1,9 million people are active on Facebook every day
Norways largest newspaper on web has 1,2 mill daily users
21% of the population in Norway uses Facebook on smartphones weekly
Average time use per person every day is 30 minutes
In averege every person has 200 friends
75% of the users are within age group 18-54 years
Social media in Norway today = Facebook
Connecting social media to TV/radio – the ”missing link”
How could we find a way to connect radio and tv closer to social media plattforms as smartphones and Facebook?
What could be done to make a radiospot or tv-commercial digital?
What could we bring to the market that would attract customers and media agencies that are all talking ”digital” and buys anything that includes the word ”digital”?
We started working with how we could take the new technology behind scanning of barcodes a step further
We worked with a company called Ndoresit and have created a brand new technololgy with exclusive rights for all MTG companies
Ready for launch in september 2011
CHAPTER NAME From Radio/TV to web and social networking in a SINGLE CLICK
CHAPTER NAME Audio Trigger is an application for iPhone / Android that «listens» and «recognizes» audio signals from TV and radio. It makes your phone listen. Audio Trigger What is it?
CHAPTER NAME When the application picks up and recognizes an audio stream it automatically launches a coupon, a film stream, a Facebook page or a campaign site on the receivers smartphone. Audio Trigger What is it?
This means that we can do: Realtime product placement in TV and radio shows
If we expect each user of the app to “ post ” 1-2 times pr. month to Social media, reaching out to potentially 200 friends each time! Social advertisements has higher value than traditional paid media – resulting in better prospects through interaction with the ads. Current Facebook cost pr. click in Norway: $ 1,22 Clicks generated pr. user of the app pr. month: 5-10 Revenue pr. user based on Facebook CPC: $6 - $12 Value pr. user pr. year : $70-$150