchi/4414198544/   3
this talk is brought to you …

Brian Indrelunas on Flickr : http://www.flickr.com/photos/btindrelunas/145692717/
… by the number 3

boklm on Flickr : http://www.flickr.com/photos/boklm/486646798/
… by the letter w

Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/376713306/
… by the word local (hyper and micro)

Craig A Rodway on Flickr : http://www.flickr.com/photos/m0php/3456026311/
… and by a theory

Bharath Kishore on Flickr : http://www.flickr.com/photos/bharathkishore/4428219272/
warning: may contain references to checking in, foursquare
                                 and monty python


Simon Liesc...
Rich Anderson on Flickr : http://www.flickr.com/photos/memestate/3159343310/
a (mercifully brief) history of location

Boson Nova on Flickr : http://www.flickr.com/photos/bosonnova/3250298799/
??? bc - smoke signals

Newsbie Pix on Flickr : http://www.flickr.com/photos/newsbiepix/4235304729/
3200 bc – celestial navigation

ohad* on Flickr : http://www.flickr.com/photos/ohadby/4119933035/
1000 bc – homing pigeons

Adelaide Archivist on Flickr : http://www.flickr.com/photos/adelaide_archivist/3172908079/
1100 bc – magnetic compass

Sebastian Niedlicj (Grabthar) on Flickr : http://www.flickr.com/photos/42311564@N00/2292118012/
1300 – mappa mundi

elefthis1 on Flickr : http://www.flickr.com/photos/61288890@N00/2141540887/
17
circa 1600

normanbleventhalmapcenter on Flickr : http://www.flickr.com/photos/normanbleventhalmapcenter/2674855383/
caveman on Flickr : http://www.flickr.com/photos/caveman_92223/3185534518/
Changua Coast Conservation Action on Flickr : http://www.flickr.com/photos/waders/3177090710/
perpetualplum on Flickr : http://www.flickr.com/photos/perpetualplum/2866054138/
1900 – radio triangulation

Happychopper on Flickr : http://www.flickr.com/photos/happychopper/345096825/
1960 - gps

John_Dulaney on Flickr : http://www.flickr.com/photos/15046584@N08/1562794445/
1990 – portable gps

2Tales on Flickr : http://www.flickr.com/photos/stigster/3761714132/
2000 – smart phone

stevegarfield on Flickr : http://www.flickr.com//stevegarfield/1270723762//photos
2009 – LBS apps

       26
a theory

Bharath Kishore on Flickr : http://www.flickr.com/photos/bharathkishore/4428219272/
“you may well ask, chris, what is my theory?”

Larry He’s So Fine on Flickr : http://www.flickr.com/photos/18946008@N06/32...
Source: http://www.flickr.com/photos/vicchi/4322247790/ and http://www.vicchi.org/2010/02/01/the-theory-of-stuff/
caution, may contain hype

dullhunk on Flickr : http://www.flickr.com/photos/dullhunk/358317620/
“what is it for and why would anyone use it?”
                         @aaronofmontreal

pkingDesign on Flickr : http://ww...
“no, no, don’t tell me. I’m keen to guess”
entities & events located in a well defined, community scale, area


nep on Flickr : http://www.flickr.com/photos/nep/1812...
intended for consumption by residents/visitors to that area


Hybridotus on Flickr : http://www.flickr.com/photos/hybridot...
created by a resident or visitor to that area


splorp on Flickr : http://www.flickr.com/photos/splorp/59231687/
(hyperlocal) recipes


cafemam on Flickr : http://www.flickr.com/photos/cafemama/89466943/
(matching) recipe

oknovokght on Flickr : http://www.flickr.com/photos/oknovokght/350327292/
content


D’Arcy Norman on Flickr : http://www.flickr.com/photos/dnorman/2781572080/
intent


hey mr glen on Flickr : http://www.flickr.com/photos/glenscott/2615622293/
                                      ...
users


National Library NZ on The Commons on Flickr : http://www.flickr.com/photos/nationallibrarynz_commons/3326203787/
...
(geo location) recipe


ToastyKen on Flickr : http://www.flickr.com/photos/toasty/1540997910/
parsing & tagging


szim90 on Flickr : http://www.flickr.com/photos/szim90/272670479/
intent


pcg on Flickr : http://www.flickr.com/photos/pgc/199661101/
(user) location


smileygeekgirl on Flickr : http://www.flickr.com/photos/smileygeekgirl/4543415757/
(user location) recipe


Billy V on Flickr : http://www.flickr.com/photos/billyv/352560572/
ip


Jeff Kubina on Flickr : http://www.flickr.com/photos/kubina/941654709/
                                              ...
gps


John_dulaney on Flickr : http://www.flickr.com/photos/15046584@N08/1562794445/
                                     ...
a-gps


Grudnick on Flickr : http://www.flickr.com/photos/9716802@N02/2636730052/
                                        ...
cell tower


Mist Dog on Flickr : http://www.flickr.com/photos/mistdog/770903199/
                                        ...
wifi access point


Travellin’ Librarian on Flickr : http://www.flickr.com/photos/travelinlibrarian/311646165/
           ...
“I am here”
hyperlocal genera

                                                                      53
Abulic Monkey on Flickr : http...
“classic” hyperlocal

allaboutgeorge on Flickr : http://www.flickr.com/photos/allaboutgeorge/2583886589/
http://twitter.com/andrewl/status/12707183405
“corporate” hyperlocal

annshi on Flickr : http://www.flickr.com/photos/annshi/3879730603/
Nickel N on Flickr : http://www.flickr.com/photos/nickelnijman/4449870171/
60
“social” hyperlocal

6S on Flickr : http://www.flickr.com/photos/6smarketing/3907983896/
62
63
(hyperlocal) granularity

mikemol on Flickr : http://www.flickr.com/photos/28208534@N07/4310966901/
local – county level
hyperlocal – city or neighbourhood level
microlocal – block level
elephant in the room?


Adrian Midgley on Flickr : http://www.flickr.com/photos/midgley/3237080905/
elephants


ebatty on Flickr : http://www.flickr.com/photos/ebatty/17436209/
(hyperlocal) matching


morberg on Flickr : http://www.flickr.com/photos/morberg/4011852944/
inventory?

                                                                        71
Puck-Man on Flickr : http://www.fli...
ip



Jeff Kubina on Flickr : http://www.flickr.com/photos/kubina/941654709/
                                             ...
(hyperlocal) accuracy


Gare & Kitty on Flickr : http://www.flickr.com/photos/gareandkitty/276471187/
74
75
(hyperlocal) fakery


Dennis from Atlanta on Flickr : http://www.flickr.com/photos/dennis_matheson/3647166332/
krazydata on Flickr : http://www.flickr.com/photos/yourdon/2626866614/
your place is not my place


khowaga1 on Flickr : http://www.flickr.com/photos/khowaga/2895672352/
(geo) babel


ThomasThomas on Flickr : http://www.flickr.com/photos/thomasthomas/274884308/
you think we’re talking about the same thing; we’re not


Jennoit on Flickr : http://www.flickr.com/photos/benandjenn/2419...
geoffeg on Flickr : http://www.flickr.com/photos/geoffeg/175558343/
social


svenwerk on Flickr : http://www.flickr.com/photos/svenwerk/858381180/
crowd sourced


TomStardust on Flickr : http://www.flickr.com/photos/tomstardust/2502329753/
search


Arenamontanus on Flickr : http://www.flickr.com/photos/arenamontanus/3440683691/
corporate


RafeB on Flickr : http://www.flickr.com/photos/rafeblandford/4049042485/
official


farouk_taj on Flickr : http://www.flickr.com/photos/farouqtaj/3684856851/
aggregator


Stefan on Flickr : http://www.flickr.com/photos/st3f4n/4085958000/
(geo) babel


ThomasThomas on Flickr : http://www.flickr.com/photos/thomasthomas/274884308/
and finally

UIC Digital Collections on Flickr : http://www.flickr.com/photos/uicdigital/4387525282/
putting stuff into (geo) boxes

aka*kirara on Flickr : http://www.flickr.com/photos/akakirara/2892007034/
the three w’s (of geo)

Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/3035129312/
#1 - where

Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/3559571298/
normanbleventhalmapcenter on Flickr : http://www.flickr.com/photos/normanbleventhalmapcenter/2674855383/
99
#2 - when

Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/2241928570/
julesjulesjules m on Flickr : http://www.flickr.com/photos/ladymissmarquise/3612953518/
wokka on Flickr : http://www.flickr.com/photos/wokka/270124789/
#3 - what

Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/3501065548/
Norman B. Leventhal Map Center at the BPL on Flickr : http://www.flickr.com/photos/normanbleventhalmapcenter/3045203299/
dullhunk on Flickr : http://www.flickr.com/photos/dullhunk/398881239/
David Wulff on Flickr : http://www.flickr.com/photos/dwulff/24268830/
Norman B. Leventhal Map Center at the BPL on Flickr : http://www.flickr.com/photos/normanbleventhalmapcenter/3045203299/
bobcatrock on Flickr : http://www.flickr.com/photos/bobcatrock/2230710307/
psd on Flickr : http://www.flickr.com/photos/psd/164189482/
#1 - where

Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/3559571298/
#2 - when

Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/2241928570/
#3 - what

Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/3501065548/
not taking notes?

selva on Flickr : http://www.flickr.com/photos/selva/24604141/
Hyperlocal or Hype (and Local)?
The Location Business Summit, Amsterdam, April 2010
Gary Gale, Yahoo! Geo Technologies



...
thanks for listening

Paul Keleher on Flickr : http://www.flickr.com/photos/pkeleher/1658311814/
t: @vicchi
b: www.vicchi.org
w: www.garygale.com
Hyperlocal or Hype (and Local)?
Hyperlocal or Hype (and Local)?
Hyperlocal or Hype (and Local)?
Hyperlocal or Hype (and Local)?
Hyperlocal or Hype (and Local)?
Hyperlocal or Hype (and Local)?
Hyperlocal or Hype (and Local)?
Hyperlocal or Hype (and Local)?
Hyperlocal or Hype (and Local)?
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Hyperlocal or Hype (and Local)?

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"Hyperlocal or Hype (and Local)?"; presented at the Location Business Summit on 28th. April 2010 in Amsterdam, Netherlands

Hyperlocal or Hype (and Local)?

  1. 1. Hyperlocal or Hype (and Local)? The Location Business Summit, Amsterdam, April 2010 Gary Gale, Yahoo! Geo Technologies
  2. 2. KELLYLEEBARRETT on Flickr : http://www.flickr.com/photos/kellylee/4177529745/ 2
  3. 3. Gary Gale on Flickr : http://www.flickr.com/photos/vicchi/4414198544/ 3
  4. 4. this talk is brought to you … Brian Indrelunas on Flickr : http://www.flickr.com/photos/btindrelunas/145692717/
  5. 5. … by the number 3 boklm on Flickr : http://www.flickr.com/photos/boklm/486646798/
  6. 6. … by the letter w Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/376713306/
  7. 7. … by the word local (hyper and micro) Craig A Rodway on Flickr : http://www.flickr.com/photos/m0php/3456026311/
  8. 8. … and by a theory Bharath Kishore on Flickr : http://www.flickr.com/photos/bharathkishore/4428219272/
  9. 9. warning: may contain references to checking in, foursquare and monty python Simon Lieschke on Flickr : http://www.flickr.com/photos/slieschke/2914498846/
  10. 10. Rich Anderson on Flickr : http://www.flickr.com/photos/memestate/3159343310/
  11. 11. a (mercifully brief) history of location Boson Nova on Flickr : http://www.flickr.com/photos/bosonnova/3250298799/
  12. 12. ??? bc - smoke signals Newsbie Pix on Flickr : http://www.flickr.com/photos/newsbiepix/4235304729/
  13. 13. 3200 bc – celestial navigation ohad* on Flickr : http://www.flickr.com/photos/ohadby/4119933035/
  14. 14. 1000 bc – homing pigeons Adelaide Archivist on Flickr : http://www.flickr.com/photos/adelaide_archivist/3172908079/
  15. 15. 1100 bc – magnetic compass Sebastian Niedlicj (Grabthar) on Flickr : http://www.flickr.com/photos/42311564@N00/2292118012/
  16. 16. 1300 – mappa mundi elefthis1 on Flickr : http://www.flickr.com/photos/61288890@N00/2141540887/
  17. 17. 17
  18. 18. circa 1600 normanbleventhalmapcenter on Flickr : http://www.flickr.com/photos/normanbleventhalmapcenter/2674855383/
  19. 19. caveman on Flickr : http://www.flickr.com/photos/caveman_92223/3185534518/
  20. 20. Changua Coast Conservation Action on Flickr : http://www.flickr.com/photos/waders/3177090710/
  21. 21. perpetualplum on Flickr : http://www.flickr.com/photos/perpetualplum/2866054138/
  22. 22. 1900 – radio triangulation Happychopper on Flickr : http://www.flickr.com/photos/happychopper/345096825/
  23. 23. 1960 - gps John_Dulaney on Flickr : http://www.flickr.com/photos/15046584@N08/1562794445/
  24. 24. 1990 – portable gps 2Tales on Flickr : http://www.flickr.com/photos/stigster/3761714132/
  25. 25. 2000 – smart phone stevegarfield on Flickr : http://www.flickr.com//stevegarfield/1270723762//photos
  26. 26. 2009 – LBS apps 26
  27. 27. a theory Bharath Kishore on Flickr : http://www.flickr.com/photos/bharathkishore/4428219272/
  28. 28. “you may well ask, chris, what is my theory?” Larry He’s So Fine on Flickr : http://www.flickr.com/photos/18946008@N06/3239708619/
  29. 29. Source: http://www.flickr.com/photos/vicchi/4322247790/ and http://www.vicchi.org/2010/02/01/the-theory-of-stuff/
  30. 30. caution, may contain hype dullhunk on Flickr : http://www.flickr.com/photos/dullhunk/358317620/
  31. 31. “what is it for and why would anyone use it?” @aaronofmontreal pkingDesign on Flickr : http://www.flickr.com/photos/pkingdesign/4081588224/
  32. 32. “no, no, don’t tell me. I’m keen to guess”
  33. 33. entities & events located in a well defined, community scale, area nep on Flickr : http://www.flickr.com/photos/nep/1812127513/
  34. 34. intended for consumption by residents/visitors to that area Hybridotus on Flickr : http://www.flickr.com/photos/hybridotus/40408803/
  35. 35. created by a resident or visitor to that area splorp on Flickr : http://www.flickr.com/photos/splorp/59231687/
  36. 36. (hyperlocal) recipes cafemam on Flickr : http://www.flickr.com/photos/cafemama/89466943/
  37. 37. (matching) recipe oknovokght on Flickr : http://www.flickr.com/photos/oknovokght/350327292/
  38. 38. content D’Arcy Norman on Flickr : http://www.flickr.com/photos/dnorman/2781572080/
  39. 39. intent hey mr glen on Flickr : http://www.flickr.com/photos/glenscott/2615622293/ 40
  40. 40. users National Library NZ on The Commons on Flickr : http://www.flickr.com/photos/nationallibrarynz_commons/3326203787/ 41
  41. 41. (geo location) recipe ToastyKen on Flickr : http://www.flickr.com/photos/toasty/1540997910/
  42. 42. parsing & tagging szim90 on Flickr : http://www.flickr.com/photos/szim90/272670479/
  43. 43. intent pcg on Flickr : http://www.flickr.com/photos/pgc/199661101/
  44. 44. (user) location smileygeekgirl on Flickr : http://www.flickr.com/photos/smileygeekgirl/4543415757/
  45. 45. (user location) recipe Billy V on Flickr : http://www.flickr.com/photos/billyv/352560572/
  46. 46. ip Jeff Kubina on Flickr : http://www.flickr.com/photos/kubina/941654709/ 47
  47. 47. gps John_dulaney on Flickr : http://www.flickr.com/photos/15046584@N08/1562794445/ 48
  48. 48. a-gps Grudnick on Flickr : http://www.flickr.com/photos/9716802@N02/2636730052/ 49
  49. 49. cell tower Mist Dog on Flickr : http://www.flickr.com/photos/mistdog/770903199/ 50
  50. 50. wifi access point Travellin’ Librarian on Flickr : http://www.flickr.com/photos/travelinlibrarian/311646165/ 51
  51. 51. “I am here”
  52. 52. hyperlocal genera 53 Abulic Monkey on Flickr : http://www.flickr.com/photos/abulic_monkey/3173772897/
  53. 53. “classic” hyperlocal allaboutgeorge on Flickr : http://www.flickr.com/photos/allaboutgeorge/2583886589/
  54. 54. http://twitter.com/andrewl/status/12707183405
  55. 55. “corporate” hyperlocal annshi on Flickr : http://www.flickr.com/photos/annshi/3879730603/
  56. 56. Nickel N on Flickr : http://www.flickr.com/photos/nickelnijman/4449870171/
  57. 57. 60
  58. 58. “social” hyperlocal 6S on Flickr : http://www.flickr.com/photos/6smarketing/3907983896/
  59. 59. 62
  60. 60. 63
  61. 61. (hyperlocal) granularity mikemol on Flickr : http://www.flickr.com/photos/28208534@N07/4310966901/
  62. 62. local – county level
  63. 63. hyperlocal – city or neighbourhood level
  64. 64. microlocal – block level
  65. 65. elephant in the room? Adrian Midgley on Flickr : http://www.flickr.com/photos/midgley/3237080905/
  66. 66. elephants ebatty on Flickr : http://www.flickr.com/photos/ebatty/17436209/
  67. 67. (hyperlocal) matching morberg on Flickr : http://www.flickr.com/photos/morberg/4011852944/
  68. 68. inventory? 71 Puck-Man on Flickr : http://www.flickr.com/photos/puckman/3450453524/
  69. 69. ip Jeff Kubina on Flickr : http://www.flickr.com/photos/kubina/941654709/ 72
  70. 70. (hyperlocal) accuracy Gare & Kitty on Flickr : http://www.flickr.com/photos/gareandkitty/276471187/
  71. 71. 74
  72. 72. 75
  73. 73. (hyperlocal) fakery Dennis from Atlanta on Flickr : http://www.flickr.com/photos/dennis_matheson/3647166332/
  74. 74. krazydata on Flickr : http://www.flickr.com/photos/yourdon/2626866614/
  75. 75. your place is not my place khowaga1 on Flickr : http://www.flickr.com/photos/khowaga/2895672352/
  76. 76. (geo) babel ThomasThomas on Flickr : http://www.flickr.com/photos/thomasthomas/274884308/
  77. 77. you think we’re talking about the same thing; we’re not Jennoit on Flickr : http://www.flickr.com/photos/benandjenn/2419628201/
  78. 78. geoffeg on Flickr : http://www.flickr.com/photos/geoffeg/175558343/
  79. 79. social svenwerk on Flickr : http://www.flickr.com/photos/svenwerk/858381180/
  80. 80. crowd sourced TomStardust on Flickr : http://www.flickr.com/photos/tomstardust/2502329753/
  81. 81. search Arenamontanus on Flickr : http://www.flickr.com/photos/arenamontanus/3440683691/
  82. 82. corporate RafeB on Flickr : http://www.flickr.com/photos/rafeblandford/4049042485/
  83. 83. official farouk_taj on Flickr : http://www.flickr.com/photos/farouqtaj/3684856851/
  84. 84. aggregator Stefan on Flickr : http://www.flickr.com/photos/st3f4n/4085958000/
  85. 85. (geo) babel ThomasThomas on Flickr : http://www.flickr.com/photos/thomasthomas/274884308/
  86. 86. and finally UIC Digital Collections on Flickr : http://www.flickr.com/photos/uicdigital/4387525282/
  87. 87. putting stuff into (geo) boxes aka*kirara on Flickr : http://www.flickr.com/photos/akakirara/2892007034/
  88. 88. the three w’s (of geo) Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/3035129312/
  89. 89. #1 - where Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/3559571298/
  90. 90. normanbleventhalmapcenter on Flickr : http://www.flickr.com/photos/normanbleventhalmapcenter/2674855383/
  91. 91. 99
  92. 92. #2 - when Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/2241928570/
  93. 93. julesjulesjules m on Flickr : http://www.flickr.com/photos/ladymissmarquise/3612953518/
  94. 94. wokka on Flickr : http://www.flickr.com/photos/wokka/270124789/
  95. 95. #3 - what Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/3501065548/
  96. 96. Norman B. Leventhal Map Center at the BPL on Flickr : http://www.flickr.com/photos/normanbleventhalmapcenter/3045203299/
  97. 97. dullhunk on Flickr : http://www.flickr.com/photos/dullhunk/398881239/
  98. 98. David Wulff on Flickr : http://www.flickr.com/photos/dwulff/24268830/
  99. 99. Norman B. Leventhal Map Center at the BPL on Flickr : http://www.flickr.com/photos/normanbleventhalmapcenter/3045203299/
  100. 100. bobcatrock on Flickr : http://www.flickr.com/photos/bobcatrock/2230710307/
  101. 101. psd on Flickr : http://www.flickr.com/photos/psd/164189482/
  102. 102. #1 - where Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/3559571298/
  103. 103. #2 - when Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/2241928570/
  104. 104. #3 - what Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/3501065548/
  105. 105. not taking notes? selva on Flickr : http://www.flickr.com/photos/selva/24604141/
  106. 106. Hyperlocal or Hype (and Local)? The Location Business Summit, Amsterdam, April 2010 Gary Gale, Yahoo! Geo Technologies http://slideshare.net/vicchi
  107. 107. thanks for listening Paul Keleher on Flickr : http://www.flickr.com/photos/pkeleher/1658311814/
  108. 108. t: @vicchi b: www.vicchi.org w: www.garygale.com
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