Operator's Survival Guide, Episode 1: Rules of Engagement - TV Connect 2013

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Developing a successful second screen app requires a deep understanding of how people watch TV. We’re telling you, this is not an easy task!

It entails examining viewers’ needs before, during and after the broadcast in order to deliver a TV companion that meets users’ expectations so smoothly that it will simply feel natural. This is the challenge operators and content service providers’ face in developing a complete living room experience for their subscribers.

So the question is how do you cope with this challenge and keep users and viewers engaged with your service offering?

Join Haggai Barel; VO’s Deputy CEO to learn about the practices used to achieve this goal.

A number of topics will be covered including:
1. Here is the data, now what’s your story?
2. Persocialization (personal-social)
3. The curse of endless possibilities
4. For every good way there are 100 wrong ones
5. Give me memorable experiences, surprise me

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  • How it used to be: People were expecting very little.One big screen for all family members, linear content only, operators control delivery networkPeople knew things are not instant. * Rent a movie – drive to BB, park, go out, rent….* Waiting years for a phone…
  • How it is today: people expect a lot.People are not bound by operators, they have lots of possibilities, some of them are starting to get fulfilled.
  • Power to the peopleBlockbuster – bounding people to strict rules. People didn’t like it. Netflix did not change the business model, they changed the rules of engagement. Users hated the possible ways to interact with bb and the rules bb enforced on them.
  • Today, this is the foundation. People expect a lot from the operator.The basics are simple interaction, basic features, but on any screen, anywhere and anytime.
  • It’s all about me. Getting what I like, when I like it, customized for me.We love self-expression, we like everyone to know how personal we are. (share recommendations, favorites, etc)http://www.istockphoto.com/stock-photo-19156649-man-looking-at-reflection-in-mirror.php?st=c915982
  • Persocialization (personal-social)
  • Viewers expect their own journey. Personal experience.At the same time, the combination of personal and social will ensure that they get the most relevant content for them, which was also consumed/commented by their community.
  • Give me memorable experiences, surprise me, build such a story that would leave them with added value and they will return
  • Gather all the data around content to tell a story.The art of story telling: we believe this is the way to get people engaged. It’s not enough to hand them the data.
  • So make it less linear, more contextual
  • So make it less linear, more contextual
  • So make it less linear, more contextual
  • So make it less linear, more contextual
  • Anyone can start playing on the basic level. To get to mastery you have to really invest. Advanced users will be able to produce from the system what they expect.
  • 80% of questions can be answered with 20% of information from the content (i.e. actors, topics, social buzz etc.)
  • Example of actors, topics, social buzz etc.
  • -Payment-Trust-Confidentiality-Customer service-Feels like home
  • TVE clip
  • Operator's Survival Guide, Episode 1: Rules of Engagement - TV Connect 2013

    1. 1. This document is Viaccess-Orca intellectual property
    2. 2. Past
    3. 3. Past
    4. 4. Past Today
    5. 5. Past Today Power to the people
    6. 6. Past Today Power to the people
    7. 7. Past Today Power to the people
    8. 8. Past Today Power to the people
    9. 9. Past Today Power to the people
    10. 10. Past Today Power to the people
    11. 11. Past Today Power to the people
    12. 12. Past Today Power to the people So make it less linear, more contextual
    13. 13. Past Today Power to the people So make it less linear, more contextual
    14. 14. Past Today Power to the people So make it less linear, more contextual
    15. 15. Past Today Power to the people So make it less linear, more contextual
    16. 16. Past Today Power to the people Tour guide
    17. 17. Past Today Power to the people Tour guide
    18. 18. Past Today Power to the people Tour guide
    19. 19. Past Today Power to the people Tour guide
    20. 20. Past Today Power to the people Tour guide
    21. 21. Past Today Power to the people Tour guide Engagement model This document is Viaccess-Orca intellectual property
    22. 22. Past Today Power to the people Tour guide Engagement model This document is Viaccess-Orca intellectual property
    23. 23. Past Today Power to the people Tour guide Engagement model This document is Viaccess-Orca intellectual property
    24. 24. Past Today Power to the people Tour guide Engagement model This document is Viaccess-Orca intellectual property
    25. 25. Past Today Power to the people Tour guide Engagement model This document is Viaccess-Orca intellectual property
    26. 26. Past Today Power to the people Tour guide Engagement model This document is Viaccess-Orca intellectual property
    27. 27. Past Today Power to the people Tour guide Engagement model This document is Viaccess-Orca intellectual property
    28. 28. Past Today Power to the people Tour guide Engagement model This document is Viaccess-Orca intellectual property
    29. 29. Past Today Power to the people Tour guide Engagement model This document is Viaccess-Orca intellectual property
    30. 30. Past Today Power to the people Tour guide Engagement model This document is Viaccess-Orca intellectual property
    31. 31. Past Today Power to the people Tour guide Engagement model This document is Viaccess-Orca intellectual property
    32. 32. http://www.youtube.com/watch?v=s_2agMPkMUs
    33. 33. Shape the ultimate content experienceShape the ultimate content experience This document is Viaccess-Orca intellectual property

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