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 TAG: The Mobile Assassination Game - SXSWi 2011
 

TAG: The Mobile Assassination Game - SXSWi 2011

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TAG: The Mobile Assassination Game, a play on the cult 80's movie, is an intersect of social meets mobile meets good ol' competitiveness. A unique mobile game that allows players to track & tag their ...

TAG: The Mobile Assassination Game, a play on the cult 80's movie, is an intersect of social meets mobile meets good ol' competitiveness. A unique mobile game that allows players to track & tag their targets using location & social tools , such as foursquare, on their mobile phones. Players can also share their "TAGshot" on Facebook & Twitter. It's a fun way to meet, interact & enhance social experiences. Game play ranges from corporate team building to networking events to college orientations. Players can share their "TAGlshot" on Facebook & Twitter.

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     TAG: The Mobile Assassination Game - SXSWi 2011 TAG: The Mobile Assassination Game - SXSWi 2011 Presentation Transcript

    • TAG: The Mobile Assassination Game
      A Case Study on:
      Mobile Social Gaming
      Alex Hachey
      Interactive Designer
    • Smartphones Today: Hardware
      Memory: 512 MB
      Weight: 4.1 oz
      Bluetooth: Version 3
      960x640 Retina Display
      Web Access
      Camera/Video: 8MP
      Autofocus
      GPS: Internal (A-GPS)
      1Ghz Processor
      Built in Accelerometers
    • More Than Just a Pocket Knife
      Smarter Utilities
      Barcode Scanning
      Augmented Reality
      Location Based Services
      Near Field Communication
      Face Time Communication
      Gyroscopic Everything
    • Smartphone Utilities are “Augmenting Humanity”
      1 in 3 Smartphone queries seek information about nearby places
      Global mobile traffic grew 260% in 2010
      200 Millionusers spend 560 Billion minutes on Facebook from their Smartphone each month
      Eric Schmidt,
      Former Google CEO
    • So Why Gaming?
      Common Perceptions that Undervalue Gaming:
      Not Profitable Enough
      Narrow / Small Demographics
      Small/Segmented Markets
      Too Costly to Develop / Low ROI
    • Gaming isn’t Profitable?
      $360 Million in Sales
      2.6 Millionunique players
      5.9 Million hours logged
      …in a day
      $1 Billion
      sales in first month
      $150k to develop and made
      about $70 million in a year
    • Virtual Currency
      From this
      To this
    • Virtual Currency: Why the Hell Do I Care?
      $2.2 billion industry
      SPCA $90K
      YoVille– Virtual Pet adoptions
      Make-a-Wish Foundation
      $1.1 Million Pandaren Monk Pet
      Users spend $60 and are 56%
      likely to make 2nd purchase
    • Demographic: Stereotypes
      Profile
      Gender: Male
      Friends: Negative
      Diet: Hot Pockets,
      Mt. Dew
      Complexion: Poor
      Residence: Parent’s Basement
    • Demographic: Reality
      Profile
      Gender: 53% of women
      are “gamers”
      Friends: Very Social
      Personality: Competitive
      Outgoing
      Attractive?: Probably
    • Gaming Platforms: Too Niche?
    • Mobile/SNS Stimulate Gaming
      45 Mil Smartphones in US
      $1.07 – average cost for
      mobile game
      OpenFeint - 40 Mil Users
      Cross Mobile OS Gaming Network
      83% of Facebookers have
      played social games
    • Trends Across Platforms
    • Case Study TAG
    • Case Study: TAG
    • Case Study: TAG
      Brendan
      Dan
      Kenny
    • Case Study: TAG
    • Case Study: TAG
    • Case Study: TAG
    • Case Study: TAG
    • Case Study: TAG
    • Case Study: TAG
    • Case Study: TAG
    • Case Study: TAG
    • In the Future!
      Location Based Interactivity
    • In the Future!
      Location Based Interactivity
    • In the Future!
      Location Based Interactivity
    • In the Future!
      In Game Points/Currency
    • In the Future!
      Multiple Game Styles
    • In the Future!
      Added Gaming Features
    • Now come talk to us!
      tagmobilegame.com
      @tagmobilegame
      Todd Marks, President
      Vince Buscemi,
      Chief Strategy Officer
      Dan Cohen,
      Chief Operating Officer
      Shervonne Cherry,
      Chief Creative Officer