According to recent U.S. surveys, Latinos are projected to become the largest ethnic group by 2011. Additionally, it is said that the Latino market is set to have purchasing power of over $450 billion per year. Understanding this market and communicating in a culturally sensitive manner is key.
viaLanguage’s latest webinar, How to Tap into the Latino Market in a Down Economy : Tips for Managing Outreach and Communication, will provide best practices for managing your communications in today’s environment and how to ensure authenticity and create community connection.
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