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Geocoding and Geoparsing are Easy
Geocoding and Geoparsing are Easy
Geocoding and Geoparsing are Easy
Geocoding and Geoparsing are Easy
Geocoding and Geoparsing are Easy
Geocoding and Geoparsing are Easy
Geocoding and Geoparsing are Easy
Geocoding and Geoparsing are Easy
Geocoding and Geoparsing are Easy
Geocoding and Geoparsing are Easy
Geocoding and Geoparsing are Easy
Geocoding and Geoparsing are Easy
Geocoding and Geoparsing are Easy
Geocoding and Geoparsing are Easy
Geocoding and Geoparsing are Easy
Geocoding and Geoparsing are Easy
Geocoding and Geoparsing are Easy
Geocoding and Geoparsing are Easy
Geocoding and Geoparsing are Easy
Geocoding and Geoparsing are Easy
Geocoding and Geoparsing are Easy
Geocoding and Geoparsing are Easy
Geocoding and Geoparsing are Easy
Geocoding and Geoparsing are Easy
Geocoding and Geoparsing are Easy
Geocoding and Geoparsing are Easy
Geocoding and Geoparsing are Easy
Geocoding and Geoparsing are Easy
Geocoding and Geoparsing are Easy
Geocoding and Geoparsing are Easy
Geocoding and Geoparsing are Easy
Geocoding and Geoparsing are Easy
Geocoding and Geoparsing are Easy
Geocoding and Geoparsing are Easy
Geocoding and Geoparsing are Easy
Geocoding and Geoparsing are Easy
Geocoding and Geoparsing are Easy
Geocoding and Geoparsing are Easy
Geocoding and Geoparsing are Easy
Geocoding and Geoparsing are Easy
Geocoding and Geoparsing are Easy
Geocoding and Geoparsing are Easy
Geocoding and Geoparsing are Easy
Geocoding and Geoparsing are Easy
Geocoding and Geoparsing are Easy
Geocoding and Geoparsing are Easy
Geocoding and Geoparsing are Easy
Geocoding and Geoparsing are Easy
Geocoding and Geoparsing are Easy
Geocoding and Geoparsing are Easy
Geocoding and Geoparsing are Easy
Geocoding and Geoparsing are Easy
Geocoding and Geoparsing are Easy
Geocoding and Geoparsing are Easy
Geocoding and Geoparsing are Easy
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Geocoding and Geoparsing are Easy

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"Geocoding and Geoparsing are Easy"; presented on October 2nd. 2009 at FOWA (Future of Web Applications) London.

"Geocoding and Geoparsing are Easy"; presented on October 2nd. 2009 at FOWA (Future of Web Applications) London.

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  • So I lied, some things in the geo world are easy, some are less so
  • Maps are easyWe’ve been making them for 1000’s of yearsLots of established standards and principles
  • And there’s lots of data
  • Maps are easyWe’ve been making them for 1000’s of yearsLots of established standards and principles
  • Transcript

    • 1. Geocoding and Geoparsing are EasyFOWA London, October 2009Gary Gale, Yahoo! Geo Technologies<br />
    • 2. PLACES, PEOPLE and THINGS<br />atibens on Flickr : http://www.flickr.com/photos/atibens/2616899638/<br />
    • 3. Knowing where our users are, and the places that are important to them<br />Knowing the geographic context of everything we index, manage and publish<br />Knowing <br />geographic locations, and the names of places<br />We Connect<br />Places, People and Things<br />
    • 4. UNLOCK YOUR APIs<br />https://developer.apps.yahoo.com/wsregapp/<br />sam.d on Flickr : http://www.flickr.com/photos/samd/65693717/<br />
    • 5. ECONOMIC WITH THE TRUTH<br />niznoz on Flickr : http://www.flickr.com/photos/niznoz/4233333/<br />
    • 6. MAPS ARE EASY<br />normanbleventhalmapcenter on Flickr : http://www.flickr.com/photos/normanbleventhalmapcenter/2674855383/<br />
    • 7.
    • 8. http://developer.yahoo.com/maps/<br />
    • 9. GEOCODING USED TO BE EASY<br />inF! on Flickr : http://www.flickr.com/photos/nathanbarrow/3339245753/<br />
    • 10. What?<br />Where?<br />
    • 11.
    • 12. What? (Maybe) Where? (Maybe)<br />
    • 13. http://local.yahooapis.com/MapsService/V1/geocode<br />
    • 14. SOME NUMBERS<br />KoenVereeken on Flickr : http://www.flickr.com/photos/koenvereeken/2088902012/<br />
    • 15. 85% of all data stored is unstructured<br />This doubles every 3 months<br />80% of all data contains a geo reference<br />Mr Faber on Flickr : http://www.flickr.com/photos/mrfaber/247946146/<br />
    • 16. GEOPARSING IS NOT SO EASY<br />szim90 on Flickr : http://www.flickr.com/photos/szim90/272670479/<br />
    • 17. cheap flights from london to paris in october<br />
    • 18. cheap flights from london to paris in october<br />1) Tokenize<br />2) Remove common words<br />3) Remove words not in gazeteer<br />london!<br />paris!<br />
    • 19. cheap flights from london to paris in october<br />1) Tokenize<br />2) Remove common words<br />3) Remove words not in gazetteer<br />london!<br />paris!<br />
    • 20. THE END – THANKS FOR LISTENING<br />brr7 on Flickr : http://www.flickr.com/photos/18732924@N00/244974394/<br />
    • 21. THAT’S NOT RIGHT<br />adobemac on Flickr : http://www.flickr.com/photos/adobemac/294078052/<br />
    • 22. IN … INDIA?<br />bodhitjal on Flickr : http://www.flickr.com/photos/bodhithaj/361857780/<br />
    • 23. IN … INDIANA?<br />OZinOH on Flickr : http://www.flickr.com/photos/75905404@N00/505688957/<br />
    • 24. TO … TONGA?<br />j_buswell on Flickr : http://www.flickr.com/photos/j_buswell/3683814556/<br />
    • 25. FRUSTRATED YET?<br />paloaltosoftware on Flickr : http://www.flickr.com/photos/paloalto/3038701605/<br />
    • 26. Thé?<br />a town in Burgundy, France<br />IN?<br />ISO 3166-1 Alpha-2<br />for India<br />To?<br />a town in Ibaraki<br />prefecture, Japan<br />Is?<br />another town in Burgundy, France<br />IT?<br />ISO 3166-1 Alpha-2 for Italy<br />AND?<br />ISO 31660-1 Alpha-3<br />for Andorra<br />You?<br />a town in Yatenga, Burkina Faso<br />Å?<br />a town in NorlandFylke,<br />Norway<br />That?<br />a town in Rajasthan, India<br />
    • 27. The same place!<br />
    • 28. THIS IS PERU …<br />
    • 29. THIS IS ALSO PERU … IN ARGENTINA<br />
    • 30. THIS IS ALSO PERU … IN BOLIVIA<br />
    • 31. SEMANTICS REQUIRED<br />dullhunk on Flickr : http://www.flickr.com/photos/dullhunk/3525013547/<br />
    • 32. Hilton, Paris<br />Paris Hilton<br />
    • 33. Orlando<br />Joe Orlando<br />
    • 34. London<br />Jack London<br />
    • 35. Panama<br />Panama Hats<br />
    • 36. Yorkshire<br />Yorkshire Puddings<br />
    • 37. WHO USES OFFICIAL NAMES ANYWAY?<br />takomabibelot on Flickr : http://www.flickr.com/photos/takomabibelot/234301712/<br />
    • 38. Museum of Modern Art, New York<br />MOMA NYC<br />paulamoya on Flickr : http://www.flickr.com/photos/40351463@N00/745012335/<br />
    • 39. London Eye<br />Millennium Wheel<br />hismith83 on Flickr : http://www.flickr.com/photos/hismith83/200701961/<br />
    • 40. City and County of San Francisco<br />San Francisco<br />SF Brit on Flickr : http://www.flickr.com/photos/cnbattson/192162591/<br />
    • 41. PLACE BASED THINKING<br />alxndr on Flickr : http://www.flickr.com/photos/alxndr/16750001/<br />
    • 42. 52° 11&amp;apos; 33.396”, -1° 42&amp;apos; 10.7064&amp;quot;<br />
    • 43.
    • 44. WOEIDs<br />stevefaeembra on Flickr : http://www.flickr.com/photos/stevefaeembra/3567750853/<br />
    • 45. Unique<br />Permanent<br />Global<br />Language Neutral<br />London = Londra = Londres = ロンドン<br />United States = États-Unis = StatiUniti = 미국<br />Ensures that geography can be employed consistently and globally<br />straup on Flickr : http://www.flickr.com/photos/straup/3504862388/<br />
    • 46. GeoPlanet<br />A Global Location Repository<br />Names + Geometry +Topology<br />WOEIDs for<br /><ul><li> cities and towns
    • 47. postal codes, airports
    • 48. admin regions, time zones
    • 49. telephone code areas
    • 50. marketing areas
    • 51. points of interest
    • 52. colloquial areas
    • 53. neighbourhoods</li></ul>woodleywonderworks on Flickr : http://www.flickr.com/photos/wwworks/2222523978/<br />
    • 54. United Kingdom<br />23424975<br />VereinigtesKönigreich<br />Europe<br />24865675<br />Country<br />Continent<br />Royaume Uni<br />England<br />24554868<br />Great Britain<br />28298150<br />Country<br />Colloquial<br />イギリス<br />Warwickshire<br />12602190<br />Worcestershire<br />12602192<br />County<br />County<br />Earth<br />1<br />Supername<br />Stratford-on-Avon<br />12696101<br />District<br />Stratford-upon-Avon<br />36424<br />Warwick<br />39228<br />Town<br />Town<br />CV37<br />26787646<br />ZIP<br />
    • 55. HOW?<br />laurakgibb on Flickr :http://www.flickr.com/photos/38299630@N05/3635356091/<br />
    • 56. Data, Data<br />LaForge<br />Picard<br />Worf<br />LOTS OF DATA<br />dunechaser on Flickr :http://www.flickr.com/photos/dunechaser/163959411/<br />
    • 57. MACHINE LEARNING<br />agustina on Flickr :http://www.flickr.com/photos/cositasdeagustina/1372394032/<br />
    • 58. HUMAN EDITORIAL<br />vicchi on Flickr : http://www.flickr.com/photos/fuddland/12747989/<br />
    • 59. DIG DEEPER?<br />dvd3141 on Flickr : http://www.flickr.com/photos/fuddland/12747989/<br />
    • 60. http://developer.yahoo.com/maps/<br />
    • 61. http://developer.yahoo.com/geo/geoplanet<br />http://where.yahooapis.com/v1/<br />
    • 62. http://developer.yahoo.com/geo/placemaker<br />http://wherein.yahooapis.com/v1/document<br />
    • 63. http://slideshare.net/vicchi<br />
    • 64. THANK YOU FOR LISTENING<br />Paul Keleher on Flickr : http://www.flickr.com/photos/pkeleher/1658311814/<br />
    • 65. www.ygeoblog.com<br />twitter.com/yahoogeo<br />twitter.com/vicchi<br />

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