“ Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow.”
Environmental Mission Statement:
“ Starbucks is committed to a role of environmental leadership in all facets of our business.”
Our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time
A) Engraving of a twin-tailed siren (15th century)
B) First Starbucks logo (1971 - 1987)
C) Il Giornale logo
D) Merging of Starbucks and Il Giornale (1987 - 1992)
E) Redesigned Starbucks logo (1992 - today)
F) Current Starbucks logo , a revival of the original
Provide a great work environment and treat each other with respect
Embrace diversity as an essential component in the business is done.
Apply the highest standards of excellence to the purchasing, roasting
and fresh delivery of coffee.
Develop enthusiastically satisfied customers all of the time.
Contribute positively to communities and environment.
Recognize that profitability is essential for future success.
Starbucks Corporate Strategy
Maximize market penetration
Provide a relaxing, attractive social atmosphere
Offer high-quality products
Create a great working environment
Starbucks SWOT Analysis
Largest market share in industry
Aggressive expansion could lead to managerial / financial problems
Whole bean sales in supermarkets
Lack of ownership of coffee farms can lead to price fluctuations
Industry PEST Analysis
Relationships between coffee producing nations and US
State & Local government controls
Constant demand for food and beverages
Changes in disposable income could influence purchase levels
Consumer preferences could shift from coffee to other beverages
Use of technology can improve operational efficiencies
SALES 11.51 BIL
INCOME 1.17 BIL
NET PROFIT MARGIN 10.15%
RETURN ON EQUITY 29.67%
DEBT/EQUITY RATIO 0.13
BOOK VALUE/SHARE 5.80
DIVIDEND RATE 0.52
DIVIDEND YIELD 1.22
PAYOUT RATIO 33.00%
Starbucks Enjoys Best Fiscal Quarter – Starbucks Stock Rises
The Starbucks company recently enjoyed its very best fiscal quarter in all of its history. Total growth of Starbucks in 2011 is estimated to be 16% and this is expected to be followed by an approximately 18% growth in 2012.
Starbucks is the market leader in a growing market segment
Starbucks is known world-wide for its high-quality food products and differentiated “Third Place” atmosphere
The ideals of the corporate mission is taken care and has been very profitable, but there are still opportunities for improvement