Digital marketing Proposal for Hotel Industry


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Digital marketing for Hotels Industries.
SEO for Hotels
SEM for Hotels
PPC for Hotels
Email Marketing for Hotels
Online Lead Generation for Hotels

Published in: Travel, Business, Technology

Digital marketing Proposal for Hotel Industry

  1. 1. Digital Services VIBES COMMUNICATIONS
  2. 2. Digital Services Online Marketing Website Development Design & Development Continuous User Engagement SEO Relevant keywords On page Off page SEM/PPC As per budget As per geography Social Media Channels FB Pinterest Google+ Twitter Mailers New Customers Existing Customers Paid Ads Social Media Channels Targeted sites where customers visit Affiliate Marketing Mobile Apps
  3. 3. SIX main reasons WHY Websites fail 1. Not Built Right (for Mobile Devices) - 93.3% of SMB websites are not mobile-compatible and will not render successfully on mobile devices, including smartphones 2. (Anti-)Social Media - 80.5% of SMB websites have no social media links—Facebook, Twitter, Pinterest, Google+, LinkedIn, foursquare, etc. 3. E-Fail - 74.7% of SMB websites lack an email link on their homepage for consumers to contact the business. 4. (Lack of) Information, Please 65.7% of SMB websites lack a form-fill option to enable consumers to request information. 5. E.T. Can't Phone Home 60% of SMB websites have no toll-free or local business phone number listed on the homepage. 6. SEO/ PPC struggles 56.3% of SMB websites have no keyword info for search engine discovery Source ; eMarketeer
  4. 4. Website Development/Revamp  Website Development/revamp on HTML5 Framework  CMS Based Website  Responsive so that it adjusts as per screen size  User Engagement Mechanisms in form of logins, contest, content, live chat, booking engine  Vibes would share a new design for your website look & feel Vibes is currently working with a 5 Star Resort property at Corbett. Have a look
  5. 5. Digital/ Internet marketing SEO SEM SMO Email Campaigns On-page Optimization Meta tag, Title Tag Implementation Sitemap Implementation Alt tag Implementation Anchor Tag Optimization Structure Navigation Textual Content Optimization Off-page Promotions: Article Writing Article Syndication Manual Directory Submission Social Bookmarking Manual Link Request to themed site Ads Google Adwords 20 Keywords Implementation PPC Geo Targeting Setup Conversion Tracking Textual Content Optimization Keyword competitor analysis Social Media FB, Linkedin, G+, Twitter, Pinterest Strategy Implementation Page Design User Engagement Paid Ads Content Management Campaign Management Email Campaigns Designing HTML Emails Sending Bulk Emails to targeted data set Capturing responses
  6. 6. What would be done for your Hotel SEO Strategy for keywords as per local & national geography Also we can plan for International Places like Europe, Middle East, South East A campaign through Google Adwords would be planned with SEO for supporting your Hotel across web where SEO is not helping
  7. 7. Social Media  Seasonal campaigns over Facebook to connect to Young audience  Corporate campaigns over Linkedin to target corporates  Twitter and Youtube would be used for user engagement.  # YourHotel can be used to connect to Twitter users for Twitter campaign  Commenting and reviews on Travel Portals would add value to current campaign
  8. 8. Mobile Application  An app can be developed on Android to start with  App would have booking, promotions, user engagement, reviews etc.  This app could be a great marketing platform to reach to target corporates, HNIs, NRIs and Foreigners.
  9. 9. Cost Sheet-Website & Mobile  Website Development Charges- To be charged as per the effort, creativity, functionality and requirements  Mobile Development Charges-Android App development would depend on the requirements.
  10. 10. Cost Sheet per month SEO PPC Facebook Twitter & Linkedin Blog Mail Advertisements on Affiliate Channels 10 Keywords 50 Keywords Page Updation & Profile Maintenance Profile Maintenance Blog Channel to be developed HTML Mailers Social Media Platforms Indian Geography Any geography Content Management Adding professional users Content Management Bulk Sending Travel Portals No. of keywords Vibes would charge 20% as agency fee for management Creative Management Contacting through personal and group channels On page and off page activities Generating Likes Tentative Cost
  11. 11. Thank You Avaneendra Mishra +91 9650858881