"Geocoding and Geoparsing are Easy"; presented on October 2nd. 2009 at FOWA (Future of Web Applications) London.

1. Geocoding and Geoparsing are EasyFOWA London, October 2009Gary Gale, Yahoo! Geo Technologies

2. PLACES, PEOPLE and THINGS atibens on Flickr : http://www.flickr.com/photos/atibens/2616899638/

3. Knowing where our users are, and the places that are important to them Knowing the geographic context of everything we index, manage and publish Knowing geographic locations, and the names of places We Connect Places, People and Things

4. UNLOCK YOUR APIs https://developer.apps.yahoo.com/wsregapp/ sam.d on Flickr : http://www.flickr.com/photos/samd/65693717/

5. ECONOMIC WITH THE TRUTH niznoz on Flickr : http://www.flickr.com/photos/niznoz/4233333/

6. MAPS ARE EASY normanbleventhalmapcenter on Flickr : http://www.flickr.com/photos/normanbleventhalmapcenter/2674855383/

8. http://developer.yahoo.com/maps/

9. GEOCODING USED TO BE EASY inF! on Flickr : http://www.flickr.com/photos/nathanbarrow/3339245753/

10. What? Where?

12. What? (Maybe) Where? (Maybe)

13. http://local.yahooapis.com/MapsService/V1/geocode

14. SOME NUMBERS KoenVereeken on Flickr : http://www.flickr.com/photos/koenvereeken/2088902012/

15. 85% of all data stored is unstructured This doubles every 3 months 80% of all data contains a geo reference Mr Faber on Flickr : http://www.flickr.com/photos/mrfaber/247946146/

16. GEOPARSING IS NOT SO EASY szim90 on Flickr : http://www.flickr.com/photos/szim90/272670479/

17. cheap flights from london to paris in october

18. cheap flights from london to paris in october 1) Tokenize 2) Remove common words 3) Remove words not in gazeteer london! paris!

19. cheap flights from london to paris in october 1) Tokenize 2) Remove common words 3) Remove words not in gazetteer london! paris!

20. THE END – THANKS FOR LISTENING brr7 on Flickr : http://www.flickr.com/photos/18732924@N00/244974394/

21. THAT’S NOT RIGHT adobemac on Flickr : http://www.flickr.com/photos/adobemac/294078052/

22. IN … INDIA? bodhitjal on Flickr : http://www.flickr.com/photos/bodhithaj/361857780/

23. IN … INDIANA? OZinOH on Flickr : http://www.flickr.com/photos/75905404@N00/505688957/

24. TO … TONGA? j_buswell on Flickr : http://www.flickr.com/photos/j_buswell/3683814556/

25. FRUSTRATED YET? paloaltosoftware on Flickr : http://www.flickr.com/photos/paloalto/3038701605/

26. Thé? a town in Burgundy, France IN? ISO 3166-1 Alpha-2 for India To? a town in Ibaraki prefecture, Japan Is? another town in Burgundy, France IT? ISO 3166-1 Alpha-2 for Italy AND? ISO 31660-1 Alpha-3 for Andorra You? a town in Yatenga, Burkina Faso Å? a town in NorlandFylke, Norway That? a town in Rajasthan, India

27. The same place!

28. THIS IS PERU …

29. THIS IS ALSO PERU … IN ARGENTINA

30. THIS IS ALSO PERU … IN BOLIVIA

31. SEMANTICS REQUIRED dullhunk on Flickr : http://www.flickr.com/photos/dullhunk/3525013547/

32. Hilton, Paris Paris Hilton

33. Orlando Joe Orlando

34. London Jack London

35. Panama Panama Hats

36. Yorkshire Yorkshire Puddings

37. WHO USES OFFICIAL NAMES ANYWAY? takomabibelot on Flickr : http://www.flickr.com/photos/takomabibelot/234301712/

38. Museum of Modern Art, New York MOMA NYC paulamoya on Flickr : http://www.flickr.com/photos/40351463@N00/745012335/

39. London Eye Millennium Wheel hismith83 on Flickr : http://www.flickr.com/photos/hismith83/200701961/

40. City and County of San Francisco San Francisco SF Brit on Flickr : http://www.flickr.com/photos/cnbattson/192162591/

41. PLACE BASED THINKING alxndr on Flickr : http://www.flickr.com/photos/alxndr/16750001/

42. 52° 11' 33.396”, -1° 42' 10.7064"

44. WOEIDs stevefaeembra on Flickr : http://www.flickr.com/photos/stevefaeembra/3567750853/

45. Unique Permanent Global Language Neutral London = Londra = Londres = ロンドン United States = États-Unis = StatiUniti = 미국 Ensures that geography can be employed consistently and globally straup on Flickr : http://www.flickr.com/photos/straup/3504862388/

47. postal codes, airports

48. admin regions, time zones

49. telephone code areas

50. marketing areas

51. points of interest

52. colloquial areas

53. neighbourhoodswoodleywonderworks on Flickr : http://www.flickr.com/photos/wwworks/2222523978/

54. United Kingdom 23424975 VereinigtesKönigreich Europe 24865675 Country Continent Royaume Uni England 24554868 Great Britain 28298150 Country Colloquial イギリス Warwickshire 12602190 Worcestershire 12602192 County County Earth 1 Supername Stratford-on-Avon 12696101 District Stratford-upon-Avon 36424 Warwick 39228 Town Town CV37 26787646 ZIP

55. HOW? laurakgibb on Flickr :http://www.flickr.com/photos/38299630@N05/3635356091/

56. Data, Data LaForge Picard Worf LOTS OF DATA dunechaser on Flickr :http://www.flickr.com/photos/dunechaser/163959411/

57. MACHINE LEARNING agustina on Flickr :http://www.flickr.com/photos/cositasdeagustina/1372394032/

58. HUMAN EDITORIAL vicchi on Flickr : http://www.flickr.com/photos/fuddland/12747989/

59. DIG DEEPER? dvd3141 on Flickr : http://www.flickr.com/photos/fuddland/12747989/

60. http://developer.yahoo.com/maps/

61. http://developer.yahoo.com/geo/geoplanet http://where.yahooapis.com/v1/

62. http://developer.yahoo.com/geo/placemaker http://wherein.yahooapis.com/v1/document

63. http://slideshare.net/vicchi

64. THANK YOU FOR LISTENING Paul Keleher on Flickr : http://www.flickr.com/photos/pkeleher/1658311814/

65. www.ygeoblog.com twitter.com/yahoogeo twitter.com/vicchi