Your SlideShare is downloading. ×
Starbucks
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Starbucks

8,160

Published on

3 Comments
12 Likes
Statistics
Notes
  • hi may i have the pressentation it looks so great~ i really need ths for my school .pls thanks
    tingting52088@hotmail.com
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Boa
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • please send me this one angela.jeanne@yahoo.com. i do really need this for my school stuff thanks. DJ
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
8,160
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
3
Likes
12
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. STARBUCKS Presented by: VIBHA BEHL
  • 2. Presentation Outline
    • INTRODUCTION
    • HISTORY
    • BACKGROUND
    • MISSION
    • LOGO CHANGES
    • PRINCIPLES
    • COMPETITORS
    • CORPORATE STRATEGY
    • SWOT ANALYSIS
    • PEST ANALYSIS
    • FINANCIAL SUMMARY
    • WRAP UP
  • 3. INTRODUCTION
    • Type Public Company
    • Industry Restaurants Retail coffee and tea
    • Retail beverages Entertainment
    • Founded Pike Place Market in Seattle , Washington (March 30, 1971))
    • Founder(s) Jerry Baldwin , Gordon Bowker , Zev Siegl
    • Headquarters , , Number of locations 17,009 (FY 2010) 1
    • Area served 57 countries
    • Key people Howard Schultz (Chairman, President and CEO)
    • Products Whole bean coffee Boxed tea Made-to-order beverages Bottled beverages Baked goods Merchandise Frappuccino beverages Smoothies
  • 4. CNTI…
    • Services Coffee
    • Revenue US$ 10.71 billion (FY 2010)
    • Operating income US$ 1.42 billion (FY 2010)
    • Net income US$ 945.6 million (FY 2010)
    • Total assets US$ 6.38 billion (FY 2010)
    • Total equity US$ 3.68 billion (FY 2010)
    • Employees 137,000 (2010)
    • Subsidiaries Starbucks Coffee Company Tazo Tea Company Seattle's Best Coffee Torrefazione Italia Hear Music Ethos Water
  • 5. HISTORY
    • In 1971, the first store of Starbucks was opened in Seattle.
    • Howard Schultz acquired the company in 1987.
    • Then Starbucks started setting up cafes where customers could sit and sip their favourite lattes and espressos.
    • 16,120 stores in more than 49 countries by early 2008.
  • 6. BACKGROUND
    • It’s a brainchild of English teacher Jerry Baldwin, History teacher Zev Siegel, and writer Gordon Bowker.
    • Opened in 1971 in Pike Place Market, Seattle.
    • The first store sold fresh roasted, gourmet coffee beans, and brewing and roasting accessories.
    • Company legend was named after the coffee-loving first mate in MOBY DICK.
  • 7. CNTI…
    • International coffee and coffeehouse chain. •Headquarters – SEATTLE. •16,120 STORES in 49 countries. •11,000 in U.S, 1000 in Canada
    • 800 in Japan.
    • • Sells drip brewed coffee,espresso .
    • • Starbucks entertainment division brand,
    • The company also markets booksmusic, and film.
    • • Original name Starbucks coffee, Tea, and Spice.
    • Products sold include:
      • - beverages - pastries
      • - whole coffee beans - coffee-related retail items
  • 8. MISSION
    • Company Mission Statement:
      • “ Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow.”
    • Environmental Mission Statement:
      • “ Starbucks is committed to a role of environmental leadership in all facets of our business.”
    • Our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time
  • 9. LOGO CHANGES
    • A) Engraving of a twin-tailed siren (15th century)
    • B) First Starbucks logo (1971 - 1987)
    • C) Il Giornale logo
    • D) Merging of Starbucks and Il Giornale (1987 - 1992)
    • E) Redesigned Starbucks logo (1992 - today)
    • F) Current Starbucks logo , a revival of the original
  • 10. PRINCIPLES
    • Provide a great work environment and treat each other with respect
    • and dignity.
    • Embrace diversity as an essential component in the business is done.
    • Apply the highest standards of excellence to the purchasing, roasting
    • and fresh delivery of coffee.
    • Develop enthusiastically satisfied customers all of the time.
    • Contribute positively to communities and environment.
    • Recognize that profitability is essential for future success.
  • 11. COMPETITORS
  • 12. Starbucks Corporate Strategy
    • Maximize market penetration
    • Provide a relaxing, attractive social atmosphere
    • Offer high-quality products
    • Create a great working environment
    • Achieve profitability
  • 13. Starbucks SWOT Analysis
    • Strengths
      • Largest market share in industry
      • Differentiated atmosphere
    • Weaknesses
      • Aggressive expansion could lead to managerial / financial problems
    • Opportunities
      • Whole bean sales in supermarkets
    • Threats
      • Lack of ownership of coffee farms can lead to price fluctuations
  • 14. Industry PEST Analysis
    • Political Influences
      • Relationships between coffee producing nations and US
      • State & Local government controls
    • Economic Influences
      • Constant demand for food and beverages
      • Changes in disposable income could influence purchase levels
    • Social Influences
      • Consumer preferences could shift from coffee to other beverages
    • Technological Influences
      • Use of technology can improve operational efficiencies
  • 15. FINANCIAL SUMMARY
  • 16. FINANCIAL HIGHLIGHTS
    • SALES 11.51 BIL
    • INCOME 1.17 BIL
    • NET PROFIT MARGIN 10.15%
    • RETURN ON EQUITY 29.67%
    • DEBT/EQUITY RATIO 0.13
    • REVENUE/SHARE 14.99
    • EARNINGS/SHARE 1.52
    • BOOK VALUE/SHARE 5.80
    • DIVIDEND RATE 0.52
    • DIVIDEND YIELD 1.22
    • PAYOUT RATIO 33.00%
  • 17. MARKET PERFORMANCE
  • 18. STOCK RISE
    • Starbucks Enjoys Best Fiscal Quarter – Starbucks Stock Rises
    • The Starbucks company recently enjoyed its very best fiscal quarter in all of its history. Total growth of Starbucks in 2011 is estimated to be 16% and this is expected to be followed by an approximately 18% growth in 2012.
  • 19. Wrap-Up
    • Starbucks is the market leader in a growing market segment
    • Starbucks is known world-wide for its high-quality food products and differentiated “Third Place” atmosphere
    • The ideals of the corporate mission is taken care and has been very profitable, but there are still opportunities for improvement
  • 20.  

×