“The biggest assets in mobileare bricks and mortar stores”How to drive increased traffic to your physical stores?Instead o...
Mobile Drives OpportunityMore consumers will access the Internet bymobile devices than by desktop or laptopcomputers by 20...
Leverage the mobile revolution for a directand real-time customer communicationOld: Email Marketing                       ...
Contextually mobile shopper engagement in-/ outside ofyour brick and mortar stores … Weather, traffic, events, etc.       ...
Contextually mobile shopper engagement in-/ outside ofyour brick and mortar stores …Seamless integration intoyour mobile a...
Use Case: Engage Your Customers                                                                                           ...
What do you need?                                                                                     Your customers love ...
Our SolutionLocation-based marketing in three steps        Demand Generation                                             I...
Our Solution Location-based marketing in three steps            Demand Generation            (Offsite Marketing) Drive cu...
Our Solution Location-based marketing in three steps           On-Site Marketing and Sales Engage and influence customers...
Our Solution Location-based marketing in three steps           Customer Journey Analytics           (Web Analytics) Devel...
Your Benefits                                                                      Leverage the mobile revolution         ...
Contact Dr. Volker Hoyer volker.hoyer@bertelsmann.de Phone: + 49 52 41/ 80-42759 www.arvato.com                           ...
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Traffic Generation with Location-Based-Marketing. Welcome to the Mobile Revolution

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Mobile revolution is reality. The smartphone has become your constant companion, whether your are on the way to work in the subway or sitting in the car, your are comparing prices while shopping, your are booking tickets, your taxi or a table at a restaurant.

Your smartphone is the first source of information. But do your business use them to generate impulse purchases. You have no clue about the fact that customers passes your brick and mortar store in 300 meters distance every day, but they have not registered our new products or offers.

The solution is so easy. Leverage the mobile revolution with our solution.

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Traffic Generation with Location-Based-Marketing. Welcome to the Mobile Revolution

  1. 1. “The biggest assets in mobileare bricks and mortar stores”How to drive increased traffic to your physical stores?Instead of thinking about mobile as a channel for on the go,mobile is a connection to your brick and mortar stores.1 | Cross Channel Commerce - Mobile and Location-based Services | November, 2012
  2. 2. Mobile Drives OpportunityMore consumers will access the Internet bymobile devices than by desktop or laptopcomputers by 2013. Mobile Internet2,000 Internet Users (MM) Users Mobile commerce is about1,600 Desktop1,200 Internet Users on-the-go-convenience. 800 400 Local Drives Action 0 Consumers love using their mobiles to discover what‘s 2007 2008 2009 2010 2011 2012 2013 2014 2015 nearby and then make their purchases online or in-store.Source. Morgan Stantley Research (2009), global data 94% 70% 66% 38% Searched for local Acted within 24 Visited stores in Report interest in information hours person receiving promotional messages on their Source. The Retailers Guide to Social, Local, and Mobile (2012) location 2 | Cross Channel Commerce - Mobile and Location-based Services | November, 2012
  3. 3. Leverage the mobile revolution for a directand real-time customer communicationOld: Email Marketing New: Location-based Marketing Customer is reading the message Customer is receiving the message 6 hours after passing the store on the smartphone when passing the window. store window. 3 | Cross Channel Commerce - Mobile and Location-based Services | November, 2012
  4. 4. Contextually mobile shopper engagement in-/ outside ofyour brick and mortar stores … Weather, traffic, events, etc. Location CRM and loyalty program User profile and preferences … increases store traffic and sales by creating a truly custom experience for your customer! 4 | Cross Channel Commerce - Mobile and Location-based Services | November, 2012
  5. 5. Contextually mobile shopper engagement in-/ outside ofyour brick and mortar stores …Seamless integration intoyour mobile app … increases store traffic and sales by creating a truly custom experience for your customer! 5 | Cross Channel Commerce - Mobile and Location-based Services | November, 2012
  6. 6. Use Case: Engage Your Customers In-Store Engagement In-Store trigger after QRDemand Generation product scan: Real-world geographic areaDrive customers to your brick and mortar Store # 1 You are looking for HSVstores by pushing information. products? You find more on the second floor.In-StoreEngage with and influence your customersas they enter, browse and exit your stores. In-Store Analytics (Store #1) Store visits: 1523Analytics Avg. dwell time: 21 minUnderstand your customers and behaviors Peak visit hour: 1-2 pm Out-Store special event messagewithin your stores to Hamburg Habour Party area: 1.5 Avg. repeat visits/ month: Emily, get today 20% off for all Hamburg fashion. Campaign Analytics Messages delivered: 254 Messages opened: 82 Resulting visits to store: 10 Conversion: 4% 6 | Cross Channel Commerce - Mobile and Location-based Services | November, 2012
  7. 7. What do you need? Your customers love your products and brand(s).  You have brick and mortar  stores or show rooms. You have a branded mobile app  or you plan to develop one. 7 | Cross Channel Commerce - Mobile and Location-based Services | November, 2012
  8. 8. Our SolutionLocation-based marketing in three steps Demand Generation In-Store Marketing Customer Journey (Offsite Marketing) and Sales Analytics Manage like a bakery store  Bake in the morning  Sell during the day  Count at night 8 | Cross Channel Commerce - Mobile and Location-based Services | November, 2012
  9. 9. Our Solution Location-based marketing in three steps Demand Generation (Offsite Marketing) Drive customers to your brick and mortar stores Import context sensitive push campaigns from your existing CRM or marketing tool Define free-form geo-fences for your marketing campaign Set geo-fences around relevant locations to drive in-store traffic and in-app shopping Run campaigns via the intelligent push notification services to smartphones of the relevant target customer segments 1 9 | Cross Channel Commerce - Mobile and Location-based Services | November, 2012
  10. 10. Our Solution Location-based marketing in three steps On-Site Marketing and Sales Engage and influence customers as they enter, browse and exit your brick and mortar stores Automatic push of offers, cross selling 2 events after barcode scanning or mobile payment Link other data with location such as weather information, loyalty program, etc. Provide a Software Developer Kit (SDK) for integrating your branded mobile app 10 | Cross Channel Commerce - Mobile and Location-based Services | November, 2012
  11. 11. Our Solution Location-based marketing in three steps Customer Journey Analytics (Web Analytics) Develop unique understanding of shoppers and store performance Analyse your brick and mortar stores (mobile 3 engagement)  Visits by day, by hour, by location  Dwell time, occupancy, new visits, frequency Monitor the success of your campaigns  Offer campaigns delivered  Offer campaigns opened  Resulting store visits Analyse the in-store and mobile engagement  Barcode/QR code scanning  Product look up 11 | Cross Channel Commerce - Mobile and Location-based Services | November, 2012
  12. 12. Your Benefits Leverage the mobile revolution  Connect your brick and mortar stores with the mobile revolution  Drive additional traffic to your stores  Create impulse purchases Customer engagement  Understand the customer journey in the real world  Ownership of the customer data (in comparison to Facebook, Foursquare, etc.) for further analysis Try and test the mobile revolution  No investment costs due to cloud-based environment  Professional support and account management  Reading to integrate with your retail systems 12 | Cross Channel Commerce - Mobile and Location-based Services | November, 2012
  13. 13. Contact Dr. Volker Hoyer volker.hoyer@bertelsmann.de Phone: + 49 52 41/ 80-42759 www.arvato.com Request a demo! 13 | Cross Channel Commerce - Mobile and Location-based Services | November, 2012
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