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5 Location Trends For 2011
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5 Location Trends For 2011


"5 Location Trends For 2011", presented on 2nd. February 2011 at the mashup* Digital Trends 2011 event at the British Computer Society, Covent Garden, London, UK.

"5 Location Trends For 2011", presented on 2nd. February 2011 at the mashup* Digital Trends 2011 event at the British Computer Society, Covent Garden, London, UK.

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  • Trying to work out what will be a trend is a form of prediction and prediction is a risky business …
  • … as Thomas Watson
  • … and Ken Olsen found out the hard way. But throwing caution to the wind, here’s my 5 trends for location for 2011 …
  • As an industry there's still work to do; location privacy impacts the user experience, applications and back-end services. It's unreasonable to expect that an industry wide privacy standard will emerge any time soon but we need to ensure that the benefits of location and their privacy aspects are better understood by location service users. The alternative is that an event will bring privacy to the mass media's attention in a wholly undesirable way.
  • Sensor convergence. A-GPS is now considered de facto for today's smartphone platforms. 2011 will see more sensors incorporated into nomadic devices to take location to areas where A-GPS has challenges, such as indoor or underground navigation.
  • Although it’s trend number 3 of 5 I think this is probably the biggest and most important trend; the realisation that location is a key feature, not a business in itself.
  • And trend 3 segues neatly into trend 4. The cliche of the Internet being an "information hosepipe" is more true today than it ever was; people are looking for ways of finding what they need, where the need it from the morass of data available over a 'net connection. Location is but one of the key technologies that can help increase relevance. This probably means less apps but more useful work being undertaken by those apps.
  • And finally, I was going to call out increased use of geo-fencing, possibly with automated check-in and check-out of places as a trend. But then I woke up this morning and discovered that Google has updated Latitude last night to do both of these. I fully expect we’ll see a lot more of this in the coming months.


  • 1. Five Location Trends For 2011
    Gary Gale, Director Ovi Places
    mashup* Digital Trends 2011
    London, February 2011
    51.510906, -0.121949
  • 2. About …
    Director, Ovi Places, Nokia
    Previously Director, Yahoo! Geo Technologies
    Blogger: http://www.vicchi.org
    Tweeter: http://twitter.com/vicchi
    Tom Coates on Flickr : http://www.flickr.com/photos/plasticbag/4475788424/
  • 3. Warning – Contains Trend Predictions
    Tim Barton on Flickr :http://www.flickr.com/photos/thebartonsnet/1757011795/
  • 4. “I think there is a world market for maybe 5 computers”
    Thomas Watson, IBM, 1943 (apocryphal)
  • 5. “There’s no reason for any individual to have a computer in his home”
    Ken Olsen, DEC, 1977
  • 6. Trend # 1 - Privacy Will Matter
    Mark Barkaway on Flickr :http://www.flickr.com/photos/barkaway/121496801/
  • 7. Trend # 2 - Sensor Convergence
    tpmartins on Flickr :http://www.flickr.com/photos/tjmartins/3890128666/
  • 8. Trend # 3 – Location Is A Key Feature, Not A Business
    Linus Bohman on Flickr :http://www.flickr.com/photos/bohman/210977249/
  • 9. Trend # 4 - More Contextual Relevance And APIs (And Maybe Less Apps)
    IsmaMonfort on Flickr :http://www.flickr.com/photos/imonfort/4756406427/
  • 10. Trend # 5 – Geo-fencing and Auto Check-in
  • 11. Thank you
    Gary Gale, Director Ovi Places