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Geocoding and Geoparsing are Easy

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"Geocoding and Geoparsing are Easy"; presented on October 2nd. 2009 at FOWA (Future of Web Applications) London.

"Geocoding and Geoparsing are Easy"; presented on October 2nd. 2009 at FOWA (Future of Web Applications) London.

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  • So I lied, some things in the geo world are easy, some are less so
  • Maps are easyWe’ve been making them for 1000’s of yearsLots of established standards and principles
  • And there’s lots of data
  • Maps are easyWe’ve been making them for 1000’s of yearsLots of established standards and principles
  • Transcript

    • 1. Geocoding and Geoparsing are EasyFOWA London, October 2009Gary Gale, Yahoo! Geo Technologies
    • 2. PLACES, PEOPLE and THINGS
      atibens on Flickr : http://www.flickr.com/photos/atibens/2616899638/
    • 3. Knowing where our users are, and the places that are important to them
      Knowing the geographic context of everything we index, manage and publish
      Knowing
      geographic locations, and the names of places
      We Connect
      Places, People and Things
    • 4. UNLOCK YOUR APIs
      https://developer.apps.yahoo.com/wsregapp/
      sam.d on Flickr : http://www.flickr.com/photos/samd/65693717/
    • 5. ECONOMIC WITH THE TRUTH
      niznoz on Flickr : http://www.flickr.com/photos/niznoz/4233333/
    • 6. MAPS ARE EASY
      normanbleventhalmapcenter on Flickr : http://www.flickr.com/photos/normanbleventhalmapcenter/2674855383/
    • 7.
    • 8. http://developer.yahoo.com/maps/
    • 9. GEOCODING USED TO BE EASY
      inF! on Flickr : http://www.flickr.com/photos/nathanbarrow/3339245753/
    • 10. What?
      Where?
    • 11.
    • 12. What? (Maybe) Where? (Maybe)
    • 13. http://local.yahooapis.com/MapsService/V1/geocode
    • 14. SOME NUMBERS
      KoenVereeken on Flickr : http://www.flickr.com/photos/koenvereeken/2088902012/
    • 15. 85% of all data stored is unstructured
      This doubles every 3 months
      80% of all data contains a geo reference
      Mr Faber on Flickr : http://www.flickr.com/photos/mrfaber/247946146/
    • 16. GEOPARSING IS NOT SO EASY
      szim90 on Flickr : http://www.flickr.com/photos/szim90/272670479/
    • 17. cheap flights from london to paris in october
    • 18. cheap flights from london to paris in october
      1) Tokenize
      2) Remove common words
      3) Remove words not in gazeteer
      london!
      paris!
    • 19. cheap flights from london to paris in october
      1) Tokenize
      2) Remove common words
      3) Remove words not in gazetteer
      london!
      paris!
    • 20. THE END – THANKS FOR LISTENING
      brr7 on Flickr : http://www.flickr.com/photos/18732924@N00/244974394/
    • 21. THAT’S NOT RIGHT
      adobemac on Flickr : http://www.flickr.com/photos/adobemac/294078052/
    • 22. IN … INDIA?
      bodhitjal on Flickr : http://www.flickr.com/photos/bodhithaj/361857780/
    • 23. IN … INDIANA?
      OZinOH on Flickr : http://www.flickr.com/photos/75905404@N00/505688957/
    • 24. TO … TONGA?
      j_buswell on Flickr : http://www.flickr.com/photos/j_buswell/3683814556/
    • 25. FRUSTRATED YET?
      paloaltosoftware on Flickr : http://www.flickr.com/photos/paloalto/3038701605/
    • 26. Thé?
      a town in Burgundy, France
      IN?
      ISO 3166-1 Alpha-2
      for India
      To?
      a town in Ibaraki
      prefecture, Japan
      Is?
      another town in Burgundy, France
      IT?
      ISO 3166-1 Alpha-2 for Italy
      AND?
      ISO 31660-1 Alpha-3
      for Andorra
      You?
      a town in Yatenga, Burkina Faso
      Å?
      a town in NorlandFylke,
      Norway
      That?
      a town in Rajasthan, India
    • 27. The same place!
    • 28. THIS IS PERU …
    • 29. THIS IS ALSO PERU … IN ARGENTINA
    • 30. THIS IS ALSO PERU … IN BOLIVIA
    • 31. SEMANTICS REQUIRED
      dullhunk on Flickr : http://www.flickr.com/photos/dullhunk/3525013547/
    • 32. Hilton, Paris
      Paris Hilton
    • 33. Orlando
      Joe Orlando
    • 34. London
      Jack London
    • 35. Panama
      Panama Hats
    • 36. Yorkshire
      Yorkshire Puddings
    • 37. WHO USES OFFICIAL NAMES ANYWAY?
      takomabibelot on Flickr : http://www.flickr.com/photos/takomabibelot/234301712/
    • 38. Museum of Modern Art, New York
      MOMA NYC
      paulamoya on Flickr : http://www.flickr.com/photos/40351463@N00/745012335/
    • 39. London Eye
      Millennium Wheel
      hismith83 on Flickr : http://www.flickr.com/photos/hismith83/200701961/
    • 40. City and County of San Francisco
      San Francisco
      SF Brit on Flickr : http://www.flickr.com/photos/cnbattson/192162591/
    • 41. PLACE BASED THINKING
      alxndr on Flickr : http://www.flickr.com/photos/alxndr/16750001/
    • 42. 52° 11' 33.396”, -1° 42' 10.7064"
    • 43.
    • 44. WOEIDs
      stevefaeembra on Flickr : http://www.flickr.com/photos/stevefaeembra/3567750853/
    • 45. Unique
      Permanent
      Global
      Language Neutral
      London = Londra = Londres = ロンドン
      United States = États-Unis = StatiUniti = 미국
      Ensures that geography can be employed consistently and globally
      straup on Flickr : http://www.flickr.com/photos/straup/3504862388/
    • 46. GeoPlanet
      A Global Location Repository
      Names + Geometry +Topology
      WOEIDs for
      • cities and towns
      • 47. postal codes, airports
      • 48. admin regions, time zones
      • 49. telephone code areas
      • 50. marketing areas
      • 51. points of interest
      • 52. colloquial areas
      • 53. neighbourhoods
      woodleywonderworks on Flickr : http://www.flickr.com/photos/wwworks/2222523978/
    • 54. United Kingdom
      23424975
      VereinigtesKönigreich
      Europe
      24865675
      Country
      Continent
      Royaume Uni
      England
      24554868
      Great Britain
      28298150
      Country
      Colloquial
      イギリス
      Warwickshire
      12602190
      Worcestershire
      12602192
      County
      County
      Earth
      1
      Supername
      Stratford-on-Avon
      12696101
      District
      Stratford-upon-Avon
      36424
      Warwick
      39228
      Town
      Town
      CV37
      26787646
      ZIP
    • 55. HOW?
      laurakgibb on Flickr :http://www.flickr.com/photos/38299630@N05/3635356091/
    • 56. Data, Data
      LaForge
      Picard
      Worf
      LOTS OF DATA
      dunechaser on Flickr :http://www.flickr.com/photos/dunechaser/163959411/
    • 57. MACHINE LEARNING
      agustina on Flickr :http://www.flickr.com/photos/cositasdeagustina/1372394032/
    • 58. HUMAN EDITORIAL
      vicchi on Flickr : http://www.flickr.com/photos/fuddland/12747989/
    • 59. DIG DEEPER?
      dvd3141 on Flickr : http://www.flickr.com/photos/fuddland/12747989/
    • 60. http://developer.yahoo.com/maps/
    • 61. http://developer.yahoo.com/geo/geoplanet
      http://where.yahooapis.com/v1/
    • 62. http://developer.yahoo.com/geo/placemaker
      http://wherein.yahooapis.com/v1/document
    • 63. http://slideshare.net/vicchi
    • 64. THANK YOU FOR LISTENING
      Paul Keleher on Flickr : http://www.flickr.com/photos/pkeleher/1658311814/
    • 65. www.ygeoblog.com
      twitter.com/yahoogeo
      twitter.com/vicchi