<ul><li>THE ATTITUDE </li></ul>
 
 
<ul><li>Brand Positioning </li></ul>New Generation Watches   for the young hip   and urban youth
<ul><li>Design of our watches is inspired by the distinct lifestyle of today’s youth </li></ul><ul><li>Design and backend ...
<ul><li>Vision </li></ul><ul><li>Aspiring to create a niche in the market with </li></ul><ul><li>our new brand SSTEELE </l...
<ul><li>Marketing Objective </li></ul><ul><li>Making SSTEELE a preferred brand for the  young </li></ul><ul><li>consumer  ...
<ul><li>Brand Promotion </li></ul><ul><li>Press Advertising through </li></ul><ul><li>- Newspapers </li></ul><ul><li>- Fas...
Press Ad
POSTER
PRODUCT DISPLAY COUNTER
 
 
 
 
 
 
 
 
<ul><li>Portfolio Management </li></ul><ul><li>-REFRESH RANGE EVERY SEASON </li></ul><ul><li>INITIALLY MANAGED A SPRING/SU...
 
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SSTEELE WATCHES

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A few seconds is all it takes to make a first impression. But the statement usually goes unnoticed,if not bold enough.
The SSTEELE Collection.
Stainless steel watches with designs that scream of attitude that you've longed to wear.

Published in: Lifestyle, Business
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SSTEELE WATCHES

  1. 2. <ul><li>THE ATTITUDE </li></ul>
  2. 5. <ul><li>Brand Positioning </li></ul>New Generation Watches for the young hip and urban youth
  3. 6. <ul><li>Design of our watches is inspired by the distinct lifestyle of today’s youth </li></ul><ul><li>Design and backend development of our SSTEELE watches is done in Hong Kong by international watch designers </li></ul>
  4. 7. <ul><li>Vision </li></ul><ul><li>Aspiring to create a niche in the market with </li></ul><ul><li>our new brand SSTEELE </li></ul><ul><li>Mission </li></ul><ul><li>Establish SSTEELE with a competitive edge across </li></ul><ul><li>Nation </li></ul>
  5. 8. <ul><li>Marketing Objective </li></ul><ul><li>Making SSTEELE a preferred brand for the young </li></ul><ul><li>consumer </li></ul>
  6. 9. <ul><li>Brand Promotion </li></ul><ul><li>Press Advertising through </li></ul><ul><li>- Newspapers </li></ul><ul><li>- Fashion & Lifestyle Magazines </li></ul><ul><li>PR Campaign covering all media </li></ul><ul><li>channels </li></ul><ul><li>Retail Visibility Aids </li></ul><ul><li>- POS Materials </li></ul><ul><li>- Brand Windows/Counters </li></ul><ul><li>- Mini LCDs </li></ul>Target Group - Young urban youth of 16-24 years Pricing MRP between Rs. 1250/- to Rs. 3000/ - Salient Features
  7. 10. Press Ad
  8. 11. POSTER
  9. 12. PRODUCT DISPLAY COUNTER
  10. 21. <ul><li>Portfolio Management </li></ul><ul><li>-REFRESH RANGE EVERY SEASON </li></ul><ul><li>INITIALLY MANAGED A SPRING/SUMMER AND FALL/WINTER COLLECTION </li></ul>
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