tv3 ee 2011

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tv3 ee 2011

  1. 1. Topic of Presentation Monday, 17 January 2011
  2. 2. Launch, fall 2011 Song Capital
  3. 3. <ul><li>Song Capital is original format, smth between Clash of Choirs and Singing with Stars. </li></ul><ul><ul><li>Idea: 7 famous singers go to their native town to fight with local singers (children, young woman, young men, older woman, older man, celebrity, politician etc) for the title Estonian Song Capital and prize for local charity </li></ul></ul><ul><ul><li>The 7 singers are from different places, all Estonia is geographically covered. </li></ul></ul><ul><ul><li>In addition to 2 hosts there are 3 judges – really famous and popular singers. </li></ul></ul><ul><ul><li>First episode is about how the singers drive to their home and find the singers, all next are on-air shows. </li></ul></ul><ul><ul><li>The decider is public voting </li></ul></ul>Song Capital Laulupealinn 2011 Wednesday , 05 October 2011 Idea and concept
  4. 4. Song Capital <ul><li>Drivers: famous singers, feeling of belonging, title, prize, love-to-sing </li></ul><ul><li>Single thing to say: Estonia is searching for Song Capital. Where is it – You will decide. </li></ul><ul><li>Tonality: modern, real, competive, not too patriotic </li></ul><ul><li>Copy: </li></ul><ul><li>Let´s choose Song Capital which is worthy of Song Nation. </li></ul><ul><li>Who gets the title and 20 000 for charity? </li></ul><ul><li>You will decide </li></ul>Topic of Presentation Monday, 17 January 2011 Marketing Message
  5. 5. Topic of Presentation Monday, 17 January 2011 Web banners
  6. 6. Topic of Presentation Monday, 17 January 2011 Web banners
  7. 7. Topic of Presentation Monday, 17 January 2011 Print ad
  8. 8. Topic of Presentation Monday, 17 January 2011 Sitehat
  9. 9. <ul><li>Front </li></ul><ul><li>Back </li></ul>Topic of Presentation Monday, 17 January 2011 Flayer
  10. 10. Topic of Presentation Monday, 17 January 2011 Outdoor
  11. 11. <ul><li>On this Sunday! </li></ul><ul><li>Tomorrow! </li></ul><ul><li>Today! </li></ul>Topic of Presentation Monday, 17 January 2011 Radio ads
  12. 12. Topic of Presentation Monday, 17 January 2011 Trailer
  13. 13. Topic of Presentation Monday, 17 January 2011 Countdown 3 days left
  14. 14. Topic of Presentation Monday, 17 January 2011 One of the „songheads“ Toomas Lunge
  15. 15. Topic of Presentation Monday, 17 January 2011 Theme song
  16. 16. Song Capital
  17. 17. Song Capital

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