Social networking sites and     love socialisation.    The case of Fotolog  Iolanda Tortajada, Núria Araüna           Rovi...
OUR PROJECT FOCUSES ON:-GENDER & MEDIA-LOVE SOCIALISATION PROCESSES-MEDIA AS SUPER PEER IN SEXUAL ISSUES (ALSO SOCIALNETWO...
Data gathering: FotologSpanish teenagers /   self-portray(Snowball sample) Fotolog entries from 400 different users Fotolo...
MethodologyCATEGORIES OF ANALYSIS I.     Specific Fotolog interaction II.    ‘To-be-looked-at-ness’ III.   Hyper-ritualisa...
Results and conclusions
I. Self-representation                                    ‘Sexy’ usernames:1. SEXUALISED                       Girls: put_...
I. Self-representation2. GENDERDIFFERENCESMale users tend to portray themselves in activeposes, surrounded by objects that...
II. Male gazeGirls: ‘To-be-looked-at’-ness, implying a passiveexhibitionist female [body], made to give pleasure to anacti...
III. Hyper-ritualisationBoth girls’ and boys’ posesreflect advertisement genderexpressions
Calvin Klein   Fotolog
IV. Relationship modelsALTERNATIVE MODEL                         TRADITIONAL MODEL-Positive feelings towards              ...
V. Hyper-ritualisation (qual.)  self-portraits   body-parts     friendssignificant other                        • Feminine...
•Feminine touch•Ritualisation ofsubordination•Licensed withdrawal•To-be-looked-at-ness•Sexual subjects•Pleasing ourselves•...
Goffman, Gender                       Advertisements. 1979.              • Feminine touch              • Ritualisation of ...
Fotolog.                           • Feminine touch                           • Ritualisation of                          ...
To-be-looked-at-ness     •Sexual subjects
• Lesbian pose
• Coherence over time
the supermodel                                   the languid romantic                                   the trash chic gir...
ConclusionsMedia as superpeerGender perspective * Risk perception/mediapractices…
Thanks for your  attention!yolanda.tortajada@urv.cat  nuria.arauna@urv.cat                            Iolanda Tortajada, N...
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Iolanda tortajada, núria araüna

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Iolanda tortajada, núria araüna

  1. 1. Social networking sites and love socialisation. The case of Fotolog Iolanda Tortajada, Núria Araüna Rovira i Virgili University
  2. 2. OUR PROJECT FOCUSES ON:-GENDER & MEDIA-LOVE SOCIALISATION PROCESSES-MEDIA AS SUPER PEER IN SEXUAL ISSUES (ALSO SOCIALNETWORKING SITES)-DISCLOSURE OF PERSONAL INFORMATION vsPOPULARITY
  3. 3. Data gathering: FotologSpanish teenagers / self-portray(Snowball sample) Fotolog entries from 400 different users Fotolog albums from 18 users Teenagers with 100+ pics per album
  4. 4. MethodologyCATEGORIES OF ANALYSIS I. Specific Fotolog interaction II. ‘To-be-looked-at-ness’ III. Hyper-ritualisation IV. Sexual and affective relationship models Critical Communicative (traditional vs alternative) Methodology (Gómez, Latorre, Sánchez, Flecha: 2006)].
  5. 5. Results and conclusions
  6. 6. I. Self-representation ‘Sexy’ usernames:1. SEXUALISED Girls: put_it_in_me_smoothlyREPRESENTATIONS do_me_wildly make_me_feel_yours visual_pleasureTeenagers make sexualised self- do_me_in_publicrepresentations, both through the Boys: meet_me_on_my_bedusernames they choose (20% of doesnt_fit_in_your_handour sample) and through the single_and_no_commitment Ill_set_you_on_firepictures they post (40% pose in Ive_got_what_you_wantsexy clothing) condomless_night
  7. 7. I. Self-representation2. GENDERDIFFERENCESMale users tend to portray themselves in activeposes, surrounded by objects that underscore theirpower or position in a peer groupWomen tend to focus their attention on beauty andintimacy, while usually stressing how important their(girl)friends and peer group are to them
  8. 8. II. Male gazeGirls: ‘To-be-looked-at’-ness, implying a passiveexhibitionist female [body], made to give pleasure to anactive male spectator(Mulvey)
  9. 9. III. Hyper-ritualisationBoth girls’ and boys’ posesreflect advertisement genderexpressions
  10. 10. Calvin Klein Fotolog
  11. 11. IV. Relationship modelsALTERNATIVE MODEL TRADITIONAL MODEL-Positive feelings towards Recurring patterns:boyfriends/girlfriends who are Passion/Violencesupportive Love as destiny- Solidarity (vs competition) among Dependence and self- sacrificegirls Negative feelings ‘I love you more than anything, more ‘Thanks for than anything I can think of. I love you listening to me baby when you insult me and when you push ☺ you are really me and when you are angry at me. I love top, I mean it. you when, once you’re finished yelling at (Comment between me, you hug me and you tell me I’m your girlfriends) whole life’ (Female addressing male)
  12. 12. V. Hyper-ritualisation (qual.) self-portraits body-parts friendssignificant other • Feminine touch • Ritualisation of subordination • Licensed withdrawal • To-be-looked-at-ness • Sexual subjects • Pleasing ourselves • Lesbian pose
  13. 13. •Feminine touch•Ritualisation ofsubordination•Licensed withdrawal•To-be-looked-at-ness•Sexual subjects•Pleasing ourselves•Lesbian pose Goffman, Gender Advertisements. 1979. Fotolog.
  14. 14. Goffman, Gender Advertisements. 1979. • Feminine touch • Ritualisation of subordination • Licensed withdrawal • To-be-looked-at-ness • Sexual subjects • Pleasing ourselvesFotolog. • Lesbian pose
  15. 15. Fotolog. • Feminine touch • Ritualisation of subordinationGoffman, Gender • Licensed withdrawalAdvertisements. 1979. • To-be-looked-at-ness • Sexual subjects • Pleasing ourselves • Lesbian pose
  16. 16. To-be-looked-at-ness •Sexual subjects
  17. 17. • Lesbian pose
  18. 18. • Coherence over time
  19. 19. the supermodel the languid romantic the trash chic girl Self-portrayal• Coherence over time• Sexualisation & individualisation• Code control• Reproducing traditional values
  20. 20. ConclusionsMedia as superpeerGender perspective * Risk perception/mediapractices…
  21. 21. Thanks for your attention!yolanda.tortajada@urv.cat nuria.arauna@urv.cat Iolanda Tortajada, Núria Araüna (URV) Cilia Willem, Lucrezia Crescenzi (UB) Itxaso Tellado (UVic)
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