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Starbucks
 

Starbucks

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    Starbucks Starbucks Presentation Transcript

    • STARBUCKS Presented by: VIBHA BEHL
    • Presentation Outline
      • INTRODUCTION
      • HISTORY
      • BACKGROUND
      • MISSION
      • LOGO CHANGES
      • PRINCIPLES
      • COMPETITORS
      • CORPORATE STRATEGY
      • SWOT ANALYSIS
      • PEST ANALYSIS
      • FINANCIAL SUMMARY
      • WRAP UP
    • INTRODUCTION
      • Type Public Company
      • Industry Restaurants Retail coffee and tea
      • Retail beverages Entertainment
      • Founded Pike Place Market in Seattle , Washington (March 30, 1971))
      • Founder(s) Jerry Baldwin , Gordon Bowker , Zev Siegl
      • Headquarters , , Number of locations 17,009 (FY 2010) 1
      • Area served 57 countries
      • Key people Howard Schultz (Chairman, President and CEO)
      • Products Whole bean coffee Boxed tea Made-to-order beverages Bottled beverages Baked goods Merchandise Frappuccino beverages Smoothies
    • CNTI…
      • Services Coffee
      • Revenue US$ 10.71 billion (FY 2010)
      • Operating income US$ 1.42 billion (FY 2010)
      • Net income US$ 945.6 million (FY 2010)
      • Total assets US$ 6.38 billion (FY 2010)
      • Total equity US$ 3.68 billion (FY 2010)
      • Employees 137,000 (2010)
      • Subsidiaries Starbucks Coffee Company Tazo Tea Company Seattle's Best Coffee Torrefazione Italia Hear Music Ethos Water
    • HISTORY
      • In 1971, the first store of Starbucks was opened in Seattle.
      • Howard Schultz acquired the company in 1987.
      • Then Starbucks started setting up cafes where customers could sit and sip their favourite lattes and espressos.
      • 16,120 stores in more than 49 countries by early 2008.
    • BACKGROUND
      • It’s a brainchild of English teacher Jerry Baldwin, History teacher Zev Siegel, and writer Gordon Bowker.
      • Opened in 1971 in Pike Place Market, Seattle.
      • The first store sold fresh roasted, gourmet coffee beans, and brewing and roasting accessories.
      • Company legend was named after the coffee-loving first mate in MOBY DICK.
    • CNTI…
      • International coffee and coffeehouse chain. •Headquarters – SEATTLE. •16,120 STORES in 49 countries. •11,000 in U.S, 1000 in Canada
      • 800 in Japan.
      • • Sells drip brewed coffee,espresso .
      • • Starbucks entertainment division brand,
      • The company also markets booksmusic, and film.
      • • Original name Starbucks coffee, Tea, and Spice.
      • Products sold include:
        • - beverages - pastries
        • - whole coffee beans - coffee-related retail items
    • MISSION
      • Company Mission Statement:
        • “ Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow.”
      • Environmental Mission Statement:
        • “ Starbucks is committed to a role of environmental leadership in all facets of our business.”
      • Our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time
    • LOGO CHANGES
      • A) Engraving of a twin-tailed siren (15th century)
      • B) First Starbucks logo (1971 - 1987)
      • C) Il Giornale logo
      • D) Merging of Starbucks and Il Giornale (1987 - 1992)
      • E) Redesigned Starbucks logo (1992 - today)
      • F) Current Starbucks logo , a revival of the original
    • PRINCIPLES
      • Provide a great work environment and treat each other with respect
      • and dignity.
      • Embrace diversity as an essential component in the business is done.
      • Apply the highest standards of excellence to the purchasing, roasting
      • and fresh delivery of coffee.
      • Develop enthusiastically satisfied customers all of the time.
      • Contribute positively to communities and environment.
      • Recognize that profitability is essential for future success.
    • COMPETITORS
    • Starbucks Corporate Strategy
      • Maximize market penetration
      • Provide a relaxing, attractive social atmosphere
      • Offer high-quality products
      • Create a great working environment
      • Achieve profitability
    • Starbucks SWOT Analysis
      • Strengths
        • Largest market share in industry
        • Differentiated atmosphere
      • Weaknesses
        • Aggressive expansion could lead to managerial / financial problems
      • Opportunities
        • Whole bean sales in supermarkets
      • Threats
        • Lack of ownership of coffee farms can lead to price fluctuations
    • Industry PEST Analysis
      • Political Influences
        • Relationships between coffee producing nations and US
        • State & Local government controls
      • Economic Influences
        • Constant demand for food and beverages
        • Changes in disposable income could influence purchase levels
      • Social Influences
        • Consumer preferences could shift from coffee to other beverages
      • Technological Influences
        • Use of technology can improve operational efficiencies
    • FINANCIAL SUMMARY
    • FINANCIAL HIGHLIGHTS
      • SALES 11.51 BIL
      • INCOME 1.17 BIL
      • NET PROFIT MARGIN 10.15%
      • RETURN ON EQUITY 29.67%
      • DEBT/EQUITY RATIO 0.13
      • REVENUE/SHARE 14.99
      • EARNINGS/SHARE 1.52
      • BOOK VALUE/SHARE 5.80
      • DIVIDEND RATE 0.52
      • DIVIDEND YIELD 1.22
      • PAYOUT RATIO 33.00%
    • MARKET PERFORMANCE
    • STOCK RISE
      • Starbucks Enjoys Best Fiscal Quarter – Starbucks Stock Rises
      • The Starbucks company recently enjoyed its very best fiscal quarter in all of its history. Total growth of Starbucks in 2011 is estimated to be 16% and this is expected to be followed by an approximately 18% growth in 2012.
    • Wrap-Up
      • Starbucks is the market leader in a growing market segment
      • Starbucks is known world-wide for its high-quality food products and differentiated “Third Place” atmosphere
      • The ideals of the corporate mission is taken care and has been very profitable, but there are still opportunities for improvement
    •