Tv3 slovenia topsflops

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Beans for cash

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Tv3 slovenia topsflops

  1. 1. Topic of Presentation<br />Monday, 17 January 2011<br />1<br />
  2. 2. Beans instead of cash?<br />How to make agencies “justlove your visit”?<br />
  3. 3. Beans instead of cash?<br />Wednesday, 5 October 2011<br />3<br />
  4. 4. Beans instead of cash?<br />Wednesday, 5 October 2011<br />4<br />What is in your magic beans set?<br /> 5 magic beans<br /> magic pot<br /> extra fertile Slovenian soil<br /> bamboo stick<br /> meter<br />
  5. 5. Beans instead of cash?<br />Wednesday, 5 October 2011<br />5<br />What is your task?<br />Simply - to grow the highest bean stalk and get the price !<br />You have time until November 18th 3 PM sharp when the winner will be pronounced<br />You have to use magic beans and not any other type of beans<br />Use of fertilizers, artificial sun or any other help to grow higher bean stalk is of course totally OK!<br />You have to send me picture of growth progress every 14 days (you will get reminder)<br />You will be able to follow pictures and results on ftp://magic_beans:viasat@tv3.gremna.netusername magic_beanspassword   viasat<br />Winner gets a basket fool of traditional Slovenian food and drink articles!<br />
  6. 6. Beans instead of cash?<br />Wednesday, 5 October 2011<br />6<br />How it worked?<br />We included all relevant planning and buying agencies in this “competition”<br />We opened mini site with pictures, funny stories etc. about the project. Every 14 days new result were on the site<br />
  7. 7. Beans instead of cash?<br />Wednesday, 5 October 2011<br />7<br />How it worked?<br />We visited them personally every second week to measure the growth so we met them for 5 times in two months without being “annoying” for them<br />
  8. 8. Beans instead of cash?<br />Wednesday, 5 October 2011<br />8<br />How it worked?<br />On every visit we presented some special advertising offer of special advertising solution<br />
  9. 9. Beans instead of cash?<br />Wednesday, 5 October 2011<br />9<br />How it worked?<br />First price was really nice: visit to Cannes advertising festival for 3 people with all cost covered!<br />
  10. 10. Beans instead of cash?<br />Wednesday, 5 October 2011<br />10<br />How it worked?<br />The “grand finale”!<br />
  11. 11. Beans instead of cash?<br />Wednesday, 5 October 2011<br />11<br />Why do I find this marketing action a success!<br /> All of the agencies just loved it and our relations definitely strengthen after the project<br /> We presented four special offers that resulted in direct additional income about 10 times higher than the costs of marketing action<br /> We were positioned as media than can help prepare something special and different for their clients <br />If you have very limited marketing budget then you have to use brains instead od cash – but we decided for beans <br />
  12. 12. Beans instead of cash?<br />Wednesday, 5 October 2011<br />12<br />The farmer wants a wife sponsorship<br />Host (well known Slovenian pop singer) in Transport shoes, 10 stores shopping widows advertising of our show + paid advertising<br />

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