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Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
 

Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo

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"Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo"; keynote presented on April 16th 2010 at the closing plenary of the GIS Research Conference UK at University College London.

"Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo"; keynote presented on April 16th 2010 at the closing plenary of the GIS Research Conference UK at University College London.

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  • http://www.vicchi.org/2010/02/01/the-theory-of-stuff/ … the short version of the theory states that in order for a business to succeed you need three things, some Stuff, be it data, inventory or something else, some People, your audience and some Secret Sauce which allows you to connect the audience to the stuff in a bidirectional manner.
  • 21% of phones are expected to have GPS by EOY 2009 …
  • 21% of phones are expected to have GPS by EOY 2009 …
  • … but what about the other 79% which don’t have GPS?
  • http://isithackday.com/hacks/geo/distance.php
  • .
  • http://gigaom.com/2008/08/06/mobile-subscribers-forecast-to-top-5-billion-mark-by-2011/
  • http://techcrunch.com/2010/01/12/foursquare-check-ins/http://twitter.com/foursquare/status/7599620845
  • http://www.mobilemarketingandtechnology.com/?p=954
  • http://www.mercurynews.com/search/ci_14763226
  • Maps are easyWe’ve been making them for 1000’s of yearsLots of established standards and principles

Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo Presentation Transcript

  • GISRUK 2010 at UCL
    Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 & some Geo
    Gary Gale, Yahoo! Geo Technologies
  • 2
    KELLYLEEBARRETT on Flickr : http://www.flickr.com/photos/kellylee/4177529745/
  • 3
    Gary Gale on Flickr : http://www.flickr.com/photos/vicchi/4414198544/
  • this talk is brought to you …
    Brian Indrelunas on Flickr : http://www.flickr.com/photos/btindrelunas/145692717/
  • … by the number 3
    boklm on Flickr : http://www.flickr.com/photos/boklm/486646798/
  • … by the letter w
    Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/376713306/
  • … by the word local (hyper and micro)
    Craig A Rodway on Flickr : http://www.flickr.com/photos/m0php/3456026311/
  • … and by a theory
    BharathKishore on Flickr : http://www.flickr.com/photos/bharathkishore/4428219272/
  • warning: may contain references to checking in and foursquare
    Simon Lieschke on Flickr : http://www.flickr.com/photos/slieschke/2914498846/
  • 10
    postverta – geo past
    robceemoz on Flickr : http://www.flickr.com/photos/robceemoz/3031609961/
  • 11
  • 12
    What Makes The Pie Shop Tick on Flickr : http://www.flickr.com/photos/hollywoodplace/3016264752/
  • 13
    Phasepistol on Flickr : http://www.flickr.com/photos/12377578@N07/2406524180/
  • stevegarfield on Flickr : http://www.flickr.com/photos/stevegarfield/1270723762//
  • 15
    A d I q on Flickr : http://www.flickr.com/photos/eshadiq/4255787252/in/pool-73008182@N00
  • 16
    JoeyPeter on Flickr : http://www.flickr.com/photos/joeypeter/2889411919/
  • 17
  • 18
    Wireless Ninja on Flickr : http://www.flickr.com/photos/33853848@N04/3378403467/
  • 19
  • 20
    Patrick Ng on Flickr : http://www.flickr.com/photos/moleskineart/3517295211/
  • “you may well ask, chris, what is my theory?”
    Larry He’s So Fine on Flickr : http://www.flickr.com/photos/18946008@N06/3239708619/
  • the theory of stuff
    22
  • 23
    Source: http://www.flickr.com/photos/vicchi/4322247790/ and http://www.vicchi.org/2010/02/01/the-theory-of-stuff/
  • “what is it for and why would anyone use it?”
    @aaronofmontreal
    pkingDesign on Flickr : http://www.flickr.com/photos/pkingdesign/4081588224/
  • 25
    janus – geo present
    RedJinn on Flickr : http://www.flickr.com/photos/jinnrouge/3156175315/
  • some numbers
    KoenVereeken on Flickr : http://www.flickr.com/photos/koenvereeken/2088902012/
  • comscore 2009 digital year (us)
  • http://www.marketingcharts.com/interactive/local-online-to-grow-12-in-2009-will-slow-next-year-11000/borrell-associates-local-online-marketing-spend-forecast-advertising-promotions-october-2009jpg/
  • mobile search revenue forecast (us)
    http://www.marketingcharts.com/interactive/us-mobile-search-ad-revenues-to-reach-14b-in-2012-1578/tkg-mobile-search-revenue-forecastjpg/
  • hype (or local)?
    jlz on Flickr : http://www.flickr.com/photos/jlz/4439715350/
  • entities & events located in a well defined, community scale, area
    nep on Flickr : http://www.flickr.com/photos/nep/1812127513/
  • intended for consumption by residents/visitors to that area
    Hybridotus on Flickr : http://www.flickr.com/photos/hybridotus/40408803/
  • created by a resident or visitor to that area
    splorp on Flickr : http://www.flickr.com/photos/splorp/59231687/
  • technology hurdles …
    34
    Tommy on Flickr : http://www.flickr.com/photos/28946649@N02/3790596718/
  • matching
    jlz on Flickr : http://www.flickr.com/photos/jlz/4439715350/
  • content
    D’Arcy Norman on Flickr : http://www.flickr.com/photos/dnorman/2781572080/
  • intent
    hey mr glen on Flickr : http://www.flickr.com/photos/glenscott/2615622293/
    37
  • users
    National Library NZ on The Commons on Flickr : http://www.flickr.com/photos/nationallibrarynz_commons/3326203787/
    38
  • geo
    Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/4371010785/
  • parsing & tagging
    szim90 on Flickr : http://www.flickr.com/photos/szim90/272670479/
  • intent
    pcg on Flickr : http://www.flickr.com/photos/pgc/199661101/
  • location
    Billy V on Flickr : http://www.flickr.com/photos/billyv/352560572/
  • ip
    Jeff Kubina on Flickr : http://www.flickr.com/photos/kubina/941654709/
    43
  • gps
    John_dulaney on Flickr : http://www.flickr.com/photos/15046584@N08/1562794445/
    44
  • a-gps
    Grudnick on Flickr : http://www.flickr.com/photos/9716802@N02/2636730052/
    45
  • cell tower
    Mist Dog on Flickr : http://www.flickr.com/photos/mistdog/770903199/
    46
  • wifi access point
    Travellin’ Librarian on Flickr : http://www.flickr.com/photos/travelinlibrarian/311646165/
    47
  • hyperlocal genera
    48
    Abulic Monkey on Flickr : http://www.flickr.com/photos/abulic_monkey/3173772897/
  • “classic” hyperlocal
    allaboutgeorge on Flickr : http://www.flickr.com/photos/allaboutgeorge/2583886589/
  • “corporate” hyperlocal
    annshi on Flickr : http://www.flickr.com/photos/annshi/3879730603/
  • Nickel N on Flickr : http://www.flickr.com/photos/nickelnijman/4449870171/
  • 54
  • “user” hyperlocal
    6S on Flickr : http://www.flickr.com/photos/6smarketing/3907983896/
  • 56
  • 57
  • granularity
    mikemol on Flickr : http://www.flickr.com/photos/28208534@N07/4310966901/
  • local – county level
  • hyperlocal – city or neighbourhood level
  • microlocal – block level
  • elephant in the room
    Adrian Midgley on Flickr : http://www.flickr.com/photos/midgley/3237080905/
  • is location that ubiquitous?
    stevegarfield on Flickr : http://www.flickr.com/photos/stevegarfield/1270723762//
  • only ~21% of total handsets
    64
    JoeyPeter on Flickr : http://www.flickr.com/photos/joeypeter/2889411919/
  • what about the other ~79% … ?
    65
  • privacy
  • inventory?
    69
    Puck-Man on Flickr : http://www.flickr.com/photos/puckman/3450453524/
  • ip
    Jeff Kubina on Flickr : http://www.flickr.com/photos/kubina/941654709/
    70
  • accuracy # 1
    71
  • accuracy # 2
    72
  • negativity
  • mayor of the north pole
    krazydata on Flickr : http://www.flickr.com/photos/yourdon/2626866614/
  • faking it
  • anteverta – geo future
    laurapadgett on Flickr : http://www.flickr.com/photos/laurapadgett/3996326599/
  • 5m subscribers by 2011
    gigaom.com, August 2008
    Ed Yourdon on Flickr : http://www.flickr.com/photos/yourdon/2626866614/
  • 1 check in per second
  • 33% of mobile users read mobile news
    mm&t, March 2010
    ilamont.com on Flickr : http://www.flickr.com/photos/ilamont/4328628207/
  • foursquare history
  • mercurynews.com – 3/26/10
  • and finally
    UIC Digital Collections on Flickr : http://www.flickr.com/photos/uicdigital/4387525282/
  • the three w’s
    Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/3035129312/
  • #1 - where
    Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/3559571298/
  • normanbleventhalmapcenter on Flickr : http://www.flickr.com/photos/normanbleventhalmapcenter/2674855383/
  • 86
  • #2 - when
    Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/2241928570/
  • julesjulesjulesm on Flickr : http://www.flickr.com/photos/ladymissmarquise/3612953518/
  • wokka on Flickr : http://www.flickr.com/photos/wokka/270124789/
  • jeffhutton.net on Flickr : http://www.flickr.com/photos/jeffhutton/429299456/
  • #3 - what
    Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/3501065548/
  • Tammy Camp on Flickr : http://www.flickr.com/photos/tammycamp/4423792995/
  • Thurrock Phil on Flickr : http://www.flickr.com/photos/phils_photos/2312562929/
  • not taking notes?
    selva on Flickr : http://www.flickr.com/photos/selva/24604141/
  • GISRUK 2010 at UCL
    Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 & some Geo
    Gary Gale, Yahoo! Geo Technologies
    http://slideshare.net/vicchi
  • thanks for listening
    Paul Keleher on Flickr : http://www.flickr.com/photos/pkeleher/1658311814/
  • t: @vicchi
    b: www.vicchi.org
    w: www.garygale.com