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Inaugural Address: Application of Management Science to Help Mandir Development - Swami Mukundananda Ji (s01-5)
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Inaugural Address: Application of Management Science to Help Mandir Development - Swami Mukundananda Ji (s01-5)

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  • 1. Fourth Hindu Mandir Executives Conference Sept 11-13, 2009, Maryland/DC Application of Management Science In Mandir Development by SWAMI MUKUNDANANDA JAGADGURU KRIPALU YOG www.jkyog.org
  • 2. INTRODUCTION
    • Management science vs Religious purity
    • Science and Spirituality can co-exist harmoniously
    • In Bharat, spirit of Devotion inspired Arts and Sciences
    • Today’s Hindu institutions must also incorporate
    • modern sciences
  • 3. MANAGEMENT SCIENCE
    • Personnel Management
    • Marketing Management
    • Financial Management
    • Management Information System
  • 4. PERSONNEL MANAGEMENT
    • People are the strength of the organization
    • Dynamics of volunteer organization
    • Inspiration is the basis
    • Expose volunteers to spiritually uplifting programs
    • Discourses
    • Kirtans
    • Satsangs
    • Festival Celebrations
      • Importance of personal sadhana
  • 5. PERSONNEL MANAGEMENT
    • Building the Mandir congregation
    • Strong Sunday program
    • Should be well-planned and have broad appeal
    • Educative spiritual discourse
    • Melodious devotional kirtans
    • Children’s program
    • Sumptuous lunch prasadam
      • Daily evening arati program
    • Arati should be interactive
    • Slokas, Bhajans and Prayers
    • Printouts
  • 6. PERSONNEL MANAGEMENT
    • Building enthusiasm
    • Celebration of religious festivals
    • Acknowledging volunteer efforts
    • Cultural programs
    • Family focussed - children’s participation
    • Involving youth as volunteers
    • Picnics, hikes, cruises, retreats
    • Contests and quizzes
  • 7. MARKETING MANAGEMENT
    • Competing worldly activities are aggressively marketed
    • Limited size and time of Hindu community needs
    • to be attracted
    • Temples must use ingenuity to increase visibility
    • Local Asian Newspapers
    • Indian TV channels
    • Indian radio stations
    • Web portals
  • 8. MARKETING MANAGEMENT
    • Mandir
    • Awe-inspiring architecture
    • Enticingly beautiful deities
    • Tasteful décor
    • Blissful ambience
    • Professional sound system
    • Priests
    • Strong interpersonal relationships
    • Develop political connections
  • 9. FINANCIAL MANAGEMENT
    • Creative efforts for finance generation
    • Membership schemes
    • Fund raising dinners
    • Local business sponsorship
    • Charity walks
    • Gift shop & Canteen
  • 10. FINANCIAL MANAGEMENT
    • Global responsibilities of Hindu Temples of America
    • Developing vision beyond self-preservation and growth
    • Influence beyond geographic boundaries
    • Win-win relationship with visiting spiritual leaders
    • Credit union for the Hindus
    • They get loans at 3% from the US Treasury
    • They can pass them to members at 3.5%
    • Presently temples are taking loans from outside at 6%
  • 11. MANAGEMENT INFORMATION SYSTEM
    • Professionally designed data base
    • Temple guest book
    • Will provide knowledge of special skills of
    • congregation
    • Will provide emails, addresses, phone numbers for
    • publicity of temple programs
    • Personal touch through birthday prasad blessings etc
    • Newsletter and e-magazine
    • Mandir website - virtual ashram
  • 12. SUMMARY
    • Need for inducting modern sciences
    • Thief driving at 90 mph. Policeman at 70 mph?
    • Inspired spiritual volunteers
    • Aggressive professionally designed marketing
    • Innovative fund raising
    • Global perspective of Hindu mandirs
    • Elaborate data base
  • 13. CONTACT INFORMATION Website: www.jkyog.org Email: [email_address] Address: Jagadguru Kripalu Yog P.O. Box 4003 Santa Clara, CA 95056-4003 USA Tel: (972)757-6195 Jagadguru Kripalu Yog Trust Regd. Office: XVII/3305, Ranjit Nagar Delhi-110008 India Tel: +91-11-25843252