<ul><li>First in Lithuanian TV market to use QR codes and proven one more time that we are the leaders in the market </li></ul><ul><li>All videos were watched 1600 times. </li></ul><ul><li>Even though number were not big, but this new way of promotion is only beginning it’s way in Lithuania </li></ul><ul><li>It’s not one day project, QR codes will be used in the future . </li></ul><ul><li>For more information, explanations you can write an email [email_address] or just scan the below QR code and call Aiste </li></ul>Topic of Presentation Monday, 17 January 2011
Facebook statistics Norway <ul><li>2,5 million people are Facebook members in Norway </li></ul><ul><ul><li>Population close to 5 million people </li></ul></ul><ul><li>1,9 million people are active on Facebook every day </li></ul><ul><ul><li>Norways largest newspaper on web has 1,2 mill daily users </li></ul></ul><ul><li>21% of the population in Norway uses Facebook on smartphones weekly </li></ul><ul><li>Average time use per person every day is 30 minutes </li></ul><ul><li>In averege every person has 200 friends </li></ul><ul><li>75% of the users are within age group 18-54 years </li></ul><ul><li>Social media in Norway today = Facebook </li></ul>
Connecting social media to TV/radio – the ”missing link” <ul><li>How could we find a way to connect radio and tv closer to social media plattforms as smartphones and Facebook? </li></ul><ul><li>What could be done to make a radiospot or tv-commercial digital? </li></ul><ul><li>What could we bring to the market that would attract customers and media agencies that are all talking ”digital” and buys anything that includes the word ”digital”? </li></ul><ul><li>We started working with how we could take the new technology behind scanning of barcodes a step further </li></ul><ul><li>We worked with a company called Ndoresit and have created a brand new technololgy with exclusive rights for all MTG companies </li></ul><ul><li>Ready for launch in september 2011 </li></ul>
CHAPTER NAME From Radio/TV to web and social networking in a SINGLE CLICK
CHAPTER NAME Audio Trigger is an application for iPhone / Android that «listens» and «recognizes» audio signals from TV and radio. It makes your phone listen. Audio Trigger What is it?
CHAPTER NAME When the application picks up and recognizes an audio stream it automatically launches a coupon, a film stream, a Facebook page or a campaign site on the receivers smartphone. Audio Trigger What is it?
This means that we can do: Realtime product placement in TV and radio shows
If we expect each user of the app to “ post ” 1-2 times pr. month to Social media, reaching out to potentially 200 friends each time! Social advertisements has higher value than traditional paid media – resulting in better prospects through interaction with the ads. Current Facebook cost pr. click in Norway: $ 1,22 Clicks generated pr. user of the app pr. month: 5-10 Revenue pr. user based on Facebook CPC: $6 - $12 Value pr. user pr. year : $70-$150
How can you use QR to generate interaction? <ul><li>Quick Guide to QR codes </li></ul>Topic of Presentation Monday, 17 January 2011
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.