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Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo
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Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo

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"Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo"; keynote presented on April 16th 2010 at the closing plenary of the GIS Research Conference UK at University College London.

"Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo"; keynote presented on April 16th 2010 at the closing plenary of the GIS Research Conference UK at University College London.

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  • http://www.vicchi.org/2010/02/01/the-theory-of-stuff/ … the short version of the theory states that in order for a business to succeed you need three things, some Stuff, be it data, inventory or something else, some People, your audience and some Secret Sauce which allows you to connect the audience to the stuff in a bidirectional manner.
  • 21% of phones are expected to have GPS by EOY 2009 …
  • 21% of phones are expected to have GPS by EOY 2009 …
  • … but what about the other 79% which don’t have GPS?
  • http://isithackday.com/hacks/geo/distance.php
  • .
  • http://gigaom.com/2008/08/06/mobile-subscribers-forecast-to-top-5-billion-mark-by-2011/
  • http://techcrunch.com/2010/01/12/foursquare-check-ins/http://twitter.com/foursquare/status/7599620845
  • http://www.mobilemarketingandtechnology.com/?p=954
  • http://www.mercurynews.com/search/ci_14763226
  • Maps are easyWe’ve been making them for 1000’s of yearsLots of established standards and principles
  • Transcript

    • 1. GISRUK 2010 at UCL<br />Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 &amp; some Geo<br />Gary Gale, Yahoo! Geo Technologies<br />
    • 2. 2<br />KELLYLEEBARRETT on Flickr : http://www.flickr.com/photos/kellylee/4177529745/<br />
    • 3. 3<br />Gary Gale on Flickr : http://www.flickr.com/photos/vicchi/4414198544/<br />
    • 4. this talk is brought to you …<br />Brian Indrelunas on Flickr : http://www.flickr.com/photos/btindrelunas/145692717/<br />
    • 5. … by the number 3<br />boklm on Flickr : http://www.flickr.com/photos/boklm/486646798/<br />
    • 6. … by the letter w<br />Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/376713306/<br />
    • 7. … by the word local (hyper and micro)<br />Craig A Rodway on Flickr : http://www.flickr.com/photos/m0php/3456026311/<br />
    • 8. … and by a theory<br />BharathKishore on Flickr : http://www.flickr.com/photos/bharathkishore/4428219272/<br />
    • 9. warning: may contain references to checking in and foursquare<br />Simon Lieschke on Flickr : http://www.flickr.com/photos/slieschke/2914498846/<br />
    • 10. 10<br />postverta – geo past<br />robceemoz on Flickr : http://www.flickr.com/photos/robceemoz/3031609961/<br />
    • 11. 11<br />
    • 12. 12<br />What Makes The Pie Shop Tick on Flickr : http://www.flickr.com/photos/hollywoodplace/3016264752/<br />
    • 13. 13<br />Phasepistol on Flickr : http://www.flickr.com/photos/12377578@N07/2406524180/<br />
    • 14. stevegarfield on Flickr : http://www.flickr.com/photos/stevegarfield/1270723762//<br />
    • 15. 15<br />A d I q on Flickr : http://www.flickr.com/photos/eshadiq/4255787252/in/pool-73008182@N00<br />
    • 16. 16<br />JoeyPeter on Flickr : http://www.flickr.com/photos/joeypeter/2889411919/<br />
    • 17. 17<br />
    • 18. 18<br />Wireless Ninja on Flickr : http://www.flickr.com/photos/33853848@N04/3378403467/<br />
    • 19. 19<br />
    • 20. 20<br />Patrick Ng on Flickr : http://www.flickr.com/photos/moleskineart/3517295211/<br />
    • 21. “you may well ask, chris, what is my theory?”<br />Larry He’s So Fine on Flickr : http://www.flickr.com/photos/18946008@N06/3239708619/<br />
    • 22. the theory of stuff<br />22<br />
    • 23. 23<br />Source: http://www.flickr.com/photos/vicchi/4322247790/ and http://www.vicchi.org/2010/02/01/the-theory-of-stuff/ <br />
    • 24. “what is it for and why would anyone use it?”<br />@aaronofmontreal<br />pkingDesign on Flickr : http://www.flickr.com/photos/pkingdesign/4081588224/<br />
    • 25. 25<br />janus – geo present<br />RedJinn on Flickr : http://www.flickr.com/photos/jinnrouge/3156175315/<br />
    • 26. some numbers<br />KoenVereeken on Flickr : http://www.flickr.com/photos/koenvereeken/2088902012/<br />
    • 27. comscore 2009 digital year (us)<br />
    • 28. http://www.marketingcharts.com/interactive/local-online-to-grow-12-in-2009-will-slow-next-year-11000/borrell-associates-local-online-marketing-spend-forecast-advertising-promotions-october-2009jpg/<br />
    • 29. mobile search revenue forecast (us)<br />http://www.marketingcharts.com/interactive/us-mobile-search-ad-revenues-to-reach-14b-in-2012-1578/tkg-mobile-search-revenue-forecastjpg/<br />
    • 30. hype (or local)?<br />jlz on Flickr : http://www.flickr.com/photos/jlz/4439715350/<br />
    • 31. entities &amp; events located in a well defined, community scale, area<br />nep on Flickr : http://www.flickr.com/photos/nep/1812127513/<br />
    • 32. intended for consumption by residents/visitors to that area<br />Hybridotus on Flickr : http://www.flickr.com/photos/hybridotus/40408803/<br />
    • 33. created by a resident or visitor to that area<br />splorp on Flickr : http://www.flickr.com/photos/splorp/59231687/<br />
    • 34. technology hurdles …<br />34<br />Tommy on Flickr : http://www.flickr.com/photos/28946649@N02/3790596718/<br />
    • 35. matching<br />jlz on Flickr : http://www.flickr.com/photos/jlz/4439715350/<br />
    • 36. content<br />D’Arcy Norman on Flickr : http://www.flickr.com/photos/dnorman/2781572080/<br />
    • 37. intent<br />hey mr glen on Flickr : http://www.flickr.com/photos/glenscott/2615622293/<br />37<br />
    • 38. users<br />National Library NZ on The Commons on Flickr : http://www.flickr.com/photos/nationallibrarynz_commons/3326203787/<br />38<br />
    • 39. geo<br />Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/4371010785/<br />
    • 40. parsing &amp; tagging<br />szim90 on Flickr : http://www.flickr.com/photos/szim90/272670479/<br />
    • 41. intent<br />pcg on Flickr : http://www.flickr.com/photos/pgc/199661101/<br />
    • 42. location<br />Billy V on Flickr : http://www.flickr.com/photos/billyv/352560572/<br />
    • 43. ip<br />Jeff Kubina on Flickr : http://www.flickr.com/photos/kubina/941654709/<br />43<br />
    • 44. gps<br />John_dulaney on Flickr : http://www.flickr.com/photos/15046584@N08/1562794445/<br />44<br />
    • 45. a-gps<br />Grudnick on Flickr : http://www.flickr.com/photos/9716802@N02/2636730052/<br />45<br />
    • 46. cell tower<br />Mist Dog on Flickr : http://www.flickr.com/photos/mistdog/770903199/<br />46<br />
    • 47. wifi access point<br />Travellin’ Librarian on Flickr : http://www.flickr.com/photos/travelinlibrarian/311646165/<br />47<br />
    • 48. hyperlocal genera<br />48<br />Abulic Monkey on Flickr : http://www.flickr.com/photos/abulic_monkey/3173772897/<br />
    • 49. “classic” hyperlocal<br />allaboutgeorge on Flickr : http://www.flickr.com/photos/allaboutgeorge/2583886589/<br />
    • 50.
    • 51.
    • 52. “corporate” hyperlocal<br />annshi on Flickr : http://www.flickr.com/photos/annshi/3879730603/<br />
    • 53. Nickel N on Flickr : http://www.flickr.com/photos/nickelnijman/4449870171/<br />
    • 54. 54<br />
    • 55. “user” hyperlocal<br />6S on Flickr : http://www.flickr.com/photos/6smarketing/3907983896/<br />
    • 56. 56<br />
    • 57. 57<br />
    • 58. granularity<br />mikemol on Flickr : http://www.flickr.com/photos/28208534@N07/4310966901/<br />
    • 59. local – county level<br />
    • 60. hyperlocal – city or neighbourhood level<br />
    • 61. microlocal – block level<br />
    • 62. elephant in the room<br />Adrian Midgley on Flickr : http://www.flickr.com/photos/midgley/3237080905/<br />
    • 63. is location that ubiquitous?<br />stevegarfield on Flickr : http://www.flickr.com/photos/stevegarfield/1270723762//<br />
    • 64. only ~21% of total handsets<br />64<br />JoeyPeter on Flickr : http://www.flickr.com/photos/joeypeter/2889411919/<br />
    • 65. what about the other ~79% … ?<br />65<br />
    • 66. privacy<br />
    • 67.
    • 68.
    • 69. inventory?<br />69<br />Puck-Man on Flickr : http://www.flickr.com/photos/puckman/3450453524/<br />
    • 70. ip<br />Jeff Kubina on Flickr : http://www.flickr.com/photos/kubina/941654709/<br />70<br />
    • 71. accuracy # 1<br />71<br />
    • 72. accuracy # 2<br />72<br />
    • 73. negativity<br />
    • 74. mayor of the north pole<br />krazydata on Flickr : http://www.flickr.com/photos/yourdon/2626866614/<br />
    • 75. faking it<br />
    • 76. anteverta – geo future<br />laurapadgett on Flickr : http://www.flickr.com/photos/laurapadgett/3996326599/<br />
    • 77. 5m subscribers by 2011<br />gigaom.com, August 2008<br />Ed Yourdon on Flickr : http://www.flickr.com/photos/yourdon/2626866614/<br />
    • 78. 1 check in per second<br />
    • 79. 33% of mobile users read mobile news<br />mm&amp;t, March 2010<br />ilamont.com on Flickr : http://www.flickr.com/photos/ilamont/4328628207/<br />
    • 80. foursquare history<br />
    • 81. mercurynews.com – 3/26/10<br />
    • 82. and finally<br />UIC Digital Collections on Flickr : http://www.flickr.com/photos/uicdigital/4387525282/<br />
    • 83. the three w’s<br />Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/3035129312/<br />
    • 84. #1 - where<br />Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/3559571298/<br />
    • 85. normanbleventhalmapcenter on Flickr : http://www.flickr.com/photos/normanbleventhalmapcenter/2674855383/<br />
    • 86. 86<br />
    • 87. #2 - when<br />Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/2241928570/<br />
    • 88. julesjulesjulesm on Flickr : http://www.flickr.com/photos/ladymissmarquise/3612953518/<br />
    • 89. wokka on Flickr : http://www.flickr.com/photos/wokka/270124789/<br />
    • 90. jeffhutton.net on Flickr : http://www.flickr.com/photos/jeffhutton/429299456/<br />
    • 91. #3 - what<br />Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/3501065548/<br />
    • 92. Tammy Camp on Flickr : http://www.flickr.com/photos/tammycamp/4423792995/<br />
    • 93. Thurrock Phil on Flickr : http://www.flickr.com/photos/phils_photos/2312562929/<br />
    • 94. not taking notes?<br />selva on Flickr : http://www.flickr.com/photos/selva/24604141/<br />
    • 95. GISRUK 2010 at UCL<br />Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 &amp; some Geo<br />Gary Gale, Yahoo! Geo Technologies<br />http://slideshare.net/vicchi<br />
    • 96. thanks for listening<br />Paul Keleher on Flickr : http://www.flickr.com/photos/pkeleher/1658311814/<br />
    • 97. t: @vicchi<br />b: www.vicchi.org<br />w: www.garygale.com<br />

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