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  1. 1. Running a National Awareness CentreAgnieszka WrzesieńProject Coordinator of the Polish Awareness Centreagnieszka.wrzesien@fdn.pl
  2. 2. Polish Awareness CentreNobody’s Children Foundation NASK
  3. 3. National context ~ 39 million inhabitants, population of children and young people (age 0–17) - about 19% EU Kids Online II research project: Poland as a country with high Internet use and medium risk 74% of children aged 9-16 yrs old admit using the Internet daily 63% of respondents use Internet at home; 34% of children access the Internet via mobile phone The average age that Polish children go online is 9
  4. 4. 2005-06 Promoting decentralised modelLocal conferences „Safer Internet”– 16 provincial cities in Poland
  5. 5. What do we do?• Media campaigns • Educational resources• Educational portals for children • Training activity• Safer Internet Day • Youth Panel• Outdoor events • National & international cooperation
  6. 6. Media campaigns„You never know who’s on the other side” (2004) –online grooming „On duty online” (2006) – promotion of Polish Hotline “Dyżurnet.pl” and sensitizing Internet users to the existence of child abuse images„The Internet is a window to theworld. The entire world” (2007,2009) – children’s exposure toharmful content „Stop cyberbullying” (2008) – peer violence with the use of the Internet and mobile phones
  7. 7. „Block bullying online” (2009) – cyberbulling in social networking sites; promotion of Helpline reporting „Think before you post” (2010) – consequences of reckless posting of private information online „The promotion of the safe Internet” (2011) – role of parents in children’s online safety education„I don’t accept, connect nor enter...” (2011) –campaign promoting Dyzurnet.pl (Polish hotlline) „Every move online leaves a trace…” (2010) - problem of online grooming and highlighting new legal regulations in this field
  8. 8. Campaigns• TV spot• Radio adds• Outdoor advertising• Press adds• Internet adds• Other forms: cash machines, Infoscreens (buses, trams, metro), advertising columns
  9. 9. Educational resources Online safety in the curriculum Not enough training for teachers Freedom to chose resources Involvement in SID, competitions for schools & educators  certificates
  10. 10. Examples of educational tools Lesson plans  Educational websites Cartoons / Animations  E-learning courses  Viral campaigns
  11. 11. „STOP cyberbullying” educational toolkit junior secondary schools DVD with educational video Lesson plan A set of posters
  12. 12. Lesson Plan on cyberbullyingContent: what are the forms of cyberbullying? how does the victim of cyberbullying feel, what might be the consequences, what should the victim do, where to seek help? what rules to obey to minimize the risk of cyberbullying.  Students are divided into 4 groups  Each group has to analyse one specific aspect of the cyberbullying incident presented in the movie: 1. Dominika has been recorded against her will. 2. The film has been sent around with the use of the mobile phone. 3. The film has been uploaded online. 4. Dominika has been receiving rude text messages.
  13. 13. „How to respond to cyberbullying” Training Manual for Educators Cyberbullying – identifying the risk Psychological aspects of cyberbullying Response procedure to cyberbullying cases DIAGRAMS - Response procedures Legal analysis of reports received by Helpline.org.pl Cooperation of school with the Police Educational activities to prevent and respond to cyberbullying Institutions providing support in cases of online abuse
  14. 14. „On the web”• TV show conducted by Ewa Farna - a singer very popular among young people• She interviews 2 young guests who talk about their experiences online: 2 cases presented(grooming + cyberbullying)
  15. 15. Target group: senior classes of junior secondary schools and junior classes of high schools DVD with the talk showLesson plan
  16. 16. Examples of educational tools Lesson plans  Educational websites Cartoons / Animations  E-learning courses  Viral campaigns
  17. 17.  www.sieciaki.pl Designed in the form of a social networking site 204,000 registered users Quizzes, competitions
  18. 18. Examples of educational tools Educational websites  Lesson plans Cartoons / Animations  E-learning courses  Viral campaigns
  19. 19. “3..2..1.. Internet” resource for senior Primary School studentswww.321internet.pl Comic book DVD with Lesson plan cartoons
  20. 20. Lesson scheme1. Introduction by Krzysztof Hołowczyc2. Cartoon presentation3. Voting within the group on two possible story endings4. Presentation of both ending versions5. Summary by Krzysztof Hołowczyc6. Group exercise
  21. 21. The delivery of a learning, training or education program by electronic means New and attractive form of learning Innovative way of teaching Easily accesible Cuts the costs! Can be easily adjusted to the individual needs of each learner Through the e-learning platform the teacher can follow students progress
  22. 22. E-learning platform: registrationActivation code
  23. 23. E-learning course for junior high school students A registered user assumes the role of the administrator of a social networking site www.znajomi-nieznajomi.pl („Real friends or strangers?”) With the help of the Mentor (actor popular among YP) the admin solves problems reported by the SNS users
  24. 24. E-learning platform – teacher’s panel:managing a group of students in classroom
  25. 25. Examples of educational tools Educational websites  Lesson plans Cartoons / Animations  E-learning courses  Viral campaigns
  26. 26. http://www.youtube.com/watch?feature=player_embedded&v=-vSSfwXDhB4
  27. 27. Outdoor events for children & families
  28. 28. 6th International Conference„Keeping Children and Young People Safe Online”  20-21 September 2012  Novotel Airport, Warsaw
  29. 29. • Helpline.org.pl • Advisory Board• Youth Panel
  30. 30. Ways of contact: Toll-free number 800 100 100 E-mail: helpline@helpline.org.pl Live Chat on the website: www.helpline.org.pl
  31. 31. Thank you  Agnieszka Wrzesień Awareness Project Coordinator agnieszka.wrzesien@fdn.pl