Introducing ViafoPowering the SoMoLo App Economy
‘SoMoLo’ all things digital are becoming Mobile all things mobile are becoming Social all things social are becoming Local Thom Gruhler, Global Managing Partner, Telecom & Technology, McCann Worldgroup
What We Do Make it easy for Brands, Publishers, OEMs and Developers to integrate Web Services like Social Networks with their Apps and manage these App-Service integrations more efficiently
Why Customers Need Viafo • Apps are becoming the primary digital consumer touch point • Integrating Services is key to driving engagement & reducing churn • Managing multiple services in diverse regions across multiple platforms is expensive and time consuming. • Viafo dramatically reduces costs by simplifying management, speeding up development and accelerating time to market;
Client ROI • With Viafo, multiple Services can be integrated for the cost of a single Service • Integration to 2 Services = 1X savings • Major Players typically integrate at least 3 Services on 3 devices =4X or more savings
How It Works • Customers integrate their App, just once, with the Viafo Services Gateway • Using Web Based Management, Customers can add, control and manage the different services, view ‘In App’ insight, etc…
Who Needs It • Media Companies, Retailers, Developers, Agencies, Platform Developers, Carriers and OEMS • Anybody building an app, mobile web app or connected application for phones, tablets, TVs or cars • This is projected to be a $17bn market in 2012
How We Make Money • Media Companies, Retailers pay Service fees for using the gateway • App Developers can access a free limited use version. • Platform Developers, Carriers and OEM’s are Co- Marketing Partners
What We Need • Capital to accelerate our growth in new market • $500,000 to build on the success since Q3 2011 launch • We will: – Build a larger Full Time engineering team – Do more marketing activities – Grow our sales team
Progress to Date • Launched our V1 product • Gained Nokia, Samsung, Scanbuy, Pepper and others as paying customers • Generated $140,000 in revenues in H2 2011 after Q3 launch of gateway • Goal: $400,000 in H1 2012
Financials and Exit $16,000,000 • Current Burn Rate $14,000,000 $12,000,000 $48,000, growing to $10,000,000 $85,000 post funding Sales $8,000,000 Operating Costs $6,000,000 • Revenue target EBITDA $4,000,000 2012, $1,100,000 $2,000,000 growing to $13,000,000 $- 2012 2013 2014 2015 $(2,000,000) in 2015 • Multiple viable exit scenarios, including early acquisition by one of the current Cloud, API infrastructure, Connected Device OS or Mobile Platform Providers
Contact Us TodaySeattle – David O’Neill +1 206 972 1140 firstname.lastname@example.orgBay Area – Fred Chieux +1 512 577 4653 email@example.com www.viafo.com
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