Geocoding and Geoparsing are Easy
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Geocoding and Geoparsing are Easy

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"Geocoding and Geoparsing are Easy"; presented on October 2nd. 2009 at FOWA (Future of Web Applications) London.

"Geocoding and Geoparsing are Easy"; presented on October 2nd. 2009 at FOWA (Future of Web Applications) London.

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  • So I lied, some things in the geo world are easy, some are less so
  • Maps are easyWe’ve been making them for 1000’s of yearsLots of established standards and principles
  • And there’s lots of data
  • Maps are easyWe’ve been making them for 1000’s of yearsLots of established standards and principles

Geocoding and Geoparsing are Easy Presentation Transcript

  • 1. Geocoding and Geoparsing are EasyFOWA London, October 2009Gary Gale, Yahoo! Geo Technologies
  • 2. PLACES, PEOPLE and THINGS
    atibens on Flickr : http://www.flickr.com/photos/atibens/2616899638/
  • 3. Knowing where our users are, and the places that are important to them
    Knowing the geographic context of everything we index, manage and publish
    Knowing
    geographic locations, and the names of places
    We Connect
    Places, People and Things
  • 4. UNLOCK YOUR APIs
    https://developer.apps.yahoo.com/wsregapp/
    sam.d on Flickr : http://www.flickr.com/photos/samd/65693717/
  • 5. ECONOMIC WITH THE TRUTH
    niznoz on Flickr : http://www.flickr.com/photos/niznoz/4233333/
  • 6. MAPS ARE EASY
    normanbleventhalmapcenter on Flickr : http://www.flickr.com/photos/normanbleventhalmapcenter/2674855383/
  • 7.
  • 8. http://developer.yahoo.com/maps/
  • 9. GEOCODING USED TO BE EASY
    inF! on Flickr : http://www.flickr.com/photos/nathanbarrow/3339245753/
  • 10. What?
    Where?
  • 11.
  • 12. What? (Maybe) Where? (Maybe)
  • 13. http://local.yahooapis.com/MapsService/V1/geocode
  • 14. SOME NUMBERS
    KoenVereeken on Flickr : http://www.flickr.com/photos/koenvereeken/2088902012/
  • 15. 85% of all data stored is unstructured
    This doubles every 3 months
    80% of all data contains a geo reference
    Mr Faber on Flickr : http://www.flickr.com/photos/mrfaber/247946146/
  • 16. GEOPARSING IS NOT SO EASY
    szim90 on Flickr : http://www.flickr.com/photos/szim90/272670479/
  • 17. cheap flights from london to paris in october
  • 18. cheap flights from london to paris in october
    1) Tokenize
    2) Remove common words
    3) Remove words not in gazeteer
    london!
    paris!
  • 19. cheap flights from london to paris in october
    1) Tokenize
    2) Remove common words
    3) Remove words not in gazetteer
    london!
    paris!
  • 20. THE END – THANKS FOR LISTENING
    brr7 on Flickr : http://www.flickr.com/photos/18732924@N00/244974394/
  • 21. THAT’S NOT RIGHT
    adobemac on Flickr : http://www.flickr.com/photos/adobemac/294078052/
  • 22. IN … INDIA?
    bodhitjal on Flickr : http://www.flickr.com/photos/bodhithaj/361857780/
  • 23. IN … INDIANA?
    OZinOH on Flickr : http://www.flickr.com/photos/75905404@N00/505688957/
  • 24. TO … TONGA?
    j_buswell on Flickr : http://www.flickr.com/photos/j_buswell/3683814556/
  • 25. FRUSTRATED YET?
    paloaltosoftware on Flickr : http://www.flickr.com/photos/paloalto/3038701605/
  • 26. Thé?
    a town in Burgundy, France
    IN?
    ISO 3166-1 Alpha-2
    for India
    To?
    a town in Ibaraki
    prefecture, Japan
    Is?
    another town in Burgundy, France
    IT?
    ISO 3166-1 Alpha-2 for Italy
    AND?
    ISO 31660-1 Alpha-3
    for Andorra
    You?
    a town in Yatenga, Burkina Faso
    Å?
    a town in NorlandFylke,
    Norway
    That?
    a town in Rajasthan, India
  • 27. The same place!
  • 28. THIS IS PERU …
  • 29. THIS IS ALSO PERU … IN ARGENTINA
  • 30. THIS IS ALSO PERU … IN BOLIVIA
  • 31. SEMANTICS REQUIRED
    dullhunk on Flickr : http://www.flickr.com/photos/dullhunk/3525013547/
  • 32. Hilton, Paris
    Paris Hilton
  • 33. Orlando
    Joe Orlando
  • 34. London
    Jack London
  • 35. Panama
    Panama Hats
  • 36. Yorkshire
    Yorkshire Puddings
  • 37. WHO USES OFFICIAL NAMES ANYWAY?
    takomabibelot on Flickr : http://www.flickr.com/photos/takomabibelot/234301712/
  • 38. Museum of Modern Art, New York
    MOMA NYC
    paulamoya on Flickr : http://www.flickr.com/photos/40351463@N00/745012335/
  • 39. London Eye
    Millennium Wheel
    hismith83 on Flickr : http://www.flickr.com/photos/hismith83/200701961/
  • 40. City and County of San Francisco
    San Francisco
    SF Brit on Flickr : http://www.flickr.com/photos/cnbattson/192162591/
  • 41. PLACE BASED THINKING
    alxndr on Flickr : http://www.flickr.com/photos/alxndr/16750001/
  • 42. 52° 11' 33.396”, -1° 42' 10.7064"
  • 43.
  • 44. WOEIDs
    stevefaeembra on Flickr : http://www.flickr.com/photos/stevefaeembra/3567750853/
  • 45. Unique
    Permanent
    Global
    Language Neutral
    London = Londra = Londres = ロンドン
    United States = États-Unis = StatiUniti = 미국
    Ensures that geography can be employed consistently and globally
    straup on Flickr : http://www.flickr.com/photos/straup/3504862388/
  • 46. GeoPlanet
    A Global Location Repository
    Names + Geometry +Topology
    WOEIDs for
    • cities and towns
    • 47. postal codes, airports
    • 48. admin regions, time zones
    • 49. telephone code areas
    • 50. marketing areas
    • 51. points of interest
    • 52. colloquial areas
    • 53. neighbourhoods
    woodleywonderworks on Flickr : http://www.flickr.com/photos/wwworks/2222523978/
  • 54. United Kingdom
    23424975
    VereinigtesKönigreich
    Europe
    24865675
    Country
    Continent
    Royaume Uni
    England
    24554868
    Great Britain
    28298150
    Country
    Colloquial
    イギリス
    Warwickshire
    12602190
    Worcestershire
    12602192
    County
    County
    Earth
    1
    Supername
    Stratford-on-Avon
    12696101
    District
    Stratford-upon-Avon
    36424
    Warwick
    39228
    Town
    Town
    CV37
    26787646
    ZIP
  • 55. HOW?
    laurakgibb on Flickr :http://www.flickr.com/photos/38299630@N05/3635356091/
  • 56. Data, Data
    LaForge
    Picard
    Worf
    LOTS OF DATA
    dunechaser on Flickr :http://www.flickr.com/photos/dunechaser/163959411/
  • 57. MACHINE LEARNING
    agustina on Flickr :http://www.flickr.com/photos/cositasdeagustina/1372394032/
  • 58. HUMAN EDITORIAL
    vicchi on Flickr : http://www.flickr.com/photos/fuddland/12747989/
  • 59. DIG DEEPER?
    dvd3141 on Flickr : http://www.flickr.com/photos/fuddland/12747989/
  • 60. http://developer.yahoo.com/maps/
  • 61. http://developer.yahoo.com/geo/geoplanet
    http://where.yahooapis.com/v1/
  • 62. http://developer.yahoo.com/geo/placemaker
    http://wherein.yahooapis.com/v1/document
  • 63. http://slideshare.net/vicchi
  • 64. THANK YOU FOR LISTENING
    Paul Keleher on Flickr : http://www.flickr.com/photos/pkeleher/1658311814/
  • 65. www.ygeoblog.com
    twitter.com/yahoogeo
    twitter.com/vicchi