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Presentation on QR codes

Presentation on QR codes

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Crack the code Crack the code Presentation Transcript

  • Topic of Presentation Monday, 17 January 2011
  • Using codes Monday, 17 January 2011
  • Using codes Monday, 17 January 2011
  • Topic of Presentation Monday, 17 January 2011
  • Topic of Presentation Monday, 17 January 2011
  • Topic of Presentation Monday, 17 January 2011
    • First in Lithuanian TV market to use QR codes and proven one more time that we are the leaders in the market
    • All videos were watched 1600 times.
    • Even though number were not big, but this new way of promotion is only beginning it’s way in Lithuania
    • It’s not one day project, QR codes will be used in the future .
    • For more information, explanations you can write an email [email_address] or just scan the below QR code and call Aiste
    Topic of Presentation Monday, 17 January 2011
  • Topic of Presentation Monday, 17 January 2011
  • Viasat 6 Hungary – linked to games online Using codes Monday, 17 January 2011
  • QR design, placements and creative campaigns Topic of Presentation Monday, 17 January 2011
  • Topic of Presentation Monday, 17 January 2011
  • Topic of Presentation Monday, 17 January 2011
  • Topic of Presentation Monday, 17 January 2011
  • Topic of Presentation Monday, 17 January 2011
  • Topic of Presentation Monday, 17 January 2011
  • McDonalds Topic of Presentation Monday, 17 January 2011
  • Topic of Presentation Monday, 17 January 2011
  • CODE UNIQUE HOTEL at Dubai Studio City Topic of Presentation Monday, 17 January 2011
  • CODE UNIQUE HOTEL at Dubai Studio City Topic of Presentation Monday, 17 January 2011
  • CODE UNIQUE HOTEL at Dubai Studio City Topic of Presentation Monday, 17 January 2011
  • CODE UNIQUE HOTEL at Dubai Studio City Topic of Presentation Monday, 17 January 2011
  • Topic of Presentation Monday, 17 January 2011
  • World Park Campaign in Central Park Topic of Presentation Monday, 17 January 2011
  • SF Topic of Presentation Monday, 17 January 2011
  • Saving the tigers in Russia Topic of Presentation Monday, 17 January 2011
  • Saving the tigers in Russia Topic of Presentation Monday, 17 January 2011
  • Saving the tigers in Russia Topic of Presentation Monday, 17 January 2011
  • Zoo Records Hidden Sound Campaign Topic of Presentation Monday, 17 January 2011
  • CHAPTER NAME
  • Facebook statistics Norway
    • 2,5 million people are Facebook members in Norway
      • Population close to 5 million people
    • 1,9 million people are active on Facebook every day
      • Norways largest newspaper on web has 1,2 mill daily users
    • 21% of the population in Norway uses Facebook on smartphones weekly
    • Average time use per person every day is 30 minutes
    • In averege every person has 200 friends
    • 75% of the users are within age group 18-54 years
    • Social media in Norway today = Facebook
  • Connecting social media to TV/radio – the ”missing link”
    • How could we find a way to connect radio and tv closer to social media plattforms as smartphones and Facebook?
    • What could be done to make a radiospot or tv-commercial digital?
    • What could we bring to the market that would attract customers and media agencies that are all talking ”digital” and buys anything that includes the word ”digital”?
    • We started working with how we could take the new technology behind scanning of barcodes a step further
    • We worked with a company called Ndoresit and have created a brand new technololgy with exclusive rights for all MTG companies
    • Ready for launch in september 2011
  • CHAPTER NAME From Radio/TV to web and social networking in a SINGLE CLICK
  • CHAPTER NAME Audio Trigger is an application for iPhone / Android that «listens» and «recognizes» audio signals from TV and radio. It makes your phone listen. Audio Trigger What is it?
  • CHAPTER NAME When the application picks up and recognizes an audio stream it automatically launches a coupon, a film stream, a Facebook page or a campaign site on the receivers smartphone. Audio Trigger What is it?
  • This means that we can do: Realtime product placement in TV and radio shows
  • CHAPTER NAME
  • This means that we can make: Direct links from a TV/radio commercial or show to Facebook pages or sites
  • This means that we can: Trigger mobile coupons that is corresponding with a TV or radio ad – in real time
  • And the most clever part? You don’t even have to touch your phone...
  • Soon passing 1M smart-phones in Norway
  • ” Easy to convert to other countries ”
  • If we expect each user of the app to “ post ” 1-2 times pr. month to Social media, reaching out to potentially 200 friends each time! Social advertisements has higher value than traditional paid media – resulting in better prospects through interaction with the ads. Current Facebook cost pr. click in Norway: $ 1,22 Clicks generated pr. user of the app pr. month: 5-10 Revenue pr. user based on Facebook CPC: $6 - $12 Value pr. user pr. year : $70-$150
  • How can you use QR to generate interaction?
    • Quick Guide to QR codes
    Topic of Presentation Monday, 17 January 2011