TAG: The Mobile Assassination Game<br />A Case Study on:<br />Mobile 	       	   Social	 	    Gaming<br />Alex Hachey<br /...
Smartphones Today: Hardware<br />Memory: 512 MB<br />Weight: 4.1 oz<br />Bluetooth: Version 3<br />960x640 Retina Display<...
More Than Just a Pocket Knife<br />Smarter Utilities<br />Barcode Scanning<br />Augmented Reality<br />Location Based Serv...
Smartphone Utilities are “Augmenting Humanity”<br />1 in 3 Smartphone queries seek information about nearby places<br />Gl...
So Why Gaming? <br />Common Perceptions that Undervalue Gaming:<br />Not Profitable Enough<br />Narrow / Small Demographic...
Gaming isn’t Profitable?<br />$360 Million in Sales<br />   2.6 Millionunique players <br />   5.9 Million hours logged<br...
Virtual Currency<br />From this<br />To this<br />
Virtual Currency: Why the Hell Do I Care?<br />$2.2 billion industry<br />SPCA $90K <br />YoVille– Virtual Pet adoptions<b...
Demographic:  Stereotypes<br />Profile<br />Gender: Male<br />Friends: Negative<br />Diet: Hot Pockets,<br />		Mt. Dew<br ...
Demographic: Reality<br />Profile<br />Gender: 53% of women <br />are “gamers”<br />Friends: Very Social<br />Personality:...
Gaming Platforms: Too Niche?<br />
Mobile/SNS Stimulate Gaming<br />45 Mil Smartphones in US<br />$1.07 – average cost for<br /> mobile game<br />OpenFeint -...
Trends Across Platforms<br />
Case Study TAG<br />
Case Study: TAG<br />
Case Study: TAG<br />Brendan<br />Dan<br />Kenny<br />
Case Study: TAG<br />
Case Study: TAG<br />
Case Study: TAG<br />
Case Study: TAG<br />
Case Study: TAG<br />
Case Study: TAG<br />
Case Study: TAG<br />
Case Study: TAG<br />
In the Future!<br />Location Based Interactivity<br />
In the Future!<br />Location Based Interactivity<br />
In the Future!<br />Location Based Interactivity<br />
In the Future!<br />In Game Points/Currency<br />
In the Future!<br />Multiple Game Styles<br />
In the Future!<br />Added Gaming Features<br />
Now come talk to us!<br />tagmobilegame.com<br />@tagmobilegame<br />Todd Marks, President<br />Vince Buscemi,<br />Chief ...
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TAG: The Mobile Assassination Game - SXSWi 2011

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TAG: The Mobile Assassination Game, a play on the cult 80's movie, is an intersect of social meets mobile meets good ol' competitiveness. A unique mobile game that allows players to track & tag their targets using location & social tools , such as foursquare, on their mobile phones. Players can also share their "TAGshot" on Facebook & Twitter. It's a fun way to meet, interact & enhance social experiences. Game play ranges from corporate team building to networking events to college orientations. Players can share their "TAGlshot" on Facebook & Twitter.

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TAG: The Mobile Assassination Game - SXSWi 2011

  1. 1. TAG: The Mobile Assassination Game<br />A Case Study on:<br />Mobile Social Gaming<br />Alex Hachey<br />Interactive Designer<br />
  2. 2. Smartphones Today: Hardware<br />Memory: 512 MB<br />Weight: 4.1 oz<br />Bluetooth: Version 3<br />960x640 Retina Display<br />Web Access<br />Camera/Video: 8MP<br />Autofocus<br />GPS: Internal (A-GPS)<br />1Ghz Processor<br />Built in Accelerometers<br />
  3. 3. More Than Just a Pocket Knife<br />Smarter Utilities<br />Barcode Scanning<br />Augmented Reality<br />Location Based Services<br />Near Field Communication<br />Face Time Communication<br />Gyroscopic Everything<br />
  4. 4. Smartphone Utilities are “Augmenting Humanity”<br />1 in 3 Smartphone queries seek information about nearby places<br />Global mobile traffic grew 260% in 2010<br />200 Millionusers spend 560 Billion minutes on Facebook from their Smartphone each month<br />Eric Schmidt,<br />Former Google CEO<br />
  5. 5. So Why Gaming? <br />Common Perceptions that Undervalue Gaming:<br />Not Profitable Enough<br />Narrow / Small Demographics<br />Small/Segmented Markets<br />Too Costly to Develop / Low ROI<br />
  6. 6. Gaming isn’t Profitable?<br />$360 Million in Sales<br /> 2.6 Millionunique players <br /> 5.9 Million hours logged<br />…in a day <br />$1 Billion <br />sales in first month<br />$150k to develop and made <br />about $70 million in a year<br />
  7. 7. Virtual Currency<br />From this<br />To this<br />
  8. 8. Virtual Currency: Why the Hell Do I Care?<br />$2.2 billion industry<br />SPCA $90K <br />YoVille– Virtual Pet adoptions<br />Make-a-Wish Foundation <br />$1.1 Million Pandaren Monk Pet<br />Users spend $60 and are 56%<br />likely to make 2nd purchase<br />
  9. 9. Demographic: Stereotypes<br />Profile<br />Gender: Male<br />Friends: Negative<br />Diet: Hot Pockets,<br /> Mt. Dew<br />Complexion: Poor<br />Residence: Parent’s Basement<br />
  10. 10. Demographic: Reality<br />Profile<br />Gender: 53% of women <br />are “gamers”<br />Friends: Very Social<br />Personality: Competitive<br /> Outgoing<br />Attractive?: Probably<br />
  11. 11. Gaming Platforms: Too Niche?<br />
  12. 12. Mobile/SNS Stimulate Gaming<br />45 Mil Smartphones in US<br />$1.07 – average cost for<br /> mobile game<br />OpenFeint - 40 Mil Users<br />Cross Mobile OS Gaming Network<br />83% of Facebookers have <br />played social games<br />
  13. 13. Trends Across Platforms<br />
  14. 14. Case Study TAG<br />
  15. 15. Case Study: TAG<br />
  16. 16. Case Study: TAG<br />Brendan<br />Dan<br />Kenny<br />
  17. 17. Case Study: TAG<br />
  18. 18. Case Study: TAG<br />
  19. 19. Case Study: TAG<br />
  20. 20. Case Study: TAG<br />
  21. 21. Case Study: TAG<br />
  22. 22. Case Study: TAG<br />
  23. 23. Case Study: TAG<br />
  24. 24. Case Study: TAG<br />
  25. 25. In the Future!<br />Location Based Interactivity<br />
  26. 26. In the Future!<br />Location Based Interactivity<br />
  27. 27. In the Future!<br />Location Based Interactivity<br />
  28. 28. In the Future!<br />In Game Points/Currency<br />
  29. 29. In the Future!<br />Multiple Game Styles<br />
  30. 30. In the Future!<br />Added Gaming Features<br />
  31. 31. Now come talk to us!<br />tagmobilegame.com<br />@tagmobilegame<br />Todd Marks, President<br />Vince Buscemi,<br />Chief Strategy Officer<br />Dan Cohen,<br />Chief Operating Officer<br />Shervonne Cherry,<br />Chief Creative Officer<br />
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